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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

It’s interesting to note how social media platforms, such as LinkedIn and Twitter, account for some of the most used tools by average growth firms. Social media tools, although used widely, did not seem to be as effective and generally tend to be overused. However, these services aren''t often the focus of guidance for effective marketing. by Sylvia Montgomery. Focus on Online Tools.

Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

WriteSpark

expert) and Chicago Manual of Style-freak who dabbles in social media, works in. availability of the material or a concurrent social media push? A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. But using these sites can be overwhelming and nonproductive if not approached carefully. The current. effectiveness. In the.

Do You Need a Long-Form or Short-Form Copywriter?

WriteSpark

It''s easy to understand that writing white papers requires much more skill and experience than writing social media updates. Indeed, it may be better to hire a social media manager who has the necessary, basic writing skills than to hire a highly experienced writer who does social media as a sideline. Sounds good, right? What should you expect of a long-form copywriter?

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Content Marketing Insights for Technology Companies

WriteSpark

For those ideas, look to the following surveys of buyers for a broad range of IT products: Eccolo Media 2010 B2B Technology Collateral Survey Report : Includes clear and helpful data on the use of different types of print and multimedia collateral during the buying process. Yet the report shows that marketers give middling ratings for the effectiveness of much of this content.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Who Are Your Thought Leaders, Really?

WriteSpark

Link to blog posts and social media accounts to allow readers to easily see each expert's other discussion and insights. Content Marketing Sales Materials Social Media White Papers technical experts thought leader thought leadership thought leadership contentStandard corporate line: "We are the thought leaders in (fill in topic/technology/industry)." Reader reaction: "Oh yeah?

The Value of LTRs with Freelance Copywriters

WriteSpark

And perhaps the greatest benefits of a LTR: Cost-effective projects, faster schedules, and easier reviews as the writer needs to spend less time in developing your content and can apply knowledge across multiple documents and media. Month after month, year after year, they come back to me with new assignments. Give the writer new types of projects as a way to maximize your investment.

B2B Tech Buyers Like Social Media

WriteSpark

Social Media. « How Marketers Can Help Salespeople Succeed with Large Companies | Main. | Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. WriteSpark Tech Marcom Insights. Case Studies. Content Marketing.

Is It a Case Study or Just a Testimonial?

WriteSpark

Pull-out whatever customer quotes you can, even if only one or two, and use these quotes as testimonial statements in a variety of content and social media forms. Case Studies Sales Materials Social Media case studies case study customer quotes customer stories customer story success stories success story testimonial white paperAn overly optimistic view of the story's potential.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Do You Need a Specialty Copywriter?

WriteSpark

Writing and managing short-form social media content has become a specialty for some writers. Content Marketing Sales Materials Social Media Working with Writers freelance copywriter freelance writer specialty copywriter technical copywriterIt's easy to understand that not every freelance writer is a good match for every marketing project. Yet, how can you recognize when you need a specialty writer and identify what kind of writer to seek? These ideas can help your search. You need a writer with specific technical or subject knowledge.

White Papers: Too Much Fat, Not Enough Meat

WriteSpark

According to an Eccolo Media survey of IT buyers, ". It's easy to overload technology white papers with content that is irrelevant and poorly structured for the reader's interest. These bloated documents can mean not only diminished marketing results, but also a missed opportunity for delivering the information prospects seek. white papers that don't contain enough technical information are more likely to disappoint than those that possess too much.". Avoid throat-clearing text. This content may seem like necessary stage-setting or a way to ease into the main text. Narrative text.

Decision Makers Like Details

WriteSpark

Yet the 2009 Media Consumption Benchmark Report from the media/research firm TechTarget found that these media are ranked lower by IT buyers. I recently participated in a group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice?

Why NOT to Publish an Audio or Video Transcript

WriteSpark

Contrast this with waiting for a media file to download, the player to open, then having to view or listen to all or most of the file before I can determine if it contains anything relevant. Although it is easy and inexpensive to create an audio transcript, that may not be your best choice for a written document to accompany the media file.

New FTC Disclosure Guidelines for Testimonials and Endorsements

WriteSpark

In particular, these practices are changing to reflect the expectations of social media users, especially for the impartiality of product reviewers. Case Studies Content Marketing Social MediaIn October 2009, the U.S. Read the FTC guidelines. See the broader ethics discussion from the Word of Mouth Marketing Association (WOMMA).

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Buyers Increase Use of New Info Sources

WriteSpark

Social media. And because buyers look increasingly to the web and social media information, it means placing less emphasis on the document form and more focus on producing content in a variety of media that can be adapted and used in many outlets. How are these changes in information sources and use affecting the materials and media produced by your company?   .

