Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. Here there must be the right balance between paid, owned and earned media.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Buzz Marketing for Technology

FEBRUARY 15, 2012

Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies. These applications of social media analytics only scratch the surface though. Social data can also be invaluable in the media planning and buying process. Related posts: How important is real-time data?

Process 100

Process Validation Social Media Buzz 100

Buzz Marketing for Technology

APRIL 6, 2011

Paid, owned and earned media. The effect of this growth is far more than a dramatic increase in possible consumer touch points and increasing consumer participation in social media. And, ultimately, it’s about using social media analysis to make your spending more efficient in both digital and traditional media.

Planning 100

Planning Forrester Marketing & Strategy Analysis 100

Buzz Marketing for Technology

NOVEMBER 16, 2011

Each year the Marketing team works hard to distill consumer insights into planning documents that will guide its programs in the months ahead. Meanwhile, there are already other departments within corporations that are continually refining their budgets and plans using the latest business intelligence data from enterprise resource systems.

Planning 100

Planning Paid Search Agency Budget Programs CMO 100

Buzz Marketing for Technology

JULY 17, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits.

Planning 100

Planning Marketing Management Buyer Personas Webinar Metrics 100

Buzz Marketing for Technology

DECEMBER 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. Here are 4 of the key take-aways: The Collaborative Economy is here – so how are you planning on adapting?

Webinar Metrics 100

Webinar Metrics Comparison Social Networks Act-On 100

Buzz Marketing for Technology

AUGUST 20, 2009

When is the last time you baked up a marketing plan, executed it, got the reaction and closed the whole thing off in 15 minutes! But over the last few years (including last year’s recession marketing) we didn’t have months to plan. But ask your media partners if they can turn on a dime and get you a webinar in a week – answer NO.

Planning 100

Planning Advertising Agencies Webinar Metrics Social Networks 100

Buzz Marketing for Technology

SEPTEMBER 27, 2011

Social media technologies, along with rich internet enabled mobile devices, have catalyzed a decade long trend of evolving digital behaviors by consumers. You need to tailor this evolving media world to work for you and employ social and targeting technologies to deliver marketing messages that inspire action and loyalty.

Planning 100

Planning Word of Mouth Mobile Advertising Work Management 100

Buzz Marketing for Technology

OCTOBER 15, 2009

Many agencies today are offering Social Media services (if they aren’t they need to). But for many of them it is often hard to architect the strategy since so much of the knowledge of ‘who to go to’ for ‘what type of Social Media conversation’ is very internal knowledge. Tags: social media.

Ad Agencies 100

Ad Agencies Fulfillment Social Media Tagging 100

Buzz Marketing for Technology

MARCH 30, 2011

Read: “ Social Lift: How to make your media plan go further.&#. Related posts: Social Media – the Next Frontier! What is the overall reach of this type of content? What is the overall reach of celebrities that appear in those shows? Want to learn more? Many BtoB organizations these days are spending time and money.

BtoB 100

BtoB CMO Analysis Network Marketing 100

Buzz Marketing for Technology

JUNE 5, 2013

These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns. Try adding a YouTube channel to your social media arsenal. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website. Brand Consistency.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

JANUARY 12, 2010

Greenpeace was hoping to raise the awareness about humpback whales that were being threatened by the Japanese Fisheries Agency’s plan to kill 50 humpback whales. Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&# No related posts.

Digg 100

Digg Advertising Agencies Buzz PR 100

Buzz Marketing for Technology

JANUARY 14, 2010

As the old adage goes – some people spend more time planning the wedding then they do the marriage and this is true of a lot of what we see organizations do socially. They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation.

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Buzz Marketing for Technology

APRIL 6, 2010

It involves seeing from the front end of the sale all the way to the consummation of the sale and I believe Facebook has or is planning to have some of the most critical elements all on their platform (and all for free!). Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Buzz Marketing for Technology

OCTOBER 20, 2009

Everyone seems content to dive right in and start planning their presence on these channels but is missing the point from a marketing perspective. Much like the old adage "people spend more time planning the wedding than they spend planning the marriage". Tags: Facebook social media Twitter Content Marketing.

Spending 100

Spending Planning RSS Marketing & Strategy 100

Buzz Marketing for Technology

JULY 21, 2010

And can you optimize across all media? – no – with the fragmentation of media because of social. Add in webinars and in person events, calling plans, telesales, SEO, PPC campaigns, promos, price incentives, spifs for the sales force and you have a recipe for leakage in the system that is hard to account for. Probably not.

Resource Management 100

Resource Management Work Management Digg Planning 100

Buzz Marketing for Technology

APRIL 28, 2009

I suggested a few different places like investing in more Content Marketing, Lead Nurturing and Social Media. Social Media - unlike traditional media – Print, TV and Radio - which can cost big money. You can have the best Lead Nurturing system and the best Social Media plan - but without content you aren't going to get very far.

Lead Nurturing 100

Lead Nurturing Bandwidth Demand Generation Agencies Buying Cycle 100

Buzz Marketing for Technology

OCTOBER 28, 2008

John Strattion, EVP and CMO of Verizon Communications, keynote speech at the Media Convergence Forum Audience fragmentation has made media planning a much more complex process – $70B TV, $33B magazines, $28B newspapers, $11B radio, $18B internet, $4B outdoor (US Ad spending 2007) Since 1985 the number of channels has grown 6X – causing viewership (..)

Broadcasting 100

Broadcasting Planning CMO Advertising Mediums 100

Buzz Marketing for Technology

OCTOBER 6, 2009

Marketing and Sales need to be tightly integrated with the same incentive and management plans. I don't know too many companies where the marketing people are on the same quota plan as the sales people. Social media IS having a huge impact on sales today and will continue to have an even greater impact as it matures.

