| | | Everything Technology Marketing | |  Media | 28 articles |
| Page 1 of 1 | Previous | Next | EVERYTHING TECHNOLOGY MARKETING NOVEMBER 16, 2010  Social Media in B2B Marketing - Survey Results The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. What is your experience with social media in B2B The survey generated over 270 responses from B2B marketers - and the results are in! | EVERYTHING TECHNOLOGY MARKETING FEBRUARY 19, 2011  5 Steps to Social Media Leads with Content Marketing The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase. of respondents using this metric in 2010 to 65.7% Great question. | | | | | |
| EVERYTHING TECHNOLOGY MARKETING JANUARY 1, 2011  The Top-10 B2B Marketing Trends for 2011 1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic. Social media will be more tightly integrated into traditional tactics such as email, webcasts, and content assets as another channel to broaden the reach of messages and drive conversions. Happy New Year! | EVERYTHING TECHNOLOGY MARKETING JANUARY 31, 2012  The Top-5 B2B Marketing Trends for 2012 And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. Happy New Year! It is time again for our annual B2B Marketing "predictions". 2 – Content marketing Content marketing went mainstream in 2011. | EVERYTHING TECHNOLOGY MARKETING MAY 24, 2010  The Brave New World of B2B Marketing - Are You Ready? This new world is at the intersection of (1) valuable content that carries your message to the prospect, (2) the social and online media that prospects are increasingly using to find information and ask peers for their opinion, and (3) the marketing automation platforms to manage all of this complexity (campaigns, content , leads, etc) without losing your mind. More on this later. | EVERYTHING TECHNOLOGY MARKETING JUNE 19, 2010  What B2B Marketing Tactics Are Up, Down, Flat? (Survey Sneak Peek) We are currently conducting a social media survey among B2B marketing professionals, and one of the questions is aimed at better understanding what activities marketing teams are doing more or less of than 3 years ago. Last week, we talked about the changing B2B marketing mix (" Is Traditional B2B Marketing Dead? Let's take a look at some data. Want to read the survey report? | | | | | | | |
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 Top-10 B2B Marketing Topics of 2010
79) 5 - A Simple B2B Marketing Framework (75) 6 - Social Media in B2B Marketing - Survey Results (47) 7 - Is B2B Marketing Ready for Social Media? 39) 9 - It's Budget Season - B2B Marketing Budget Trends (39) 10 - You Have No Metrics for B2B Social Media Measurement? With 2010 coming to an end, it is time for a quick review of the most popular B2B marketing posts on the Everything Technology Marketing blog. The 10 Most Popular Blog Posts (by number of re-tweets) 1 - 5 Steps to B2B Marketing Success (100) 2 - The Brave New World of B2B Marketing - Are You Ready? MORE >> -
 It's Budget Season - B2B Marketing Budget Trends for 2011
The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. When considering outbound marketing tactics such as telemarketing, direct mail and print advertising, the majority of B2B organizations are either not changing or decreasing budgets. this year over 2009. This year, IDC says, tech companies will allocate 19.3% last year. last year. last year. MORE >> -
 You Have No Metrics for B2B Social Media Measurement? (Survey Sneak Peek)
Here is another interesting result from the B2B social media survey. was surprised to learn that a plurality of B2B marketers (45%) say they don't have ANY metrics in place for measuring social media effectiveness. Something tells me that B2B marketers will get away with this only for a short time until investment in social media comes under increased scrutiny. Take a look the chart below to see the popularity of various social media metrics for measuring activity, followership, engagement, leads, and sales results (click chart to enlarge | n = 210). MORE >> -
 Is Your Content Marketing Program a Success?
No social metrics Surprisingly, the lowest responses came in for social media engagement and SEO impact. Content marketing is one of the most popular strategies deployed by today's B2B marketers to attract and engage prospects, and guide them through the buying process. But how do marketers measure content marketing success? We asked 20,000 members of the B2B Technology Marketing Community on LinkedIn what metrics they use to measure the success of their content marketing initiatives. Over 500 people responded - and here is a preview of the results. Who owns content marketing strategy? MORE >> -
 Top 5 Social Media Challenges in B2B Marketing (Survey)
One of the questions is asking participants to select the biggest challenges B2B marketers face when it comes to social media. Not surprising considering that the right metrics and goals associated with social media are still evolving. Finding out (3) who the communities and influencers are that social media managers need to connect with and keep track of was the third most mentioned challenge with 45 percent. Does this picture reflect the challenges you face using social media in your organization? We are conducting a survey of B2B marketing professionals. MORE >>
- Why care about B2B Content Marketing? EVERYTHING TECHNOLOGY MARKETING | TUESDAY, APRIL 12, 2011
- What Are the Top-10 Marketing Books? EVERYTHING TECHNOLOGY MARKETING | THURSDAY, JANUARY 27, 2011
- Top-3 B2B Content Marketing Formats & Channels EVERYTHING TECHNOLOGY MARKETING | SUNDAY, APRIL 17, 2011
- Is B2B Marketing Ready for Social Media? Take the Survey to Find Out. EVERYTHING TECHNOLOGY MARKETING | THURSDAY, JUNE 10, 2010
- 5 Ways to Better Marketing Performance with Marketing Operations EVERYTHING TECHNOLOGY MARKETING | WEDNESDAY, APRIL 14, 2010
- New Marketing Report: B2B Lead Generation Trends 2013 EVERYTHING TECHNOLOGY MARKETING | TUESDAY, FEBRUARY 26, 2013
- Take the 2012 B2B Content Marketing Survey EVERYTHING TECHNOLOGY MARKETING | WEDNESDAY, MAY 30, 2012
- How Social Media Boosts Search Rankings (Infographic) EVERYTHING TECHNOLOGY MARKETING | WEDNESDAY, MAY 9, 2012
- Fixing the Crisis in Marketing EVERYTHING TECHNOLOGY MARKETING | TUESDAY, DECEMBER 8, 2009
- Don't Miss These Great B2B Marketing Webinars EVERYTHING TECHNOLOGY MARKETING | SUNDAY, APRIL 15, 2012
- Looking for Social Media Policy Examples? EVERYTHING TECHNOLOGY MARKETING | FRIDAY, DECEMBER 4, 2009
- Technology Marketing Collateral Trends EVERYTHING TECHNOLOGY MARKETING | MONDAY, DECEMBER 7, 2009
- Leveraging Actionable Customer Data for Revenue Growth EVERYTHING TECHNOLOGY MARKETING | SATURDAY, MARCH 27, 2010
- The CMO's Guide to the Social Media Landscape EVERYTHING TECHNOLOGY MARKETING | SATURDAY, MARCH 13, 2010
- Welcome to Everything Technology Marketing EVERYTHING TECHNOLOGY MARKETING | WEDNESDAY, OCTOBER 14, 2009
- Before you jump into social media, ask yourself: Do you know who speaks on your behalf? EVERYTHING TECHNOLOGY MARKETING | WEDNESDAY, OCTOBER 14, 2009
- Reengineering the White Paper - How to Build a Lead Stream by Shifting Tactics from “Send and Sell” to “Entice and Engage” EVERYTHING TECHNOLOGY MARKETING | SUNDAY, FEBRUARY 21, 2010
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