| | | NuSpark | |  Media | 104 articles |
| Page 1 of 2 | Previous | Next | NUSPARK AUGUST 9, 2012  A Social Media Measurement Dashboard; One Approach A re your social media efforts working? few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media. Social media is not a numbers game. REACH. | NUSPARK JUNE 9, 2012  Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads They let users buy, manage, report on, and optimize display media. Advertising Conversion Tactics Marketing Strategy Media PlanningLet’s talk retargeting. For the most part, a typical landing pages averages between 2-5% conversion; the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content. Tracking Retargeting. Company A: Website. Get it? | | | | | |
| | | NUSPARK JULY 30, 2011 Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing. Related Posts: A Hodgepodge of eMarketing enhancement tips Google Pay-Per-Click Options; Enhancing Your Campaigns Tracking Social Media, Email & Advertising with Analytics, Part 2. Media Planning Pay-Per-ClickThe Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions. FYI: Click Images to Enlarge! | NUSPARK JUNE 9, 2012  Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads They let users buy, manage, report on, and optimize display media. Advertising Conversion Tactics Marketing Strategy Media PlanningLet’s talk retargeting. For the most part, a typical landing pages averages between 2-5% conversion; the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content. Tracking Retargeting. Company A: Website. Get it? | NUSPARK MAY 19, 2012  Generating Leads from a Facebook Fan/Business Page Engagement Strategy As you know with social media, nobody likes to be sold too forcefully, so be tactful. This IS social media, and that means sharing other companies content (and hopefully they will reshare yours). For our social media clients, we combine all of the above tactics and more (including Facebook advertising) to build engagement, website visits, leads, and sales. Social Media | | | | | | | |
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NUSPARK | FRIDAY, OCTOBER 28, 2011 Is Blogging Right for my Business? The Benefits of a Business Blog
To name a few: In today’s social media landscape, business blogging has become a powerful marketing medium. Blogs are Fodder for Social Media. If you starve your social media efforts of informative content, you’ll reap anorexic results. . I know lots of business people all excited about kicking the tires of social media, but they don’t seem to realize that they need a content strategy before they start friending and following. No more waiting for the fickle media gatekeepers to get the word out. Content Social MediaWhat are your goals? Often. MORE >> -
NUSPARK | SATURDAY, APRIL 28, 2012 Stop the Insanity; A View on Social Media ROI for Lead Generation
I’m a former Media Director at an ad agency. For years I planned and implemented media strategies for a multitude of clients. I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report. So let’s remove salaries and time fees from any social media ROI calculation. Where you CAN charge the time, is the cost of social media content; because that’s a deliverable. Any cost of a social media management tool can also be applied to the ROI calculation. Conferences? Hard to say. MORE >> -
NUSPARK | FRIDAY, SEPTEMBER 10, 2010 Facebook Can Work for B2B
Tags: Social Media MORE >> -
NUSPARK | THURSDAY, AUGUST 9, 2012 A Social Media Measurement Dashboard; One Approach
A re your social media efforts working? few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media. Social media marketing in theory isn’t all that different from traditional media (well it is, but). You are still providing a compelling, unique message via a media channel to target audiences most likely to do business with you. MORE >> -
NUSPARK | SUNDAY, DECEMBER 9, 2012  18 Ways to Promote Your White Paper for Lead Generation
Social Media. Of course promote it via social media. Besides promoting your white paper via social media, you need to allow others to share it as well. Once you’ve set up this functionality, readers only need to click on the button to share it on their social media profiles. Well, your firm has written and produced a white paper. quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Now what? How do you promote it? Your ultimate goals with white papers are typically the following: . . MORE >>
