Industrial Marketing Today

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Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website content

Social Media Usage by Engineers and Industrial Professionals

Industrial Marketing Today

Last week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Social Media Marketing Social Networking Google+ Industrial Marketing Lead generation LinkedIn videos YouTubeSome of the findings are consistent with their reports [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Industrial Companies shouldn’t Replace Email Marketing with Social Media

Industrial Marketing Today

Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. How do you use email marketing and social media?

Understanding the Age Gap is Important in Digital Marketing for Industrial Companies

Industrial Marketing Today

If you are using digital marketing (You are, arent you?) to market your industrial company, its products and services, then you need to understand the importance of the age gap and its impact on digital media usage. Im sure you have read many of the dire headlines about the critical skills gap in the industrial [.] The post Understanding the Age Gap is Important in Digital Marketing for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Please click on the headline to read the full article.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Content Marketing for Engineers

Industrial Marketing Today

Emerson Process Experts run by Jim Cahill (@JimCahill), the Chief Blogger, Surface Dweller, and Head of Social Media for Emerson Process Management. GlobalSpec in their report, Social Media Use in the Industrial Sector , states that engineers and the industrial professionals “… are still largely passive users of social media, preferring to read and watch content, versus creating and sharing content.” I’ll go out on a limb and state that content marketing for engineers is different. Call it P2P (Person-to-Person) marketing if you will. know it’s Emerson again.

P2P 76

Manufacturing Infographics for Content Marketing

Industrial Marketing Today

B2B Lead Generation Content Marketing Inbound Marketing Social Media Marketing Industrial Marketing Infographics Sales funnelInfographics, short for information graphics are hot right now. It seems everyone is creating one these days. Infographics have been around for a while and are used to communicate complex concepts visually and easily. Infographics. Videos that are non-product oriented.

Blogs and Social Marketing in the Upstream Oil & Gas Industry

Industrial Marketing Today

Even though the companies that operate in this sector are well-known global brands, they are not exactly forward thinking online marketers who use business blogs and social media regularly. However, these companies are no slouches when it comes to using the power of blogging and social media to talk about a politically and emotionally charged topic like hydraulic fracturing.

Industrial Marketing Company Celebrates 25 Years in Business

Industrial Marketing Today

Back then, print media was the center of the universe for B2B marketing. Over the years, Tiecas began to offer more media planning, design and production of marketing collateral, four-color and prepress services. By the late nineties, I saw the writing on the wall; print media was becoming increasingly more digital. We are celebrating 25 years in business!

Content Methodology: A Best Practices Report

and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. Social Media • Activation across. Content. In the.

The More Industrial Marketing Changes, the More it Stays the Same

Industrial Marketing Today

73% of the respondents use LinkedIn, 55% use Facebook and 40% use Twitter However, only 17% of these companies are satisfied with their social media efforts. The next favored channel is email marketing, an old workhorse despite all the rumors of its death thanks to the current buzz about social media. I’m not trying to be clever or facetious with my headline.

E-commerce: An Important Channel for Industrial Sales

Industrial Marketing Today

Nikki Groom ( @IndustMarketer ) and Courtney Toomey ( @courtney_toomey ) are two people over there that deserve a lot of credit for their online and social media marketing. My social media friend Tom Lee, Jr., I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. The adoption rate has been much slower as compared to the online retail industry but B2B marketers are catching on fast. Manufacturers have used e-commerce to sell components, spare parts and off the shelf industrial products for a long time. Annual Sales: $1.5+

Digital Marketing Can Increase Industrial Sales

Industrial Marketing Today

Only 22% of companies surveyed still follow the traditional RFP path, 78% are narrowing the field long before the RFP process, by conducting anonymous web research and relying on information from peers and others via social media venues ( Source: SiriusDecisions ). I don’t want to open a can of worms here by taking sides on whether the Internet has killed the industrial sales job or not. Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. The industrial buy cycle has not changed.

Creating Digital Content for Industrial Marketing

Industrial Marketing Today

It also includes downloadable whitepapers, eBooks, product datasheets, application notes, technical articles, how-to and best practices guides, FAQs, videos, webinars, podcasts, presentation slides, blog posts and content for use in social media. have to quickly shift into my explaining mode right after that. Creating digital content is neither easy nor quick. Easy, right? Not exactly.

