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| Page 1 of 6 | Previous | Next | SAZBEAN FEBRUARY 1, 2011 12 Tips for Creating a Social Media Content Strategy Having a content strategy is vital to the success of any social media strategy. This really part of your overall social media and digital strategy, but it does make sense to consider location when creating your content strategy. Content Marketing News & Notes Social Media Social Networks StrategyIt is also difficult to create the right content for your audience. | SAZBEAN SEPTEMBER 6, 2011 Thesis vs Genesis – Comparing Premium WordPress Themes Chris Brogan (Social Media Expert). Jay Baer (Social Media Specialist). Social media types are leaning with Genesis. Over the Labor Day weekend, I had the pleasure of working on my first website using the Genesis Framework from StudioPress. These led to the previously mentioned string of obscenities, but I digress. Thesis vs Genesis. Enjoy! Pricing. Thesis by DIYThemes. 59.95. | | | | | | | SAZBEAN OCTOBER 18, 2010 13 Twitter Tips for Increasing Engagement Tags: B2B B2C Business Content Marketing News & Notes Social Media Social Networks Strategy digital strategy engagement internet marketing internet marketing strategy marketing research online social networking real-time web social media strategy tips tweet twitter web 2.0 | SAZBEAN DECEMBER 15, 2010 Using Social Media to Increase Brand Loyalty Social media can also be used to increase brand loyalty if we first identify what makes someone loyal to a brand. Increasing repurchasing behavior using social media is not the same as increasing brand loyalty. To use social media to increase brand loyalty, look for ways to help connect your customers, as well as ways you can help them with common problems or issues. | SAZBEAN FEBRUARY 8, 2011 Social Media in 15 Minutes Per Day Social media really is most effective when you put together a strategy, have a plan for implementation and can devote at least an hour per day to engagement and content production. While it may not be the most effective way to use social media, just 15 minutes per day can gain you some benefits. Sometimes these are the same places, sometimes not. Thoughts? photo by Robert S. | SAZBEAN MAY 17, 2011 Using Game Mechanics to Increase Engagement & Participation These motivators can be used online on your website and in your social media, and they can also be used offline in your marketing and business processes. Content Marketing News & Notes Social Media Social Networks StrategyGamification isn’t about building games (necessarily), it’s about using aspects of games that people find enticing. Popularity of Gaming. | | | | | | | | | -
SAZBEAN | TUESDAY, FEBRUARY 19, 2013 7 Simple Improvements to Increase Website Lead Generation You can also use advertising like Google Adwords or social media to drive traffic to this resource to increase the leads your website generates. Hopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines. Your website should be like a beautiful shop window luring potential customers to enter and take a look around. Then your delicious wares entice people to take the next step and either buy from you or let you know they’re interested. Talk in these terms instead of a feature list. MORE >> -
