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How Emails Are Evolving into Mailable Microsites

Convince & Convert

“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. Watching videos, browsing product assortments, and even making product purchases will also be possible without leaving the inbox. That’s a huge boost.

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10 Social Media Copy Tips To Spark Conversation

Anyword

With social media, it’s all about kick starting the conversation. Social media as an advertising channel sparked 25% YoY growth , exceeding $137 billion, so it’s safe to say that the importance of those apps on our phones isn’t going anywhere. And the key to success on social media? Social Media In Numbers. Engagement.

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Burt’s Bees Turns To Social Media Community To Host Global Beeday Celebration

Convince & Convert

Featuring happy birthday wishes from the Burt’s Bees community read by company founder Burt “live and in the beard,” the Beeday event offers a good example of how to celebrate milestones with your social media community. The Beeday celebration was launched on September 8 th with a dedicated microsite, plus promoted Facebook posts and tweets.

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How This Social Media Campaign Got 2 Million Views in 2 Days

Convince & Convert

For a chance to appear on a Sprite can in Brazil, fans first need to register their Snapcode on a dedicated microsite. In 1934, Lou Gehrig was the first athlete to appear on a Wheaties box, and numerous companies have turned to social media to cast fans in ad campaigns, such as Marc Jacobs and Dunkin’ Donuts.

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Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Throughout the games in Rio, Origami Logic tracks marketing activities by both Olympic sponsors and non-sponsors, and highlights results on a campaign microsite developed by Spear. We wanted the microsite to be as dynamic and engaging as possible,” commented Steve Reinhardt, Spear’s Web Development Manager. “We

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7 Tips for Creating Sponsorship Packages for Virtual Events

Marketing Insider Group

Event microsite. Social media mentions and hashtags. Here are some areas to consider when building exposure-based sponsorship packages: Event registration pages. Email communications. Splash page on your event website. Logo inclusion in pre- & post-event communication. Branded breakout rooms. Branded polling/poll result pages.

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Keep Customers Reading: How to Increase Landing Page Engagement

Walker Sands

Marketers spend a lot of time and money helping target audiences find their site, microsite or landing page. These tools boost the appeal of a microsite or landing page — and when you add a robust web content strategy to the equation, you gain the ability to forge deeper connections with visitors, leading to more conversions.