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Roundup: Social Media Policies from Technology Companies

WriteSpark

In the spirit of openness that is encouraged by social media, many high-tech companies have posted their policies for employee blogging and social media use as public web pages. Although they vary in depth and formality, each of these companies' guidelines offer insights for creating your own social media participation policies.

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B2B Tech Buyers Like Social Media

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Social Media. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.          February 18, 2009 in Social Media | Permalink. . 

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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

It’s interesting to note how social media platforms, such as LinkedIn and Twitter, account for some of the most used tools by average growth firms. Social media tools, although used widely, did not seem to be as effective and generally tend to be overused. Only newsletters and webinars were rated similarly. Opinions from Experts.

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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

It’s interesting to note how social media platforms, such as LinkedIn and Twitter, account for some of the most used tools by average growth firms. Social media tools, although used widely, did not seem to be as effective and generally tend to be overused. Only newsletters and webinars were rated similarly. Opinions from Experts.

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Decision Makers Like Details

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Yet the 2009 Media Consumption Benchmark Report from the media/research firm TechTarget found that these media are ranked lower by IT buyers. Indeed, the study found that 82% of IT buyers use product literature in the consideration and decision stages of the buying process, ahead of all other print and electronic marcom.

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Who Are Your Thought Leaders, Really?

WriteSpark

Link to blog posts and social media accounts to allow readers to easily see each expert's other discussion and insights. A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter.

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Who Are Your Thought Leaders, Really?

WriteSpark

Link to blog posts and social media accounts to allow readers to easily see each expert's other discussion and insights. A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter.