Digital B2B Marketing

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Top 3 Media Buying Mistakes B2B Marketers Make

Digital B2B Marketing

Media advertising lead generation mistakes toby hudson Sometimes the best advice and perspective doesn’t come from the public figures we hear at conferences or see quoted in publications. It comes from the people who are hands on, doing the work in a wide range of situations. Toby is one of those guys. You probably don’t know Toby, but maybe you should. Content. Underinvesting.

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LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

Like on any other social media property, the audience’s voice is nearly as loud as yours. Content Media News Social Media LinkedIn publishing sponsored updates LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. What should you expect going in? Yikes!

How To View Any Profile On LinkedIn

Digital B2B Marketing

Social Media LinkedIn Sleuthing social media sleuthing tipsI’m sure it has happened to you too. You look someone up on LinkedIn only to find they are a third degree connection (or not even!) and you get a profile page with basically no information. LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections.

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LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?

Digital B2B Marketing

Social Media LinkedIn sponsored updates Have you felt like social advertising just wasn’t right for your B2B marketing? If so, LinkedIn’s new Sponsored Updates may just change your mind. This looks like the most compelling social advertising offering yet for B2B marketers. Up until now, advertising on LinkedIn was just advertising. Social Advertising, With LinkedIn Targeting.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Digital Marketing’s Massive Measurement Lies

Digital B2B Marketing

Sorry to break it to you, but brand followers on social media have the same bias. 2. Measurement Media analytics marketing analytics retargeting search view-through Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. No wonder 8 in 10 CEOs don’t trust the work marketing is doing.

LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

Since LinkedIn has also been called the best social media site for B2B marketing, this is a change and you should care about. News Social Media forbes LinkedIn quantcast wall street journalA number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. Nowhere. can match that contributor list.

The Thin Line Between Social Media Marketing and Spam

Digital B2B Marketing

Takeaway Are you engaged in social media enough to recognize spam when you see it? As Jay Baer ( @jaybaer ) says, “if you don’t love social media, you probably suck at social media.” ” Social media today requires a commitment of time and energy not only to social media activity, but to understanding it. Social Media Spam twitter

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Social Media Does Not Influence B2B Buyers

Digital B2B Marketing

According to new research from IDC, only 18.6% of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments? Stepping back from the details, the research from IDC reaffirms two key guidelines for B2B social media. Don’t be that guy.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

smart’ television -- cable vs. streaming media like Netflix or. on other data sets like their social media profiles. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. and value. post-production.

6 Best Tactics for B2B Lead Generation

Digital B2B Marketing

Social Media Advertising. Social media advertising isn’t targetable or scalable enough in many B2B markets to make the list above, but with recent updates from Facebook and rumored changes pending from Twitter, that may change. 3. You need to generate leads, right? The B2B lead generation landscape has changed tremendously in the last decade. The B2B Lead Generation List. 1.

Five Biggest Infographic Mistakes Marketers Make

Digital B2B Marketing

The Asian and Pacific Islander segment is more likely to use social media than any other race or ethnic segment broken out in the report. Rants Social Media infographic kissmetrics nielsen visual.lyIt seems there is another marketing infographic hiding around every corner of the web, and it will probably fall well short of its potential. Source: [link] 2. Source: [link] 3.

Outbound Marketing for Modern B2B Marketers

Digital B2B Marketing

Content Social Media banners Email inbound marketing Native Advertising PR print retargeting search social advertising Inbound marketing may be the hot topic for B2B marketers today, but today’s big B2B inbound marketers are all active outbound marketers as well. So how do you pair your outbound marketing activity with your inbound marketing? Outbound Marketing Seeds Content.

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4 Metrics You Need To Track In B2B Lead Generation Programs

Digital B2B Marketing

Demand Generation Measurement Media lead generation metrics Enterprise B2B marketers face a conundrum. Businesses needs to drive growth and lead generation is a key way the business expects marketing to contribute. However, sales cycles are long. It can take months, even years, before marketing is able to prove the value of lead generation efforts with revenue. Pipeline and Sales. Your Turn.

Content Methodology: A Best Practices Report

and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. Social Media • Activation across. Content. In the.

Replacing “Authentic” in Social Media

Digital B2B Marketing

You can’t turn around in the social media echo chamber without bumping into this word. The problem is, beyond the social media land of unicorns, authentic isn’t relevant. As I explored in Don’t Be Authentic: Real Social Media Marketing Advice on SpinSucks , we don’t really want to see authentic in social media. Authentic. What is the right one?

Change Is Overdue

Digital B2B Marketing

The now common refrain says every company is a media company and every individual is a publisher. Many, like the media companies of old, are using content to earn that attention. The vast majority of marketers, and many individuals, are utterly failing to deliver what we expect from real media companies: Insight and perspective on the market. In one sense, it is true.

Two Killer Google+ Mistakes

Digital B2B Marketing

Social Media GoogleLast week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. ” However, despite reaching 105.1 Here is why: There is no Google+ identity. I don’t mean a brand identity. Google has users running in Circles.

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29 Signs You Need a Break From Marketing

Digital B2B Marketing

You know any business without a social media presence will be out of business in five years (bonus: you know that statement was first made nearly four years ago. Social Media Over time, your role in marketing begins to permeate every part of your life. You adopt behavior, language or perspective that is completely natural to you, but doesn’t make sense to anyone around you.

