Looks like we might be starting to figure out this whole “New Media/Social Web” thing.     B2B marketing blogging citizen journalism content marketing new media social media Web 2.0A story in the current Newsweek says that interest in amateur (non-profit) blogging and contributing to Wikipedia is falling off rapidly as, frankly, people get tired of working for free. The story mentions, in passing, that according to Technorati , professional bloggers are “a rising class.”.   Welcome to reality, or, rather, back to reality. MORE >>

The aim, as Randy Tinseth , vice president, marketing for Boeing Commercial Airplanes says in his blog, is to publicize its people and its customer as well as its technology, to make it easier for readers to share content on social media, and to open a “wider, more productive two-way dialogue” with the world. The site is certainly engaging, with dramatic still shots leading to videos of an ice-covered 787 undergoing deep-freeze testing, a personal story  of how a Boeing employee played a role in the Apollo 13 rescue and a piece on an airborne laser missile defense system. MORE >>

All this means that, in addition to strong processes and capable content management tools, a content marketing strategy requires two kinds of skills: “Analog” skills such as a gut understanding of what makes a good story, and a “feel” for good writing, design and presentation, along with “Digital” skills to analyze the flood of data about who is reading and sharing your content on Web sites, blogs and social media, and to tweak your offerings to maximize their interest and draw prospects. Clean it up.” Or, rather, tries to tell us what readers want. MORE >>

Social media marketing? Trying to Get the Big Mo A recent post by Jeff Pedowitz argues that marketing automation vendors – selling tools that automatically send and track responses to marketing material to target prospects – are floundering, or at least not growing as quickly as they should. As someone trying to grow his own use of these tools, all of these shortcomings sound correct. But the two that strike closest to home are lack of customer education and making the whole process too complicated. First, the lack of education. We can’t even agree on what to call this new market. MORE >>

billion B2B division of Motorola, achieving more than a 200 percent increase in year-over-year positive media coverage. At global PR firm, Neale-May & Partners + GlobalFluency, he provided communications strategy, media training and editorial services to clients in sectors ranging from technology to financial services. He also directed editorial and production teams at award-winning print and interactive media, including VARBusiness, Home Office Computing, Small Business Computing, Communications Week and Windows magazine MORE >>