Marketing Automation Trends for 2010
JANUARY 12, 2010
Integration of Social Media, Inbound Marketing and Marketing Automation. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Marketers will continue to struggle with the new Social Media reality and coming up with smart ways to influence the market’s conversation about their brand. The second challenge will be in adapting their organization to take advantage of new ways of marketing, new media, new technologies. Focus within social media.
Sales 2.0: Marketing Automation & Salesforce Chatter
MARCH 8, 2010
Social Media monitoring? Today I’m at the Sales 2.0 Conference in San Francisco. write about Marketing Automation, so why am I at a sales conference? I’m here because I believe Sales & Marketing should be on the same team. Marketing Automation can help both Marketing and Sales, but it requires intense collaboration: that’s what Sales 2.0 is all about.
JULY 12, 2010
But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. If you’re a mid-size company, search Engine Optimization and Social Media are really the key features that you’ll use HubSpot for. Conclusion.
Social CRM, Inbound Marketing and Marketing Automation
MAY 5, 2010
That’s a wide variety of topics, but I believe there is a clear relationship between them: Both CRM and Marketing Automation are changing because of Social Media and Inbound Marketing. Social Media doesn’t change anything about that: capturing, nurturing and scoring simply isn’t very social. It plays out in a slightly different way for each of them. Social CRM.
5 Ways to Use Social Media in Marketing Automation
FEBRUARY 17, 2010
will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Social Media. When talking about Social Media, most people immediately think of Twitter or Facebook. define it much broader: Social Media facilitates any online social interaction, where monologues have been transformed into social dialogs.
Upcoming Lead Management Events
JUNE 7, 2010
Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. Genius Demand Gen Academy , series of 12 webinars, starting June 9th. MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). Hubspot Show & Tell. Genius Demand Gen Academy.
Are You Old Enough for Inbound Marketing?
JULY 22, 2009
though Inbound Marketing and Social Media would be a Generation Y thing! The tech industry is known for inventing new names for existing things, mainly to promote their own company. Great for them, but bad for customers: there’s always so much confusion about these new terms (earlier I wrote about the confusion around Demand Generation and Sales 2.0 ). Overall Results.
Inbound Marketing Automation
JUNE 30, 2009
Dharmesh Shah of Hubspot defines inbound marketing to include search, social media and blogs. Should Marketing Automation systems add Inbound Marketing tools as standard features? Or is it better to keep those tools separate? brought up this question in my previous blog post , and Maria Pergolino had some very good comments on which tools to use and how to integrate them for ROI reporting.
Content Methodology: A Best Practices Report
and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. Social Media • Activation across. Content. In the.
Social Media for B2B Lead Generation
JULY 16, 2009
Earlier this year Jame-Ane Ervin wrote a great post about the results of promoting her webinar via Social Media. Now that’s effective use of social media. couple of weeks ago I met one of the founders of the site Social Media B2B : Jeff Cohen ( @dgtlpapercuts ). We started talking and he asked me to write a post about using Social Media for B2B Lead Generation, as LeadSloth has done a fair bit of work in that area. could only use 1,000 words, and in my opinion Blogging, LinkedIn and Twitter are the powerhouses of social media for B2B lead generation.
Measure Your ROI on Social Media Leads
AUGUST 4, 2009
On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. first used it inside AdWords, in which they offered cross-media conversion tracking. Of course, Social Media is all the rage, but I would also use the Genius URL Shortener for online advertisements, list rentals, and so on. So in my opinion this is a very interesting new tool that is makes it easier to track campaign ROI for Social Media and beyond. Lead Source Measurement Needs Improvement. Let me know your suggestions.
Pardot User Conference Proves They’re a Top Marketing Automation Vendor
SEPTEMBER 30, 2010
The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. Over 100 Pardot customers from all over North America attended this event. And that’s impressive. Learnings From The Conference. The conference had a nice balance of sessions. The Pardot team also showed how they are using Pardot within their own organization. This gives a good indication of a prospect’s intent. Marketing Automation User Conferences.
MarketingSherpa B2B Marketing Summit
AUGUST 23, 2010
Just some highlights: Integrating Social Media with B2B Email – Daryl Nielson, Marketing Manager, Email B2B, HP and Mia Dand, B2B Social Media Marketing Manager, HP WW Enterprise Business Marketing. Social Media for the B2B Marketer – Alex Plant from NetApp and Natascha Thomson from SAP. San Francisco: October 4-5 / Boston: October 25-26. Just like last year, I will be a blogging partner for MarketingSherpa's B2B Marketing Summit. Again, they have created a great program for B2B Marketers, covering both lead generation and lead nurturing strategies.
Evangelizing a Content Marketing Program
brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. could be Hollywood, could be Bollywood, could be the traditional media. The hotel giant.
Genius Marketing Automation Blog Posts
JANUARY 14, 2010
Social Media Tracking 101. Some of you may know that I’ve been a guest blogger at Genius.com since last summer. The main topic has been Marketing Automation , with several other online marketing topics blended in. On the Genius blog I have some nice introductory articles, so I wanted to provide some links to those post here on the LeadSloth blog. Marketing Automation. These posts are about Marketing Automation and Lead Management: Lead Management Introduction. Lead Management Features. Are You Ready for Marketing Automation? Not Ready for Marketing Automation. Now What? Feedback.
How Are CRM and Marketing Automation Different?
