Marketing Edge

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Pull From Past To Be Creative Today

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. I was trying to figure out a creative way to tell the story of a Read More. Quick and to the point. Home Think About This Video Production creative video video editing

Jacob Tucker’s Social Media Slam Dunk

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. marketing social media crowdsourcing Facebook social campaigns Jacob Tucker NCAA Dunk Contest social media and sportsTime 12:29 One part viral Two parts grassroots campaign. The story of Jacob Tucker starts from the ground up. Dick Vitale calls Tucker, the hi riser Elevator Man. Tucker is a 5’ 11” guard at. Quick and to the point. Time 12:29 One part viral Two parts grassroots campaign. The story of Jacob Tucker starts from the ground up. Dick Vitale calls Tucker, the hi riser Elevator Man.

Viral 47

5 Ways to Make QR Codes Work

Marketing Edge

The Marketing Edge Podcast spoke with Roger Matus, Hitting on a single topic in marketing, social media and business communications. Time 27:51 Nellymoser is an interactive agency focused on the mobile experience and doing creative work with QR Codes and other digital tagging. Quick and to the point. Time 27:51 Nellymoser is an interactive agency focused on the mobile experience and doing creative work with QR Codes and other digital tagging. marketing mobile Implement QR Codes Microsoft tags mobile marketing QR Codes social tagging

Facebook Sells Your Stuff – Keys to Creating Great Promotions by Home Depot

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. marketing social media Facebook Facebook Commerce Home Depot Internet Retail Retail SalesTime 27:00 Home Depot’s version of Spring Black Friday on Facebook was a huge hit, promoting sales items on the Home Depot Facebook page, then directing consumers back to the Home Depot website for. Quick and to the point. Recently Angie Schottmuller @aschottmuller wrote a post about this campaign Home Depot [.]

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Biggest Dilemma for Men Using QR Code on Indoor Advertising?

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. So I’m standing at a urinal doing what guys do in that position, which is stare at indoor advertising and I’m faced with a dilemma, what to do with my other hand. You see as a geek. Quick and to the point. advertising Blog Post Facebook mobile Facebook apps Indoor Advertising Mobile Contests QR Codes

Chris Brogan on Google +, Monetizing Information, and the Value of a $.99 Margarita

Marketing Edge

Time 26:39 Chris Brogan is like the James Brown of social media. Brown was called the hardest working man in show business and the same moniker can be applied to Chris Brogan in social media. Hitting on a single topic in marketing, social media and business communications. Time 26:39 Chris Brogan is like the James Brown of social media. Brown was called the hardest working man in show business and the same moniker can be applied to Chris Brogan in social media. marketing social media Chris Brogan Geoff Livingston google plus google+ google+ for business

And the Social Media Marketing Survey Says…

Marketing Edge

This Social Media Marketing survey from Social Media Examiner caught my eye. Hitting on a single topic in marketing, social media and business communications. This Social Media Marketing survey from Social Media Examiner caught my eye because of the sample size of 3300 marketers across the spectrum of business sizes and types. [.] marketing social media social marketing social media marketing social media survey 2011Time 22:10 I usually don’t budge on surveys, most of them are a dime a dozen and an often used way to get a little PR.

Social Marketers: Is It the Seven Year Itch?

Marketing Edge

There are hundreds of surveys these days about social media usage with varying degrees of accuracy. Hitting on a single topic in marketing, social media and business communications. corporate marketing marketing social media Facebook decline Facebook users defecting google+ social consumer decline social fatigue social media strategySuffice it to say this one from GlobalWebIndex showcases the general mood of fatigue by users of. Quick and to the point.

Content Methodology: A Best Practices Report

and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. Social Media • Activation across. Content. In the.

Is Empire Avenue A Game or A Social Network?

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Time 19:00 The personal or should I say people trading site Empire Avenue illustrates this new world of greater transparency. You must spend some time on the site to truly appreciate the deeper. Quick and to the point. Time 19:00 The personal or should I say people trading site Empire Avenue illustrates this new world of greater transparency. You must spend some time on the site to truly appreciate the deeper context of this post. Their price is a function [.]

X Reasons To Stop Blogging

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Social Media Beyond Social Media Blogger blogging Reasons I didn’t blog for a while I simply needed a break (I recommend it) I wondered whether it made a difference  (It does, thanks to all who read and reached out) There is something to be. Quick and to the point.

