What Works - What Doesn't

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Can You Find the Media Contact on Your Web Site?

What Works - What Doesn't

Another trick I use to find a media relations person is to go to the “news” section, assuming that each press release will have the name of a media contact. But amazingly, there’s often no contact person listed on the press release, just “Follow Us on Social Media” links.

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Enough About Us! How to Tune Pitch Decks for the Reader

What Works - What Doesn't

You probably already have variations of your deck for customers, for analysts/media, and for investors. For example: Customers probably need far more specifics about pricing and delivery/bundling options than analysts/media or investors. Context, context, context!