Following and engaging with people is more natural than engaging with brands, particularly lesser-known brands that don’t already have a strong following that naturally will migrate to social media. Demand Generation Social Media brand pages Ford Google Mashable Scott Monty Search Plus Your World SEOGoogle, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. Multiple articles point to brand pages as the solution. The problem is, Google+ Brand Pages are not the ticket to SEO success. MORE >>

Of course, most businesses and professionals don’t share information like this in social media, but another kind of oversharing pervades social media: oversharing content. I’ve made it easy with the tweet button below (of course, you can edit the tweet first): Tweet Do you believe oversharing is a problem in social media? Content Social Media audience developement Content Curation social sharing triberrWe all know people that overshare. These are all conversations I have overheard recently on public transit). You focused on a quantity rule. MORE >>

The Asian and Pacific Islander segment is more likely to use social media than any other race or ethnic segment broken out in the report. Rants Social Media infographic kissmetrics lawyers.com nielsen visual.lyIt seems there is another marketing infographic hiding around every corner of the web, and it will probably fall well short of its potential. Instead of making information easier to consume, many infographics make it harder to understand the information they present or even outright mislead. Beyond being hard to read, it can even mislead. Source: [link] 2. Source: [link] 3. MORE >>

Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. Constant Contact : Looking for marketing and social media tips? Social Media B2B marketing Constant Contact General Electric hubspot pinterestPinterest is the marketing flavor du jour. Many B2B marketers do not have any presence on Pinterest. In my search for major B2B marketers on Pinterest, I only found a handful using it actively. Here are three of the better B2B marketing examples I found. It isn’t surprising to see Hubspot as an early adopter on Pinterest. MORE >>

Social Media conversation twitterSome days it seems Twitter has moved from a social platform to a headline and link platform. don’t know about you, but I miss the old days of Twitter where people shared insightful thoughts or strangers met through a conversation. Communicating something useful or interesting in 140 characters was an art , and some practiced it well. This art is already being lost. Today, 140 characters is just a promotion for 500 more words. The only art applied is headlines and adding the personal endorsements (+100! anyone?) How bad has it become? Your Turn. MORE >>