Lattice

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The Age of Transparency

Lattice

He mentioned it when talking about a conversation he had with his son, around the fact that in today’s age its so easy to figure out what your significant other is doing via social media, so re lationships are much more transparent.

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All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help

Lattice

Our Data Cloud covers financial, social media, firmographic, website, technology, and news sources. In short, intent data is collected via cookies from search engines, communities, media sites, blogs, forums, etc. Identify who is Actively Looking on the Web. about a web user that make show some intention or future action.

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Account-based Marketing: It’s Time to Flip

Lattice

The topic is taking over events, webinars, blogs, social media. Sangram is the CMO of Terminus , a software company in business to help marketers use ABM to grow revenue. And it should be at the top of your mind too. ABM is the hot topic among B2B marketers right now. Everyone is talking about it and Google Trends shows a sharp incline.

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Using Predictive Analytics in 2016 to Drive Full-Funnel Demand

Lattice

In short, intent data is collected via cookies from search engines, communities, media sites, blogs, forums, etc. Predictive can help ensure you are adding the best new contacts to your database with the power of intent data. about a web user that make show some intention or future action.

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A Lattizen Year in Review – Top Content

Lattice

It refers to the data that is collected when your customers and prospects are consuming related content on trade publications, sharing on social media, posting on forums or blogs and beyond. Trends within the predictive marketing and sales space move quickly and 2015 was all about intent data.