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Mi6 Agency’s Top Charts for July 2016

MI6 Marketing Agency

“The Dead Zones: When Not to Post on Social Media.” This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of July 4th. What’s the Best Chart to Use for my Strategy Presentation?

Head Scratcher and Belly Buster Post: April 2016

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Would You Buy From Trump? I was talking with a cameraman from a major Canadian broadcaster and he told me that Donald Trump has generated hundreds of millions in free media in February. In February he received over $400M in free media [ source ]. About These Posts. UPDATED: April 15/16. Look for [NEW]. We’ll keep things light, airy, entertaining and maybe a bit provocative!

Mi6 Agency’s Top Charts for February 2016

MI6 Marketing Agency

How do you prevent over communications by your teams via social media properties? The media, analysts and others routinely cast doom and gloom on the future of Twitter citing slow user growth with one of the causes being that Twitter is hard to use. “ Internet of Things Is Changing How Media and Entertainment Companies Operate. You can join our forum here. Sources.

Mi6 Round Up: Social Selling, Startups, Tech Innovation & the Chief Digital Officer

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have a lot of time for people like Timothy Hughes because he’s an authentic leader in B2B sales and marketing – especially when it comes to social media. Kevin also makes reference to Porter Gale’s “Funnel Test” which is a great framework you can use to figure out what you want to focus on and say via social media channels. Sales and Marketing. This Guy Gets Social Selling.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

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IBM puts out some great content for the C-Suite including this report “ CISO Insights From IBM Security “ SEE ALSO: Should My CEO be on Social Media? This Mi6 Round Up covers influencer marketing, whether Canadian governments get innovation and startups (nope) and key challenges facing Chief Marketing and Chief Information Security Officers. Translate this to Twitter or LinkedIn.

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

IBM puts out some great content for the C-Suite including this report “ CISO Insights From IBM Security “ SEE ALSO: Should My CEO be on Social Media? This Mi6 Round Up covers influencer marketing, whether Canadian governments get innovation and startups (nope) and key challenges facing Chief Marketing and Chief Information Security Officers. Translate this to Twitter or LinkedIn.

Mi6 Roundup: How Marketers Buy, Canadian Startups and Innovation

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This Mi6 Round Up includes a glimpse into how marketers buy technology; Buffer’s challenges with declining web traffic from social media channels and the challenges (and opportunities) facing startup ecosystems in Canada. Also, marketers lean on their peer networks and mainstream media to learn about new marketing technologies and NOT search. Check out the chart below. from Buffer.

Social CRM for Small Business

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It gets interesting because he talks about how you can now use social media to find things in common with the people we are developing relationships with. Blog Featured Marketing Integration Series Business Development Lead Generation Social CRM Social Media Social ProspectingAn Interview with Jon Ferrara, Nimble Founder. Jon is on Twitter, Linkedin, Facebook and he uses email.

Content Methodology: A Best Practices Report

and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. Social Media • Activation across. Content. In the.

Linkedin for B2B Marketing

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like social media but the customer base I cater to is not engaged in it, so it’s really not a marketing tool for me. websites and the media. Baffles me how “mindless and casual&# chat goes on in LinkedIn that best belongs in other social media and online chat rooms. Blog Featured Business Development Lead Generation Linkedin Social Media Social Prospecting TwitterAdvice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data.

Twitter for B2B Marketing

MI6 Marketing Agency

Social media ain’t gonna help you if you have a mediocre product/service. Best reason – your customers and prospects are on Twitter; Worst reason – you think you’re a social media “expert&#. Think social media is very imp. We’re finding social media to be great way to help build relationships w/ customers/clients. Best of Twitter is learning and interaction plus connecting with wider group than other media allow; worst is 1-way promotion. Like Hootsuite if you need to manage multiple social media accounts. Earn trust.

Win Tickets

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Learn about Creativity and Innovation, Brand Strategy & Growth, Social Media and Word of Mouth Marketing, Consumer Behaviour & the Psychology of Choice and Brand Measurement and Metrics. Enter Our Draw for Free Tickets to The Art of Marketing Conference. Riding the heels of a sold out tour in 2010 this years event includes a stop in Toronto on Monday March 7th, 2011. Good luck!

The Emerging Role of the CMO

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Over half of the surveyed sales professionals mentioned earlier said they know that social media is important to their success. Among the top sales performers over two thirds believed social media as being important to their success. But, they said their companies were not giving them the training they needed in order to leverage social media to be successful.

Evangelizing a Content Marketing Program

brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. could be Hollywood, could be Bollywood, could be the traditional media. The hotel giant.

Mi6 Roundup: The Customer Experience, Shady Data Havens and Collective Creativity

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Your customers may not be complaining too loudly on social media just yet, but they are actively looking for solutions to their current issues on message boards and in forums. Mi6 Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite. Why message boards?

Groundswell Blook Report, Chapter Three: The Social Technographics Profile

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tags: social media ). Tags: Mi6 Blook Reports bernoff customer engagement groundswell li social media adoption strategy Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell. Chapter 3. The Social Technographics® Profile.

Inbound vs. Outbound: What’s Better?

MI6 Marketing Agency

Breaking down “lead sources” based on a specific tactic like social media doesn’t tell the full story. For example send a direct mailer that promotes a social media driven contest. Blogs fall under social media, but I like the fact they’ve separated it in this chart. tweet charts regularly via my Twitter stream which are archived on my Posterous site here.

