Paul Gillin

JULY 8, 2010

With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. REQUIREMENTS.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

JANUARY 4, 2012

That’s a good thing for the rest of us because social media marketing, like PR, has always been challenged by the lack of reliable success metrics. Measure What Matters isn’t about social media as much as it is about the importance of relationships and the need to understand how they equate to success.

Social Media 50

Social Media Media Peer-to-peer PR 50

Paul Gillin

JULY 14, 2010

Social media has turned the corner in the last two years. What many marketers have failed to grasp is that the tools of new media aren’t just about publishing; they’re also about conversing. Tags: Social Media marketing twitter conversation. Enabling someone to respond a little bit was worse than not responding at all.

Media 50

Media Twitter Social Media Fulfillment 50

Paul Gillin

DECEMBER 16, 2010

I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. This is the time of year when a lot of people make predictions.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

DECEMBER 27, 2010

One of the social marketing practitioners I most admire is Maggie Fox, whose Social Media Group was a pioneer in creating new-media campaigns long before it was fashionable. About a year ago, Social Media Group published a comprehensive and intelligent template for creating requests for proposal (RFPs) for social marketing campaigns.

RFP 50

RFP Social Media Media Marketing Proposals 50

Paul Gillin

NOVEMBER 24, 2010

The Oracle Social Media Participation Policy applies to. Since social media activities can impact your ability to do your job and Oracle’s business interests, it is extremely important to follow the requirements set forth below. You may not use your blog, micro-blog or other social media to disclose Oracle’s confidential information.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

FEBRUARY 20, 2013

500′s use of social media , and once again small companies outpace large ones. Growth in social media investment showed signs of slowing in this survey. Only 44% of respondents says they’re looking to spend more on social media, down from 71% in the 2011 survey. Ninety-two percent of the Inc. Related articles.

Social Media 50

Social Media Studies Media Linkedin 50

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. Your speakers and fellow organizers are your best sources of social media promotion. Embed media from your SlideShare and YouTube channels on your event website.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

APRIL 22, 2011

I made the point that social media plays perfectly to the passion that small business owners bring to their work. I recently chatted over Skype video with Eric Lundquist about how small and medium-sized businesses can use social networks to reach their customers. It’s an unfair vantage that small companies have.

Social Media 50

Social Media Skype Video Marketing Media 50

Paul Gillin

APRIL 22, 2011

I spent a fun half-hour chatting it up with Ed, who’s a good friend and fellow media enthusiast. It makes social media marketing seem rather unimportant. He told me how he spends most of his time these days working with inner-city gang leaders to mediate disputes.

Social Media 50

Social Media CMO Media Video Marketing 50

Paul Gillin

JANUARY 2, 2015

FIR B2B #19: Doubts about Social Media’s Lead Gen Potential. Two new surveys cast doubt on the value of social media as a lead generation vehicle. One found that the top three value propositions of social media relate to ongoing customer engagement rather than lead generation.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Paul Gillin

FEBRUARY 15, 2014

The factors that once made social media so appealing – accessibility and openness – have become a liability. Last week David Spark launched an ebook that provides important updates on the social media practices that many of us have long taken for granted – but perhaps shouldn’t any more. Beyond Social Media.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50

Paul Gillin

DECEMBER 12, 2013

The answer might be incubating in fast-growing media operations like BuzzFeed (right) and Upworthy. Brian Solis (right) is one of the most consistently provocative and perceptive analysts in the world of new media and social business. Five Important Differences Between Paid and Earned Media (Profitecture Blog).

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

JULY 29, 2013

Scores of articles have appeared in mainstream media. In today’s hyper-caffeinated media market, you have to make a scene to get noticed. The story is a microcosm of the new media industry. In the echo chamber of extreme media, it’s almost impossible to go too far. YouTube views are over 1 million.

Television marketing 50

Television marketing Public Relations Amazon Youtube 50

Paul Gillin

JUNE 29, 2013

Naturally, there’s data on collaboration and social media. Some highlights: Ninety-percent of professionals who telecommute on a daily basis use at least one social media platform. Comment: In other words, the developed world still has an old-media mindset whereas people in emerging markets have never had old media.

Social Media 50

Social Media Internet Marketing Facebook Class 50

Paul Gillin

OCTOBER 3, 2013

The staff has always been a joy to work with, and BtoB has played a critical role in my own education about the transformation of media. At the time I reconnected with Ellis I was becoming fascinated by the changes in the publishing world driven by social media. My association with BtoB began as a happy accident. Related articles.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

JULY 19, 2013

Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth continue to produce some of the most consistent, rigorous and comprehensive research on social media adoption by both small and large businesses.

Social Media 50

Social Media Social Networks Statistics Facebook 50

Paul Gillin

JULY 25, 2013

Don’t ignore customer service on social media. Social media gets discussed ad nauseam as a marketing tool, but it does have other business applications. Attack of the Customers Crisis Social Media' Recent stories of customer attacks, bad business behavior online and advice on how to prevent the latter.