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Evangelizing a Content Marketing Program

brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. could be Hollywood, could be Bollywood, could be the traditional media. The hotel giant.

15 People Every B2B Marketer Should Follow On Twitter

Digital B2B Marketing

Big names in B2B marketing, content marketing and social media seem to be everywhere. B2B Digital Marketing | Strategic Communications, Content, Design, SEO & Social Media. sales, marketing, demand discovery/generation, social media, lead gen, painter, golfer. Questioning perceived wisdom about social media and our digital future. Social Media conversation twitter

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

With that, here are 22 opportunities to incorporate content distribution into your paid media or advertising programs. With relatively low media costs ($2 to $5 CPM) and the opportunity to extend your nurture program logic into display, retargeting is a useful option for sharing additional content with people who have already visited your site. And they’re right. Facebook Ads.

Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Following and engaging with people is more natural than engaging with brands, particularly lesser-known brands that don’t already have a strong following that naturally will migrate to social media. Demand Generation Social Media brand pages Ford Google Mashable Scott Monty Search Plus Your World SEOMultiple articles point to brand pages as the solution. Brands are not people.

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4 out of 5 Marketers are Zombies! [Infographic]

Digital B2B Marketing

Write an article about how social media is killing advertising! Media companies are Dead. As final proof, I submit the following Social Media Zombie infographic. Everyone else is creating infographics, so the folks at, purveyors of discount car insurance, apparently decided an infographic about social media zombies would help them sell more car insurance.

Content Strategy for Marketing

pushing products through mass media has been upended, as consumers, empowered by information, are demanding. SOCIAL MEDIA, EMAIL, AND OTHER TRENDS. your reputation, earned media, sales or sales leads, and. In other words, we make your content work well for search engines, mobile devices, social media, and your content management or marketing. Content. Strategy for.

Social Media’s Missing Ingredient

Digital B2B Marketing

View original on Pinterest You are ready for social media. Your social media program needs time. Creating Content Your social media plan likely calls for creating some type of content daily (hopefully), and definitely weekly. Engaging with People As Jay Baer ( @jaybaer ) says, social media is about winning hearts and minds one and two at a time.

The Most Dangerous Opinion in Marketing: Yours

Digital B2B Marketing

Has your personal experience with social media increased your perception of its marketing value? Your opinion of creative, media or content is a distraction. 31% of those same normal people disagree that brands should invest into their customers in social media, versus just 6% of marketers. Rants Social Media flite Google heat infographic mailchimp testing unbounce

A Simple Trick To Improve Your LinkedIn Campaign Performance

Digital B2B Marketing

LinkedIn has become a powerhouse media company for B2B marketers , from opportunities for direct engagement (it does still have a few social media trappings) to publishing, content promotion and advertising. LinkedIn is a premium property and media programs quickly become expensive. Media Social Media advertising LinkedIn Optimization social advertising sponsored updates

LinkedIn Now Tracks You Across The Web [And Flaunts It]

Digital B2B Marketing

Will LinkedIn use this information to refine the companies to follow suggestions, boosting company following and increasing the value of corporate social media activity on LinkedIn? News Social Media Demandbase eloqua LinkedIn video We know companies track us across the web, but most companies don’t make the tracking obvious. LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited. Will LinkedIn have a privacy backlash similar to what Facebook has faced at times in the past? This isn’t showing every website. Your Turn.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. media operation. traditional media publishers, writing great articles or filming. little.

7 Blogging Mistakes B2B Marketers Make

Digital B2B Marketing

Your blog eschews nearly all forms of social sharing, often with the belief that your audience doesn’t use social media. Without consideration for social media, other elements often suffer as well: images aren’t included and titles don’t grab attention or are too long to easily share. Social Media blog bloggingWe have all seen the lackluster corporate blog.

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B2B Lead Generation: Publisher Programs

Digital B2B Marketing

Demand Generation Media Uncategorized infographic lead generation madison logic Need leads? It will cost you. Between $35 and $65 per registration according to statistics recently published by Madison Logic. And that is if you are just targeting a broad function, like “marketing” or “technology.” ” Do you want a specific industry? Level of seniority? Geography?

The Biggest Missed Opportunity in B2B Lead Generation

Digital B2B Marketing

PR, analyst relations, content marketing, events, social media, even internal marketing, can play important roles in establishing your brand. When the success of your business is less important than the success of your marketing, something is seriously wrong. Yet this is exactly how most B2B marketers approach lead generation today! This is crazy folks! The Lead Generation Opportunity Gap.

A Guide to Creating a Thought Leadership Campaign

Digital B2B Marketing

Develop social media profiles for Jamie on the core relevant networks for your target audience. At this point, you are ready to start actively engaging in the community, building some history for Jamie’s social media presence prior to your real launch. Social media: Sharing your new content, content from others and responding to people that engage with you. Your Turn.

Study: How Much of Your Content Marketing Is Effective?

Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? people just for their media house. Copyright © 2015 Contently. All rights reserved. By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers.

9 Marketing Words That Have Lost Their Meaning

Digital B2B Marketing

They are widely used in planning discussions, in agency briefs and in the media, but they no longer clearly communicate your intent. The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. If you are using these terms today, it is time to stop and explain what you really mean. Unfortunately much of it reflects zero thought and leads no where.

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