How Trade Publications Can Capitalize on Content Marketing and Social Media
NOVEMBER 18, 2009
Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Mind you, I've never worked for a trade publisher and am not telling them how to run their businesses, these are just observations based on nearly 20 years of media buying and 25 years of business experience. Research.
Diving into Social Media Marketing? How a Social Media Consultant Can Help
APRIL 2, 2009
Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. I've also seen dramatically increased interest in hiring social media consultants. After all, isn't social media primarily about conversations? Social Tagging
4 Ways to be a Better B2B Twitterer
JULY 21, 2009
Everyone wants to do it right, but b2b social media marketing in general is still so new, and rapidly evolving, that it can seem like the rules are being written and rewritten on the fly. Second, B2B's biggest social media screw-ups by Mark Schaefer demonstrates what can happen when companies are clueless about social media, including thought not limited to Twitter.
How to Suck at Twitter (And Still Look Successful)
DECEMBER 14, 2009
There are a lot of great b2b marketers and social media contributors worth following on Twitter, like Ardath Albee , Mark Schaefer , Eric Fletcher , Jennifer Kane and Rob Rose to name just a few. Just because this is social media doesn't mean you have actually share anything about yourself. These are people who definitely do not suck at Twitter. They aren't celebrities.
150 Content Marketing Tips
Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more
Generating B2B Website Traffic Through Social Tagging: Follow Up
NOVEMBER 13, 2007
That experiment showed that tagging B2B thought-leadership content on social media sites increased traffic growth for B2B websites by 50%, and on a B2B marketing blog by more than 100%, over 60 days. social tagging, thought leadership content, SEO, social media tagging, blogs, industry blog del.icio.us social tagging. Soâ€”how do the numbers look six months later?
Best of 2009 (So Far): Social Media Marketing, Part 4
DECEMBER 31, 2009
With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? How can you monitor everything that's being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software?
Can Social Media Save Detroit?
DECEMBER 22, 2008
Roxanne Darling at Bare Feet Studios recently wrote an outstanding piece on the use of social media at Ford. In How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009 (nicely summarized by John Cass on Social Media Today ), she outlines a social media strategy to help Ford become more transparent and connect more effectively with customers. Social Tagging
The 4 C's of Social Media
MARCH 4, 2009
Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent. Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia. Social Tagging
How to Create a Social Media Marketing Strategy
MARCH 24, 2009
MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. technologies." (If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.) The two most significant barriers cited to social media adoption were "lack of knowledgeable staff" and "inability to measure ROI."
What's Next for B2B Social Media? FYIndOut Now
JANUARY 28, 2009
It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. Still, most of what's being done today, from creating a company Facebook page to using a social media email signature , is extremely tactical.
Content Methodology: A Best Practices Report
and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. Social Media • Activation across. Content. In the.
It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored
MARCH 16, 2009
Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. While there are some social media brand success stories , such as Blendtec and Starbucks on the B2C side, and Sun and IBM in B2B, most companies still struggle with optimizing their social media strategy and implementing tactics and measurement.
A Unique Approach to Integrated Advertising Campaigns: Nabbit
OCTOBER 20, 2009
Nabbit Ads is the only service that allows advertisers to build truly integrated campaigns across all media types today. They can see what media outlet works when. In March of last year, I highlighted Nabbit as a cool online tool for tagging songs on the radio using your cell phone. It still is, though there are now competing technologies available. Here's our discussion.
Best of 2008: SEM Landing Pages
APRIL 20, 2009
Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year. clutter) from good (a clear call to action among other attributes).
Social Media Isn't Only for Virtual Events
FEBRUARY 26, 2009
Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. The same goes for social media technology. In this case, social media isn't only for virtual events. Three factors for success Before you start using social media technology, first consider why these conferences were successful to begin with. If your audience prefers pen and paper to a keyboard and computer screen, then social media technology may not be appropriate for your event. And they did it for FREE.
Evangelizing a Content Marketing Program
brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. could be Hollywood, could be Bollywood, could be the traditional media. The hotel giant.
SEO Is Not Dead, Just Changing: What This Means
DECEMBER 1, 2008
SEO requires a mix of skills-coding, design, copywriting, link building, PR, social media optimization-that most organizations don't have in-house. "SEO is dead." Making a statement like that is a great way to generate lots of traffic, and comments, as Micah Baldwin and Mike McDonald have recently demonstrated. But it's still nonsense. The changes may help local businesses.
Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter
NOVEMBER 12, 2008
Noting that "Major media outlets (and) smaller regional publications.have generated thousands of followers for their Twitter feeds. This is the second of a two-part series. Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. How to Twitter Properly Like any other social setting, Twitter has its own etiquette.
Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool
NOVEMBER 5, 2008
What's Cool About Twitter Fans of Twitter believe it is a key social media tool for business. Most Web 2.0 sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). Twitter, however, stands alone. That would be.Twitterbation? variety.
How to Get Bloggers to Write About You
JULY 16, 2008
Getting blog coverage for your product or service is now just as (if not more) important than getting written about in traditional media. Blogs are now mainstream, as almost 80% of Internet users report having read a blog within the last year. Blog coverage helps increase awareness, build credibility for your brand, and helps with SEO. But how do you get beyond the basics?
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
Depth Of This Goodwill Social media, online activity, and the mobile. the company, it must come from customers.” “the rise of social communities and media amplifies the voice of everyone. Advocate Marketing Creates B2B Customer. Business And Close Deals Referrals deliver higher-quality leads, references. help sales close deals, and B2B buyers prefer to. engage with peers. offerings.
