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10 Epic Shifts that are Re-Writing the Rules of Marketing

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Douglas Karr , founder of the MarTech blog, said this data flow could mean “the death of mass media and rise of targeted, personalized marketing experiences through ABM and similar tools. ” 4) Media revolution. To look at the future of content marketing, we need to observe the bleeding edge of content disruption occurring with traditional media. ” No.

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The new standards for strategy and social media success

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By Mark Schaefer. I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. Is the organization ready for a public social media presence? They can surround themselves with people who can set up a social media account or create Facebook ads, for example.

How to turn social media connections into an actionable audience

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Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” ” Building social media connections that work. By Mark Schaefer. It doesn’t. ” It’s like a handshake. Don’t believe me?

HR and social media: 7 Ways HR needs to act like marketing

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Increasingly, it’s social media platforms like Facebook and LinkedIn … perhaps review sites like Glassdoor. The post HR and social media: 7 Ways HR needs to act like marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. wrote awhile back that digital transformation would not necessarily be led by marketers. Talent competition. Human.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Why it takes so long to achieve social media success

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If you’re impatient, social media is probably the wrong marketing channel for you. This is data from the recent research released by  Social Media Examiner. Let’s take a close look at what we can learn from the feedback provided by these active social media marketers. Social media success takes time. But social media connections are weak relational links.

Three Types of Goals and KPIs Needed for Social Media Analytics

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Good social media analytics are needed for businesses to understand the social consumer. Companies looking to garner better social media results need to start with those two questions — and from my experience, these are the three areas that need addressing when looking to grasp social media analytics. The KPIs Needed For Social Media Analytics. By Brooke B.

The disconnect between social media popularity and business effectiveness

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This is what he said: “Of course it is possible to have a huge social media presence and look like a big deal while doing very little. This person he was talking about has what appears to be a huge social media following, an impressive Klout score, and the super-human ability to pump out tweets at an average of one every 10 minutes, 24 hours a day, 365 days a year. By Mark W.

20 Ideas to super-charge your social media network

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Behind every social media strategy you must have a content plan and a network plan. Plus, unlike other social media platforms, you have an unlimited ability to build an audience on Twitter even if your contacts don’t follow you back. Building your social media network. Look through other social media accounts. By Mark W. Schaefer. But a network plan? Why Twitter?

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

7 Ways a small business can use social media resources wisely

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The time and resources needed to be effective in social media is certainly a problem for companies big and small. think we can burst the bubble by now  — social media is NOT free. In addition to the obvious reason that social media has become a preferred method of communication (and complaining) for many demographic groups, traditional marketing channels are drying up.

How your personality aligns with social media content types

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The social media content form I love best is blogging. The post How your personality aligns with social media content types appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark W. Schaefer. However I do think there is something to this idea. To truly stand out in 10-second content chunks, you have to be part news anchor, part comedian. What do you think?

Deleting Your Social Media Business Page? Read This First.

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Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether. Is deleting it the way to go? But still. Yikes!

The first step in social media marketing is not social media

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“I’m kind of overwhelmed,” he wrote me, “I’m trying to get a social media program going and I really don’t know where to start.” Shouldn’t I dive into social media for them? Sometimes the first step in social media marketing … is NOT social media! Social media marketing doesn’t start with social media.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Content shock re-visited, the content marketing myths and realities

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Social media marketing, mobile, content … it all works really well. Consider the dramatic changes in content forms, distribution, and evolving roles of the social media platforms. By Mark Schaefer. For the past few years I’ve been a contributor to The Harvard Business Review. In any event, the cost of producing this content is going to go up, up, up. Content Shock.

Finally, the truth about social media and customer engagement

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My social media engagement level was still the same, it just became diluted. This is when Snapchat became the new media darling and one of the reasons was “engagement is through the roof.” They had embarked on a social media strategy that included all the usual suspects — Facebook, Twitter, Google+, etc. By Mark W. Schaefer. And then, it got crowded.

Are you ready for the mega-shift from social media to private media?

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Social media won’t go away (Facebook isn’t dead!), but it may become less important to certain groups as this trend toward more intimate conversation rises. The world is transitioning from public social media to private media. The rise of private media. Conversational moments — Today a brand goal on social media is mass relevance. 98 percent.

Case study: Social media engagement as a point of differentiation

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There was an intersting article in the Sloan Management Review recently about how active social media engagement might be more important than marketing (or maybe it IS marketing). The thing is, Brian and Rachel understand social media and content marketing – indeed, marketing generally as it pertains to 2015 – better than most high-priced marketing directors. Many (most?)

Four profound marketing megatrends for 2016 and beyond

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Analytics — A simple social media dashboard is not enough to win in this environment. As I detail in my book, the act of sharing drives the economics of social media marketing, creates advocacy, and affects purchasing intent. 2. Each time we have a fundamental technological shift — the Internet, search, social media — there is an advantage for early adopters.

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What it’s like to be hugged by a brand. Literally.

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Despite the amazing new technology we have to connect with people directly, most brands have fallen into the same bad habits of using social media content to advertise, sell, and promote. By Mark Schaefer. What are some of the biggest digital marketing trends right now? Marketing automation. Bot-produced content. Bot messaging. Lead generation through inbound marketing. Native advertising.

