Savvy B2B Marketing

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Social Media Strategy for B2B Marketers: Content + Search + Social = Impact

Savvy B2B Marketing

Read on for John's formula for success with social media. “So, how do we get started with social media?” Respondents also indicated that they avoid direct contact with vendors over social media. ” Following are three tips on how to impact purchasing decisions through social media. Use social media to amplify impact. Once you’ve created relevant, engaging content, use social media to amplify impact. This makes sense, because the messages that typically resonate better are objectively credible information versus a sales pitch.

10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

In today’s competitive online business environment it’s a must for search engine visibility, social media marketing, lead conversion, brand building and referral traffic. Social Media Distribution – Social sharing buttons are a must for maximizing social visibility of your content and driving traffic. Publishing Schedule – A schedule serves three main purposes.

The Top 5 Reasons Your Great Content Fails

Savvy B2B Marketing

Social media has the ability to exponentially expose your content to a vastly increased pool of readers and viewers, but via a recommendation from someone in their own network. The title of your content is a potential reader's first impression of that content, whether they find a link to your content in social media, search results, or via email. It's a nasty shock.

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6 Ways To Win As A B2B Social Media Turtle

Savvy B2B Marketing

Read on for the first in his multi-post series on how to succeed with social media marketing. My B2B marketing agency is often tasked with assessing the social media landscape for new clients and prospects. In some cases, the company is well on its way with a strategy and commitment to social media as an important part of its inbound marketing mix. Use the Search Function.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

8 Ways to Make Your Content More Like Personal Conversations

Savvy B2B Marketing

We take the next best steps by developing outstanding content and delivering it to the right prospects via the right media formats defined in our outbound/inbound marketing mixes. We're pleased to present this guest post by Dan McDade of PointClear. Read on to hear Dan's suggestions for creative ways to infuse your content with conversational elements. Personal connection. Serving.

Basic Training For B2B Social Media Turtles: Research & Preparation

Savvy B2B Marketing

In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Many B2B marketers have fallen behind at using social media, but I say it’s never too late to make it a viable part of your marketing mix. Social media marketing takes human engagement, which requires a time commitment.

Beyond Buyer Personas: Connecting with Today's B2B Buyers

Savvy B2B Marketing

Plus technology such as social media has opened up channels that better enable this interaction. 4. Two years ago, I interviewed Tony Zambito -- who originated the development of buyer personas in 2002 -- about the concept of and misperceptions about buyer personas, and what it takes to extract full value from them. Please outline those seven ways. Who should care about buyer modeling?

How Can We Perfect Social Media?

Savvy B2B Marketing

Read on for Joe's thoughts on what's needed to elevate the effectiveness of social media and interactions (and check out his presentation from the Social Media Insider's Summit). How can we perfect social media?" How to perfect social media chernov View more presentations from Joe Chernov. Social media doesn’t have a product problem; it has a packaging problem.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Be human. Your customers will thank you.

Savvy B2B Marketing

Technology, analytics, ranking, ROI, KPI, metrics, SEO, statistics, widgets, automation, media … each of these has a role to play in marketing a brand, but sometimes we put too much weight on them. If you engage in social media, don’t make it all about you or your product. Her specialties include brand development, social media strategy, and content marketing.

How to Fit Social Media into Your Marketing Strategy

Savvy B2B Marketing

At the beginning of the year, ITSMA released a special 47-page report that outlines the steps marketers need to take to successfully integrate social media into their larger marketing strategies. You lay out three sequential steps for the social media process: monitor, engage, and manage. Plus, you can’t just jump into social media – at least not successfully.

If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

Savvy B2B Marketing

However, the survey found that many content marketers have doubts about whether content marketing actually delivers measurable ROI, especially newer tactics such as social media, blogs and online videos. Or the investments, particularly those in new tactics like social media, are currently too high compared to the realized benefits. Recommended measures include: More Connections.

4 Steps to Creating More Effective Content From the Buyer's Perspective

Savvy B2B Marketing

learned more and got much more valuable information talking with real buyers who I found via social media. We're pleased to present this guest post by Craig Rosenberg, aka The Funnelholic. Read on for Craig's insights into what it's like to be a B2B buyer. Author's note: I write this blog post with the sole purpose of becoming an honorary “savvy sister.”

10 Ways Customer Stories Help Companies Sell

Savvy B2B Marketing

Land media placements – Editors are always looking for compelling stories for their audiences. We're pleased to present this guest post by Casey Hibbard , customer success story specialist, to kick off the new year. Read on to see all the ways that companies benefit from customer stories. According to research firm Gartner, a potential customer is 2.5 ” 3.

