Remove media-plan

Digital B2B Marketing

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Three Questions for Measuring Social, Not Media

Digital B2B Marketing

This should be a call to ensure you measure your social media activities, and to measure them correctly. One of the challenges of measuring social media ROI is the return comes in many different forms. Most companies quickly implement traditional media measurements, slightly adapted for social media. They should be.

Media 100
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Online Media Needs Innovation, Not a TV Standard

Digital B2B Marketing

The objectives, outlined below, are admirable: Define transparent, standardized and consistent metrics and measurement systems to simplify the planning, buying and selling of digital media in a cross-platform environment. This is an attempt to match the TV market, not to facilitate cross-media standards.

Media 100
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A New Way to Understand Your Social Media Audience

Digital B2B Marketing

Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Then, you put your social media plan in place, including sharing great content from others and creating your own.

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Social Media is Lowering Our Content Standards

Digital B2B Marketing

Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. If so, it is time to stop listening to the social media experts , the ones that gave you the idea you need to share 4, 8 or 15 pieces of content in the first place.

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Social Media’s Missing Ingredient

Digital B2B Marketing

View original on Pinterest You are ready for social media. You have a clear strategy, well-defined goals and an execution plan. Your social media program needs time. With daily reporting, weekly results reviews and quarterly budget evaluations, long-term planning is increasingly challenging. You have executive support.

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6 Free Ways to Find the Best B2B Advertising Opportunities

Digital B2B Marketing

However, there is very little quality research available for online planning in B2B. Here are some of the common challenges marketers face planning a B2B advertising program: The majority of research services are designed for consumer marketers and provide little information on professional roles.

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How Google Is Killing Native Advertising

Digital B2B Marketing

According to a recent survey, the majority of publishers now offer or plan to offer native advertising programs. The result: marketers are forking over big budgets to be able to publish on media properties like Forbes, but they are getting just a tiny fraction of the traffic to their content that staff journalists are getting.