When asked which content types they had consumed in the previous six months to evaluate a technology purchase, respondents to the Eccolo Media 2011 B2B Technology Collateral survey listed videos third behind brochures/data sheets and white papers. According to a write-up on the Social Media B2B site , prospective customers says the videos make them feel they already know Kinaxis by the time they meet company reps at trade shows. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder. MORE >>

Once CDI understands your goals, it works out a deal with its network of media partners on your behalf. Recently on ClickDocuments, I contributed suggestions for choosing a white paper syndication partner. Here I expand a bit on that post. Not familiar with white paper syndication? Syndication makes your white paper available to mass audiences. Think of it as you would a syndicated newspaper column. If you write a column for your own newspaper (e.g., website), only your subscribers will see it. Plus it can be a great way to build up an in-house list. MORE >>

There is no doubt that new media has changed both B2C and B2B marketing. I love Mad Men. The 60’s with all its amazing fashion and brewing social revolution. An agency on the cusp of the mass marketing revolution and the dawn of television advertising. What is not to love! imagine myself a sassier version of Peggy Olsen. As a young college student dreaming of a life in marketing my view was primarily the B2C world I had been exposed to as a consumer and many of the classic ads now portrayed on Mad Men. Low Budget and Humorous. I’m sure you’ll understand that. MORE >>

Read on for the first in his multi-post series on how to succeed with social media marketing. My B2B marketing agency is often tasked with assessing the social media landscape for new clients and prospects. In some cases, the company is well on its way with a strategy and commitment to social media as an important part of its inbound marketing mix. If you’re a turtle, you’re running out of excuses not to engage in social media and ceding valuable ground to your competition. This is social media – it’s good to smile. Identify Yourself. MORE >>

Well it seems despite all the noise and additional content channels the new media revolution has created that B2B buyers still can't get enough. No doubt the portablility of content that can be consumed on your phone, tablet PC, etc is making us more efficient at consumption but based on the recent infographic from our friends at BaseOne's Beyond blog consumption is up in pretty much every media catagory from 2010 to 2011. The even print gets a boost from 37 to 48%. Take a look and see if there is anything that makes your mouth water MORE >>