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B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Savvy Week in Review: April 27

Savvy B2B Marketing

Are You Worthy of Social Media? Do you know how to earn engagement on social media? Want proof of social media ROI. TGIF, people! Another week, another tasty selection of fabulous posts from around the blogosphere. Welcome to our smorgasbord of the best B2B blogging tidbits this week. Happy reading & see you next week! Don't overcomplicate things. Key words.

Three Ways Personas Improved My Marketing

Savvy B2B Marketing

What I didn’t understand as well was, for example, how the rise of social media and marketing automation affected a marketing manager’s day to day job. For my PR audience, I knew the rise of social media, the decline of the trade press and a tough economy put pressure on them to deliver more measurable results. Read on for inspiration! And boy, did I get an education.

6 Ways to Align SEO With Your B2B Content Marketing Strategy

Savvy B2B Marketing

Leverage Social Media Sharing. To boost your search-engine results, make it easy to share content in popular social media communities like Twitter, Facebook, and other destinations where your audience may spend time online. While keyword research provides the foundation for every search engine marketing initiative, content marketing delivers results. Optimize Key Page Elements.

Savvy Toolkit - Social Media Infographic

Savvy B2B Marketing

About a month ago I shared Base One's Social Media Landscape. They called out a number of blogs, organizations and platforms that are defining the impact of social media on business. Today I turn the spotlight on another Social Media Infographic by InsideView. I am a fan of infograhics. love to share them with collegues and discuss them over lunch.

4 Reasons to Use More Numbers in Your Writing

Savvy B2B Marketing

We're excited to present this guest post by Tom Pick , who has been named one of the 50 most influential B2B marketing thought leaders, a Twin Cities Top 10 Titan in Social Media, and a B2B Marketer to Watch by the American Marketing Association. Read on for his thoughts on the power of using numbers in your writing. newspapers, and heaven forbid—books! Numbers get attention.

Three Tips to Get Manufacturers Started with Social Media

Savvy B2B Marketing

Business-to-business (B2B) companies are starting to embrace social media to a greater extent these days. According to a report by Forrester , roughly 81 percent of B2B companies reported that they used social media in 2011. The increased adoption of social media among B2B companies indicates that companies are finding more value out of ramping up their social presence online.

Savvy Speaks: How Do You Engage B2B Customers with Social Media?

Savvy B2B Marketing

You've done your research, you've picked your poison(s) and you've hung out your social media shingle. But while examples and advice abound for B2C social media engagement (coupons and contests, anyone?), how do you get B2B customers engaged with your social media outlets? Think of your social media efforts as the client appreciation party. FaceBook. Twitter.

B2B Fail: Confessions, Apologies, and Questionable Motives

Savvy B2B Marketing

Oh gods of marketing, social media, and E-mail forgive me. Chris Reimer of Rizzo Tees and Leslie Hughes of Punch Media have both blogged about similar experiences. In both cases, Chris Ott, Director of Social Media and Technology at Referral Key, responded to their posts either in the comments or via E-mail. Confession. Last week I did something really embarrassing. Codswallop.

Savvy Week in Review: March 30

Savvy B2B Marketing

50 Smart Ways to Craft a Social Media Content Marketing Plan by @amandalnelson of @Radian6. Is Social Media Strategy Required or Redundant? Do you have a social media strategy? Even though temperatures have returned to “normal” for us, we still have a bit of spring fever. It’s that time of year when we want to get everything in order! Happy Friday! Relax.

Sales Enablement 101: Treat Salespeople Like Customers

Savvy B2B Marketing

The development of multi-tiered messages and multi-touch strategies, such as those involving social media, direct mail, telemarketing, and events. How many different forms of media or different types of venues have you used to provide information to sellers? We're pleased to present this guest post by Jody Canavan, president of Launch International. Nurturing Sales. And more.

Could Pinterest Work for B2B?

Savvy B2B Marketing

Her specialties include brand development, social media strategy, and content marketing. Last week, I had the pleasure of participating on a FOCUS.com panel called The Basics of Marketing on Pinterest. The panel was moderated by Ann Yastremski of Marketing Profs and also featured Amanda Maksymiw of OpenView Labs, Jessica Meher of hubspot, and Olivier Blanchard of BrandBuilder Marketing.

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Savvy Week in Review - June 1

Savvy B2B Marketing

Maybe using LESS social media is the path to online success by @skooloflife via @markwschaefer. If you are parent with kids at home like many of us, you're probably excited and slightly anxious about all of the summer excitemnet and time home from school. One thing you probably don't have is time to troll the web for tbe best posts out there. Happy weekend, everyone!

