How Services Firms Grow with Online Marketing (Guest Post)
MAY 14, 2013
It’s interesting to note how social media platforms, such as LinkedIn and Twitter, account for some of the most used tools by average growth firms. Social media tools, although used widely, did not seem to be as effective and generally tend to be overused. However, these services aren''t often the focus of guidance for effective marketing. by Sylvia Montgomery. Focus on Online Tools.
Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)
FEBRUARY 12, 2013
expert) and Chicago Manual of Style-freak who dabbles in social media, works in. availability of the material or a concurrent social media push? A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. But using these sites can be overwhelming and nonproductive if not approached carefully. The current. effectiveness. In the.
Do You Need a Long-Form or Short-Form Copywriter?
AUGUST 13, 2013
It''s easy to understand that writing white papers requires much more skill and experience than writing social media updates. Indeed, it may be better to hire a social media manager who has the necessary, basic writing skills than to hire a highly experienced writer who does social media as a sideline. Sounds good, right? What should you expect of a long-form copywriter?
Content Marketing Insights for Technology Companies
FEBRUARY 1, 2011
For those ideas, look to the following surveys of buyers for a broad range of IT products: Eccolo Media 2010 B2B Technology Collateral Survey Report : Includes clear and helpful data on the use of different types of print and multimedia collateral during the buying process. Yet the report shows that marketers give middling ratings for the effectiveness of much of this content.
150 Content Marketing Tips
Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more
Do You Need a Specialty Copywriter?
APRIL 10, 2012
Writing and managing short-form social media content has become a specialty for some writers. Content Marketing Sales Materials Social Media Working with Writers freelance copywriter freelance writer specialty copywriter technical copywriterIt's easy to understand that not every freelance writer is a good match for every marketing project. Yet, how can you recognize when you need a specialty writer and identify what kind of writer to seek? These ideas can help your search. You need a writer with specific technical or subject knowledge.
White Papers: Too Much Fat, Not Enough Meat
JUNE 12, 2012
According to an Eccolo Media survey of IT buyers, ". It's easy to overload technology white papers with content that is irrelevant and poorly structured for the reader's interest. These bloated documents can mean not only diminished marketing results, but also a missed opportunity for delivering the information prospects seek. white papers that don't contain enough technical information are more likely to disappoint than those that possess too much.". Avoid throat-clearing text. This content may seem like necessary stage-setting or a way to ease into the main text. Narrative text.
Roundup: Social Media Policies from Technology Companies
AUGUST 6, 2009
In the spirit of openness that is encouraged by social media, many high-tech companies have posted their policies for employee blogging and social media use as public web pages. Although they vary in depth and formality, each of these companies' guidelines offer insights for creating your own social media participation policies. Social MediaHP Blogging Code of Conduct.
Who Are Your Thought Leaders, Really?
SEPTEMBER 7, 2010
Link to blog posts and social media accounts to allow readers to easily see each expert's other discussion and insights. Content Marketing Sales Materials Social Media White Papers technical experts thought leader thought leadership thought leadership contentStandard corporate line: "We are the thought leaders in (fill in topic/technology/industry)." Reader reaction: "Oh yeah?
Content Methodology: A Best Practices Report
and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. Social Media • Activation across. Content. In the.
The Value of LTRs with Freelance Copywriters
DECEMBER 7, 2010
And perhaps the greatest benefits of a LTR: Cost-effective projects, faster schedules, and easier reviews as the writer needs to spend less time in developing your content and can apply knowledge across multiple documents and media. Month after month, year after year, they come back to me with new assignments. Give the writer new types of projects as a way to maximize your investment.
Is It a Case Study or Just a Testimonial?
JULY 6, 2010
Pull-out whatever customer quotes you can, even if only one or two, and use these quotes as testimonial statements in a variety of content and social media forms. Case Studies Sales Materials Social Media case studies case study customer quotes customer stories customer story success stories success story testimonial white paperAn overly optimistic view of the story's potential.
B2B Tech Buyers Like Social Media
FEBRUARY 18, 2009
Social Media. « How Marketers Can Help Salespeople Succeed with Large Companies | Main. | Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. WriteSpark Tech Marcom Insights. Case Studies. Content Marketing.
Decision Makers Like Details
DECEMBER 8, 2009
Yet the 2009 Media Consumption Benchmark Report from the media/research firm TechTarget found that these media are ranked lower by IT buyers. I recently participated in a group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice?
Evangelizing a Content Marketing Program
brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. could be Hollywood, could be Bollywood, could be the traditional media. The hotel giant.
Why NOT to Publish an Audio or Video Transcript
JANUARY 19, 2010
Contrast this with waiting for a media file to download, the player to open, then having to view or listen to all or most of the file before I can determine if it contains anything relevant. Although it is easy and inexpensive to create an audio transcript, that may not be your best choice for a written document to accompany the media file.