Conference Focuses on Making the Most of Customer References

WriteSpark

Social Media. WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Content Marketing. Sales Materials. White Papers. Working with Writers. This conference is scheduled for February 17-19, 2009 near San Francisco. TrackBack.

Technology PR Sessions at 2008 PRSA Conference

WriteSpark

Social Media.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions. WriteSpark Tech Marcom Insights. Case Studies. Content Marketing. Sales Materials. White Papers. « Welcome!

How Marketers Can Help Salespeople Succeed with Large Companies

WriteSpark

Social Media. « Conference Focuses on Making the Most of Customer References | Main. | B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Content Marketing. Sales Materials. White Papers. Working with Writers. December 16, 2008 in Sales Materials | Permalink. TrackBack. About Janice King.

When the Draft has "Problems"

WriteSpark

Social Media. WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Content Marketing. Sales Materials. White Papers. Working with Writers. « Technical Writer or Technical Copywriter? Whats the Difference? Conference Focuses on Making the Most of Customer References » When the Draft has "Problems". "It has problems, let’s talk." Strategy #1. What is the problem, really? Strategy #2. TrackBack.

Technical Writer or Technical Copywriter? What's the Difference?

WriteSpark

Social Media. WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Content Marketing. Sales Materials. White Papers. Working with Writers. « Technology PR Sessions at 2008 PRSA Conference | Main. When the Draft has "Problems" » Technical Writer or Technical Copywriter? Whats the Difference? Technical Writer. Project Types. Organizational Fit. Marketing, sales, or public relations groups. TrackBack.

115 Facts You Never Knew About Social Media [Infographic]

Webbiquity

It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Younger people are more likely to be making the change to news on social media. Guest post by Josh Wardini. It is. You’re Hired.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. 70% of the U.S.

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How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity

Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. In fact, setting goals is a key component of establishing a process to measure social media profitability.

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23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? Social Media Marketing Guides.

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. ocial Media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Ignoring social media return on investment. ssets (free). Like-baiting.

4 Ways to really engage your customers on social media

Biznology

Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. Contests on social media are a dime a dozen today, so do something atypical to make your brand stand out. If your business supports a cause, it’s even easier to craft a campaign and share the details about it via your social media pages.

Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts

KoMarketing Associates

For social media marketers, spring-cleaning takes on an entirely new meaning. By doing a thorough spring-cleaning across accounts, social media marketers will have their affairs in order for the months to come. Here is a guide to social media spring-cleaning, including tips and tricks to better organize your accounts. Reevaluate Your Social Media Goals. Enjoy!

30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. The problem is that while a whopping number of businesses have a social media team, the majority of them don’t know how to measure their efforts.

5 Ways User-Generated Content Amplifies Your Social Media Strategy

B2B Marketing Insider

Social media brings online conversations to life. According to a research study, 74% of all Internet users use social media. And with social media, content emerges. The post 5 Ways User-Generated Content Amplifies Your Social Media Strategy appeared first on Marketing Insider Group. Social Media Social Media CampaignsConsumers are sharing […].

What is Social Media Marketing?

Biznology

Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), The post What is Social Media Marketing? The onus is on me because I am the expert in communications.

Email marketing versus social media – once more

Conversionation

If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing. Email marketing Integrated marketing Social media marketing content marketing Email Delivered Social Media Today social versus email

36 Sensational Social Media Stats and Facts

Webbiquity

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics.

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30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year

KoMarketing Associates

While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. More importantly, as detailed in my presentation for Supply Chain Management teams this past October, social media is an increasingly important tool for defining marketing ROI. Social Media Strategy and Budgeting. source ). source ).

6 Tools for Automating B2B Social Media Marketing

KoMarketing Associates

Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. However, as KISSmetrics suggests, hire someone who is experienced in social media, not your niche, as most social media for any industry will have similar goals: getting more visibility for the company. The author has just used them in the past.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 Lead generation is still a challenge. eMarketer ). 2.

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22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media. Check out this post.

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Social media marketing isn’t a popularity contest

Biznology

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. How to Make the Most of Your Social Media Marketing with Less. Advertising the same way to all of your social media followers is akin to the pray and spray techniques of the past. Like this post?

Social Media Tweetable Facts

PWB Marketing Blog

Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Do you know the recent B2B social media facts from fiction? Social Media Facts: [FACT] Each day, Facebook devours 500x more data than the New York Stock Exchange. Twitter devours 12x more.