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Who Should Nurture B2B Leads with Social Media?

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B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption. The post Who Should Nurture B2B Leads with Social Media?

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

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Advertising Media Planning Pay-Per-ClickIf you’re focused on maximizing ROI for your firm, and you have a team or vendor managing your paid search campaigns, you may not be optimizing ROI. That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. Keep in mind the goal of paid search: to generate a click that converts.

Converting B2B Leads Through Social Content: 3 Keys to Success

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For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. Content Marketing Strategy Social Media Social Selling content strategy Google Analytics lead generationHowever, creating and delivering social content is a big challenge for many B2Bs.

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Google Analytics- Calculated Metrics for Lead Generation Websites

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Social Media Follow icons (Icon-Click-Follow or ICF) (in actuality each social media channel can have its own event). Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Planning the logic then implementing formulas are the key in developing the new relevant metrics. There’s more on Calculated Metrics from Google here. Make note.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

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They let users buy, manage, report on, and optimize display media. Advertising Conversion Tactics Marketing Strategy Media PlanningLet’s talk retargeting.  For the most part, a typical landing pages averages between 2-5% conversion;  the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content.  Tracking Retargeting. Company A: Website. Get it?

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

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They let users buy, manage, report on, and optimize display media. Advertising Conversion Tactics Marketing Strategy Media PlanningLet’s talk retargeting.  For the most part, a typical landing pages averages between 2-5% conversion;  the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content.  Tracking Retargeting. Company A: Website. Get it?

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

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Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation.  Millenial Media. Millenial Media is the dominant mobile advertising platform. Social Media Management.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

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When you plan a post- think “Is this post compelling enough for me to click it, like it, comment on it, or share it?  As you know with social media, nobody likes to be sold too forcefully, so be tactful.  This IS social media, and that means sharing other companies content (and hopefully they will reshare yours).  Social MediaFacebook and B2B lead generation.  Original content. 

Content Methodology: A Best Practices Report

and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. Social Media • Activation across. Content. In the.

Why Marketing Automation Does Not Work

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Alternatively, you can base segmentation on how your leads interact with your emails, website and social media conversations. Who will promote that content through, for example, social media, online advertising and content syndication? You’ve likely heard the information technology gurus. They have a mantra — people, processes and systems. It makes sense. The result? No new leads.

17 Ways to Promote Your White Paper for Lead Generation

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Social Media. Of course, promote it via social media. According to research , visual content is more than 40 times more likely to get shared on social media than other types of content. Besides promoting your white paper via social media, you need to make it easy for others to share it as well. Include You’ve written, designed and produced a white paper. Not so fast.

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Online Display & Social Media, Branding & Attribution- Affects on Conversions

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The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” The proposal, now being submitted to the Media Rating Council, will count a “viewed” impression as one that “is at least 50% viewable on the screen for at least one second.” Rebook?

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” The proposal, now being submitted to the Media Rating Council, will count a “viewed” impression as one that “is at least 50% viewable on the screen for at least one second.” Rebook?

Effective Social Selling = Mindset over Tactics

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Many say that sales people should concentrate on honing their sales skills rather than social media skills. Recent research by the Sales Management Association has shown that a whopping two-thirds of companies surveyed don’t have any sort of social media strategy in place for their sales teams. The problem is in the perception of the role that social media plays in business.

Evangelizing a Content Marketing Program

brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. could be Hollywood, could be Bollywood, could be the traditional media. The hotel giant.

A Social Media Measurement Dashboard; One Approach

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A re your social media efforts working?  Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.  There really is no “right” way to measure social media.   The more blogs and books you read on the subject, the more confused you probably get.  Social media marketing in theory isn’t all that different from traditional media (well it is, but). 

How The Beatles’ Songs Optimize B2B Marketing Strategies

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Be yourself, especially with your own content and within social media.  Strategic branding, targeted messaging, media tactics, and inbound/outbound marketing tactics all need to have a strategy behind it.  It’s OK to wish social media friends a happy birthday, but do it naturally as compared to an obvious sales tactic. Act Naturally. You don’t need to sound like everyone else. 

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

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Marketing’s job is to persuade via message through targeted media channels to generate leads for sales. Sale’s job is to persuade via non-media channels and close those opportunities that come to him/her. The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. Always, B-Be, C-Closing. Demand Generation is persuasion. With so much attention to buyer 2.0

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

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Marketing’s job is to persuade via message through targeted media channels to generate leads for sales. Sale’s job is to persuade via non-media channels and close those opportunities that come to him/her. The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. Always, B-Be, C-Closing. Demand Generation is persuasion. With so much attention to buyer 2.0

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. media operation. traditional media publishers, writing great articles or filming. little.

