Savvy B2B Marketing

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Social Media Strategy for B2B Marketers: Content + Search + Social = Impact

Savvy B2B Marketing

Read on for John's formula for success with social media. “So, how do we get started with social media?” Respondents also indicated that they avoid direct contact with vendors over social media. ” Following are three tips on how to impact purchasing decisions through social media. Use social media to amplify impact. Once you’ve created relevant, engaging content, use social media to amplify impact. This makes sense, because the messages that typically resonate better are objectively credible information versus a sales pitch.

10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

In today’s competitive online business environment it’s a must for search engine visibility, social media marketing, lead conversion, brand building and referral traffic. Social Media Distribution – Social sharing buttons are a must for maximizing social visibility of your content and driving traffic. Publishing Schedule – A schedule serves three main purposes.

The Top 5 Reasons Your Great Content Fails

Savvy B2B Marketing

Social media has the ability to exponentially expose your content to a vastly increased pool of readers and viewers, but via a recommendation from someone in their own network. The title of your content is a potential reader's first impression of that content, whether they find a link to your content in social media, search results, or via email. It's a nasty shock.

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8 Ways to Make Your Content More Like Personal Conversations

Savvy B2B Marketing

We take the next best steps by developing outstanding content and delivering it to the right prospects via the right media formats defined in our outbound/inbound marketing mixes. We're pleased to present this guest post by Dan McDade of PointClear. Read on to hear Dan's suggestions for creative ways to infuse your content with conversational elements. Personal connection. Serving.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

B2B Fail: Confessions, Apologies, and Questionable Motives

Savvy B2B Marketing

Oh gods of marketing, social media, and E-mail forgive me. Chris Reimer of Rizzo Tees and Leslie Hughes of Punch Media have both blogged about similar experiences. In both cases, Chris Ott, Director of Social Media and Technology at Referral Key, responded to their posts either in the comments or via E-mail. Confession. Last week I did something really embarrassing. Codswallop.

Hog-tieing Social Media

Savvy B2B Marketing

Then there's Linkedin, Google+ , comments on my blog, email, and by the time I'm ready to start my writing day, the morning hours have wasted away to literally nothing. I end up squandering my best writing time (the morning) by spending it doing what I think I should be doing - all the Social Media stuff that's important to my success. Social Media is a pig. Guilty.

Top 10 Rules of B2B Blogging from DemandCon Social Media Panel

Savvy B2B Marketing

I had the great privilege last week, at the inaugural DemandCon event, to share the stage with Kristie Wells , Founder and President Social Media Club, Chris Kovac , Director of Social Influence Nicholson Kovac and Mike O’Neil , The LinkedIn Rockstar for a panel discussion on Social Media. Here is a copy of the presentation that I promised to all the attendees.

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49 Social Marketing Terms Explained for Newbies & Social Media Challenged

Savvy B2B Marketing

In fact I am sure that most of the regular Savvy readers could write a much better glossary than I have but we all encounter friends, family, clients, co-workers who are struggling to get started in social media. All the women in the community are mothers and most are in their 30's - 50's. So many successful, inspiring women enrolled. The Social Marketing Glossary is at 49 terms.

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Content Methodology: A Best Practices Report

and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. Social Media • Activation across. Content. In the.

Beyond Buyer Personas: Connecting with Today's B2B Buyers

Savvy B2B Marketing

Plus technology such as social media has opened up channels that better enable this interaction. 4. Two years ago, I interviewed Tony Zambito -- who originated the development of buyer personas in 2002 -- about the concept of and misperceptions about buyer personas, and what it takes to extract full value from them. Please outline those seven ways. Who should care about buyer modeling?

Basic Training For B2B Social Media Turtles: Research & Preparation

Savvy B2B Marketing

In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Many B2B marketers have fallen behind at using social media, but I say it’s never too late to make it a viable part of your marketing mix. Social media marketing takes human engagement, which requires a time commitment.

Three Ways Personas Improved My Marketing

Savvy B2B Marketing

What I didn’t understand as well was, for example, how the rise of social media and marketing automation affected a marketing manager’s day to day job. For my PR audience, I knew the rise of social media, the decline of the trade press and a tough economy put pressure on them to deliver more measurable results. Read on for inspiration! And boy, did I get an education.

How Can We Perfect Social Media?

Savvy B2B Marketing

Read on for Joe's thoughts on what's needed to elevate the effectiveness of social media and interactions (and check out his presentation from the Social Media Insider's Summit). How can we perfect social media?" How to perfect social media chernov View more presentations from Joe Chernov. Social media doesn’t have a product problem; it has a packaging problem.

Evangelizing a Content Marketing Program

brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. could be Hollywood, could be Bollywood, could be the traditional media. The hotel giant.

Sales Enablement 101: Treat Salespeople Like Customers

Savvy B2B Marketing

The development of multi-tiered messages and multi-touch strategies, such as those involving social media, direct mail, telemarketing, and events. How many different forms of media or different types of venues have you used to provide information to sellers? We're pleased to present this guest post by Jody Canavan, president of Launch International. Nurturing Sales. And more.

Be human. Your customers will thank you.

Savvy B2B Marketing

Technology, analytics, ranking, ROI, KPI, metrics, SEO, statistics, widgets, automation, media … each of these has a role to play in marketing a brand, but sometimes we put too much weight on them. If you engage in social media, don’t make it all about you or your product. Her specialties include brand development, social media strategy, and content marketing.

If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

Savvy B2B Marketing

However, the survey found that many content marketers have doubts about whether content marketing actually delivers measurable ROI, especially newer tactics such as social media, blogs and online videos. Or the investments, particularly those in new tactics like social media, are currently too high compared to the realized benefits. Recommended measures include: More Connections.

