3 Branded B2B News Services That Get It Right
MAY 13, 2016
Cisco does a lot of things well with social media, from its expansive blog network to its innovative newsroom, The Network. Which is one thing I really, really like about K@W – its resourceful use of multiple media. Most content marketing is currently delivered piecemeal in the form of white papers, e-books, webcasts and the like. Some B2B marketers have gone that. CMO.com.
Gems from Godin
AUGUST 20, 2013
That’s revolution” “Mass media appeals to the masses and that means average. Seth Godin keynoted the #Inbound13 conference in Boston this morning, serving up his usual bounty of great quotes. Godin’s overarching point: We are moving from the age of mass to the age of connection. Quotes are more or less word-for-word. Unquoted comments are paraphrased.
Not Dead Yet: Blogging’s Popularity Surges Among F500
JULY 19, 2013
Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth continue to produce some of the most consistent, rigorous and comprehensive research on social media adoption by both small and large businesses. Read more and download the full report at “ 2013 Fortune 500 Are Bullish on Social Media.”
8 Data Points about the Importance of Customer Experience
AUGUST 30, 2013
Attack of the Customers B2B marketing Social Media social networks I was asked to prepare some background information on the importance of delivering a positive customer experience, and I thought I would share some of the research with you. How much does the market reward companies that deliver excellent customer experience? Consider That’s gonna be a tall order.
The Trouble with Klout
SEPTEMBER 6, 2011
In the interview with Schwartzman, who is the co-author of my B2B social media marketing book , Megan Berry said the company has “a million and one improvements it wants to make. Berry contributes occasionally to Huffington Post and Mashable, but Schwartzman is also active outside his own channels, contributing to Social Media Today and For Immediate Release. Beyond Followers.
How to Get Salespeople Aboard the Social Media Train
AUGUST 20, 2013
One of the most common frustrations I hear B2B marketers express is about the difficulty of getting salespeople interested in social media. Hoffman, who runs the Boston-based MJ Hoffman and Associates sales training and consulting agency, shared four ideas for getting salespeople off the social media dime in a presentation at the Inbound13 conference in Boston today. Related articles.
Five Often-Overlooked Reasons Senior Executives Should Use Social Media
FEBRUARY 10, 2016
hear these objections all the time when speaking to top executives about social media. Alerting the media – Why do CEOs like Bill Gates , Richard Branson , Oprah Winfrey , Rupert Murdoch and Elon Musk waste time on Twitter? In short, a social media profile that reflects who you are rather than simply what you do creates a trust foundation that pays off in many ways.
Skepticism on Gallup’s Gloomy Social Media Assessment
JUNE 26, 2014
A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. Gallup asked 18,000 consumers about the influence of social media on their buying decisions. Sixty-two percent said social media has no influence at all. Social media has completely transformed that industry.
Bidding Fond Farewell to BtoB Magazine
OCTOBER 3, 2013
The staff has always been a joy to work with, and BtoB has played a critical role in my own education about the transformation of media. At the time I reconnected with Ellis I was becoming fascinated by the changes in the publishing world driven by social media. B2B journalism newspapers Advertising Age BtoB Crain Communications Social Media Related articles.
Marketing firm piggybacks on March Madness for fun social media “bracket”
MARCH 22, 2016
Here’s a good example I that came over the transom from Blue Fountain Media , a design an online media firm. The company decided to show off its social media savvy by analyzing the Facebook, Instagram and Twitter accounts of each March Madness team to see how they did with social media engagement. Instagram: 2.261%. Twitter: 0.02%. Instagram: 6.2%. Twitter: 0.3%.
Content Methodology: A Best Practices Report
and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. Social Media • Activation across. Content. In the.
Stop Talking! I’m Trying to Listen!
FEBRUARY 15, 2014
The factors that once made social media so appealing – accessibility and openness – have become a liability. Last week David Spark launched an ebook that provides important updates on the social media practices that many of us have long taken for granted – but perhaps shouldn’t any more. Beyond Social Media. Today I would recommend none of those things.
How to Promote an Event with Social Media
APRIL 13, 2011
As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. Your speakers and fellow organizers are your best sources of social media promotion. Embed media from your SlideShare and YouTube channels on your event website. Events of all sizes. AcmeForums). Do that.
What a Hotel Manager Taught Me About the Future of Business
AUGUST 19, 2011
advertising communities influence Social Media social networks business 2.0 Scott Wright is the general manager of the Wyndham Wingate Hotel in Erlanger, KY, and in a 15-minute ride to the airport yesterday morning he taught me something about the future of business. “I try to get out of the office at least a couple of times a week and connect with the customers, he said.