Industrial Content Marketing with Purpose

Industrial Marketing Today

Social media is great as conversation starters but all your efforts will go to waste unless you have a clear plan of action for converting those likes, fans and followers into contacts. B2B Lead Generation Content Marketing Inbound Marketing Industrial Marketing Strategies Social Media Marketing Industrial Marketing Social media marketingIn my last post, I talked about using content to convert website traffic into leads and customers. In this post, I want to continue with a similar theme and talk about why your content marketing must have a purpose. What am I talking about?

Evangelizing a Content Marketing Program

brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. could be Hollywood, could be Bollywood, could be the traditional media. The hotel giant.

Use Content to Uncover Tacit Know-how Inside the Minds of Engineers

Industrial Marketing Today

I recently read the survey, 2012 Mind of the Engineer that was released by UBM Electronics, the global leader in media and marketing solutions for design engineering and the electronics [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Business Blogs Content Marketing Industrial Marketing mind of the engineer Tacit know-how

Industrial Content Marketing is Not Just for SEO

Industrial Marketing Today

good content marketer must play many roles – he/she must know SEO, be an investigative reporter who asks the right questions for extracting the meat of the matter from SMEs, be a copywriter, an editor, a marketer and be savvy about social media. Content marketing is a central topic in most of my recent conversations with industrial companies. The primary goal is to generate better quality leads from their websites. That is the good news. The not so good news is that they have a mistaken belief that content marketing is for search engine optimization (SEO). Why do I say that? Now What?”.

Industrial Companies Underuse the One Social Media Tactic with Proven ROI

Industrial Marketing Today

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. The study done by GlobalSpec reported “Only 22 percent of industrial companies use Twitter, which reflects its low value among engineers as a social media resource.”. Whereas the study (2011 Social Media in Industry Survey) conducted by Semplice Industry Marketing states, “Of those who used Twitter in 2011, 78% found it somewhat to very useful.”.

Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

Over the years, marketers have interpreted thought leadership in a variety of ways including brand awareness and now with the advent of social media, buzz building. Content Marketing Inbound Marketing Industrial Marketing Strategies Social Media Marketing Engineering services Mustang Engineering Social media marketing Technical articles The Hendrix Group Thought leadership Walter P. Are you an in-house marketer or a consultant tasked with promoting engineering services? By default, many engineering services companies resort to bragging about themselves on their Websites.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. media operation. traditional media publishers, writing great articles or filming. little.

The Real Value of Content Marketing for Industrial Companies

Industrial Marketing Today

However, these decision makers are probably not going to read your blog posts, follow you on social media or visit your Website. In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. These companies have always thought of marketing as sales support, so it requires a lot of convincing to change that mind-set. Upper management and key decision makers are skeptical about inbound marketing with content being able to generate qualified leads and set the table for sales. They are the specifiers of your product.

Create a Content Series for Industrial Marketing

Industrial Marketing Today

Use social media to announce each new post. Happy New Year! This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. The question – what do we write about? The answer – create a content series. Just like popular TV serials, you want to create a series of short blog posts that revolve around a common theme. There are many advantages to this content marketing strategy. The most important ones are: Bite sized content is easier to consume online and on mobile devices.

Are Community Forums Good for Manufacturers and Industrial Companies?

Industrial Marketing Today

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Community forums have been around a lot longer than the newer social media channels. However, the more modern incarnation of community forums support rich media content, file attachments and social sharing options. What about good ol’ community forums?

10 New Google Algorithm Changes Announced

Industrial Marketing Today

Social media will play a bigger role in uncovering trending topics that people are searching for. Google changing its search algorithms is not news to most SEO experts. It’s a fact of SEO life. What is new with the latest algorithm changes is that Google is being more transparent and talking about them openly. What caught my attention and IMO applies to industrial marketing, are these four changes: Snippets with more page content and less header/menu content: Google’s explanation: This change helps us choose more relevant text to use in snippets.

Study: How Much of Your Content Marketing Is Effective?

Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers.

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

Yes, a company blog does enhance their reputation and social media does increase their reach. Inbound marketing with content has been getting all the attention lately. Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school and no longer effective. I too have read all those studies about the how the Internet has permanently changed the industrial buyer’s behavior. Ergo, these people are too busy at work and couldn’t be bothered with anything that is deemed as interruption marketing.

Manufacturer’s Marketing Video Becomes a YouTube Sensation

Industrial Marketing Today

B2B Marketing Videos Social Media Marketing Corning Industrial Marketing Social media Video marketing videos YouTubeIndustrial and manufacturing marketing doesn’t have to be dull and boring. Here’s proof. Corning, a manufacturer of specialty glass and ceramics created a marketing video called “A Day Made of Glass” to demonstrate future applications of its specialty glass. View Corning’s “A Day Made of Glass” Video. Click here to view the embedded video. Some of the video’s success is also rubbing off on other marketing videos from the company.

