Sales Lead Insights

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A creative director’s take on marketing strategy and tactics

Sales Lead Insights

The media. So the media have secondary considerations just like objectives and audience. What’s the one very specific thing that you want the audience to “get.”. I did a campaign years ago for a company that used a knowledge base, which is like a database on 3-D multi-media steroids. Lead generation is a top objective of B2B marketers. And we do that a lot. And what they need.

B2B telemarketing: An interview with Michael Brown

Sales Lead Insights

We all need to get really good at multi-media marketing. If any of you readers have anything to add about Smart Calling, or the integration of marketing tools across media, please weigh in below. Ask before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”. So I sat down with Michael and asked him what’s new in telemarketing. Okay, Michael.

B2B marketing automation: An interview with Will Schnabel

Sales Lead Insights

How is Silverpop addressing the increasing importance of social media as a key marketing channel? This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Will joined Silverpop in 2007 following the company's acquisition of Vtrenz, where he was President and CEO. Thanks Will.

Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo

Sales Lead Insights

And it’s also due to the volatile and increasingly complex business environment in which digital media, and especially social networks, have caused a sea change in buying behavior. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Jon, you mentioned the "Revenue Cycle."

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Is social media effective for B2B lead generation?

Sales Lead Insights

What’s all this have to do with social media? have been working hard, for at least a couple of years now, trying to use social media to measurably move the needle in regard to generating B2B sales leads and driving B2B sales. I’m sad to say I’m not seeing anything beyond anecdotal results, either from my own extensive social marketing efforts, or from those of my clients. Some new studies that start to quantify the impact of social media on generating leads and driving sales have been recently released. Is social media effective for B2B lead generation?

Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work

Sales Lead Insights

B2B Contact – Generating more of the leads you need by combining qualified data with rich media messaging and telemarketing. January 26, 2010 - Boston/Waltham. 8:00 am to 10:00 am. Westin Waltham Boston. Exit 27A off Interstate 95/Route 128). Learn more or register here. Can’t make it? Be notified about future events. January 27, 2011 - New York City. 8:00 to 10:00 am. Fashion 26 Hotel.

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Learn the secrets to generating more B2B leads and sales for less

Sales Lead Insights

B2B Contact - Generating more of the leads you need by combining qualified data with rich media messaging and telemarketing. Are you interested in learning how to generate more B2B leads despite your too-small marketing budget and too-few marketing people? What B2B marketing automation is all about & why you should care: An Executive Breakfast Briefing. Boston/Waltham New York City.

Looking for a roadmap to more revenue? Read this book!

Sales Lead Insights

For example, many business executives I speak with are interested in social media as a market research tool. believe, and Kristin concurs in the book, that social media can be an effective research tool for low cost consumer products and services. The book gives you a step-by-step guide to making more money by selling people what they need… instead of what you want to sell.

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B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

B2B Lead Generation Checklist: 22 Success Tips

Sales Lead Insights

Be there when they are thinking about the problem (right media, right frequency). ? What do I like best about being a B2B lead generation consultant? The fun part is I get to work with some of the best people at the best companies in the business. The rewarding part is I get to see first-hand what works best (and what doesn’t) when it comes to generating, nurturing and identifying the qualified, sales-ready leads that salespeople, reps, resellers and distributors need. Speaking of what works best, here are 22 tips for getting better results from your B2B lead generation programs:

Get up to speed on B2B marketing automation in an hour for free

Sales Lead Insights

B2B Contact – Generating more of the leads you need by combining qualified data with rich media messaging and telemarketing. As a top corporate, sales or marketing executive looking for ways to efficiently and cost-effectively boost B2B leads and sales, this Executive Briefing Webinar is for you! December 15, 2010 - 2 :00 p.m. EDT (GMT-4). Reserve your seat: Register here.

Be my guest at B2B Marketing University in Dallas on June 23, 2010

Sales Lead Insights

Are you leveraging dynamic campaigns, lead scoring and social media to improve engagement with buyers? If you are a B2B Marketer, or are responsible for lead generation, don't miss this complimentary, half-day, educational event! What: B2B Marketing University. When: June 23, 2010. Where: Westin Galleria. 13340 Dallas Parkway, Dallas, TX 75240. Register here. Why bother attending?

Responsible for B2B marketing or lead generation? Be my guest at B2B University in Boston on May 18th

Sales Lead Insights

Are you leveraging dynamic campaigns, lead scoring and social media to improve engagement with buyers? If you are a B2B Marketer, or are responsible for lead generation, don’t miss this complimentary, half-day, educational event! What: B2B Marketing University. When: May 18, 2010. Where: W Hotel, 100 Stuart Street, Boston, MA 02116. Click here for the agenda and to register.

