Earnest about B2B

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No more Big Bang: Why b2b brands are taking a new approach to launching ‘big idea’ campaigns

Earnest about B2B

The answer in many cases is to start with content programmes – some call it ‘storytelling’ or ‘inbound’ or ‘earned media’ – to help build this story. The results to date have massively exceeded expectations, with a huge number of earned media impressions, including 35,000 views of a single Slideshare deck in just 5 days. Do you recognise the following checklist? Press release.

The Seven New Content Commandments*

Earnest about B2B

Everyone knows that content needs to be relevant to audience’s needs and desires, but also to how and when they consume media. *that you may or may not want to pay attention to. Jonathan Swift once said, “Satire is a sort of glass wherein beholders do generally discover everybody's face but their own”. But whose face do we see when we stare deep into the eyes of content in the twilight weeks of 2016? 1 - Snackable content is dead, long live the Sunday roast. You know how snacks are good? Like, everyone enjoys snacks. Pringles. Cherry bakewell slices. whole cantaloupe melon. hours. Is it?

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A guide to content curation. Where can I find shareable social content?

Earnest about B2B

In their book “ The Art of Social Media ”, former Apple Evangelist Guy Kawasaki and his social partner in crime Peg Fitzpatrick give some robust advice on how to get social right and be a ‘ good socialist ’. So, being on social media is all well and good but one issue that often comes up for almost all brands we speak to is “what do we post? Their made-up homonym , not mine.

Testing Event Technologies at EventLab

Earnest about B2B

Of course, no good event is complete without the life blood of social media flowing through it’s veins. Recently we hosted London Business School at EventLab – a showcase of event technologies. The purpose? To test and explore what’s cutting edge in the event world to the benefit of organisers and attendees a like. At EventLab, the registration process started with Akero. It’s that easy.

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B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

22 things we learned at the Festival of Marketing 2015

Earnest about B2B

The festival brought together speakers from across the marketing spectrum to share their experience and insights in areas such as B2B, content marketing, social media, tech innovation, and many more. Festival season as we know it has been over for a couple of months now, but that didn’t stop the Festival of Marketing 2015 taking place in East London’s Tobacco Docks. Things always go wrong.

Velociraptors in the kitchen (or: the importance of context in social media)

Earnest about B2B

The importance of context in social media marketing. So what’s all this got to do with social media, I hear you ask? In the wrong context, or without context, social media stuff can sort of get away from you. If the last few years has shown us anything, it’s that we all love social media. We take it for granted that social media lets you potentially talk to everyone.

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Novice to Social Media Smarty Pants in 4 Helpful Tips

Earnest about B2B

Taking the smoke and mirrors out of becoming a social media pro. In my time dabbling with social media, I have learnt enough to know that not being involved or at least having a basic understanding of it, can be a marketing no-no…. recently attended a training course on everything social media. Quick wins to build a better social media strategy. Content Planning. Check.

Events for #Eventprofs – are they worth the time out of the office?

Earnest about B2B

Was it the abundance of sales people knowledgeably showcasing their venues from slick media displays? Sneak peek for you below: Enough about the venues, what’s new in social media for #eventprofs? In case you missed it some important things to remember below: Social and mobile. “On average people spend 2h 42 minutes on their mobile a day…60% of social media time is mobile time”.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

This is the week that was: Behaviours they are a changin’

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Article that reminds us that the world has changed of the week: As if traditional media needed more bad news: November 2014 polling by Edelman found that online search engines had surpassed traditional media to become the most-trusted media source globally. Meanwhile, traditional media saw its response rate fall from 65% to 62% year over year. That was January. link].

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Don’t hate the player – an introduction to gamification

Earnest about B2B

As the Social Media Manager at Samsung USA argues: “Gamification is ultimately not about buzzwords and mechanics, but better and more meaningful experiences.” In fact, a survey by the Aberdeen Group found that organisations who deploy gamification improve engagement by 48% and turnover by 36%. "You have to learn the rules of the game. remember well the long summer holidays of my youth.

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Changing rooms and changing behaviours: improving the retail experience

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If customers have their store account linked to their social media accounts, shops could exploit the nostalgia effect by showing old social media photos on screen “Look what you were wearing in winter three years ago! So until then you can find me on the stairs in Topman, trash-talking my brothers on social media, and waiting patiently for my Big Mac meal. Here are some ideas.

The Earnest Charity Tech Pub Quiz

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Social media TechnologyLast week Earnest Labs hosted its inaugural ‘Charity Tech Pub Quiz’. meeting of minds in one of Soho’s finest establishment – the quiz was a chance to try out new technologies, give our brains a work out and raise money for a much deserving school in Kenya. Focusing the mind. The harder you concentrate, the closer the ball got. Simple. VR for the masses.

Lessons from the Mad Men

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So they bring in an IBM super-computer to help with media planning and wow clients. What marketers today can learn from 1960’s Ad Land. You don''t know how to drink. Your whole generation, you drink for the wrong reasons. My generation, we drink because it''s good, because it feels better than unbuttoning your collar, because we deserve it. We drink because it''s what men do.”.