When Bad News is Good
JULY 29, 2013
Scores of articles have appeared in mainstream media. In today’s hyper-caffeinated media market, you have to make a scene to get noticed. Aslan’s The story is a microcosm of the new media industry. In the echo chamber of extreme media, it’s almost impossible to go too far. If the opportunity to engage with immediate extremist media emerges, grab it.
Evangelizing a Content Marketing Program
brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. could be Hollywood, could be Bollywood, could be the traditional media. The hotel giant.
As Business Goes Social, CIOs Sit on Sidelines
NOVEMBER 28, 2011
In its formative years, social media has been largely relegated to marketing departments under the assumption that it’s just another form of communications. BtoB magazine asked 375 marketers last year who was primarily responsible for social media within their companies. corporate innovation Social Media Technology CIO demand ERP ITSame Old Song and Dance.
I’m Quoted in HBR – Kinda. And Like Three Years Ago…
APRIL 4, 2013
Here’s the study if you’re interested, entitled “ Taking Social Media from Talk to Action.” ” Social Media flagrant self-promotion Harvard Business Review The type is about as small as they could make it and the quote comes from 2007, but this research report does bear the Harvard Business Review logo, so I’m going with that.
Cool & Useful Sites for the Holidays
DECEMBER 18, 2011
innovation Social Media social networks Tips Amazon.com Crackle GiftaStranger.net google Hipmunk ShopWithYourFriends.com skype SocialVest Trippy.com Turntable.fm The folks at the Webby Awards sent along a super-helpful list of Web resources to use over the holidays. They range from social shopping to gift recommendations to real-time TV and music sharing. While I was familiar with several of these sites, I hadn’t heard of gems like Yap.tv, Wantful and Trippy. Definitely bookmarkable. The descriptions below were provided by the Webby Awards. 1. Skype . Google+ Hangouts. Crackle.
Slides and Video Cover What You Need to Know About Search
MARCH 8, 2013
B2B search Social Media social networks Tips Facebook google HubSpot Mike Moran Paul Gillin Search Engine Land Search engine optimizationA client asked me to prepare a one-hour seminar on the basics of search engine optimization (SEO), and I thought it was worth sharing. This is more than your standard chalk talk. Search Essentials – What You MUST Know from Paul Gillin.
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
Depth Of This Goodwill Social media, online activity, and the mobile. the company, it must come from customers.” “the rise of social communities and media amplifies the voice of everyone. Advocate Marketing Creates B2B Customer. Business And Close Deals Referrals deliver higher-quality leads, references. help sales close deals, and B2B buyers prefer to. engage with peers. offerings.
What Social Media Marketers Should and Shouldn’t Do
JUNE 18, 2013
A journalist contacted me with some questions about social media marketing that I hear quite often. What are three or four things social media marketers should do, and explain why they’re important. 1. Identify the social media channels that your customers use – if any – and stake out at least a basic presence there. What are three or four things social media marketers shouldn’t do and why? 1. Social media is a conversation. Better to stay away from social media entirely than to use it recklessly. 3. Don’t lead with a sales pitch.
Measuring the Immeasurable
SEPTEMBER 15, 2011
The authors argue that the influence of media in general, and social media in particular, is greatly overrated. In the mainstream media world, audience was associated with influence because we had few tools to understand the true dynamics of decision-making. The danger of this approach is that social media is more about quality than quantity. TopazPartners.com.
How Much Should You Pay For Content?
JUNE 9, 2011
The ability to communicate well in any media demands a certain amount of innate ability and it’s a difficult skill to teach. The technology trade media learned this long ago, and that’s why they have hired professional journalists to fill their pages for the past 75 years. Media Dividend. blogging Corporate Blog journalism mainstream media Social Media Tips
A Nice Collection of B2B Marketing Stats and Videos
JANUARY 2, 2014
B2B Content Marketing Research Social Media Earnest is a U.K.-based based B2B marketing agency that says its mission is, “to chase out the humdrum and bring a lot of love and passion to B2B marketing.” ” Its work certainly bears out that goal. Earnest’s B2B campaigns have a lot of B2C energy inside them. Its research and how-to presentations on SlideShare are an excellent resource for companies that want to get into content marketing. Here’s its latest collection of recent trends and statistics: This is the year that was in B2B Marketing crunched.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. media operation. traditional media publishers, writing great articles or filming. little.
Five Tips to Make Your Writing Sparkle
APRIL 28, 2011
blogging journalism marketing Social Media TipsNow that we’re all publishers, writing has become a core skill for marketers. love good writing, and whenever I get the chance to teach it, I share these five tricks I’ve learned to make anyone’s writing better. 1. Write in Pictures. It’s the single best piece of writing advice I’ve ever had. Tell stories.