How to Fit Social Media into Your Marketing Strategy

Savvy B2B Marketing

At the beginning of the year, ITSMA released a special 47-page report that outlines the steps marketers need to take to successfully integrate social media into their larger marketing strategies. You lay out three sequential steps for the social media process: monitor, engage, and manage. Plus, you can’t just jump into social media – at least not successfully.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. media operation. traditional media publishers, writing great articles or filming. little.

4 Steps to Creating More Effective Content From the Buyer's Perspective

Savvy B2B Marketing

learned more and got much more valuable information talking with real buyers who I found via social media. We're pleased to present this guest post by Craig Rosenberg, aka The Funnelholic. Read on for Craig's insights into what it's like to be a B2B buyer. Author's note: I write this blog post with the sole purpose of becoming an honorary “savvy sister.”

Savvy Week in Review: April 27

Savvy B2B Marketing

Are You Worthy of Social Media? Do you know how to earn engagement on social media? Want proof of social media ROI. TGIF, people! Another week, another tasty selection of fabulous posts from around the blogosphere. Welcome to our smorgasbord of the best B2B blogging tidbits this week. Happy reading & see you next week! Don't overcomplicate things. Key words.

6 Ways to Align SEO With Your B2B Content Marketing Strategy

Savvy B2B Marketing

Leverage Social Media Sharing. To boost your search-engine results, make it easy to share content in popular social media communities like Twitter, Facebook, and other destinations where your audience may spend time online. While keyword research provides the foundation for every search engine marketing initiative, content marketing delivers results. Optimize Key Page Elements.

Savvy Toolkit - Social Media Infographic

Savvy B2B Marketing

About a month ago I shared Base One's Social Media Landscape. They called out a number of blogs, organizations and platforms that are defining the impact of social media on business. Today I turn the spotlight on another Social Media Infographic by InsideView. I am a fan of infograhics. love to share them with collegues and discuss them over lunch.

Study: How Much of Your Content Marketing Is Effective?

Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers.

Does your brand stand up?

Savvy B2B Marketing

Her specialties include brand development, social media strategy, and content marketing. You are not in control of your brand. You never were and you never will be. You may own your brand, but, its identity is defined by your audience: your prospects, peers, and customers. You can make suggestions, of course. You can make your own statement about what you stand for. They will get angry.

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4 Reasons to Use More Numbers in Your Writing

Savvy B2B Marketing

We're excited to present this guest post by Tom Pick , who has been named one of the 50 most influential B2B marketing thought leaders, a Twin Cities Top 10 Titan in Social Media, and a B2B Marketer to Watch by the American Marketing Association. Read on for his thoughts on the power of using numbers in your writing. newspapers, and heaven forbid—books! Numbers get attention.

Savvy Week in Review - January 21

Savvy B2B Marketing

My Social Media Checklist by @ardath421 Ever struggle to figure out which shiny new social media tools you should use and networks you should join? Motivating Buyers: A Social Media Blind Spot - by @richbecker This post reviews the 10 buyer types in an attempt to help B2B marketeres identify their potential buyers and optimize messaging to reach them. Have any other favorites?

Three Tips to Get Manufacturers Started with Social Media

Savvy B2B Marketing

Business-to-business (B2B) companies are starting to embrace social media to a greater extent these days. According to a report by Forrester , roughly 81 percent of B2B companies reported that they used social media in 2011. The increased adoption of social media among B2B companies indicates that companies are finding more value out of ramping up their social presence online.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Savvy Speaks: How Do You Engage B2B Customers with Social Media?

Savvy B2B Marketing

You've done your research, you've picked your poison(s) and you've hung out your social media shingle. But while examples and advice abound for B2C social media engagement (coupons and contests, anyone?), how do you get B2B customers engaged with your social media outlets? Think of your social media efforts as the client appreciation party. FaceBook. Twitter.

Savvy Week in Review: March 30

Savvy B2B Marketing

50 Smart Ways to Craft a Social Media Content Marketing Plan by @amandalnelson of @Radian6. Is Social Media Strategy Required or Redundant? Do you have a social media strategy? Even though temperatures have returned to “normal” for us, we still have a bit of spring fever. It’s that time of year when we want to get everything in order! Happy Friday! Relax.

Could Pinterest Work for B2B?

Savvy B2B Marketing

Her specialties include brand development, social media strategy, and content marketing. Last week, I had the pleasure of participating on a FOCUS.com panel called The Basics of Marketing on Pinterest. The panel was moderated by Ann Yastremski of Marketing Profs and also featured Amanda Maksymiw of OpenView Labs, Jessica Meher of hubspot, and Olivier Blanchard of BrandBuilder Marketing.

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Establishing A Formal Approach to Thought Leadership: Interview with Chris Koch

Savvy B2B Marketing

After conducting years of research and using social media throughout the organization, analyzing trends, and the calling up on talent throughout the organization, it decided it was because globalization was putting constant pressure on efficiency, forcing companies into permanent cost-cutting mode, IBM came up with “Smarter Planet” to encapsulate those trends. Why is this ?

Content Marketing Playbook: Strategy and Roadmap

rise as a media powerhouse in its own right. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors. source of information is specialized investment media and financial. The media landscape is crowded and. digitally native media companies. publisher.”

Savvy Week in Review - June 1

Savvy B2B Marketing

Maybe using LESS social media is the path to online success by @skooloflife via @markwschaefer. If you are parent with kids at home like many of us, you're probably excited and slightly anxious about all of the summer excitemnet and time home from school. One thing you probably don't have is time to troll the web for tbe best posts out there. Happy weekend, everyone!