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B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

5 tips to amplify your YouTube video and get more views

Earnest about B2B

B2B Marketing Social media Content marketing Technology We all want our videos to go viral on the Internet, don''t we? But time and experience has proved it’s not that easy to get a million views if your video content is less “ Cat In A Shark Costume Chases A Duck While Riding A Robot Hoover ” and more “Get the most out of your business software package”. Especially if your content is good.

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Internet video killed the TV star. The rise of YouTube for B2B advertising

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No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. Traditionally the good old tellybox has been the number one broadcast advertising platform for many companies who, working with media planning agencies, select particular programmes or timeslots in which to advertise.

Essential benchmarks for B2B marketers

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It’s full of really useful statistics about social media, direct mail, events, click-through-rates, online ads and a whole host of other stuff too. B2B b2b social media Content marketing marketing benchmarks Vital statistics, benchmarks + best practice guides for B2B marketers. What’s this? Go on then.

A boxer, magician and writer walked into AdWeek: Lessons in marketing from other industries

Earnest about B2B

Most importantly Dynamo didn’t forget his audience – yes he was there to chat to a room full of advertising and media people about ‘creativity in the connected world’, and he did tick those boxes when he needed to, but more importantly he engaged and interacted with the 23,000 people that were watching the live stream that his manager was recording at the front of the stage. Abi Morgan was at AdWeek to discuss story-telling and she described this as a ‘live’ process, something which you can, and should, calibrate with your audience throughout the development process.

Should your business be vlogging? Can it fit into your B2B marketing strategy?

Earnest about B2B

Shane Smith, founder and CEO of VICE Media, recently claimed that they are set to be “ ten times the next CNN ”. For instance, with the current magnitude of social media and its potential for influence, blogs and Twitter have increased in popularity and power in the B2B sphere. According to Social Media B2B , companies that blog generate 67% more leads per month than those that don’t.

This is the week that was: B2B Marketing round up

Earnest about B2B

Blogging has always been the stalwart of the social media set – the pieces of content that were being written before people were even talking about content marketing. Social media view of the week. The insight into why twitter was so successful and his view on what ‘social media’ really is gives a different take from the usual spiel so called experts give online. All the best bits in the world of marketing. Article of the week. The blog still plays an important role in any marketer’s inbound strategy, but is every blogger the same? Take note.

Lean, mean and keen on inbound marketing? Earnest’s new sister company woO could be for you.

Earnest about B2B

Social media engagement. woO who? Here at Earnest we’ve been fanatical about inbound marketing for some time. We’ve also been fortunate in helping a number of our clients embrace inbound – as an integrated part of their campaign strategies to great success. Introducing woO Marketing. With this in mind, we’ve established woO , as a new sister company to Earnest.

The Panini Sticker: Probably the best content marketing in the World

Earnest about B2B

Yes, this truly is the World Cup where social media has really come into its own, Gary Lineker. social media Content marketing A look at the sticker phenomenon that''s taken the world by storm. You may not have noticed but an epidemic has been sweeping the globe these last few weeks. It’s afflicted children and adults alike – in fact a surprising number of grown men.

Eight years of top business brands on Twitter and their First Tweets

Earnest about B2B

Cisco took to Twitter like a duck to water - and still leads the way in b2b social media best practice. social media Which businesses were early adopters on Twitter? And what were they saying 8 years ago? Today, Twitter is celebrating its 8th birthday. It seems strange that a platform so fundamental to marketing departments across the world was launched less than a decade ago. Cisco.

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What lies ahead: from the Wearables watershed to the Internet of many more Things

Earnest about B2B

Jam packed with interesting thoughts on what’s going on in the mobile, media and internet industries – and what lies ahead, here’s what I learnt: We’re so over smartphones. 
 > Over 1.5b Last week, analyst CCS Insight hosted its annual ‘Predictions for 2016 and Beyond’ event. Augmented and Virtual Reality – this time we know it’s for real
. > What’s the difference?

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Vital Statistics for B2B Marketers 2: The infographic

Earnest about B2B

B2B B2B data B2B marketing B2B Social Media B2B Statistics Content Distribution Content marketing Infographic b2b infographic inbound marketing infographic marketing data marketing infographic usefulness of data vital statistics infographicOur latest animation, Vital Statistics for B2B Marketers 2 , pulls together all the latest facts and stats for B2B Marketers.

iBeacon: The Future of Content Marketing?

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discovers your business via an initial search or through some form of social media) with their final purchase in-store, especially with ROPO (Research Online Purchase Offline) so common. Say hello to iBeacon and the world of micro location-based targeting. It was easy to miss. Fast-track several months and now developers and marketers alike are starting to realise its true significance.

