Social Media – Social Media and Social Networking continue to grow at an alarming rate and has become a valuable tool for an inside sales reps arsenal. Remember the key to social media is it needs to be a two way conversation and you must stay engaged on the social networks. No one likes to be left fighting over the last sale item available, so work smarter, personalize your messaging when applicable and maximize your time with the use of prospecting tools, social media and those imposing executive administrators Social selling, or Sales 2.0, MORE >>

Insure your content strategy is supported by a solid Inbound marketing program and Social media strategy. Social Media outlets are an excellent way to get your stellar content in front of the appropriate audiences, which, in turn will fuel your inbound marketing efforts. Social Media needs to be a part of any overall marketing strategy and now that you’ve developed a blog with some great insights and content, you need to begin distributing it into your target audience’s communities. Here are a few things to consider when developing your content strategy. MORE >>

If the BDR has no reliable contacts within a company how well do they use social media (LinkedIn) and online searches for better contacts? Within every company that is sales driven resides a varying amount of Business Development Reps that will come and go as the years pass. These people are interviewed, and hired and then go through their training process. Once they complete their training they’re unleashed and are handed a list of goals and expectations that they are expected to hit. Don’t let them rely on data unless they know it’s good data. MORE >>

82% of Social Media Website traffic and Leads come from Twitter- Optify. Social Media data is generally going to be the most accurate data available. Yesterday we had the privilege of presenting with a few experts in the field of lead generation on how to build the ultimate lead generation machine. Our COO, Pete Gracey, was joined by Jamie Shanks, Scott Miller and Mike Puglia. For those who were unable to attend, you missed some great insights from the above mentioned experts. Twitter users are 24% more likely to make online purchases than average interenet users- CNBC. MORE >>

If you have a Facebook, Linkedin, Google+ page, and Twitter account, no problem, it can auto schedule on all these social media outlets. This is great when an organization has multiple twitter accounts for the different products being produced and is great for upper management to have visibility into all levels of Social Media activity. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. So how would I recommend using Hootsuite and what are some of the key features to use? MORE >>