New FTC Disclosure Guidelines for Testimonials and Endorsements
SEPTEMBER 16, 2009
In particular, these practices are changing to reflect the expectations of social media users, especially for the impartiality of product reviewers. Case Studies Content Marketing Social MediaIn October 2009, the U.S. Read the FTC guidelines. See the broader ethics discussion from the Word of Mouth Marketing Association (WOMMA).
Buyers Increase Use of New Info Sources
JULY 30, 2009
Social media. And because buyers look increasingly to the web and social media information, it means placing less emphasis on the document form and more focus on producing content in a variety of media that can be adapted and used in many outlets. How are these changes in information sources and use affecting the materials and media produced by your company? .
Conference Focuses on Making the Most of Customer References
NOVEMBER 11, 2008
Social Media. WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Content Marketing. Sales Materials. White Papers. Working with Writers. This conference is scheduled for February 17-19, 2009 near San Francisco. TrackBack.
Definitive Guide to Planning a New Content Initiative
traditional media industry. Email & Social Just like Google Analytics, email marketing and social media platforms typically provide. good strategy for a new content initiative is often a converged media approach that. Converged Media Strategy Example. Here’s a few converged media tactics that would get the ball rolling: 1. In that time, we’ve. There are way too.
Technology PR Sessions at 2008 PRSA Conference
AUGUST 12, 2008
Social Media. Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions. WriteSpark Tech Marcom Insights. Case Studies. Content Marketing. Sales Materials. White Papers. « Welcome!
How Marketers Can Help Salespeople Succeed with Large Companies
DECEMBER 16, 2008
Social Media. « Conference Focuses on Making the Most of Customer References | Main. | B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Content Marketing. Sales Materials. White Papers. Working with Writers. December 16, 2008 in Sales Materials | Permalink. TrackBack. About Janice King.
When the Draft has "Problems"
OCTOBER 28, 2008
Social Media. WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Content Marketing. Sales Materials. White Papers. Working with Writers. « Technical Writer or Technical Copywriter? Whats the Difference? Conference Focuses on Making the Most of Customer References » When the Draft has "Problems". "It has problems, let’s talk." Strategy #1. What is the problem, really? Strategy #2. TrackBack.
Technical Writer or Technical Copywriter? What's the Difference?
AUGUST 19, 2008
Social Media. WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Content Marketing. Sales Materials. White Papers. Working with Writers. « Technology PR Sessions at 2008 PRSA Conference | Main. When the Draft has "Problems" » Technical Writer or Technical Copywriter? Whats the Difference? Technical Writer. Project Types. Organizational Fit. Marketing, sales, or public relations groups. TrackBack.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. media operation. traditional media publishers, writing great articles or filming. little.
How to turn social media connections into an actionable audience
grow - Practical Marketing Solutions
JULY 18, 2016
Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” ” Building social media connections that work. By Mark Schaefer. It doesn’t. ” It’s like a handshake. Don’t believe me?
Social Media Explained. Really.
grow - Practical Marketing Solutions
FEBRUARY 19, 2014
With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct. But this is not just another social media book.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. 70% of the U.S.
Five Top-Rated Social Media Management Tools for 2016 [Infographic]
JUNE 27, 2016
What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. They are also useful for monitoring certain keywords or conversations, and for analyzing your social media performance.
Study: How Much of Your Content Marketing Is Effective?
Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers.
Deleting Your Social Media Business Page? Read This First.
grow - Practical Marketing Solutions
JULY 6, 2016
Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether. Is deleting it the way to go? But still. Yikes!
Are you ready for the mega-shift from social media to private media?
grow - Practical Marketing Solutions
MAY 3, 2016
Social media won’t go away (Facebook isn’t dead!), but it may become less important to certain groups as this trend toward more intimate conversation rises. The world is transitioning from public social media to private media. The rise of private media. Conversational moments — Today a brand goal on social media is mass relevance. 98 percent.
7 Social Media Mistakes Bloggers Should Avoid
Writing on the Web
APRIL 13, 2016
A Note from Patsi: This week’s guest post is about social media and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. ocial Media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Ignoring social media return on investment. ssets (free). Like-baiting.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? Social Media Marketing Guides.
B2B Marketing Trends for 2016
Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.
8 Killer Tips for More, Better, Earned Media
JULY 15, 2016
Buzzword alert: Earned media is the attention and coverage your brand gets that fulfills two requirements: 1) you didn’t pay for it (that’s “paid media”), and 2) you didn’t do it yourself on your own branded web/social properties (that’s “owned media”). Some people think of earned media as digital word of mouth: hard to get, impossible to buy. MarketingProfs: Blog Post.