Website Evaluation Comes Before Site Redesign

Industrial Marketing Today

Website marketing and promotion (Social media, blog, mobile friendly etc.). Many manufacturers and industrial companies consider a website redesign during Q1. The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). You know your industrial site needs a major makeover but diving right into a site redesign without first doing a website evaluation or a site audit can be a costly mistake. Keep in mind that SEO is not the same as a website redesign.

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Innovative Uses of QR Codes by the AEC Industry

Industrial Marketing Today

Content Marketing Inbound Marketing Social Media Marketing Architectural Engineering and Construction (AEC) Industrial Marketing QR codes SmartphonesArchitectural, Engineering and Construction (AEC) industry professionals have found innovative uses of QR (Quick Reference) codes in their daily work. Architects, engineers, contractors, building owners, developers and municipalities are all using them to improve productivity and gain a marketing edge. They have found practical applications of QR codes and are not using them simply because it is the mobile marketing tactic du jour.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

Tactics: 73 blogs that target niches of long-tail phrases; content generated by in-house experts and not written by outside vendors; detailed bio and contact information on each blogger; a big ass button for “ Learn More – Email author ;” good use of videos from YouTube embedded within the posts and the use of every imaginable social media option. Exhibit #2: Indium Corporation Blogs.

How Blogs Help Manufacturers Enter New Markets

Industrial Marketing Today

Acquiring new readers (traffic) by using social media to announce your posts. Business Blogs Inbound Marketing Industrial Blogs Social Media Marketing B2B Lead Generation Industrial blogs Industrial Marketing Manufacturing marketing Social mediaThe current economy and a global supply chain have forced many manufacturers to reevaluate how they do business these days. Traditional sources of new business – word-of-mouth referrals and repeat business from existing customers have slowed to a trickle for many of these industrial companies. Quality over quantity).

Small Manufacturers Use Social Media Effectively

Industrial Marketing Today

Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing. Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience. I’ve read a few articles and blog posts about how some manufacturers are using Twitter, LinkedIn and Facebook to listen, engage and market to their customers. Probably the most common use of social media is videos on YouTube.

Don’t Let Lack of Content Stop You from Blogging

Industrial Marketing Today

These people find your blog while searching for answers to their current problem or visit via social media. The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focussed too much on you, your products or your company. agree. For others, the bulk of your blog traffic, in some cases as much as 80%, will come from first-time visitors.

Content Marketing Playbook: Strategy and Roadmap

rise as a media powerhouse in its own right. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors. source of information is specialized investment media and financial. The media landscape is crowded and. digitally native media companies. publisher.”

Cool Stuff Manufactured in America

Industrial Marketing Today

B2B Marketing Videos Social Media Marketing Industrial Marketing Made in America Manufacturing marketing Manufacturing videos Video marketingIn the spirit of Thanksgiving later this week, this post is my way of giving thanks to those manufacturers who still believe in the value of “Made in America.”. Manufacturing has been a bright spot for a while now in our economic recovery despite the anemic growth and sporadic hiring. During these holidays, I’d much rather talk about the good news instead of Wall Street’s roller coaster ride or the recent failure of the Super Committee. Alfred J.

Top 10 Industrial Marketing Posts of 2011

Industrial Marketing Today

Small Manufacturers Use Social Media Effectively. As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. If there is one important takeaway from this exercise, it is that blog posts live forever and continue to attract traffic long after they have been posted. That’s the power of inbound marketing with content. And now for the drum roll please…. Innovative Uses of QR Codes by the AEC Industry.

Inbound Marketing Must Set the Table for Industrial Sales

Industrial Marketing Today

It is up to marketing to create relevant content, optimize it for search engines, promote it online via social media and other outlets, score prospects, nurture leads until they are “sales ready” before handing them off to sales. In my conversations with industrial companies about inbound marketing, I find my audience agreeing with me up to a certain point and then there is a big disconnect. I see heads nodding in face-to-face meetings or hear plenty of “Uh-huhs” on the phone when I talk about the benefits of inbound marketing. just like in the movie Jerry Maguire. Bruce A.

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Another often-quoted marketing lesson is from Theodore Levitt who once told his M.B.A. students at Harvard: “People don’t want to buy a quarter-inch drill. All Rights Reserved.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.