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What are the best social media platforms for your business?

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One of the most common business dilemmas is figuring our where to start with social media marketing. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different. Social media marketing simply opens up the door for connections through weak relational links. The best social media platform for your organization.

From newbie to expert, here are the best social media tools for your business

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When people ask, “what are the best social media tools I should be using to be a better social media marketer?” So I’ve made a list of 16 different tools in four major social media marketing categories and organized them by level. It is a great way to get started with analytics, and to become the number-junky every good social media marketer should be.

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What to do if the president tweets you

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The beauty of Twitter is that it is the most human-powered social media platform. But the most powerful person on earth has never used social media quite this way before. There should be preparation, a social media policy in place, and a clear line of accountability, involving legal and your PR agency if necessary. By Mark W. Twitter is consistently underestimated by the press.

The lost blogging monarchy, the defeat of links, and the war on social media

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At the top of my blog it says “Marketing, Social Media, Humanity” and this post from this remarkable man is an exceptional exploration of this intersection. Social media cul-de-sacs. Lots of people start their daily online routine in these cul-de-sacs of social media, and their journeys end there. Social media has become a dead end for content.

In case you missed it, the best marketing posts of 2016

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Are you ready for the mega-shift from social media to private media? 15 Amazing ways social media is changing the world. Inspired by new research, I loved this practical and even startling view of the real world of social media. In 2016 I had the honor of being the closing keynote speaker of Social Media Marketing World. By Mark Schaefer. really have no idea.

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Why “rich content” is central to your social media strategy

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Only in-depth, conversational content from at least one of these sources will provide the content fuel to give you a chance to reap the immense benefits from a social media strategy. Once you make that decision and begin to execute, you’ll have the content behind you that powers whatever social media platforms you choose. But first, I need to tell a story. lesson in rich content.

A ton of useful information on social media marketing measurement!

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In today’s post I’ve provided two wonderful resources to get you over the hump of social media marketing measurement … subject that seems to preoccupy so much of the online conversation. A few weeks ago, I wrote a post explaining WHEN we measure our efforts is as important as WHAT we measure. Here it is: A Guide to Social Media Marketing Measurement from Mark Schaefer.

Four marketing mega trends nobody’s talking about

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The social media dead-end — Facebook, LinkedIn and the others don’t want links any more. By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. It’s pretty easy to make a prediction based on what’s already happening. Probably 2018?

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Your social media strategy plan: Where do you START?

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And by the way, your social media initiative doesn’t start with a Facebookpage. Marketing strategy I know this seems so basic but there is no way to have an effective social media marketing strategy if you don’t have a company marketing strategy to begin with … and many companies don’t! Social media lead team. Social media policy. What did I miss?

Is there a place for social media in a boring business?

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Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? While I do believe nearly any business can benefit from some social media presence, we do need to take a rational look as to whether it should really be a priority in the marketing mix for a “boring” business. Why would I participate in social media?”

Content marketing strategy: Start with questions, end with insights

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consulted with AnswerThePublic.com and it determined that a popular topic for me to answer would be “Why Social Media is Important.” I googled this phrase and it generated 255 million results. Content Marketing Marketing best practices Social Media Strategy content marketing mark schaefer social media strategyBy Mark Schaefer. Hero — Epic content that goes viral.

There is no community on social media

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Here is why companies can certainly build communities on social media and, in fact, they are doing so. 1. Which leads me to this final point on the nature of social media community … 4. You social media connections are generally weak relational links. In my mind, this is the real value of content and social media marketing today and the primary theme of The Conten Code.

Case study: Social media success in regulated industries

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Social media and regulated industries: A love story. The lessons for success with social media in a regulated industry. If your company is still in the social media dark ages, the first step toward success may not be a new Facebook page. Are you really restricted from having an effective social media presence or are you hiding behind this as an excuse to not change?

Five ways to calm down and not be overwhelmed by social media change

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It’s impossible for a person — or even a company — to keep up with the constantly shifting platforms that make up our social media world today. But you don’t have to be overwhelmed by social media change, espcially if you can get your head around some fundamental truths about how the web works. Let’s calm your social media nerves … 1. It is.

Social media proficiency: A life skill?

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Over the past few months I have enjoyed working with Cisco and a project headed by the company’s director of leadership,  Robert Kovach. I’ve been helping Robert with a program to coach Cisco executives with social media proficiency and on how they can become “known,” based on the principles of my new book which is cleverly titled … KNOWN. By Mark Schaefer.

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70 Rising Social Media Stars

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Sometimes I weary of social media lists that are simply popularity contests or a cheap way to promote some start-up or PR agency. Who are the unknown stars who will be rocking the social media conferences two or three years from now? 70 rising social media stars. She is currently Senior Manager, Social Media Strategy at CVS Caremark. And a savvy social media marketer.

The one social media rule ALL businesses should follow

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There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). But the one social media rule I think EVERY. Lessons from the one social media rule. By Brooke B. SINGLE.

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Podcasts and advertising: Meet social media’s new super power

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Fortunately, there is a new social media super-power that presents an extremely attractive new advertising venue: Podcasting. If you love podcasting, marketing, advertising, social media, or just the sound of Tom’s voice, you won’t want to miss this show. It’s the solution to Social Media Constipation and … well, you’ll have to hear to believe it.