At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!” The theory here is as CMO’s appoint a head of social media in their organizations, it fosters silo-like behavior and departmentalizes social which by definition runs counter to the behavior within the organization you are trying to instill! 8221; and after thinking about that I can’t help but agree with him. As the “lightning rod” for all things social

Social Media U: Take a Class in Social Media Written by Sarah Perez / May 21, 2008 7:00 AM / 25 Comments Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. ReadWriteWeb RWW Network

After my last post on the Media Budget Ratio I got a question out on the Marketing 2.0 community by Scott Zosel about how much should you allocate for Social Media in your budget? The cost of the technology used for social media is rather low. So unlike traditional media – Print, Great question Scott and you inspired me to write this post. So here it goes.

In the session, we reviewed numerous online tools on how to develop social media strategies for personal branding, new revenue streams, search engine optimization, new content initiatives and more for content providers/publishers.  0160; If you have some social media tools you'd like to add, post them in the comments. Google Reader Had a great time yesterday at the MagsU workshop on "Opening the Emedia Toolbox". 0160; Here's a taste. 

A lot of PR firms are stating that they have social media capabilities and can help develop your strategy in this arena. I decided to see which PR firms were actively participating in social media. And if you have accounts with Flickr, YouTube and Slideshare.net, let me know.   But If you don’t have a social media presence, tell me why. So I thought, how many are actually practicing what they’re preaching?   I

Guest writer Jamie Lee Wallace contributes this post on our series of social media marketing measurement. To see how being a good bartender is a lot like being a good social media marketer, you have to understand the difference between Impact and ROI. KD Paine provides some great examples to illustrate the difference between Impact and ROI in her eBook Tales from the Trenches, How Organizations are Measuring Value in Social Media : Impact: Did your relationships A good bartender earns repeat visitors by remembering the names and drinks of the regulars, engaging new visitors in friendly discussion, and sharing news and insights about the local scene.

Canada money rocks. Do NOT skip over this article -- It might just save your reputation, your credibility and your career! ROI (Return on Investment) seems to be THE social media marketing topic right now -- How do we make money on this darn stuff? Measure Return on Conversation." "Social Media ROI measures - Influence and Mention" "Social Media ROI: The Currency is Content." .. This is what real ROI looks like. Except if you're in Canada.

Today I attended Forrester' s Webinar "Defining Your B2B Social Media Strategy" with Vice President and Principal Analyst, Laura Ramos, and Vice President of Tech Industry Consulting, Dan Klein. The seminar was chock full of interesting facts on social media usage by B2B marketers and by B2B decision-makers. For both B2B vendors and the buyers of those solutions, social media Last month, Laura Ramos released a report entitled: How to Derive Value from B2B Blogging . A survey of 189 Forrester customers revealed the number of blogs started by these B2B organizations `plummeted`

Sometimes I read the “rules” being written about social media marketing and think, “God bless this person for trying, but he must have never had a real job in his life.” And then these opinions get repeated and re-tweeted until these mindless jingles become part of the social media mantra. Here are five beloved social media “rules” you should throw in the trash: Myth number one: “To be effective in social It’s time to bust the myth-makers, folks. You didn’t, you don’t, and you won’t!

things wrong with social media for B2B marketing . Social media tools like Twitter and blogs (it's frequently forgotten blogs are social media ) are becoming standard in the toolboxes of B2B truth is most marketers are not leveraging social media to full potential to create a brand, reputation and As I wrote way back in 2007, there are plenty of But in that