Inbound Marketing, Outbound Marketing, Marketing Automation and Social Media are all brought to the introductory level so that our reps become marketers, not just sales reps. With unlimited data licenses at four vendors, search tools that didn't exist just four years ago, autodialers, power dialers, Google alerts, social media and other techniques -- this business is a specialized trade now and the new skills need teaching. Over the past four months Green Leads has been starting new reps on the first Monday of each month. We have to have our reps deliver. MORE >>

Alex Howard, O'Reilly Media. Today I'm attending New Marketing Lab's Inbound Marketing Summit at Gillette Stadium in Foxboro (killer spot for a conference, btw). Highlight of the day is always Chris Brogan's down to earth, almost "stand up" quality talks. He is always insightful, practical, and spot on with his delivery. thought it would be useful to create a Twitter List of the #IMS10 Speakers. Here you go: [link]. Alex Beauchamp, Citrix Online. alexthegirl. digiphile. Amber Naslund, Radian6. ambercadabra. Audrey McClelland, Mom Generations. audreymcclelland. mrdiggles. berniebay. MORE >>

The same thing happens when we read something from someone we don't know - and the proliferation of social media puts an awful of "new" people in front of us. Guest post by Paul Simon , Sharper Content, @paulcontentman. We all form instant impressions when meeting someone new. Guess what? As Michael Damphousse says, "Good content creates value. Value creates trust. And, yes, trust creates leads.". On the Internet, it's all about content, whether you have a product to sell, service to offer or leads to pursue. Can poor writing, misspellings and grammatical errors interfere? You betcha. MORE >>

Awards Ceremony, of which Green Leads was a finalist in two categories--Sales & Marketing Alignment and Social Media. During the opening of the Sales & Marketing 2.0 Conference this week, Gerhard "G-Ice" Gschwandtner promised that he would perform a RAP to close the event Tuesday night. He did just that with comic Jeff Applebaum during the Sales & Marketing 2.0 The ultimate reward for those diehards that lasted till the end of the day was watching G-Ice bringing down the house MORE >>

To read more about this, check out SEO/Blogging/Twitter guru Lisa Barone of internet marketing company Outspoken Media. There were some great B2B Demand Gen articles posted this week, and here are the handful that stood out for the Smashmouth crowd: Old Spice: The Man Your Content Could Smell Like - The big news this week was the Old Spice Man answering people's questions and Twitter updates with personalized responses. The originality of this type of content marketing is refreshing. People like Slash understand that they need to be seen. What did we miss? MORE >>