Twitter is by far the most effective social media channel for generating leads , outperforming Facebook and LinkedIn by a factor of 9 to 1, even though Facebook generates the larger percentage of visits (from social media sources), and LinkedIn shows the highest engagement rates (page views per visit.) In the meantime, this year’s edition is a worthy read for any B2B marketer looking to benchmark their own demand generation, social media, and Website performance. The metrics reported by B2B benchmark reports can also be grossly misleading. MORE >>

mere week later, after a firestorm of protest erupted on social media and the Internet in general, the company reversed course. And I began to ask the question: what if the whole affair were not a mistake at all, but instead, a masterstroke of social media marketing? B2B Marketing B2C Marketing Branding Campaign Strategy Social Media brand awareness forbes magazine maker's mark mea culpa marketingAs a fan of the Maker’s Mark brand (in moderation, of course, and in Manhattans) I followed this story with some interest. We realize we can’t lose sight of that. Group hug.). MORE >>

Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. Based on both the presentations I heard, as well as conversations throughout the day with local marketing managers, one thing is clear: social media marketing is no longer simply an element of the B2B marketing mix; rather, it is affecting (and infecting) the way B2B companies market, from top to bottom. Social media used to mean launching a blog, or designing a corporate Facebook page. The hottest new form of graphical social media content is memes. MORE >>

B2B Marketing blog marketing Blogs Campaign Measurement Campaign Strategy SEO Social Media b2b demand generation b2b lead generation b2b marketing agency blog design marketo landing pages social media design social media marketingWant a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Here are 3 techniques guaranteed to make an impact: 1. Promote subscriptions prominently. Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. Offer downloadable content. MORE >>

blog should be the centerpiece of your social media strategy. Spend more on content and less on media. If you decrease your media spend and invest those same dollars in a new white paper, or analyst report, or industry survey, or podcast – you name it – it’s highly likely you’ll end up reaping a greater reward. In B2B circles, Q4 is historically a time of year when marketing spend picks up. Sales teams need the push to meet year-end numbers, whilst at other companies, spending marketing dollars in Q4 is simply a matter of “use it or lose it.” Improve your blog. MORE >>