| | | Stories that Sell | |  Media | 14 articles |
| Page 1 of 1 | Previous | Next | STORIES THAT SELL MAY 26, 2011  Kronos Spotlights Dozens of Customers through Expanded Reference Program Those customers received significant exposure at the event and in the media. The book Stories that Sell , and a recent blog post here , lauded Kronos Incorporated for its Best Practices Awards Program, an annual program to recognize customers that achieve value and success with Kronos solutions. And in the process, the company uncovered some of its best stories. Check this out.). | STORIES THAT SELL NOVEMBER 3, 2011  Case Studies: When Measurable Results AREN’T Necessary That's the headline on one of Twitter's new success stories , one of many about how the social media site has made a difference for people. "Chris Strouth tweeted "sh*t, I need a kidney" then got one." " Whoa, what? Twitter features a number of stories, but out of all of them, I needed to read that one - to know the rest of the story. | | | | | |
| STORIES THAT SELL NOVEMBER 11, 2010  Why Companies Need to F-R-E-E Their Case Studies The Social Media Factor. Finally, if you’re not sharing your customer stories on social media sites like Twitter and Facebook, you should be. It’s incongruent with the way social media sharing flows. Site visitors could read or download stories freely, without having to provide any information. The results were pretty shocking. The Search Engine Effect. | STORIES THAT SELL FEBRUARY 23, 2012  5 Trends in Customer Case Studies – An Interview with Projectline I've followed the firm and gotten to know a few folks via social media the past few years. asked about story length in light of Eccolo Media's survey indciating IT buyers want longer stories. company may want to share customer evidence on social media sites, but their customers may not be there, or might be on one platform and not another. With five offices in the U.S. | STORIES THAT SELL OCTOBER 13, 2011  Survey Says…Case Studies Still Influential in B2B Tech Purchases Each year, I look forward to The Eccolo Media B2B Technology Collateral Survey Report , which opens the lid on how B2B technology buyers consume marketing content. Social media sites. Oddly, just the option of sharing on social media gave the perception that the content was more worthwhile. We all work hard to create attractive content. Case studies/success stories. Podcasts. | STORIES THAT SELL OCTOBER 14, 2010 How, When and Where Buyers Want Case Studies Yet, Eccolo Media is about as close as anyone gets. Corporate websites are the #1 source for case studies – The greatest percentage of respondents indicated they obtained case studies from company web sites, compared to receiving them from colleagues, sales reps, a direct response campaign or through social media. When it comes to customer success stories and case studies, real research comes few and far between. Not many have tried to measure the impact of stories on the sales process. It’s just really good stuff! Clearly, they want detailed stories. | | | | | | | |
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STORIES THAT SELL | TUESDAY, JUNE 22, 2010  86,552 Views of a Single Case Study
Include a Retweet button or other social media sharing icons. For those who doubt the draw of a customer case study online, here’s your proof. One Microsoft case study, posted online just four months ago, has racked up 86,552 total views. Listed among its most viewed case studies, the Outback Steakhouse case study describes how the restaurant chain used a Microsoft solution for a Facebook campaign. Other cases in the "Most Viewed" tab have more than 50,000 views. On each online case study, Microsoft actually lists the number of total views.). Make them easy to find! MORE >> -
STORIES THAT SELL | WEDNESDAY, JUNE 20, 2012  Quiz: Is it a Case Study or a White Paper?
According to Eccolo Media, which runs an annual B2B technology collateral survey , respondents ranked white papers the most influential type of collateral. If there's still any confusion, here are some short descriptions of both media. How would you describe either of these media Every couple of weeks it seems, I see someone confuse customer case studies and white papers. People frequently call case studies "white papers," and vice versa - even marketing folks. In my narrowly focused case study world, I see them as distinctly different. Why the confusion? Answers. MORE >> -
STORIES THAT SELL | WEDNESDAY, JANUARY 18, 2012  Customer Case Studies: Are We Just Being Lazy?
In customer case studies, that means choosing an angle that's interesting to readers (and the media) and that puts the vendor company in a positive light. I'm bored. I've read one too many customer case studies that just don't try hard enough. The latest offender: a feature on a frequent flyer in an airline inflight magazine that will remain nameless. The back story. This past weekend I traveled to Phoenix to cheer family on in a half marathon. While perusing the inflight magazine, I was pleased to see a customer story. But just one sentence into it I was ready to move on. MORE >> -
STORIES THAT SELL | THURSDAY, AUGUST 4, 2011  Doubt the Power of Customer Stories Today?
am honored to be a featured expert for The Light Group , a digital media company. Why do customer success stories work? Why are they more important than ever? And how do you create quality video customer stories for your marketing efforts? Check out the video interview above, where I talk about the power of customer stories, key elements of good stories, and the role of video today. Share: customer case studies Customer success stories Using Customer Stories Video testimonials MORE >> -
STORIES THAT SELL | THURSDAY, JUNE 24, 2010  3 Tips for Finding Your Next Case Study Customer
Social media: LinkedIn, Facebook, Twitter. Several times a week, an appeal for funds from a charity (or alma mater) arrives in my mailbox or inbox. The same organizations contact me over and over. It’s annoying, but if they don’t ask for contributions, they usually don’t get them. That’s just how it works. We have too much going through our heads. If you’re in an asking position, you have to be in the audience’s line of sight often if you hope to get a response. To start, make sure your wish list is current and specific. One-on-one meetings. MORE >>
- Putting Social Media Theory into Practice – Learn from 171 Authors STORIES THAT SELL | FRIDAY, JUNE 4, 2010
- How Kronos Finds, Showcases its Best Customer Successes STORIES THAT SELL | THURSDAY, MAY 5, 2011
- Customer Presented on Your Behalf? Do More with a Live Case Study STORIES THAT SELL | WEDNESDAY, JULY 21, 2010
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