SAZBEAN | THURSDAY, OCTOBER 7, 2010 WiseStamp Adds Dynamic Content to Your Gmail Signature Tags: B2B B2C Business News & Notes Social Media Social Networks Strategy digital strategy dynamic content gmail gmail interface im icon instant messaging internet marketing internet marketing strategy Marketing online marketing random quotes signature signatures social media marketing social media strategy social networking tweet web 2.0 MORE >> -
SAZBEAN | FRIDAY, SEPTEMBER 9, 2011 How Social Media Overtook Legacy Media How Social Media Overtook Legacy Media. In the New Media era (social media, blogging, online journalism), Gilbert Gichen’s contribution seems somewhat trivial. But in the days of Legacy Media, Gichen was a trailblazer; a fresh dissenting voice. And it was this type of criticism that birthed media as we see it today – a tightly woven network of professional journalism and public contribution. How the Switch to New Media Impacted Business. In the age of New Media, the phrase has become a cliche. In 1895, Charles M. million words. MORE >> -
SAZBEAN | MONDAY, OCTOBER 1, 2012 Why Social Media Makes Customer Service Better By the end of the year, 80% of companies plan to use social media for customer service. On the consumer side, 62% of customers have already used social media for customer service issues. But social media customer service isn’t a cute tool to be used by opportunistic marketing departments to big up the brand; it is an essential method of communication that needs to become part of a clearly defined organizational model. Social media gives your business a channel to achieve all of the above. – Why Social Media Makes Customer Service Better by Harry Rollason. MORE >> -
SAZBEAN | THURSDAY, JULY 15, 2010 Measurable Effects of Old Spice Viral Campaign Tags: Analytics Business News & Notes Social Media Social Networks ad campaigns branding branding awareness interaction Marketing measurable old spice social web viral viral campaign viral marketing viral video youtube MORE >>
- How-to: Use Netvibes for Social Media Monitoring SAZBEAN | FRIDAY, SEPTEMBER 24, 2010
- Basic Marketing Principles Still Apply to Social Media SAZBEAN | TUESDAY, JULY 19, 2011
- 8 Ways to Increase Social Media Interaction SAZBEAN | THURSDAY, SEPTEMBER 2, 2010
- Ethics and Social Media: Where Should You Draw The Line? SAZBEAN | MONDAY, MARCH 19, 2012
- Measuring Social Media Marketing Success SAZBEAN | FRIDAY, SEPTEMBER 10, 2010
- Enterprises Opening Up to Social Networking SAZBEAN | TUESDAY, MARCH 6, 2012
- Developing a Mobile Strategy SAZBEAN | TUESDAY, MAY 10, 2011
- Using Social Media to Tell Your Story SAZBEAN | FRIDAY, JANUARY 7, 2011
- Best of 2010 – 13 Twitter Tips for Increasing Engagement SAZBEAN | WEDNESDAY, DECEMBER 22, 2010
- Nestlé’s GMO trial: A Case Study SAZBEAN | FRIDAY, AUGUST 31, 2012
- Five Ways To Increase Engagement On Social Media SAZBEAN | MONDAY, SEPTEMBER 17, 2012
- 15 Sources of New Content for Your Social Media Strategy SAZBEAN | THURSDAY, AUGUST 4, 2011
- Why You Need Social Media, Even if Your Customers Don’t SAZBEAN | FRIDAY, APRIL 27, 2012
- Social media marketing tutorial: Google Glass social media campaign SAZBEAN | THURSDAY, APRIL 12, 2012
- Trends in Social Media Marketing – 2011 SAZBEAN | TUESDAY, AUGUST 16, 2011
- Finding Keywords for Social Media Content & Monitoring SAZBEAN | TUESDAY, JANUARY 18, 2011
- 7 Social Media Monitoring Essentials SAZBEAN | MONDAY, JANUARY 17, 2011
- A Crystal Clear Explanation of How Social Media Influences SEO SAZBEAN | THURSDAY, OCTOBER 4, 2012