Sorry Military and Your Families

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Happy Memorial Day to you, the families of the United States Military. quick note to say thank you and I’m sorry. Oh sure, we applaud the military service and we wave flags. We call you. Quick and to the point. citizen journalism technology future military conflicts Military power of television

Think Multidimensional When Using QR Codes

Marketing Edge

In this episode I have a conversation with social media marketing veteran Wayne Sutton. Hitting on a single topic in marketing, social media and business communications. In this episode I have a conversation with social media marketing veteran Wayne Sutton. Time 17:58 The Marketing Edge podcast continues its series on QR Code marketing. Sutton incorporates many of. Quick and to the point. Time 17:58 The Marketing Edge podcast continues its series on QR Code marketing. Sutton incorporates many of the skills necessary to thrive in the social space.

Facebook Changes Don’t Change Challenge

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Time 26:39 Regardless of any changes in Facebook to be rolled out this weekend, the challenge stays the same for business Facebook marketing, Attract, Teach, Drive behavior. We discuss a real. Quick and to the point. Time 26:39 Regardless of any changes in Facebook to be rolled out this weekend, the challenge stays the same for business Facebook marketing, Attract, Teach, Drive behavior. We discuss a real Facebook Marketing challenge with a client in the shipping business USA2Pilipinas. Facebook marketing

Evangelizing a Content Marketing Program

brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. could be Hollywood, could be Bollywood, could be the traditional media. The hotel giant.

2011 The Year of The Groupon

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Time 25:03 Groupon is getting plenty of press regarding their growth, currently valued at $4.75 billion, or Groupon’s current round of funding raising, $950 million, or turning down a $6. Quick and to the point. Time 25:03 Groupon is getting plenty of press regarding their growth, currently valued at $4.75 billion, or Groupon’s current round of funding raising, $950 million, or turning down a $6 billion offer from Google.

Press 36

Armstrong This Generation’s Nixon For PR

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Public Relations Social Media Crisis Communications Lance Armstrong OprahLordy Lordy, will wonders never cease in the world of public relations. Lance Armstrong will go down in history for the best PR comeback in a generation. that’s my prediction) The last time. Quick and to the point.

PR 25

Companies, Take Back Your Name

Marketing Edge

As an early user of social media I was an advocate.  I believed in the openness, the discovery of new ideas, products, people etc. Hitting on a single topic in marketing, social media and business communications. Social Media Uncategorized brand management consumer complaints customer satisfaction social response Sure it was a little wild west, but there were used car salesmen.

I Believe in Social Media Again, Thanks Egypt

Marketing Edge

gave up a bit on social media being anything more than a cheap marketing tool. didn’t think this way, years ago I wrote a piece about social media being more a. Hitting on a single topic in marketing, social media and business communications. politics social media Egypt Egypt protests middle east protest Syria TunisiaI feared that I was naive. Quick and to the point.

Tools 26

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. media operation. traditional media publishers, writing great articles or filming. little.

Twitter Search Tips

Marketing Edge

Sometimes when you are head deep in social media marketing you assume some of the tactics you use all the time are common knowledge. mentioned these social media marketing search tactics in a. Hitting on a single topic in marketing, social media and business communications. marketing strategy social media marketing Twitter Twitter marketing twitter searchQuick and to the point.

PR Problems in Big and Small Packages

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Time 13:09 Big Packge PR Problem Delta Airlines got itself into trouble with a baggage policy for active military personnel that for nearly a decade had seemed to be working well. Active military. Quick and to the point. Time 13:09 Big Packge PR Problem Delta Airlines got itself into trouble with a baggage policy for active military personnel that for nearly a decade had seemed to be working well. Active military traveling to and from war zones using Delta Airlines is not a new thing.

PR 30

Name Your Favorite “New Small” Technology

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Time 20:29 Once you see Microsoft commercials talk about the “Cloud” you know it’s ok to talk about the topic in mixed company. By mixed I mean other than the geek set. Author Phil Simon surely. Quick and to the point. Time 20:29 Once you see Microsoft commercials talk about the “Cloud” you know it’s ok to talk about the topic in mixed company. By mixed I mean other than the geek set. In his [.] small business technology cloud computing enabling technology small business technology

Marketing Tips for 2014

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Content Marketing Social Media 2014 marketing trends marketing social marketing I’ve been at this marketing thing for more than 30 years, and into the social space early on, pre-twiiter, pre-YouTube, and so I don’t get all excited about the latest gadget. So pardon. Quick and to the point.

Study: How Much of Your Content Marketing Is Effective?

Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers.