B2B Marketing University: See you in Palo Alto on April 7th…

Sales Lead Insights

Are you leveraging dynamic campaigns, lead scoring and social media to improve engagement with buyers? Are you a B2B marketer that is responsible for lead generation? If so, you won’t want to miss this complimentary, half-day B2B marketing seminar on April 7, 2010 at the Crowne Plaza Cabaña Hotel in Palo Alto, CA. No product pitches. Just learning. Yet change is everywhere.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Marketing-for-Leads Guide: Step 10 – How will you reach the best prospects?

Sales Lead Insights

The first step is to determine to what media your target audience is exposed to. Step 10: Determine how to reach the best companies and contacts. After you have identified the right companies and contacts to target with your B2B lead generation efforts, you need to determine the best ways to reach them. For example, which magazines do they read? In addition, you should think about the.

Marketing-for-Leads Guide: Step 10 - How will you reach the best prospects?

Sales Lead Insights

The first step is to determine to what media your target audience is exposed to. Step 10: Determine how to reach the best companies and contacts. After you have identified the right companies and contacts to target with your B2B lead generation efforts, you need to determine the best ways to reach them. For example, which magazines do they read? In addition, you should think about the.

Is social media effective for B2B lead generation?

Sales Lead Insights

What’s all this have to do with social media? have been working hard, for at least a couple of years now, trying to use social media to measurably move the needle in regard to generating B2B sales leads and driving B2B sales. I’m sad to say I’m not seeing anything beyond anecdotal results, either from my own extensive social marketing efforts, or from those of my clients. Some new studies that start to quantify the impact of social media on generating leads and driving sales have been recently released. Is social media effective for B2B lead generation?

Managing B2B Leads for Sales Success – 30 minute webinar on June 10 at 11:00 am PST

Sales Lead Insights

How does social media fit into lead generation? Drive revenue for your organization by fully leveraging your B2B marketing and sales teams. Join us for my conversation with Gord Hotchkiss (author of The BuyerSphere Project ) on the current realities of B2B demand generation. B2B Leads for Sales Success. June 10, 2010 | Time: 11am PST | Length: 30 min. Register here. In this special live, 30-minute webinar, we will address questions that are top of mind: How has technology, e.g. marketing automation, changed the way marketing and sales work together? What will lead gen. look like in 2015?

Mac McIntosh Announces our New Division for Implementing Lead Generation: AcquireB2B

Sales Lead Insights

Mac McIntosh Inc has provided consulting and speaking/training related to helping companies like yours generate more qualified leads and drive more sales using the latest B2B marketing strategies, tactics, media and technology since 1990. I thought that as reader of this blog you might be interested in hearing more about a new resource for helping you drive more leads and sales, more efficiently and at lower cost, by leveraging the power of marketing automation: AcquireB2B – Driving leads & sales with marketing automation™ Three Ways to Learn More. Or anything in between.

What B2B marketing automation is all about, and why you should care: An Executive Breakfast Briefing near Boston on June 29, 2010

Sales Lead Insights

B2B Contact - Generating more of the leads you need by combining qualified data with rich media messaging and telemarketing. Interested in learning more about B2B marketing automation and how it may benefit your company? Then do not miss this complimentary, 90-minute breakfast briefing designed specifically for senior corporate, sales and marketing executives at a mid-size to large companies, or at a fast-growing, venture-funded small companies; executives who are looking for ways to cost-effectively and efficiently boost sales. Presented by AcquireB2B, a division of Mac McIntosh, Inc.

B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff

Sales Lead Insights

That’s one reason why savvy small-business marketers have flocked to SEO, social media, blogs, etc. You mentioned that more companies are asking you about social media marketing. What is your perspective on social media, Dianna? Social media is definately something B2B marketers need to pay attention to. Younger people are moving up the ranks – and they are social media savvy.&#. Tags: B2B marketing Online marketing Social Media My guest today is Dianna Huff of DH Communications. Second, strategy doesn’t match the objective.

B2B Marketing University: 3/3 in DC and 4/7 in Palo Alto

Sales Lead Insights

Are you leveraging dynamic campaigns, lead scoring and social media to improve engagement with buyers? Join us for a complimentary afternoon seminar and take your business-to-business marketing and lead generation to the next level. As one of the presenters, I can promise you that you and your fellow attendees will get expert insights into the latest strategies and innovation you can deploy today to get better results and a higher ROI from your marketing. Your attendance is free, compliments of B2B Marketing University’s sponsor, Silverpop. No product pitches. Just learning.

B2B Marketing University 2010 Kicks Off March 3rd in Washington DC

Sales Lead Insights

Are you leveraging dynamic campaigns, lead scoring and social media to improve engagement with buyers? If you are a B2B marketer, or are responsible for B2B lead generation, do not miss this half-day seminar on March 3, 2010 at the Westin Grand hotel in Washington, DC. This all new for 2010 session of B2B marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment. Join us and take your marketing and lead generation to the next level. Your attendance is free, compliments of B2B Marketing University’s sponsor, Silverpop.

The Top 10 Silly Marketing Mistakes B2B Marketers Make: Your Input Wanted (and Rewarded)!