Leads 100

Leads Lead Marketing Qualified Leads Enterprise Management 100

Buzz Marketing for Technology

OCTOBER 5, 2013

When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan. For example, let’s say you need to make choices on where you’re going to invest your marketing dollars across various social media challenges. PD: Why are they becoming so popular?

Work Management 100

Work Management Marketing Management Business Peer-to-peer 100

Buzz Marketing for Technology

MAY 22, 2013

When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. But after unveiling how it plans to do so—by fulfilling online orders in its own stores—Wal-Mart became Amazon’s first serious threat.

Amazon 100

Amazon eCommerce Fulfillment Marketing & Strategy 100

Buzz Marketing for Technology

MARCH 17, 2009

They are in the middle of a very costly redesign of their B2C website and I couldn't help but ask if they had plans to set up on Facebook as well. Tags: social media Social Networking Facebook. I was talking to a small business owner last night. Right now, I have Facebook on the brain.

Facebook 100

Facebook Marketing Websites Paid Search Agency Social Networks 100

Buzz Marketing for Technology

JUNE 27, 2008

If Im planning a workshop, lets say, and do it privately, then I only have my own ideas and resources. But if I planned it publicly, on my blog, in a wiki, or even in a Google doc, then I could open it up to the resources and feedback of knowledgeable people all over the world. No doubt its an ongoing balancing act though.

Web 2.0 100

Web 2.0 Wiki Training Social Media 100

Buzz Marketing for Technology

JUNE 28, 2008

© 2006 Prescient Digital Media. Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. Social media. If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Buzz Marketing for Technology

JULY 24, 2008

Digital Media in the Classroom. Digital Media in the Classroom. Media Kit. The first was my involvement in formulating a technology plan for a technologically advanced local school. Hopefully, they can act as the rationale for technology plans in schools. New media for self-expression. Educators eZine.

Education 100

Education Copyright Class RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

Media Room. The IISD Media Blog. Communications Planning. The IISD Media Blog. Search IISD. Search Publications. Our Knowledge. About IISD. Publications Centre. Contact Us. Site Index. » » Themes. Climate Change and Energy. Economics and SD. Foreign Investment for SD. Governance for Sustainable Development.

Ad brokers 100

Ad brokers Enterprise Management Copyright Mobile Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Blogs, wikis, social networks, virtual worlds and social media. Since then, many new forms of social media have emerged. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media. IBMers should not use these media for covert marketing or public relations.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

Buzz Marketing for Technology

JUNE 27, 2008

social media. Luis Suarez outlines the advantages for companies that encourage social media use at work - a more responsive organization, better able to engage millenial generation knowledge workers, and involve experienced workers who hold a wealth of knowledge. La Rivoluzione dei Social Media entra nelle Imprese (Italian).

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Buzz Marketing for Technology

JUNE 23, 2008

Many of us are struggling with ways to encourage the use of social media in the workplace. As we think through our incentive plans, we might want to keep in mind Kohns research on external motivators and find ways to appeal to peoples intrinsic needs.

Web 2.0 100

Web 2.0 Wiki Work Management Training 100

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. Now I can plan some action steps. chrisbrogan.com. Newsletters. May 19, 2008.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Buzz Marketing for Technology

NOVEMBER 17, 2011

I believe in accuracy, especially since large companies, governments, and individuals are creating action plans around the result sets we provide. Also, can the Metavana model be applied to other types of unstructured data besides social media, such as blogs, forums, survey verbatims, etc…? That itself puts us in a category of one.

ROMI 100

ROMI CMO Enterprise Management Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Effective Knowledge Transfer and Exchange for Nonprofit Organizations: A Framework, from Imagine Canada (formerly the Canadian Centre for Philanthropy), provides a framework to help nonprofits plan, conduct, and evaluate their efforts at knowledge transfer and exchange. and Social Media trends. Your URL (optional ). Remember Me?

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Buzz Marketing for Technology

APRIL 20, 2011

First, recognize that there are too many potential consumer touch-point opportunities offered by owned media channels. Analysis of social data can provide a different lens through which to evaluate media planning and buying. Instead, be strategic and smart – use social data analysis to measure campaign effectiveness.

Social Media 100

Social Media Media Webinar Metrics Marketing & Strategy 100

Buzz Marketing for Technology

JUNE 25, 2008

This is also helpful to me because it forces me to take on more of a "beginners mind" and think about the kinds of questions newbies may have about social media so I can get better at anticipating and answering those. That takes a bit of planning though in terms of what you are showing. A couple of tricks. See here: [link].

Screencast 100

Screencast Web 2.0 Wiki Work Management 100

Buzz Marketing for Technology

JULY 24, 2008

Headphones if you plan to complete the program in a public area. Quicktime or Windows Media Player for Videos. Please be aware that we have tried to include alternative resources for you to explore where access has been identified as a possible problem. EQUIPMENT NEEDED. Computer with Internet access. Sound card to listen to pod casts.

Web 2.0 100

Web 2.0 Wiki RSS Education 100

Buzz Marketing for Technology

JUNE 27, 2008

Preparing students to contribute to and consume in a media rich market. In order to prepare students to consume and create multi-media messages, student should be both evaluating and creating Online video, podcasts and blogs. Teachers need to be educated in the new medias so that they can better guide the students. Rob Jacobs.

Education 100

Education Screencast Ning Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

Massive list posts ("50+ Ways to Use Flickr," "100 Social Media Resources", etc.) The more I work with people who are new to social media, the more I believe that simplicity is the key. I think thats the situation for a lot of people when it comes to social media. Comments (0). |. TrackBack (0).

Web 2.0 100

Web 2.0 Wiki Work Management Tagging 100