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MAY 14, 2013 [Media] How Services Firms Grow with Online Marketing (Guest Post)
It’s interesting to note how social media platforms, such as LinkedIn and Twitter, account for some of the most used tools by average growth firms. Social media tools, although used widely, did not seem to be as effective and generally tend to be overused. However, these services aren''t often the focus of guidance for effective marketing. by Sylvia Montgomery. Focus on Online Tools.
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JULY 6, 2010 [Media] Is It a Case Study or Just a Testimonial?
Pull-out whatever customer quotes you can, even if only one or two, and use these quotes as testimonial statements in a variety of content and social media forms. Case Studies Sales Materials Social Media case studies case study customer quotes customer stories customer story success stories success story testimonial white paperAn overly optimistic view of the story's potential.
AUGUST 13, 2013 | WRITESPARK
[Media] Do You Need a Long-Form or Short-Form Copywriter?
MAY 14, 2013 | WRITESPARK
[Media] How Services Firms Grow with Online Marketing (Guest Post)
FEBRUARY 12, 2013 | WRITESPARK
[Media] Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)
JUNE 12, 2012 | WRITESPARK
[Media] White Papers: Too Much Fat, Not Enough Meat
APRIL 10, 2012 | WRITESPARK
[Media] Do You Need a Specialty Copywriter?
JANUARY 10, 2012 | WRITESPARK
[Media] Great Ideas and Resources for Technology Content Marketing
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JANUARY 10, 2012 [Media] Great Ideas and Resources for Technology Content Marketing
Case Studies Content Marketing Sales Materials Social Media White PapersAs the new year begins, you likely have plans for a long list of content marketing projects. Or maybe you're not sure about the best types and formats for content that will best fit your marketing challenges, budgets, and needs. Highly recommended; this is one of the very few sites on my regular reading list. . link].
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SEPTEMBER 7, 2010 [Media] Who Are Your Thought Leaders, Really?
Link to blog posts and social media accounts to allow readers to easily see each expert's other discussion and insights. Content Marketing Sales Materials Social Media White Papers technical experts thought leader thought leadership thought leadership contentStandard corporate line: "We are the thought leaders in (fill in topic/technology/industry)." Reader reaction: "Oh yeah?
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APRIL 10, 2012 [Media] Do You Need a Specialty Copywriter?
Writing and managing short-form social media content has become a specialty for some writers. Content Marketing Sales Materials Social Media Working with Writers freelance copywriter freelance writer specialty copywriter technical copywriterIt's easy to understand that not every freelance writer is a good match for every marketing project. Yet, how can you recognize when you need a specialty writer and identify what kind of writer to seek? These ideas can help your search. You need a writer with specific technical or subject knowledge. our company has a particular market focus.
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JANUARY 19, 2010 [Media] Why NOT to Publish an Audio or Video Transcript
Contrast this with waiting for a media file to download, the player to open, then having to view or listen to all or most of the file before I can determine if it contains anything relevant. Although it is easy and inexpensive to create an audio transcript, that may not be your best choice for a written document to accompany the media file.
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WRITESPARK | TUESDAY, FEBRUARY 1, 2011 [Media] Content Marketing Insights for Technology Companies
For those ideas, look to the following surveys of buyers for a broad range of IT products: Eccolo Media 2010 B2B Technology Collateral Survey Report : Includes clear and helpful data on the use of different types of print and multimedia collateral during the buying process. Tech Target Global IT Buyer Media Consumption Report : Focuses on the differences in information access and preferences in different parts of of the world; valuable insights for reaching prospects in key technology markets outside of North America. Has your company made this analysis? MORE >>
WRITESPARK | TUESDAY, AUGUST 13, 2013 [Media] Do You Need a Long-Form or Short-Form Copywriter?
It''s easy to understand that writing white papers requires much more skill and experience than writing social media updates. Indeed, it may be better to hire a social media manager who has the necessary, basic writing skills than to hire a highly experienced writer who does social media as a sideline. Alternatively, social media updates and other short content pieces can be handled by a junior writer who adapts the long-form content developed by a more experienced copywriter. Sounds good, right? What should you expect of a long-form copywriter? MORE >>
WRITESPARK | TUESDAY, FEBRUARY 12, 2013 [Media] Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)
expert) and Chicago Manual of Style-freak who dabbles in social media, works in. availability of the material or a concurrent social media push? A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. But using these sites can be overwhelming and nonproductive if not approached carefully. The current. effectiveness. In the. MORE >>
WRITESPARK | TUESDAY, JUNE 12, 2012 [Media] White Papers: Too Much Fat, Not Enough Meat
According to an Eccolo Media survey of IT buyers, ". It's easy to overload technology white papers with content that is irrelevant and poorly structured for the reader's interest. These bloated documents can mean not only diminished marketing results, but also a missed opportunity for delivering the information prospects seek. white papers that don't contain enough technical information are more likely to disappoint than those that possess too much.". Avoid throat-clearing text. This content may seem like necessary stage-setting or a way to ease into the main text. Narrative text. MORE >>
WRITESPARK | TUESDAY, DECEMBER 7, 2010 [Media] The Value of LTRs with Freelance Copywriters
And perhaps the greatest benefits of a LTR: Cost-effective projects, faster schedules, and easier reviews as the writer needs to spend less time in developing your content and can apply knowledge across multiple documents and media. One thing that makes me the most proud about my business as a freelance technology writer is the long-term relationships or LTRs I have developed with many clients. Month after month, year after year, they come back to me with new assignments. And over time, they have come to trust me with the most highly visible and sensitive marketing communications. MORE >>
- [Media] When the Draft has "Problems" WRITESPARK | TUESDAY, OCTOBER 28, 2008
- [Media] Technology PR Sessions at 2008 PRSA Conference WRITESPARK | TUESDAY, AUGUST 12, 2008
- [Media] Technical Writer or Technical Copywriter? What's the Difference? WRITESPARK | TUESDAY, AUGUST 19, 2008
- [Media] Conference Focuses on Making the Most of Customer References WRITESPARK | TUESDAY, NOVEMBER 11, 2008
- [Media] How Marketers Can Help Salespeople Succeed with Large Companies WRITESPARK | TUESDAY, DECEMBER 16, 2008
- [Media] B2B Tech Buyers Like Social Media WRITESPARK | WEDNESDAY, FEBRUARY 18, 2009
- [Media] Buyers Increase Use of New Info Sources WRITESPARK | THURSDAY, JULY 30, 2009
- [Media] Roundup: Social Media Policies from Technology Companies WRITESPARK | THURSDAY, AUGUST 6, 2009
- [Media] New FTC Disclosure Guidelines for Testimonials and Endorsements WRITESPARK | WEDNESDAY, SEPTEMBER 16, 2009
- [Media] Decision Makers Like Details WRITESPARK | TUESDAY, DECEMBER 8, 2009
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