- Social Media Metrics & Analytics; Measuring Success NUSPARK | SUNDAY, SEPTEMBER 30, 2012
- How B2B Buyers Have Changed- and the Role of Content & Social Media NUSPARK | MONDAY, OCTOBER 24, 2011
- How B2B Buyers Have Changed- and the Role of Content & Social Media NUSPARK | MONDAY, OCTOBER 24, 2011
- 32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program NUSPARK | SATURDAY, DECEMBER 31, 2011
- A Lead Generation Plan Begins With Content Marketing Strategy NUSPARK | FRIDAY, JULY 15, 2011
- A Lead Generation Plan Begins With Content Marketing Strategy NUSPARK | FRIDAY, JULY 15, 2011
- Custom Reports: Measuring Lead Generation Conversions with Google Analytics NUSPARK | SATURDAY, MARCH 9, 2013
- How to Set Up a Promoted Tweet Campaign Targeting Keywords NUSPARK | SATURDAY, APRIL 27, 2013
- Online Display & Social Media, Branding & Attribution- Affects on Conversions NUSPARK | MONDAY, JULY 2, 2012
- Online Display & Social Media, Branding & Attribution- Affects on Conversions NUSPARK | MONDAY, JULY 2, 2012
- A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges NUSPARK | SATURDAY, OCTOBER 13, 2012
- Social Media: Developing a Plan and a Strategy NUSPARK | SUNDAY, SEPTEMBER 5, 2010
- How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns NUSPARK | WEDNESDAY, JANUARY 16, 2013
- New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search NUSPARK | WEDNESDAY, NOVEMBER 16, 2011
- A Brief Guide to Increasing Website Conversions with Video NUSPARK | SUNDAY, NOVEMBER 4, 2012
- Sales Best Practices include Marketing-Sales Alignment NUSPARK | SATURDAY, SEPTEMBER 10, 2011
- Sales Best Practices include Marketing-Sales Alignment NUSPARK | SATURDAY, SEPTEMBER 10, 2011
- Top 10 Reasons You Need a Corporate Blog for Lead Generation NUSPARK | THURSDAY, AUGUST 23, 2012
- Top 10 Reasons You Need a Corporate Blog for Lead Generation NUSPARK | THURSDAY, AUGUST 23, 2012
- Market Research: The First Step to a Lead Generation Strategy; Interview with Carolyn Frith NUSPARK | SUNDAY, MAY 22, 2011
- Targeting Audiences Not Looking for You; Advertising Options for B2B NUSPARK | SUNDAY, FEBRUARY 24, 2013
- New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline NUSPARK | SATURDAY, JUNE 2, 2012
- New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline NUSPARK | SATURDAY, JUNE 2, 2012
- How to Get Started with a Content Marketing Plan NUSPARK | MONDAY, MAY 2, 2011
- MindMatrix: A Unique Marketing Automation Platform for SMB NUSPARK | SUNDAY, MARCH 17, 2013
- Online Display Advertising, Targeting, and Capturing Leads NUSPARK | SUNDAY, SEPTEMBER 9, 2012
- Facebook Business Pages; Measuring What Matters for Success NUSPARK | SUNDAY, APRIL 21, 2013
- Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan. NUSPARK | SUNDAY, JULY 24, 2011
- Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan. NUSPARK | SUNDAY, JULY 24, 2011
- Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing NUSPARK | SUNDAY, JULY 15, 2012
- Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently NUSPARK | WEDNESDAY, SEPTEMBER 28, 2011
- 2011 Marketing Resolutions to Consider NUSPARK | SUNDAY, JANUARY 2, 2011
- Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation. NUSPARK | SATURDAY, FEBRUARY 4, 2012
- LinkedIn and Twitter Advertising and Marketing Options; A Primer NUSPARK | SATURDAY, MARCH 31, 2012
- The A-Z Guide to B2B Lead Generation NUSPARK | MONDAY, DECEMBER 5, 2011
- 60 Articles on B2B Marketing Analytics! NUSPARK | WEDNESDAY, NOVEMBER 3, 2010
- The B2B Lead Generation-Demand Generation Book “Hall of Fame” NUSPARK | SATURDAY, JANUARY 21, 2012
- Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline NUSPARK | THURSDAY, APRIL 26, 2012
- Content Marketing: Goals, Issues, Strategies NUSPARK | SUNDAY, MARCH 24, 2013
- New Twitter Chat Addresses Marketing and Lead Generation Issues NUSPARK | WEDNESDAY, APRIL 20, 2011
- The 3 P’s of B2B Lead Generation: People, Process, Platforms NUSPARK | SATURDAY, OCTOBER 15, 2011
- The 3 P’s of B2B Lead Generation: People, Process, Platforms NUSPARK | SATURDAY, OCTOBER 15, 2011