TechTarget Acquires KnowledgeStorm: The Impact on B2B Lead Generation
NOVEMBER 19, 2007
Supplier consolidation is rarely good for consumers (in this case, B2B media buyers). The consolidation of vendors will also simplify B2B media buying to some degree. The M&A activity in B2B media mirrors acquisition activity on the online consumer marketing side, nicely covered on MediaPost by Tim Vanderhook.
New on WMC: Marketing Webcasts and Videos
FEBRUARY 29, 2008
This is the place to see the latest expert rich media presentations from sources like Jill Konrath, author of Selling to Big Companies ; the Business Intelligence Network; HubSpot; Microsoft; Entellium; and SalesRoundup. It's a one-stop page for marketing-focused intelligence from market leaders. Looking for engaging content from leading sales and marketing experts?
Best of 2007: Articles and Blog Posts on SEM
JANUARY 22, 2008
AdReady, Another Low-Cost Display Ad Shop, Opens by Online Media Daily AdReady is a new service that aims to "democratize" search marketing by making it more accessible and affordable for smaller businesses. well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. fade a bit."
How to Write a Strategic Marketing Plan
DECEMBER 6, 2007
With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. If you didn't enter the world with this capability hard-coded into your DNA, you may find the following helpful. and new prospects.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. media operation. traditional media publishers, writing great articles or filming. little.
Social Media Ostriches
APRIL 30, 2009
Given the enormous interest in using social media for business purposes, I've been astounded to hear comments like these at recent conferences: "That's all really interesting, but I can't access any of the websites you just talked about. My company blocks all access to social media sites." It is not part of the job. Social Tagging
Social Media - Expertise Without Experience?
APRIL 15, 2009
When it comes to social media, however, MarketingSherpa reported yesterday that a majority of marketers don't believe any experience is necessary to be a social media expert. Their overconfidence in unproven ability can doom social media initiatives to failure." Ultimately, social media marketing is an in-house activity. Social Tagging
Best of 2009 (So Far): Social Media Marketing, Part 3
DECEMBER 9, 2009
While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media marketing? Another noteworthy post from SMT is Social Media ROI - a financially sound method.
Twin Cities Top 10 Titans in Social Media Announced
DECEMBER 10, 2009
Judy Grundstrom at the Just JudyJudyJudy blog yesterday announced the Twin Cities Top Ten Titans In Social Media 2009 , chosen by a distinguished group of judges. The winners come from a variety of backgrounds, including politics ( Dusty Trice ), broadcast media ( Jason Matheson and Alexis Thompson of FM 107.1, It's a very interesting list. me ), among others. Paul del.icio.us
Study: How Much of Your Content Marketing Is Effective?
Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers.
Best of 2009 (So Far): Social Media Marketing, Part 2
NOVEMBER 5, 2009
Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you explain the value of social media to skeptics? Top 5 SlideShare Groups – A Rich Learning Environment for Social Media by uber.la
Best of 2009 (So Far): Social Media Marketing, Part 1
OCTOBER 1, 2009
This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it). Social media continues its rapid growth"—check. What The F**K is Social Media? Social Taggin
Best of 2008: Social Media Optimization, Part 6
SEPTEMBER 22, 2009
Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year. Builds on the arguments made in Social Media ROI vs. RONI (risk of not investing). Companies Believe Social Media Can Increase Revenue!
Best of 2008: Social Media Optimization, Part 5
SEPTEMBER 3, 2009
How can you make a big splash in social media without a huge budget? Turn your social media contacts into leads, and ultimately customers? Discover the answers to these questions and others here in the penultimate list of the best posts on social media marketing from the past year. tags: social media marketing Facebook fan pages SEO? Are Comments the Next Social Layer?
B2B Marketing Trends for 2016
Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.
Social Media + Email Marketing: One Company Doing It Right
AUGUST 13, 2009
Though social media is all the rage, email marketing also remains strong, with 85% of companies planning to increase spending in this area in the second half of 2009 according to a recent study. Combining social media with email marketing holds tremendous potential, as the tools are complementary. Email is permission-based interruption marketing; social media is participatory.
Social Media Relations vs. Traditional PR Skills
APRIL 22, 2009
The emergence of social media has dramatically changed the role of public relations. As the landscape has shifted from being dominated by one-to-many mass media to many-to-many participatory social media, the skillsets required of PR professionals have changed. With the diffusion of influence created by social media, PR pros need to understand a much wider range of motivations.
How to Create a Cool Social Media Email Signature
AUGUST 26, 2009
One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A The post included several creative examples of social media signatures, though most are are text-based. tags: social media email signature web 2.0
Best of 2008: Social Media Optimization, Part 3
JULY 13, 2009
How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Find those answers and others here in more of the best articles and blog posts about social media marketing from the last year. Looking for ideas on how your company could expand its use of social media?
Content Marketing Playbook: Strategy and Roadmap
rise as a media powerhouse in its own right. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors. source of information is specialized investment media and financial. The media landscape is crowded and. digitally native media companies. publisher.”
Social Media, Cell Phones and Online Shopping: Is Big Brother Us?
NOVEMBER 30, 2009
Social Media: This is a treasure trove of information for any Big Brother-ish entity. Social media is now used routinely in the hiring process. It isn't just HR professionals, however, who may be monitoring your tweets or other social media use however; Facebook cost this woman her insurance benefits. Is Big Brother watching you? Facebook can even get a person killed.