- 6 Ways to Increase Word of Mouth Referrals with Social Media SAZBEAN | THURSDAY, JULY 28, 2011
- Common Sense Guidelines for the Legal Use of Social Media SAZBEAN | TUESDAY, JANUARY 4, 2011
- Social media monitoring tool video: Why should I monitor social media? SAZBEAN | WEDNESDAY, MARCH 28, 2012
- Is Social Media a Waste of Time? SAZBEAN | THURSDAY, AUGUST 26, 2010
- 5 Tools to Measure Digital Influence SAZBEAN | TUESDAY, MAY 29, 2012
- How to Improve Social Networking for Your Business SAZBEAN | WEDNESDAY, JANUARY 25, 2012
- How To Use Foursquare To Market Your Business & Reach A New Audience SAZBEAN | MONDAY, JANUARY 7, 2013
- Add WordStream’s Advanced Keyword Tools to Your Website for free SAZBEAN | TUESDAY, JUNE 8, 2010
- Content Can Make or Break a Social Media Strategy SAZBEAN | MONDAY, AUGUST 1, 2011
- 7 Tips for Integrating Social Media Into Your Day SAZBEAN | MONDAY, JANUARY 10, 2011
- The Dangerous Allure of Speed in Social Media SAZBEAN | TUESDAY, MARCH 15, 2011
- How-To: Setup Monitoring in HootSuite SAZBEAN | MONDAY, SEPTEMBER 13, 2010
- State of the Social Web from Dave Linabury #smcd SAZBEAN | WEDNESDAY, JANUARY 19, 2011
- Conversation, The Missing Piece of Most Social Media Marketing SAZBEAN | TUESDAY, MARCH 22, 2011
- Why Brands Should Stop Trying To Be Friends With People SAZBEAN | THURSDAY, SEPTEMBER 20, 2012
- Top Internet strategy, marketing and technology links for the week of November 3, 2012 SAZBEAN | SATURDAY, NOVEMBER 3, 2012
- 9 Ways Social Media Marketing Can Help Sales SAZBEAN | FRIDAY, MARCH 4, 2011
- Sazcast Episode 35 – Twitter Analytics with Dave Peckens SAZBEAN | WEDNESDAY, DECEMBER 21, 2011
- Top Internet strategy, marketing and technology links for the week of September 1, 2012 SAZBEAN | SATURDAY, SEPTEMBER 1, 2012
- Social Media Must Align with Customer Service for Success SAZBEAN | TUESDAY, AUGUST 24, 2010
- Top Internet strategy, marketing and technology links for the week of January 22, 2012 SAZBEAN | SUNDAY, JANUARY 22, 2012
- Top Internet strategy, marketing and technology links for the week of October 27, 2012 SAZBEAN | SATURDAY, OCTOBER 27, 2012
- The Most Effective Time to Tweet SAZBEAN | MONDAY, OCTOBER 11, 2010
- Knowledge in the Internet Age [infographic] SAZBEAN | MONDAY, SEPTEMBER 3, 2012
- Top Internet strategy, marketing and technology links for the week of April 28, 2012 SAZBEAN | SATURDAY, APRIL 28, 2012
- How to Use Google Analytics to Improve Your Social Media Marketing SAZBEAN | WEDNESDAY, DECEMBER 5, 2012
- Social Media in an Hour a Day SAZBEAN | WEDNESDAY, SEPTEMBER 8, 2010
- Social media marketing and social networking tips by Foursquare – Future of Engagement SAZBEAN | WEDNESDAY, APRIL 18, 2012
- Should You Use Facebook for Your Business? SAZBEAN | THURSDAY, JANUARY 20, 2011
- How to Master the Art of Storytelling to Increase Social Sharing SAZBEAN | TUESDAY, DECEMBER 20, 2011
- 8 Tips to Jumpstart Your Business’s Paid Social Strategy SAZBEAN | FRIDAY, NOVEMBER 2, 2012
- The Importance of Blog Images to Social Sharing SAZBEAN | TUESDAY, DECEMBER 14, 2010
- How Valuable is a Social Media Audience, Really? SAZBEAN | MONDAY, DECEMBER 3, 2012
- Top Internet strategy, marketing and technology links for the week of October 13, 2012 SAZBEAN | SATURDAY, OCTOBER 13, 2012
- Top Internet strategy, marketing and technology links for the week of November 10, 2012 SAZBEAN | SATURDAY, NOVEMBER 10, 2012