NOVEMBER 16, 2009
In addition to Marketing Automation, there were two big topics: Social Media and CRM. will write about Social Media some other time, and focus on CRM in this post. Last week I presented a session at Silverpop’s B2B Marketing University in Atlanta. Many attendees were confused by CRM vendors claiming to offer full marketing functionality. If that’s true, why would you still need Marketing Automation? So let’s dig in and find how Marketing Automation and CRM are different. Strong Features of CRM. For CRM, I focused on Salesforce.com. Opportunity creation. Limited.
Inbound Marketing & Marketing Automation
JUNE 23, 2009
It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Social Media monitoring : see who writes about your company or your areas of expertise. Tags: Demand Generation Social Media Monitoring enquisite hubspot inbound marketing lead management marketing automation ppc raven seo social media The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Conclusion.
LeadSloth Marketing Automation Blog – Survey Results
SEPTEMBER 24, 2009
Social Media. And the last topic “Social Media” confirmed my gut feeling that Social Media is hotter than Inbound Marketing and Search Marketing (which were hardly mentioned by the respondents). will focus on Marketing Automation and Social media, with an emphasis on mid-size to large marketing teams. Social Media. And the last topic “Social Media” confirmed my gut feeling that Social Media is hotter than Inbound Marketing and Search Marketing (which were hardly mentioned by the respondents). LeadSloth Marketing Automation Blog – Survey Results.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. media operation. traditional media publishers, writing great articles or filming. little.
8 Tips to Get Started with Marketing Automation
SEPTEMBER 24, 2009
Genoo, another presenter, used Social Media to fill their prospect database, primarily leveraging LinkedIn Groups and LinkedIn Answers. “Where do I start?” is the question I get asked most by attendees of the MarketingSherpa B2B Marketing Summit in San Francisco. Marketing Automation is still very new for many companies, and it’s not immediately obvious how you can get started step-by-step. In this post I listed 8 ideas to address this question (and feel free to share yours in the comments!). Choose Your Products and/or Business Unit. Make Sure You Have Enough Leads.
B2B Pay Per Click Advertising
AUGUST 11, 2009
have written a lot about Inbound Marketing ( social media and search engine optimization ): it’s free, but takes a fair amount of time to set up. Interview with Terry Whalen from CPC Search. To generate demand for your products, it’s not enough to nurture the existing leads in your database. You also need a steady stream of fresh leads coming in. There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc. They all have their pros and cons, and most companies use a combination of strategies. What is your take?
Demand Generation Blogs Continued
JULY 10, 2009
Rebekah and her team write about demand generation, with lots of good articles on content marketing and social media. In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. Of course, there were many great blogs that I forgot to include, so here are the remaining ones! B2B Marketing Zone. DemandGen Report. Rebekah Donaldson’s “Red on Marketing. Gary Katz, Marketing Operations at Work.
Top-10 Demand Generation Vendor Blogs
APRIL 29, 2009
It is about Internet marketing: very interesting posts about SEO, PPC and Social Media. In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. In alphabetical order: ActiveConversion B2B Marketing Blog. This is my new discovery. Recently, they are writing more posts, and some good ones too! Hubspot Internet Marketing Blog.
Study: How Much of Your Content Marketing Is Effective?
Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers.
MarketingSherpa’s Email Summit 2009
MARCH 15, 2009
Using email in conjunction with social media campaigns. Today MarketingSherpa’s Email Summit started in Miami. It is focused on advanced email strategies, which is an important part of the demand generation process. Most of the case studies seem to be B2C rather than B2B. The focus is on list- and trigger-based emails and on landing pages, rather than on the full Lead Management Automation functionality. Nevertheless, there are lots of interesting advanced email topics that are just as relevant for B2B demand generation specialists. Combining List- and Trigger-Based Campaigns.
How to turn social media connections into an actionable audience
grow - Practical Marketing Solutions
JULY 18, 2016
Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” ” Building social media connections that work. By Mark Schaefer. It doesn’t. ” It’s like a handshake. Don’t believe me?
Social Media Explained. Really.
grow - Practical Marketing Solutions
FEBRUARY 19, 2014
With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct. But this is not just another social media book.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. 70% of the U.S.
B2B Marketing Trends for 2016
Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.
Five Top-Rated Social Media Management Tools for 2016 [Infographic]
JUNE 27, 2016
What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. They are also useful for monitoring certain keywords or conversations, and for analyzing your social media performance.
Deleting Your Social Media Business Page? Read This First.
grow - Practical Marketing Solutions
JULY 6, 2016
Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether. Is deleting it the way to go? But still. Yikes!
7 Social Media Mistakes Bloggers Should Avoid
Writing on the Web
APRIL 13, 2016
A Note from Patsi: This week’s guest post is about social media and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. ocial Media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Ignoring social media return on investment. ssets (free). Like-baiting.
Finally, the truth about social media and customer engagement
grow - Practical Marketing Solutions
JULY 25, 2016
My social media engagement level was still the same, it just became diluted. This is when Snapchat became the new media darling and one of the reasons was “engagement is through the roof.” They had embarked on a social media strategy that included all the usual suspects — Facebook, Twitter, Google+, etc. By Mark W. Schaefer. And then, it got crowded.
Content Marketing Playbook: Strategy and Roadmap
rise as a media powerhouse in its own right. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors. source of information is specialized investment media and financial. The media landscape is crowded and. digitally native media companies. publisher.”
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? Social Media Marketing Guides.