ViewPoint

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Cadence—Multi-touch, Multi-media, Multi-cycle Marketing Multiplies Results

ViewPoint

Touches are a combination of dials, voicemails, emails and in some cases direct mail (multiple media). You should experiment with touch cycles and media mix for your solution or service. However, persistence and a mix of media pay off. To reduce sales lead generation cost, you need to optimize the value of each prospect.

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Why Social Media Doesn't Work [PowerViews LIVE Highlights]

ViewPoint

On February 3, 2015, I had the pleasure of having leading marketing expert Jamie Turner on PowerViews LIVE to talk about “Why Social Media Doesn’t Work.” Right off the bat you may be thinking, “Social media doesn’t work? Marketing organizations today are using social media for business purposes—more now than ever before.

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A Multi-Touch, Multi-Media, Multi-Cycle Strategy Multiplies Results

ViewPoint

I field a lot of questions about what I call our multi-touch, multi-media, and multi-cycle strategy. You should experiment with touch cycles and media mix for your solution or service. However, persistence and a mix of media pays off. Nurturing Prospects is Not Easy, Otherwise Everyone Would Do It.

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PowerViews with Koka Sexton: How to Leverage Social Media

ViewPoint

Leveraging social media is a familiar tactic for individuals. Companies have been a bit slower than individuals in realizing the power of social media. Companies have been a bit slower than individuals in realizing the power of social media. Sales Managers Didn’t Want Their People on Social Media All Day.

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The 5 Top Media for Cold Prospecting

ViewPoint

Let me go out on a limb and propose the top five media for your lead generation toolkit. Now, you are probably wondering why I did not include email on this list of top five media for prospecting. B-to-B marketers often find lower cost-per-inquiry results from direct mail and other media, despite the temptingly low cost of email.

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The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B

ViewPoint

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness.

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. After all, content is the “fuel” that drives the social media engine, right? But things can get murky when marketers are asked to rate social media in terms of contributing to business goals.