Disgraceful PR from White House Communications Team

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Flat out this is the worst communications and PR example of my lifetime. How in the world could anyone associated with the government Health Care Plan rollout, allow the President of the United. Quick and to the point. Public Relations healthcare PR Healthcare website HHS Obamacare Obamacare PR

If It Can Happen to Oprah, It Can Happen to You

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Challenge Your Answers Social Media Oprah social mistakes twitterLook social is getting complicated. In this Twitter hiccup,Oprah, or someone tweeting for Oprah, indicated her love of the Microsoft Surface tablet, but it was from an iPad, at least according to. Quick and to the point.

Stop the “Effortless” Bull About Social Content

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Content Marketing Social MediaI’m at the end of my rope on people saying social content is “effortless” “easy” “efficient” (see Roget’s thesaurus for more) to create. It’s. Quick and to the point.

What Will Change Social Media in 2012

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. marketing small business social media strategy marketing trends 2012 mobile trends 2012 social media trendsTime 13:22 The year-end blog posts about marketing ideas for 2012 are endless. The one constant included in the majority of them is the importance of content. Now now, everyone and their brother. Quick and to the point. Time 13:22 The year-end blog posts about marketing ideas for 2012 are endless. The one constant included in the majority of them is the importance of content.

Buzz 16

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Something About Driving Video

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. When I first got this assignment I was told it was about a paperless delivery Read More. Quick and to the point. Home production video

Three Resources for Reporters And Key Social Steps for PR Practitioners

Marketing Edge

Paul Pioneer Press technology reporter Julio Ojeda-Zapata triangulates social media, news services, and a robust personal network as he researches story ideas and articles. Hitting on a single topic in marketing, social media and business communications. Paul Pioneer Press technology reporter Julio Ojeda-Zapata triangulates social media, news services, and a robust personal network as he researches story ideas and articles. Admittedly, the rule of thumb is a [.] PR PR strategies reporters social media for PR Twitter for PRTime 24:50 St. Quick and to the point.

HootSuite Explains – Blah Blah Blah – Makes It Right, But No Sorry

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. I’m a fan of Hootsuite, I enjoy the paid service and admire Hootsuite folks like Dave Olson, with whom I’ve interacted. Dave, you’re great! That’s why I was a bit taken aback by the email that was. Quick and to the point. PR marketing public relations corporate speak hootsuite news release writing

An Experiment in Brand Journalism

Marketing Edge

That’s what my traveling colleague Rick Mahn, founder of Social Media Breakfast Minneapolis/St. gave it the nickname “web in my pocket” during the Social Media Breakfast at South by Southwest. The popular morning gathering of those interested in social media and marketing held a wonderful breakfast on March 14 at the Hyatt hotel in downtown Austin, TX. Web In My Pocket.

Content Marketing Playbook: Strategy and Roadmap

rise as a media powerhouse in its own right. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors. source of information is specialized investment media and financial. The media landscape is crowded and. digitally native media companies. publisher.”

Social Media Helps Us Honor and Share War Stories

Marketing Edge

Time 18:17 No, I don’t mean social media war stories. Sometimes the social media world gets caught up in its own world of GAP logo changes and Old Spice YouTube ads to remember there are wars going. Hitting on a single topic in marketing, social media and business communications. Time 18:17 No, I don’t mean social media war stories. Sometimes the social media world gets caught up in its own world of GAP logo changes and Old Spice YouTube ads to remember there are wars going on. Tags: Tourism marketing social media Australia Flickr Images Museums

1 Way to Avoid Going Over The Creative Line

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Think who will it hurt. Is the topic something that people laugh at outside of your twist on it.    I am all for creativity but sometimes it crosses the line. When it does, it usually isn’t. Quick and to the point. Public Relations Uncategorized creativity gregory brothers humor news songify

What Did You Do When Twitter Was Down?

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. it was early in the AM Central time US and Twitter is usually the first place I check in the morning – daily routine don’t cha know. Alas it was crippled. It’s times like these. Quick and to the point. it was early in the AM Central time US and Twitter is usually the first place I check in the morning – daily routine don’t cha know. Alas it was crippled It’s times like these when you see the value of what you miss. The classic case of you don’t know love [.]

Social Media Week Highlights

Marketing Edge

Time 21:16 A long time Marketing Edge Podcast listener Michael Procopio attended Social Media Week, a global volunteer education event sponsored by companies involved and interested in the growth of. Hitting on a single topic in marketing, social media and business communications. Time 21:16 A long time Marketing Edge Podcast listener Michael Procopio attended Social Media Week, a global volunteer education event sponsored by companies involved and interested in the growth of social media. Quick and to the point.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.