B2B Videos: Go Beyond Humdrum to Engage & Enthrall

Savvy B2B Marketing

When asked which content types they had consumed in the previous six months to evaluate a technology purchase, respondents to the Eccolo Media 2011 B2B Technology Collateral survey listed videos third behind brochures/data sheets and white papers. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder.

How Converged Media is Changing Content Marketing

Savvy B2B Marketing

According to a recent report published by the Altimeter Group , marketers “must converge their media efforts by combining social, corporate content, and advertising reach.” In fact, convergence was the theme of its recent Online ROI Summit and was covered in its latest Media Consumption Report. What's your experience with converged media?

Integrated Marketing and a Chat with Gini Dietrich

Savvy B2B Marketing

Direct to the customer is usually things such as direct marketing, email marketing and (in some cases) social media. The groundswell is social media, brand ambassadors, and word-of-mouth. Social media. Media relations. Social media. Trickle-up media relations. B: This chat has been very useful. You are a B2B marketer. Your leads are drying up. Mobile.

B2B Marketers: Have You Localized Your Content Plan?

Savvy B2B Marketing

In it, the media company reveals global media consumption trends. In general, IT buyers seek editorial/educational material during the early stage of the buying cycle; streaming media during the consideration stage; and vendor comparisons and downloads during the end stage. And understanding their online preferences and habits is critical to connecting with these prospects.

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4 Smart Ways to Repurpose Content

Savvy B2B Marketing

on your social media outlets. While your kids may turn their noses up at hand-me-downs, and your sweet significant other gives the thumbs down to left-over pot roast, there is a magical place where reusing, recycling and repurposing is a good thing. You guessed it – it’s in the B2B marketing world. But you have to be careful. Caveats noted, let’s get down to it.

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Establishing A Formal Approach to Thought Leadership: Interview with Chris Koch

Savvy B2B Marketing

After conducting years of research and using social media throughout the organization, analyzing trends, and the calling up on talent throughout the organization, it decided it was because globalization was putting constant pressure on efficiency, forcing companies into permanent cost-cutting mode, IBM came up with “Smarter Planet” to encapsulate those trends. Why is this ?

Savvy Week in Review - June 17

Savvy B2B Marketing

Five Reasons the Intern Shouldn't Run Social Media by @hanelly via @spinsucks. School may be out for summer for the kids, but there is no lack of idea sharing from the B2B marketing community! Here are some of our favorite posts from the week. And if you're a Dad in the US, enjoy your Father's Day weekend! The Problem with Content Marketing [infographic] by @juntajoe.

Savvy Wrap Up: July 29

Savvy B2B Marketing

Value Proposition: How to Use Social Media to Help Discover Why Customers Buy From You via @MktgExperiments. Social Media Feedback as Customer Prophecy by @markwschaefer. If you find yourself lolling about in the dog days of summer, perhaps you need a little pick-me-up. Read on for some posts sure to recharge your batteries! And be sure to share your own inspirations from the week!

The 7 Cs of Twitter Success

Savvy B2B Marketing

Not sure how to get started with Twitter, what to focus on, how to find the time to keep up with tweeting, or how to effectively tap into this social media tool? Follow these seven principles to get started on the right path. 1. Create a Strategy – Before jumping on the bandwagon, define what it is you’re hoping to achieve by being on Twitter.

Does your brand stand up?

Savvy B2B Marketing

Her specialties include brand development, social media strategy, and content marketing. You are not in control of your brand. You never were and you never will be. You may own your brand, but, its identity is defined by your audience: your prospects, peers, and customers. You can make suggestions, of course. You can make your own statement about what you stand for. They will get angry.

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Week in Review - Feb 10th

Savvy B2B Marketing

Will Content Marketing Destroy Social Media? Next week is Valentine's Day. While we're sharing a little love for some of our favorite blog posts today, we're also sending out some virtual XO's to all our fellow B2B bloggers, our clients, and everyone else who brightens our days. Wishing each of you an early warm & fuzzy Valentine's Day. Be good to your loved ones - and yourself! It’s Not What You Sell - It’s How You Sell It by @ InboundSales. Expectations and Experience are the New Competition by @ardath421. Noticing a theme? by @BrennerMichael.

Savvy Survey - Who are all these experts?

Savvy B2B Marketing

There seem to be a lot of SEO, eBook and Social Media experts but fewer and fewer Case Study and White Paper experts than there used to be. Malcolm Gladwell wrote in his best selling book Outliers that to become an expert in a given field one must focus on practicing that field deliberately for 10,000 hours. The "expert" designation seems to follow the hot technology.