Here are seven ideas to use PowerPoint slides to create new value for your social media marketing efforts: 1. One of the easiest ways to do this is to mix up the media you use. You have a great multi-media blog post. This is an easy way to find excellent content and spread the social media love to somebody who has created something great. Think about what you can do to leverage this deck within a social media strategy: Post it on Slideshare. Although PowerPoint has been around for years, it is still the king of presentation software tools.  Do it. Thanks! MORE >>

Fennemore contends that every social media strategist needs to consider six aspects of human behavior if they are to understand the drivers of social media.  Social Media may be a relatively recent technological phenomenon, but the behavioral drivers that explain why and how the various platforms are used are old. belief that pleasure is the main – or only — goal in life   Application:  Hedonism can affect social media in two ways: 1) People use social media because doing so is an enjoyable activity. Altruism. Hedonism. Homophily. Memetics. MORE >>

was recently brought in to do a social media strategy workshop with a big health care company. ” When I hear that question, I know my client is not ready to commit to the organizational change needed to make a social media strategy work. For 100 years, we have been conditioned to pay an advertising agency to handle our customer media and then sit back and wait for something to happen. Starting a social media strategy from scratch is like putting a soccer team together while the game is underway — you still have a business to run. 2) Immersive learning. MORE >>

Because I’m a numbers geek so I’m overjoyed to finally get some social media data we can trust! The social network has dominated ALL media, not just social media, for a couple of years now. One of you is a social media stalker. So how many social media users are active on the network but NEVER post? 7) Companies are rapidly figuring out social media. think this is a pretty amazing validation that the money being spent on social media is at least having some impact on customer connections. Magazines. The news. Even a movie. Very funny. MORE >>

So how did we get hung up on the social media “conversation” as a goal of its own?  What What is the future of the social media “conversation?”  Buyers and sellers looked each other in the eye, met, and spoke directly to each other without the filter of media, the positioning of marketing, the arrogance of advertising, or the shading of public relations. So the idea that social media conversation is revolutionary is untrue.  The It simply got interrupted for a few decades by the introduction of broadcast media!  Social The end of social media conversation? MORE >>