B2B Company Websites

MI6 Marketing Agency

Q1: What are the first things a user looks for on B2B websites? I’m always curious about where a company is located geographically, and if they offer social media links on the homepage. technology & social media. Other online properties linked to site such as Facebook Page, Twitter ID, Plancast, other social media ties. Blog Featured Marketing Strategy Online Marketing Social Media Web DesignAdvice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Mining For Gold in the Chatstream.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. media operation. traditional media publishers, writing great articles or filming. little.

Mi6 Quick Tip #7

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How to use Social Media to Listen to Your Customers and Competitors. Let’s take social media for example. Whether you or I think social media is a fad or a game changer is irrelevant at this point in time. What matters is whether your customers, prospects and competitors are using social media. Do you have ways to use social media to listen to your customers.

Are You Giving More than Your Receiving?

MI6 Marketing Agency

Blog Fave Five Posts Featured Email Marketing Event Marketing Social Media Marketing startupsSave Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing. If you have ideas on how we can provide more and better value to you in sharing these posts let us know below. Our Favourite Posts for Week of Feb 6, 2012. Is it? Phelps.

B2B Marketing Framework

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Is social media the right thing for us? Foundation for B2B Marketing. Today, I’m launching a new blog series on the topic of Marketing Integration. This is my first post which introduces our B2B marketing integration (MI) framework. Marketing that makes a difference for you, your business and your customers. Here’s one tip on how to do that with your special events. Principles.

Stop Thinking Leads and Lists.Start Thinking Networks

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Enjoy! 1) 5 Steps to Connecting with the Movers and Shakers on LinkedIn | Source: Social Media Today. Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing. If you have ideas on how we can provide more and better value to you in sharing these posts let us know below. Our Favourite Posts for Week of Feb 13, 2012.

Study: How Much of Your Content Marketing Is Effective?

Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers.

Fave Five Posts, Week of Jan 2

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Blog Fave Five Posts Featured angel investment Blogging Content Marketing Social Media Social Media MarketingSave Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. In 2012 we will focus on: technology trends, community and network development & B2B marketing. If you have ideas on how we can provide more and better value to you in sharing these posts let us know below. Our Favourite Posts for Week of Jan 2, 2012.

Social Media Sponsorship Metrics

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Today’s Chart: Top 8 Metrics Used by Marketers to Measure Social Media Sponsorship Success. In the article by eMarketer “How Valuable Are Social Media Sponsorships” they show the top 8 measurements used to evaluate the success of a social media sponsorship program. tweet charts regularly via my Twitter stream which are archived on my Posterous site here.

Mi6 Quick Tip #8: Custom Groups

MI6 Marketing Agency

This group is used as a case example by Jeff Wiener, CEO of Linkedin, in this short interview on Social Media and B2B Sales. How Philips Engages with Radiologists. Linkedin is the primary public social network for making connections and engaging with business professionals. This is a closed group available to Employees/Alumni, Users and Consultants of Philips Medical products. Some Thoughts.

Mi6 Marketing Wrap Up #18

MI6 Marketing Agency

This update include: 1) The Science and Psychology of Twitter: Why We Follow and Share | 2) Canadian Executives Question Benefits of Social Media | 3) Marketing Has a Marketing Problem | 4) Twerk Your Content: Drive Viral Distribution of Your B2B Content Using Advocates and Influencers | 5) Engaged Communities Drive Business Growth – Six Success Factors. 1.  My thoughts: Social media is more than a Tweet, a “Like” or a “Fave” It’s about the psychology of human interaction and engagement. Canadian Executives Question Benefits of Social Media.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Groundswell Blook Report, Chapter Five: Listening to the Groundswell

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Feature Presentation: The Conversation-An Introduction to Social Media , Tactica Interactive Communications. The Conversation: An Introduction to Social Media. Slides 1-16: Social media defined, some Canadian Demographics (these folks are from wintery Winnipeg). Slides 17-28: Ten keys to Social Media Success. Slides 61-76: Social Media Myths. Take them seriously!

CSO Insights Lead Generation Report Summary

MI6 Marketing Agency

Trends in social media may be responsible for marketing once again focusing on optimizing how the company and its products are viewed in the marketplace, moving beyond just one of many vendors to a preferred supplier status. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. About the survey. 139 earned revenue between $50M – $500M. Findings.

My top 3 tweets #9

MI6 Marketing Agency

Why top 3?:  I chose this tweet for two reasons: 1) According to Buffer it was the “most popular” tweet based on reach, faves and clicks; 2) It ties thought leadership content with use of social media. Welcome to my top three tweets for the week of July 13, 2015. Each week I pick my top 3 tweets and package them into a blog post. – Chris. No 1: Thought Leadership Interview.

Ready for the Empowered Customer?

MI6 Marketing Agency

Tom Hoffman [ Linkedin ], Executive Business Editor at 1to1 Media [ Twitter ] interviews Jim Davis, SVP and CMO at SAS Institue [ Linkedin | Twitter ]. They chat about social media, analytics, conversing and engaging with customers and more. Blog Featured Engagement Social MediaMarketing Needs to Evolve and Adapt to the Empowered Customer. Video Timeline. Mi6 Thoughts.

Media 17

Content Marketing Playbook: Strategy and Roadmap

rise as a media powerhouse in its own right. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors. source of information is specialized investment media and financial. The media landscape is crowded and. digitally native media companies. publisher.”

March Mi6 Chart Toppers

MI6 Marketing Agency

You need to consider too, that a 75% increase in mobile marketing may not mean much if the previous years budget was 2% of overall marketing spend for a company. I’m surprised that this survey didn’t ask about content and social media marketing. #2: Chart: Disconnect between W.W. Quick Thought: Those portending that social media will be the demise of email have some “splaining to do”! All organizations using social media should take this seriously and have a social media command center. March 2011. Let’s Get Started! These charts were viewed 29,137 times.