Direct Response Coach

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Don’t confuse online marketing with social media

Direct Response Coach

As a convenience, most discussions around online marketing include social media as a central player in the process. Some social media experts will tell you can’t do online marketing without social media. It is true that engagements through social media – Facebook, Twitter, LinkedIn and Google+ – [.].

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The hidden benefit of coupons in print advertising

Direct Response Coach

Print advertising may be old school for some, but for others, it is still a vital media channel. This is especially true for local businesses which continue to rely on local newspapers to reach local audiences. The problem is most local advertisers continue to run brand-building ads with no call to action and no way [.].

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An introduction to the 3 different types of search marketing

Direct Response Coach

As a direct response marketer, I spend a lot of time worrying about my target audience – trying to find the right list or the right media for my outreach campaigns. What’s not to love about search engine marketing? It’s an uphill battle because no matter how well I do my job, I know that [.].

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Online Marketing: So many experts – who will you call first?

Direct Response Coach

Do a quick “guru” search for web design … web development … SEO … local search … keyword research … link building … social media … landing pages … email … content marketing … blogging … mobile … video … analytics. The online marketing world sure has a lot of experts. There are specialists for [.].

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Getting started with Content Marketing

Direct Response Coach

It’s such a broad topic that covers a range of activities like web content, blog content, gated content, search engine optimization, keywords, lead capture, email follow up and social media. There’s too much to know and too much to do. You can see why many businesses never get around [.].

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How do you qualify an inbound lead?

Direct Response Coach

So you write a post, distribute it to your subscribers, share it on social media and then watch as visitors come to your blog or website and download your free report in return for their email address. This is how leads are generated through inbound marketing. The best part is that over time that same [.]

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What they don’t tell you about online (inbound) marketing

Direct Response Coach

I see a lot of value in SEO, blogging and social media. I’m a big fan of online marketing, also known by many as inbound marketing. I believe every business should make some level of commitment to it. I love being able to produce sales leads at a very low cost. I love having my [.].