Content Marketing Inbound Marketing Social Media Marketing Architectural Engineering and Construction (AEC) Industrial Marketing QR codes SmartphonesArchitectural, Engineering and Construction (AEC) industry professionals have found innovative uses of QR (Quick Reference) codes in their daily work. Architects, engineers, contractors, building owners, developers and municipalities are all using them to improve productivity and gain a marketing edge. They have found practical applications of QR codes and are not using them simply because it is the mobile marketing tactic du jour. MORE >>

When it comes to social media, Twitter trumps all other channels for content distribution. It scored a 47% increase in usage, the highest growth rate among all other social media channels. Content Marketing Inbound Marketing Industrial Blogs Industrial Marketing Strategies Search Engine Optimization (SEO) Social Media Marketing Industrial Marketing Manufacturing marketing SEOI just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and graphs about B2B content marketing. MORE >>

good content marketer must play many roles – he/she must know SEO, be an investigative reporter who asks the right questions for extracting the meat of the matter from SMEs, be a copywriter, an editor, a marketer and be savvy about social media. Content marketing is a central topic in most of my recent conversations with industrial companies. The primary goal is to generate better quality leads from their websites. That is the good news. The not so good news is that they have a mistaken belief that content marketing is for search engine optimization (SEO). Why do I say that? Now What?”. MORE >>

However, these decision makers are probably not going to read your blog posts, follow you on social media or visit your Website. In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. These companies have always thought of marketing as sales support, so it requires a lot of convincing to change that mind-set. Upper management and key decision makers are skeptical about inbound marketing with content being able to generate qualified leads and set the table for sales. They are the specifiers of your product. MORE >>

Emerson Process Experts run by Jim Cahill (@JimCahill), the Chief Blogger, Surface Dweller, and Head of Social Media for Emerson Process Management. GlobalSpec in their report, Social Media Use in the Industrial Sector , states that engineers and the industrial professionals “… are still largely passive users of social media, preferring to read and watch content, versus creating and sharing content.” I’ll go out on a limb and state that content marketing for engineers is different. Call it P2P (Person-to-Person) marketing if you will. know it’s Emerson again. MORE >>