Stories that Sell

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5 Tips for Tweeting Your Customer Case Studies

Stories that Sell

In spreading the word about new content, marketers clearly see the value of social media. In fact, 93% of B2B marketers use social media to share their content, with 87% of them choosing to do so on Twitter. customer case studies Customer success stories Using case studies in social media social media TwitterLet's look at a few examples. Create an Engaging Headline.

The Small Marketer’s First Steps to a Customer Advocacy Effort

Stories that Sell

The new program didn’t disappoint: My client grew named customer case studies by 50%, customer participation in speaking engagements to 164% of goal, and customer participation in media interviews by 650%. Social media and web traffic stats make it easier to measure the impressions that advocacy content generated. What’s that, you might ask? Impressive. Starting Your Advocacy Program.

FAQ 58

The Risk of Stripping Down Customer Case Studies

Stories that Sell

White papers, typically 4-8 pages, consistently take the top honor for most desired content in the annual Eccolo Media survey and in many others. In my household, we''re having a newspaper war. At least once a week, a kerfuffle breaks out over a particularly engaging article in one of the publications we regularly consume. We''re not debating the content of the article. billion in 2013.

5 Trends in Customer Case Studies – An Interview with Projectline

Stories that Sell

I've followed the firm and gotten to know a few folks via social media the past few years. asked about story length in light of Eccolo Media's survey indciating IT buyers want longer stories. company may want to share customer evidence on social media sites, but their customers may not be there, or might be on one platform and not another. With five offices in the U.S.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

You Look Good When Your Customer Looks Good

Stories that Sell

Some customers love the live action of a media interview or speaking engagement, others want the defined parameters of a case study, and still others prefer private discussions or networking with industry analysts and peers where details can go deep but remain under NDA. Perhaps it''s a different segment of media that a customer wants. A guest post by Val Stephen. Normal. 0. false.

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The Ugly Duckling of Case Studies – The “Not-for-Public-Use” Story

Stories that Sell

When you can''t post it on your website, spin it into a press release or share it on social media sites, then what value does it have? I have a not-quite-two-year-old, and thus, spend a lot of time reading nursery rhymes and fairly tales. Most of these catchy or intriguing little stories pre-date our great-great-grandparents, but the lessons are still valid today. Here''s how. How about you?

Survey Says…Case Studies Still Influential in B2B Tech Purchases

Stories that Sell

Each year, I look forward to The Eccolo Media B2B Technology Collateral Survey Report , which opens the lid on how B2B technology buyers consume marketing content. Social media sites. Oddly, just the option of sharing on social media gave the perception that the content was more worthwhile. We all work hard to create attractive content. Case studies/success stories. Podcasts.

How Customer Case Studies Drive Traffic to Company Sites

Stories that Sell

Companies today are using case studies in multiple ways to pull prospects to their websites, from traditional print media to social media to digital advertising. NASCAR and HP teamed to create a way to measure NASCAR''s impressions and success across its media channels. After all that work, how do you use the heck out of a case study to engage prospects and customers?

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Case Studies: When Measurable Results AREN’T Necessary

Stories that Sell

That's the headline on one of Twitter's new success stories , one of many about how the social media site has made a difference for people. "Chris Strouth tweeted "sh*t, I need a kidney" then got one." Whoa, what? Twitter features a number of stories, but out of all of them, I needed to read that one - to know the rest of the story.

Kronos Spotlights Dozens of Customers through Expanded Reference Program

Stories that Sell

Those customers received significant exposure at the event and in the media. The book Stories that Sell , and a recent blog post here , lauded Kronos Incorporated for its Best Practices Awards Program, an annual program to recognize customers that achieve value and success with Kronos solutions. And in the process, the company uncovered some of its best stories.

Quiz: Is it a Case Study or a White Paper?

Stories that Sell

According to Eccolo Media, which runs an annual B2B technology collateral survey , respondents ranked white papers the most influential type of collateral. If there's still any confusion, here are some short descriptions of both media. How would you describe either of these media Every couple of weeks it seems, I see someone confuse customer case studies and white papers.

Customer Case Studies: Are We Just Being Lazy?

Stories that Sell

In customer case studies, that means choosing an angle that's interesting to readers (and the media) and that puts the vendor company in a positive light. I'm bored. I've read one too many customer case studies that just don't try hard enough. The latest offender: a feature on a frequent flyer in an airline inflight magazine that will remain nameless. The back story. It's easy to be lazy.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Doubt the Power of Customer Stories Today?

Stories that Sell

And how do you create quality video customer stories for your marketing efforts? I am honored to be a featured expert for The Light Group , a digital media company. Why do customer success stories work? Why are they more important than ever? Check out the video interview above, where I talk about the power of customer stories, key elements of good stories, and the role of video today.

Why Companies Need to F-R-E-E Their Case Studies

Stories that Sell

The Social Media Factor. Finally, if you’re not sharing your customer stories on social media sites like Twitter and Facebook, you should be. It’s incongruent with the way social media sharing flows. Site visitors could read or download stories freely, without having to provide any information. The results were pretty shocking. The Search Engine Effect.