Case Studies 50

Case Studies Social Media Case Study Facebook 50

Paul Gillin

APRIL 4, 2013

Here’s the study if you’re interested, entitled “ Taking Social Media from Talk to Action.” ” Social Media flagrant self-promotion Harvard Business Review' Thanks for my old pal John Dodge for pointing it out. I guess Google Alerts doesn’t find everything.

Social Media 50

Social Media Promotion Studies Google 50

Paul Gillin

APRIL 10, 2013

Product managers are the ones who ultimately take the credit or blame for a product’s performance in the marketplace, and Brill sees social media as their ally at almost every level. Social media is about more than business, he emphasizes. Most of the tales in Opting In are more upbeat.

Blogger 50

Blogger Opt-in Guidelines Social Media 50

Paul Gillin

MARCH 22, 2022

In any case, AI-generated content is already starting to appear in a variety of places, from social media to news articles. However, it is more likely that AI will simply supplement human writing, providing assistance with things like grammar and spelling.

Marketing AI 50

Marketing AI Automation Customer Satisfaction User-Generated Content 50

Paul Gillin

MAY 16, 2012

Tom addressed the CIO Solutions Gallery at the Fisher College of Business at Ohio State University this morning on the subject of the role of CIOs in social media. The speed of social media today is stunning. By definition, social media is a two-way dialog between your customers and your employees. It’s a cultural expertise.

Business 50

Business Social Media Opinions CMO 50

Paul Gillin

AUGUST 26, 2011

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. His advice to social media marketers: “Think big. John Hancock had no social media strategy at time.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

OCTOBER 14, 2014

How to Social Media Technology video Google Helpouts' It traces the history of Helpouts and offers some useful advice on what you can do with them. I thought it was worth sharing. I’ll even forgive the agency for auto-launching a video when you visit its site.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Conference Ad Agencies 50

Paul Gillin

AUGUST 9, 2012

When seeking updates on a breaking news story, Twitter is often a much better source than the traditional media. People with large Twitter followings can quickly magnify a complaint with a single retweet, and the media has learned to use Twitter both as an amplifier and a leading indicator of developing news. Early-Warning System.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JULY 29, 2011

The question of how to measure social media performance, particularly in a marketing context, continues to be one of the industry’s hottest topics. The most successful of those are reporting direct correlations between social media marketing and sales, and they have certain practices in common.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

AUGUST 1, 2016

In the age of social media, you’d think we’d insist on more verification of the truth, but that hasn’t stopped Donald Trump from winning his party’s nomination. His evasiveness didn’t stop Americans from believing him. In a Gallup poll in early 1954, McCarthy’s approval rating hit 50%.

Validation 50

Validation Loyalty Social Media Positioning 50

Paul Gillin

JANUARY 24, 2013

Decision-makers believe that social media has made managing crises more difficult and more expensive,” Gillin said. “We A popular speaker and writer, he has addressed more than 150 conferences and groups and published more than 200 articles about social media marketing since 2008.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

JULY 15, 2011

PR practitioners who undertake influencer relations programs often discover an odd disconnect between them and traditional media relations: Bloggers don’t operate by the same rules as reporters. Do You Need A Social Media Specialist? Read more and comment on The CMO Site. The Futility Of Whisper Campaigns.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

JANUARY 24, 2013

There have been plenty of books about social media marketing written by people (like me) who don’t do much of it. In it, Lewis sets out practical guidelines for getting the most out of social media interactions based upon real data from real campaigns. This book is worth its cover price for chapter 4 alone.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

JUNE 29, 2011

Also, check out Social Media Quickstarter , a tutorial site aimed at small businesses and launched just this week by Constant Contact. Value – Constant Contact says it surveyed small businesses to discover that many didn’t know how to get started in social media, but you didn’t need research to figure that out.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

DECEMBER 18, 2012

One of the things that has always captivated me about social media is the power it gives to individuals to greatly amplify their voice. With YouTube views averaging about 25,000 per day, her story caught the eye of mainstream media, which is usually the turning point at which things happen.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

JUNE 4, 2010

Tech Leadership Council’s Social Media Summit. Media is frequently mis-characterized as publishing. The definition of media is that which mediates between parties. Media isn’t content. We are the media. New media transforms as it moves, unlike traditional fixed media like TV.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

JANUARY 2, 2014

B2B Content Marketing Research Social Media' Be sure to check out the links to some of the year’s best B2B videos on slide 37. You can also download the presentation as a PowerPoint if you want to borrow a few of these stats.

Stats 50

Stats B2B Marketing Video Marketing Paid Search Agency 50

Paul Gillin

JUNE 9, 2011

The ability to communicate well in any media demands a certain amount of innate ability and it’s a difficult skill to teach. The technology trade media learned this long ago, and that’s why they have hired professional journalists to fill their pages for the past 75 years. Media Dividend. What’s that going to cost you?

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. I responded that no slight was intended. Blaming the Tools.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

AUGUST 4, 2016

Last week I had the opportunity, for the second year in a row, to teach social media marketing to a group of former NFL players under a league program call The Trust, which helps former players set up and run their own businesses. The group of 12 was like a brotherhood.

Class 50

Class Work Management Marketing Management Press 50