The marketing graveyard has shut up shop

Earnest about B2B

Let’s take social media as an example. tsunami of expectation has built over the last four years that social media will ultimately replace all marketing. In this market studies have shown that social media influence is close to zero – but that doesn’t mean it’s dead, it has just been used in the wrong context. We are giving a very dangerous generalization about the role of different media. A blog post on the death of email caused quite a stir recently. There was even evidence to back it up. That’s not very good at all. But does it mean email marketing is dead?

Brand high jinx and what you can learn from Paddy Power's Mischief Maker

Earnest about B2B

” With a firm understanding of today''s media circus, Paddy Power saw a massive opportunity for the taking: “Journos are lazy. ” So how do you create something that really takes social media by storm? Surf a wave: So you’ve got the world’s media camped out in St Peter’s Square awaiting the results of the new papal election. Here’s what.

This is the week that was: Long live marketing

Earnest about B2B

From the shift from search to social, to the changing consumption habits – it’s a fact filled, visually pleasing insight into how our audience’s consumption of media is changing. As we shine up the newest awards for our half green table , it’s onwards and upwards with another reflection on this, the week that was. Article of the week. Infographic of the week. Backlash of the week. Enjoy.

Welcome to the Alt.Dictionary for Business – it all starts here

Earnest about B2B

Media – A scouse venison farmer’s herd (tweet this). Business jargon – we’re sick to the back teeth of it. So here at Earnest – we think enough is enough. Forever realists, we know we’re never going to purge the business world of its lingua franca, but what we can do is take a very large proverbial stick and poke fun at it. Inspired by  I’m Sorry I Haven’t a Clue’s ‘Uxbridge English Dictionary’ the time has come to create our very own definitions of those business and marketing terms that have crept their way into our vocabulary.

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8 tips to increase event engagement (as exemplified by elves)

Earnest about B2B

Did you know that video is shared 1200% more than any other media? The majority of social media use is also done on mobile, so it’s important to make sure you place your content there and optimise for mobile and shareable. At this time of year people put a lot of pressure on themselves to create the perfect Christmas party. Luckily the Elves know their audience very well.

Be a Holiday Hero: Taking b2b marketing out of a business context

Earnest about B2B

IBM’s latest push is on Watson Trend – a tool that can scour websites, social media channels and further afield on the world wide web to analyse what’s hot and what’s not online. Here’s a thought you are probably familiar with: ‘Business people are people too, they just happen to be at work’. Just to note, this this not an Earnest campaign, just one we happen to admire). See more, do more’.

Vital statistics for every B2B marketer

Earnest about B2B

B2B companies are ahead of their B2C rivals when it comes to social media adoption. 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C. Source: Business.com – 2009 B2B Social Media Benchmarking Study ( [link] ). Source: Virgin Media Business ( [link] ). But CIOs could well be the biggest blocker to social media adoption. Use of social media by B2B companies is validated by B2B buyer perspectives. 93% of business buyers believe all companies should have a presence in social media. Versus.

Welcome the newest member of your marketing team – the HR director

Earnest about B2B

Use technology to your advantage – and get HR on side in making it possible: The sad reality is that nearly half of businesses in the UK still ban social media at work – an internal regulation often coming from the HR department. As internal communications become a key channel, how much of a role does HR have to play in marketing? HR have always had a bit of a hard time.

This is the week that was: Pitches, Emails and Jelly

Earnest about B2B

Social media tip of the week. The best of the best in B2B marketing. It’s been a crazy old week over in Earnest towers, but never so much that we couldn’t squeeze in our weekly round-up of the best articles for you to peruse over a nice cup of coffee. Enjoy. SlideShare : the dark horse in any marketer’s arsenal. And it’s always played dividends. Get going today.

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Why use social media? The business case.

Earnest about B2B

When it comes to social media, content strategies and inbound marketing – the benefits to most are clear. 9/10 buyers say they will find you when they are ready and 81% start with a web search (an efficient use of social media does, of course, help your search ranking). 21% of b2b buyers use social media at some point in the buying process. why use social media

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The proof is in the pudding – The essential benchmarks for all B2B Marketer’s

Earnest about B2B

Companies with 1-10 employees spend up to 44% of their lead generation budget online using SEO, PPC, blogging and various social media channels however in companies with 50 or more staff, the budget allocation to these online activities falls to just 31%. Add a bit of rich media into the mixer, however, and you could be seeing up to 8%. The peoples favourite… social media: For B2B, its all about LinkingIn. Every good marketing strategy needs a good set of performance indicators to back it up. It’s not the size that matters it’s what you do with it.

Don’t count your followers before they have hatched

Earnest about B2B

Don’t get us wrong – we are huge advocates of using social media to drive leads, engage in conversations online and share engaging content. With a great social media strategy we are in no doubt that you will see some real value for your business. So how do you start effectively measuring the real benefits you get from the time and money you put into the social media side of a campaign? Finally, how many sales leads are coming directly from your social media activity and the conversations you have online. The answer was clear. Over 400 Facebook likes! Who cares?