How, When and Where Buyers Want Case Studies

Stories that Sell

Yet, Eccolo Media is about as close as anyone gets. Corporate websites are the #1 source for case studies – The greatest percentage of respondents indicated they obtained case studies from company web sites, compared to receiving them from colleagues, sales reps, a direct response campaign or through social media. When it comes to customer success stories and case studies, real research comes few and far between. Not many have tried to measure the impact of stories on the sales process. It’s just really good stuff! Clearly, they want detailed stories.

Putting Social Media Theory into Practice – Learn from 171 Authors

Stories that Sell

The ideas of marketers Drew McLellan and Gavin Heaton led to a project with 100 bloggers from nine countries, and has now evolved to a third collaborative effort, a printed book with 171 authors all talking about putting online marketing and social media best practices into practice. Share: Tags: Uncategorized social media As with previous AOC projects, profits go to charity.

How Kronos Finds, Showcases its Best Customer Successes

Stories that Sell

Award winners are featured as the main event of the annual conference, included in media outreach and captured in success stories, if they have clearance from their organizations. It's a common conundrum for companies today.How do you uncover the best stories among your customers, and then get them to share those stories publicly? “It’s a very big to-do.

Customer Presented on Your Behalf? Do More with a Live Case Study

Stories that Sell

Send the video link to prospects, Tweet about it, and distribute it on social media video sharing sites. This week, two PowerPoint presentations came my way. My clients’ happy customers had actually presented these decks in live case studies (either in person or on a webinar). That’s about as good as it gets. Ask for permission upfront. Not true. This scares some customers.

3 Tips for Finding Your Next Case Study Customer

Stories that Sell

Social media: LinkedIn, Facebook, Twitter. Several times a week, an appeal for funds from a charity (or alma mater) arrives in my mailbox or inbox. The same organizations contact me over and over. It’s annoying, but if they don’t ask for contributions, they usually don’t get them. That’s just how it works. We have too much going through our heads. One-on-one meetings.

86,552 Views of a Single Case Study

Stories that Sell

Include a Retweet button or other social media sharing icons. For those who doubt the draw of a customer case study online, here’s your proof. One Microsoft case study, posted online just four months ago, has racked up 86,552 total views. Here are a few tips for organizing your case studies online for maximum exposure: Tease them on the home page. Include them with product information.

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% 58% of consumers follow brands on social media. 71% 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that  social media plays almost as big a role in purchasing decisions as does television. ” — Social Media Today. 10) Attentio.

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115 Facts You Never Knew About Social Media [Infographic]

Webbiquity

It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Younger people are more likely to be making the change to news on social media. Guest post by Josh Wardini. It is. You’re Hired.

3 Tips for Using Social Media for B2B Marketing

Webbiquity

Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. Here are three tips for using social media more effectively in your B2B marketing.

Social Media Explained. Really.

grow - Practical Marketing Solutions

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct. But this is not just another social media book.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. 70% of the U.S.

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The Future of Social Media

B2B Marketing Insider

The post The Future of Social Media appeared first on Marketing Insider Group. Social MediaSocial networks are becoming more and more popular. In 2016, about 70% of Internet users are social network users and these figures are expected to grow. A few years ago, we were happy to get likes from friends and relatives; today, we share tips and skills, promote services and buy goods, etc.

The new standards for strategy and social media success

grow - Practical Marketing Solutions

By Mark Schaefer. I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. Is the organization ready for a public social media presence? They can surround themselves with people who can set up a social media account or create Facebook ads, for example.

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? Social Media Marketing Guides.

Why it takes so long to achieve social media success

grow - Practical Marketing Solutions

If you’re impatient, social media is probably the wrong marketing channel for you. This is data from the recent research released by  Social Media Examiner. Let’s take a close look at what we can learn from the feedback provided by these active social media marketers. Social media success takes time. But social media connections are weak relational links.

How to Get More Leads From Social Media

Act-On

What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. But in a recent survey of marketers from Ascend2 , content marketing actually surpassed social media in terms of difficulty. And today even generating leads from social media is no longer impossible. There was a time, just a few years ago, that lead-gen efforts on social media were kinda … disappointing. How we track and measure and publish on social media has improved.

How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” ” Building social media connections that work. By Mark Schaefer. It doesn’t. ” It’s like a handshake. Don’t believe me?

The first step in social media marketing is not social media

grow - Practical Marketing Solutions

“I’m kind of overwhelmed,” he wrote me, “I’m trying to get a social media program going and I really don’t know where to start.” Shouldn’t I dive into social media for them? Sometimes the first step in social media marketing … is NOT social media! Social media marketing doesn’t start with social media.

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. ocial Media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Ignoring social media return on investment. ssets (free). Like-baiting.

70 Rising Social Media Stars

grow - Practical Marketing Solutions

Sometimes I weary of social media lists that are simply popularity contests or a cheap way to promote some start-up or PR agency. Who are the unknown stars who will be rocking the social media conferences two or three years from now? 70 rising social media stars. She is currently Senior Manager, Social Media Strategy at CVS Caremark. And a savvy social media marketer.

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity

Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. In fact, setting goals is a key component of establishing a process to measure social media profitability.

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Your social media strategy plan: Where do you START?

grow - Practical Marketing Solutions

And by the way, your social media initiative doesn’t start with a Facebookpage. Marketing strategy I know this seems so basic but there is no way to have an effective social media marketing strategy if you don’t have a company marketing strategy to begin with … and many companies don’t! Social media lead team. Social media policy. What did I miss?