My New Book, ‘Attack of the Customers,’ is now available
DECEMBER 18, 2012
One of the things that has always captivated me about social media is the power it gives to individuals to greatly amplify their voice. With YouTube views averaging about 25,000 per day, her story caught the eye of mainstream media, which is usually the turning point at which things happen. Eleven months later, Attack of the Customers on sale on Amazon ! Farming Out Customer Care.
Social Marketing Wisdom From a True Practitioner
JANUARY 24, 2013
There have been plenty of books about social media marketing written by people (like me) who don’t do much of it. In it, Lewis sets out practical guidelines for getting the most out of social media interactions based upon real data from real campaigns. It’s hard to think of a social media marketing angle that hasn’t already been covered by some other text.
The Other Social Network
MARCH 10, 2011
Stephanie Sammons posted some great tips on Social Media Examiner early this year about how to make the most of LinkedIn groups. B2B Facebook Social Media communities social networks linkedinHave you checked out LinkedIn lately? If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. And they’re busy.
Study: How Much of Your Content Marketing Is Effective?
Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers.
Social Marketing Hangover
JANUARY 6, 2011
I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. year ago, people wanted to know how to start social media campaigns. Blaming the Tools. Lack of patience.
How to Summarize Content for a Business Audience
AUGUST 1, 2013
Even then, most are struggling to find the skills needed to analyze the deluge of unstructured data like voice, video and conversations in social media. In my previous post about How to Read and Summarize a 20-Page Research Report in 20 Minutes , I showed how to skim through a complex document and gather essential information to use in summarizing the material for a business audience.
Here’s What 25 B2B Marketers Think Are the Key Trends in 2016
JANUARY 26, 2016
I was delighted when B2B Marketing Zone – a website and newsletter that I devour – asked me to be one of 25 contributors to its “ B2B Marketing Trends for 2016 ” e-book. love this content concept, and it’s an idea more B2B marketers could adopt. Your contributors will be flattered to be included and you will get to tap into their often substantial followings.
Marketo Tells How to Use Social Media for Lead Generation
APRIL 11, 2014
Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. For example, 58% of marketers who have used social media for more than three years say it has helped boost sales. Check out “ How to Use Social Media for Lead Generation.” It’s B2B Content Marketing Social Media Marketo
B2B Marketing Trends for 2016
Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.
Facebook, LinkedIn and Twitter in Plain English
APRIL 18, 2012
It turns out you can say more in 140 characters than you may think, and Twitter’s forced brevity actually encourages people to share information they wouldn’t communicate through long-form media like blogs or even e-mail. This notification feature makes Twitter an extraordinarily useful way to find people who may be difficult to reach by e-mail, phone or other media. B2B Facebook LinkedIn Social Media social networks TwitterMy goal was to describe in plain English the way these networks provide value to their users and the metaphors they use for interaction.
Sensible Talk About Social Media Measurement
JANUARY 4, 2012
That’s a good thing for the rest of us because social media marketing, like PR, has always been challenged by the lack of reliable success metrics. Measure What Matters isn’t about social media as much as it is about the importance of relationships and the need to understand how they equate to success. Volume 2. highly recommend it.
I’ve Been Writing A Lot Lately, Just Not Here
DECEMBER 12, 2013
The answer might be incubating in fast-growing media operations like BuzzFeed (right) and Upworthy. Brian Solis (right) is one of the most consistently provocative and perceptive analysts in the world of new media and social business. Five Important Differences Between Paid and Earned Media (Profitecture Blog). But my blog is still my home base. Photo credit: Scott Beale).
How B2B and B2C Marketing Are Different
JANUARY 20, 2011
Co-author Eric Schwartzman and I wrote the book because we felt that B2B marketers were getting inadequate advice about how to apply social media constructs to their work. There are plenty of opportunities to apply social media tactics, but the context is different. My fourth book, Social Marketing to the Business Customer , came out this week. Download a sample chapter. Read it!
Content Marketing Playbook: Strategy and Roadmap
rise as a media powerhouse in its own right. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors. source of information is specialized investment media and financial. The media landscape is crowded and. digitally native media companies. publisher.”
How to Run a Great Dinner Meeting
APRIL 4, 2012
For example, I knew Joi Ito was head of the MIT Media Lab, but knowing that he is also a licensed lobster diver made him appear to be more of a regular guy. I had the pleasure of being invited to a dinner last night with some local technology luminaries and guest of honor Reid Hoffman , the co-founder of LinkedIn and already a Silicon Valley legend at the age of 44. Get a round table.