Targeting B2B Companies with Online Display and Social Media Advertising

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With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs).  Related Posts: NuSpark Media Solving Digital Media & Lead Generation Problems Online Display Advertising, Targeting, and Capturing Leads.

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

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Here’s a sample media buy I was working on recently, showing specific audience segments I plan to target, with the help from the relationships DSPs have with big data DMP platforms.  . Related Posts: NuSpark Media Digital Advertising Performance Digital Display. Advertising Marketing Strategy Media Planning Tactical ServicesEver wonder how a banner ad finds you? SUMMARY.  .

18 Ways to Promote Your White Paper for Lead Generation

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Social Media. Of course promote it via social media. Besides  promoting your white paper via social media, you need to allow others to share it as well.  Once you’ve set up this functionality, readers only need to click on the button to share it on their social media profiles. Well, your firm has written and produced a white paper. Now what?   How do you promote it?

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Online Display Advertising, Targeting, and Capturing Leads

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Optimization technology. • Ad units and rich media. This doesn’t take the place of email lead nurturing, but can complement the nurturing process, much like social media. Advertising Media Planning Tactical ServicesA Look at Online Display Advertising for Lead Generation. The role of online display can be huge if executed properly and tracked accordingly. Retargeting. Summary.

Study: How Much of Your Content Marketing Is Effective?

Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

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The best way to learn is to try new features yourself; which is what I did with my WordPress website.  I have an ebook I use for lead generation, called  A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords.   I had initially created a landing page to use for paid search and social media. Proper conversion rate optimization requires testing of landing pages. Excellent!

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

The best way to learn is to try new features yourself; which is what I did with my WordPress website.  I have an ebook I use for lead generation, called  A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords.   I had initially created a landing page to use for paid search and social media. Proper conversion rate optimization requires testing of landing pages. Excellent!

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

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Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling.  It’s exciting; and also a challenge to balance the continued learning with client work, staying healthy, and raising a child as a single father. This year look for one on Marketing Analytics and an update on social media lead generation. Paid Media. Social Media. Social media is social networking. Content Marketing. Get to it! .

Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

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Great content is the fuel to social media messaging, sharing, and engagement. Social Media Engagement is all about content- your trust and credibility via social media channels is what drives your social media effectiveness. I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. 

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B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

LinkedIn and Twitter Advertising and Marketing Options; A Primer

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LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks.  If you’re buying online display for lead generation, you should consider social media advertising opportunities. Advertising Media Planning Social Media Tactical ServicesTargeting. You can target LinkedIn ads by. Job function.

A Brief Guide to Increasing Website Conversions with Video

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Promote the video within social media, if it acts as a standalone.  More and more I have been becoming a believer in the power of videos on websites and landing pages for conversions.  I’ve been reading various studies on the connection between video and conversion increase, and all have supported the use of video marketing as a key tool to increase engagement and conversions.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

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Social media monitoring. Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Reviewing competitive sites (and tools such as Spyfu). The typical stages are: .

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

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multi-media strategy works best. Measure: Event tracking with Google Analytics; YouTube analytics, Tagged links on channels of distribution,  click rates, video views, social media shares and comments, Leads generated, ROI reporting.  .  A B2B Video Marketing Strategy Overview. Name a memorable ad in the past.  Chances are, it’s a television ad.  Why Video. Personality communication.

Content Marketing Playbook: Strategy and Roadmap

rise as a media powerhouse in its own right. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors. source of information is specialized investment media and financial. The media landscape is crowded and. digitally native media companies. publisher.”

How to Set Up a Promoted Tweet Campaign Targeting Keywords

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Related Posts: LinkedIn and Twitter Advertising and Marketing Options; A Primer Social Media Advertising NuSpark Search. Advertising Pay-Per-Click Social Media Tactical Services Video Posts Twitter keyword advertising offers “real-time” targeting for advertisers, as ads are targeted to users within minutes of the user tweeting or engaging with a tweet about a certain keyword/topic. 

Stop the Insanity; A View on Social Media ROI for Lead Generation

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I’m a former Media Director at an ad agency.  For years I planned and implemented media strategies for a multitude of clients.  I still do when my clients ask me; radio, television, print, outdoor, etc.  I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report.  So let’s remove salaries and time fees from any social media ROI calculation. Where you CAN charge the time, is the cost of social media content; because that’s a deliverable. Last interaction credit- social media.

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs. The practical guide to developing marketing content that people care about, and how to implement that content via social media and demand generation. newer book covering researching and planning the right keywords for your website, SEO, paid search, and social media.  A great step-by-step guide on keyword strategy.

Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

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Just be a 5% increase in conversions; all other metrics being equal.  So while you spend all that effort on SEO, social media, paid search, email marketing, and online display, if your landing pages don’t align with the user need, and you make it hard for prospects to find your web form, you will lose leads, and that means visits to competitors.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.