- 2013 New Year’s Resolutions for the B2B Marketing Department NUSPARK | SUNDAY, DECEMBER 30, 2012
- New eBook: A Practical Guide to Lead Generation with Social Media NUSPARK | WEDNESDAY, APRIL 13, 2011
- Are Your White Papers Accomplishing Your Lead Generating Goals? NUSPARK | SUNDAY, OCTOBER 31, 2010
- Social Media Lead Generation for B2B; My View NUSPARK | SATURDAY, OCTOBER 23, 2010
- The 12 Days of Social Media; a Holiday Post NUSPARK | SUNDAY, DECEMBER 16, 2012
- Targeting B2B Companies with Online Display and Social Media Advertising NUSPARK | SUNDAY, OCTOBER 21, 2012
- The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit NUSPARK | FRIDAY, APRIL 13, 2012
- Marketing Automation- What It Is and Why Use It NUSPARK | SATURDAY, JUNE 26, 2010
- Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently NUSPARK | WEDNESDAY, SEPTEMBER 28, 2011
- New Infographic: B2B Lead Generation & Content Marketing Trends NUSPARK | SATURDAY, MARCH 17, 2012
- Remarketing Advertising Strategies with Google Analytics NUSPARK | SUNDAY, SEPTEMBER 23, 2012
- The missing topic on b2b digital lead generation: advertising NUSPARK | MONDAY, JANUARY 9, 2012
- Permission Marketing Drives White Paper Relevance NUSPARK | FRIDAY, NOVEMBER 4, 2011
- SEO and Content Marketing Work Together NUSPARK | FRIDAY, AUGUST 26, 2011
- SEO and Content Marketing Work Together NUSPARK | FRIDAY, AUGUST 26, 2011
- Marketing Automation- What’s the Fuss? New Book Sets the Record Straight NUSPARK | MONDAY, JULY 4, 2011
- Set the Record Straight: Marketing Automation vs. Email Programs NUSPARK | SATURDAY, JULY 17, 2010
- A Primer on Getting Started with Google+ Business Pages NUSPARK | SUNDAY, JUNE 24, 2012
- A Primer on Getting Started with Google+ Business Pages NUSPARK | SUNDAY, JUNE 24, 2012
- Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing. NUSPARK | SATURDAY, JULY 30, 2011
- A Hodgepodge of eMarketing enhancement tips NUSPARK | SUNDAY, AUGUST 22, 2010
- An Email to Bob in Sales: Thanks for aligning with us in Marketing NUSPARK | SATURDAY, MAY 28, 2011
- Focus Roundtable Recap: Optimizing Landing Page Conversion Rates NUSPARK | THURSDAY, JANUARY 12, 2012
- An Email to Bob in Sales: Thanks for aligning with us in Marketing NUSPARK | SATURDAY, MAY 28, 2011
- How to Get Started with a Content Marketing Plan NUSPARK | SATURDAY, APRIL 30, 2011
- Video Blog 1: An Introduction to the B2b Buying Funnel NUSPARK | MONDAY, OCTOBER 31, 2011
- Marketing Automation- What’s the Fuss? New Book Sets the Record Straight NUSPARK | MONDAY, JULY 4, 2011
- Getting Ready for Marketing Automation NUSPARK | FRIDAY, JULY 9, 2010
- Getting Ready for Marketing Automation NUSPARK | FRIDAY, JULY 9, 2010
- Traditional Media Channels still exist, and continue to be relevant. They are not to be avoided. NUSPARK | SUNDAY, MARCH 20, 2011
- Banner Ads Work; Really NUSPARK | FRIDAY, JULY 2, 2010
- Case Studies; How to Get Them Approved and Presented Publicly NUSPARK | THURSDAY, JUNE 14, 2012
- Case Studies; How to Get Them Approved and Presented Publicly NUSPARK | THURSDAY, JUNE 14, 2012
- You’re doing your Marketing Wrong if…. NUSPARK | SATURDAY, MAY 22, 2010
- Banner Ads Work; Really NUSPARK | FRIDAY, JULY 2, 2010
- The Monkees, Davy Jones, and Good Marketing/Content Strategy NUSPARK | THURSDAY, MARCH 1, 2012
- A new eBook; Content Marketing Templates for Lead Generation NUSPARK | SATURDAY, FEBRUARY 25, 2012
- The Four Keys of Social Marketing for Business NUSPARK | WEDNESDAY, MAY 19, 2010
- A Primer on Website Visitor ID and Smart Form Technology for Lead Generation NUSPARK | SUNDAY, DECEMBER 18, 2011
- BlogTalkRadio- Our New Marketing Strategy Show NUSPARK | THURSDAY, JUNE 3, 2010
- The Growth of Video and Mobile Marketing; Key Stats and Trends NUSPARK | FRIDAY, JANUARY 11, 2013
- Webinar Nov. 9th 1p ET: How to measure the ROI of online and offline media channels with analytics NUSPARK | MONDAY, NOVEMBER 1, 2010
- Measuring Social Media ROI-How? NUSPARK | TUESDAY, JUNE 8, 2010
- Measuring Social Media ROI-How? NUSPARK | TUESDAY, JUNE 8, 2010
- A Hodgepodge of eMarketing enhancement tips NUSPARK | SUNDAY, AUGUST 22, 2010
- Start to Analyze B2B Marketing Strategy NUSPARK | MONDAY, MAY 31, 2010
- Banner Ads Work; Really NUSPARK | FRIDAY, JULY 2, 2010
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