- What Every Parent Should Know About Social Media SAZBEAN | TUESDAY, JANUARY 24, 2012
- Review: Sprout Social for Social Media Management & Measurement SAZBEAN | MONDAY, MARCH 7, 2011
- Twitter Measurement Tools SAZBEAN | FRIDAY, SEPTEMBER 17, 2010
- 17 Reasons Why No One is Following You on Twitter SAZBEAN | THURSDAY, DECEMBER 2, 2010
- Avoiding Zero Value Efforts in Social Media SAZBEAN | WEDNESDAY, JULY 6, 2011
- SEO Final Steps: Content Marketing for Small Business Blogs SAZBEAN | FRIDAY, SEPTEMBER 7, 2012
- 5 Tips for Protecting Your Privacy on Facebook SAZBEAN | WEDNESDAY, OCTOBER 6, 2010
- Top Internet strategy, marketing and technology links for the week of April 7, 2012 SAZBEAN | SATURDAY, APRIL 7, 2012
- Brand Marketers Totally Miss Social Media Influencers SAZBEAN | WEDNESDAY, FEBRUARY 6, 2013
- 6 Consequences of NOT Using Social Media SAZBEAN | THURSDAY, OCTOBER 28, 2010
- The Do’s & Don’ts of Using Social Media for Business SAZBEAN | FRIDAY, JULY 2, 2010
- 5 Strategies for Managing the Twitter Firehose SAZBEAN | WEDNESDAY, APRIL 27, 2011
- Dead? Social Media’s Explosive Growth is Only Beginning SAZBEAN | MONDAY, JANUARY 2, 2012
- Find Out What’s Trending by Demographic on YouTube with YouTube Trends Dashboard SAZBEAN | MONDAY, JULY 25, 2011
- Social Media is NOT One-Size Fits All SAZBEAN | MONDAY, APRIL 11, 2011
- Top Internet strategy, marketing and technology links for the week of March 31, 2012 SAZBEAN | SATURDAY, MARCH 31, 2012
- Media as Marketing SAZBEAN | WEDNESDAY, FEBRUARY 9, 2011
- What Social Media Does And Doesn’t Do For Business SAZBEAN | TUESDAY, OCTOBER 30, 2012
- A Marketer’s Guide to Optimizing Images for Google Search SAZBEAN | THURSDAY, APRIL 26, 2012
- What I Learned From Liars and Journalists, and How it Made Me a Better Blogger SAZBEAN | FRIDAY, AUGUST 31, 2012
- Beyond Klout: Better Ways To Measure Social Media Influence SAZBEAN | THURSDAY, OCTOBER 25, 2012
- Social Media ROI – What’s the Value of a Conversation? SAZBEAN | TUESDAY, JUNE 1, 2010
- 9 Reasons Why You Need to Have a Business Blog SAZBEAN | TUESDAY, JUNE 29, 2010
- Building Media Relationships & Maximizing Positive Coverage SAZBEAN | MONDAY, SEPTEMBER 10, 2012
- Giraffe Social Media Interviews Sarah SAZBEAN | MONDAY, OCTOBER 1, 2012
- How to Really Grow Your Blog Traffic SAZBEAN | TUESDAY, SEPTEMBER 18, 2012
- Engagement in Social Media Can Be Valuable to a Brand. If It’s Done Right. SAZBEAN | FRIDAY, SEPTEMBER 28, 2012
- Top Internet strategy, marketing and technology links for the week of September 15, 2012 SAZBEAN | SATURDAY, SEPTEMBER 15, 2012
- 7 Social Media Resolutions to Improve Customer Engagement SAZBEAN | MONDAY, JANUARY 3, 2011
- Use Social Media to do the Work for Your Customers SAZBEAN | MONDAY, JULY 18, 2011
- Tips for Finding the Right People on Twitter SAZBEAN | FRIDAY, DECEMBER 3, 2010
- 3 Mistakes to Avoid when Connecting with Social Media Influencers SAZBEAN | WEDNESDAY, JANUARY 23, 2013
- Top Internet strategy, marketing and technology links for the week of January 14, 2012 SAZBEAN | SATURDAY, JANUARY 14, 2012
- An Example of Using Social Media to Improve Customer Service and Increase Brand Loyalty & Reputation SAZBEAN | TUESDAY, MARCH 29, 2011
- Choosing the Right Social Media Measurements SAZBEAN | THURSDAY, FEBRUARY 3, 2011
- Tapping Into Your Social Media Community SAZBEAN | FRIDAY, SEPTEMBER 3, 2010
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