According to this recent infographic developed by OfficeArrow.com, while the majority of small business owners use social media personally, and acknowledge its usefulness, very few of them plan to invest heavily or hire anyone to help them with Social Media Marketing in 2012. Additional insights: Because of the increasing number of social media outlets and the sheer amount of conversation, small businesses feel overwhelmed by the prospect of undertaking a significant social media strategy. MORE >>

When talking with organizations about social media, it's clear that there are different levels of comfort and awareness across various industries. Some companies are effectively using social media to their advantage, some are looking to correct an approach that is not working, and others don't know where to begin or are simply afraid of it. In the past, we offered 5 Steps To An Integrated Marketing Strategy , and with social media being part of the marketing mix, there are some simple things you can do to promote sharing and create awareness. network. Female: 57%. MORE >>

When talking with organizations about social media, it's clear that there are different levels of comfort and awareness across various industries. Some companies are effectively using social media to their advantage, some are looking to correct an approach that is not working,and others don't know where to begin or are simply afraid of it. In the past, we offered 5 Steps To An Integrated Marketing Strategy , and with social media being part of the marketing mix, there are some simple things you can do to promote sharing and create awareness. Female: 57%. Male: 43%. MORE >>

Social Media Plugins For Google+. Google Google+ social buttons social links social marketing Social Media social media social media buttons social networks social pluginsSearch, meet social. Social, meet search. Although this is not a new concept, and we see search results pull up Facebook profiles to click on, or where to find a company on LinkedIn, Google has entered the social networking space and has raised some eyebrows on how they are managing the connection between the social accounts they've acquired, and search results they serve to these users. GXj7i0. MORE >>

The use of Social Media in the consumer space is widely written about. Success in the B2C space frequently garners good media attention. It has been difficult to crack the puzzle of social media in the B2B space though. Most B2B firms who have engaged in Social Media do not typically see immediate impact from their investments whether it be in terms of generating leads or increasing their market reach.  Not Not surprisingly, this lack of success has left most B2B marketing managers wondering if they should include social media campaigns in their marketing plans. MORE >>