Sales Lead Insights

These can be anything from email or PPC ad campaign no-nos and social media blunders to “old school&# marketing snafus involving trade shows, print ads, etc. We can’t promise to make you famous, but if you share your top 10 list of silly mistakes that B2B marketers make, we’ll include you in our upcoming e-book. My good friend, fellow blogger and B2B marcom consultant Dianna Huff and I are putting together an e-book on the top 10 silly B2B marketing mistakes — and we want you to be part of it! So what are you waiting for?

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B-to-B Lead generation: What Enterprise-size Companies Should be Doing Differently in 2010

Sales Lead Insights

This one-hour webinar will cover: The latest trends in B-to-B lead generation, and how you can leverage them; Which lead gen strategies and tactics are working best, and which no longer work for enterprise companies like yours; The pros and cons of various marketing media for generating, nurturing, and qualifying leads. If you are responsible for business-to-business lead generation at a large company, don’t miss this webcast! Lead Gen in 2010: Learn What is Working Best Right Now. January 27, 2010 at 11:00 am PST (2:00 pm EST). Why not register right now? Mac) McIntosh.

Planning B2B Lead Generation for 2010? Attend this Webcast on January 27th

Sales Lead Insights

If your answer is yes, I recommend that you sign up for this live, one-hour webcast on January 27, 2010 at 2:00 pm EST. Lead Gen in 2010: Learn What is Working Best Right Now is an information-packed, one-hour webcast which will highlight: The latest trends in B2B lead generation, and how you can leverage them; Which lead generation strategies and tactics are working best, and which no longer work for enterprise companies like yours; The pros and cons of various marketing media, and which will help you get better lead generation results.

B2B Lead Generation by Phone: An Interview with Michael Brown

Sales Lead Insights

Given all the “e-“ and social media, does the phone still have a role in B2B lead generation, lead nurturing or lead qualification? Mac, thank you for inviting me. I’ll close with some good news … despite all the online marketing and social media and e-hype, people have not thrown away their phones! We also have to pursue leads by phone in context with our other marketing and sales media so that our communication strategy is cohesive and valuable. My guest today is Michael A. Brown. What should we call it instead? before trying to get. Most are not.

Business Software Marketers: Finally a Conference Designed Just For You!

Sales Lead Insights

Tags: B2B marketing Online marketing Sales lead generation Social Media

B2B Copywriting: Interview with Miller McMillan

Sales Lead Insights

Copywriting can attract, educate and motivate prospects through a variety of media, including websites, email campaigns, Twitter, direct mail and other options. There are copywriters who have an excellent grasp of many product categories, media and techniques—and who offer an array of writing styles to match the specific marketing challenge. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Am I right? Absolutely. Benefits are everything. Love subheads.

Web Inquiry Management: Interview with Mike Wallen

Sales Lead Insights

Someone who completes a form may have gotten to the site as a result of a marketing campaign, online searches, social media activities or a word-of-mouth referral. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. My guest is Mike Wallen , CEO of The Lead Dogs , a B2B lead development company that provides sales lead generation, telemarketing and telesales services. At The Lead Dogs, we define a web inquiry as a completed form on a website or landing page. They can.

The B2B Lead Generation Benchmark Study Report: Useful data and advice

Sales Lead Insights

Are you wondering what results your B2B lead generation peers are getting from telemarketing, email, their websites, online marketing, social media and other tactics? Are you looking for data to help justify a bigger budget or more resources for your B2B lead generation programs? Are you looking for advice you can use to make your B2B lead generation programs as productive as they can be? Get the 2009 B2B Lead Generation Benchmark Study Report. It provides metrics and best practices for business-to-business lead generation. Yes, I’m one of them!).

B2B Lead Generation Benchmark Study 2009

Sales Lead Insights

Are you wondering about the B2B lead generation media and tactics that will get you the best results? Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey. It will take you less than 10 minutes to complete, and you will automatically qualify to receive a free executive summary of the study results. If your answer is yes to any of the following questions, you will want to participate in this important B2B Lead Generation Benchmark Study. Do you want to know if your company is investing enough in its B2B lead generation?

B2B Lead Generation Benchmark Study 2009

Sales Lead Insights

Are you wondering about the B2B lead generation media and tactics that will get you the best results? Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey. It will take you less than 10 minutes to complete, and you will automatically qualify to receive a free executive summary of the study results. If your answer is yes to any of the following questions, you will want to participate in this important B2B Lead Generation Benchmark Study. Do you want to know if your company is investing enough in its B2B lead generation?

115 Facts You Never Knew About Social Media [Infographic]

Webbiquity

It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Younger people are more likely to be making the change to news on social media. Guest post by Josh Wardini. It is. You’re Hired.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. 70% of the U.S.

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How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity

Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. In fact, setting goals is a key component of establishing a process to measure social media profitability.

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23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? Social Media Marketing Guides.

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. ocial Media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Ignoring social media return on investment. ssets (free). Like-baiting.