Digital B2B Marketing

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Top 3 Media Buying Mistakes B2B Marketers Make

Digital B2B Marketing

Media advertising lead generation mistakes toby hudson Sometimes the best advice and perspective doesn’t come from the public figures we hear at conferences or see quoted in publications. It comes from the people who are hands on, doing the work in a wide range of situations. Toby is one of those guys. You probably don’t know Toby, but maybe you should. Content. Underinvesting.

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LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

Like on any other social media property, the audience’s voice is nearly as loud as yours. Content Media News Social Media LinkedIn publishing sponsored updates LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. What should you expect going in? Yikes!

How To View Any Profile On LinkedIn

Digital B2B Marketing

Social Media LinkedIn Sleuthing social media sleuthing tipsI’m sure it has happened to you too. You look someone up on LinkedIn only to find they are a third degree connection (or not even!) and you get a profile page with basically no information. LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections.

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Too Much Crappy Social Media Content!

Digital B2B Marketing

Of course, most businesses and professionals don’t share information like this in social media, but another kind of oversharing pervades social media: oversharing content. If it isn’t worth it, just stop. I’ve made it easy with the tweet button below (of course, you can edit the tweet first): Tweet Do you believe oversharing is a problem in social media?

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

No!! LinkedIn Just Went Klout On Us!

Digital B2B Marketing

Rants Social Media klout LinkedIn LinkedIn Endorsements SpamIf you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills. But wait, there’s more! Scroll down the page and there is a prominent call, again, to endorse Lauren! Is this really a good idea? Gamified LinkedIn?

LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

Since LinkedIn has also been called the best social media site for B2B marketing, this is a change and you should care about. News Social Media forbes LinkedIn quantcast wall street journalA number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. Nowhere. can match that contributor list.

Digital Marketing’s Massive Measurement Lies

Digital B2B Marketing

Sorry to break it to you, but brand followers on social media have the same bias. 2. Measurement Media analytics marketing analytics retargeting search view-through Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. No wonder 8 in 10 CEOs don’t trust the work marketing is doing.

The Thin Line Between Social Media Marketing and Spam

Digital B2B Marketing

Takeaway Are you engaged in social media enough to recognize spam when you see it? As Jay Baer ( @jaybaer ) says, “if you don’t love social media, you probably suck at social media.” ” Social media today requires a commitment of time and energy not only to social media activity, but to understanding it. Social Media Spam twitter

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B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Two Killer Google+ Mistakes

Digital B2B Marketing

Social Media GoogleLast week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. ” However, despite reaching 105.1 Here is why: There is no Google+ identity. I don’t mean a brand identity. Google has users running in Circles.

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Change Is Overdue

Digital B2B Marketing

The now common refrain says every company is a media company and every individual is a publisher. Many, like the media companies of old, are using content to earn that attention. The vast majority of marketers, and many individuals, are utterly failing to deliver what we expect from real media companies: Insight and perspective on the market. In one sense, it is true.

Five Biggest Infographic Mistakes Marketers Make

Digital B2B Marketing

The Asian and Pacific Islander segment is more likely to use social media than any other race or ethnic segment broken out in the report. Rants Social Media infographic kissmetrics lawyers.com nielsen visual.lyIt seems there is another marketing infographic hiding around every corner of the web, and it will probably fall well short of its potential. Source: [link] 2. Source: [link] 3.

Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Following and engaging with people is more natural than engaging with brands, particularly lesser-known brands that don’t already have a strong following that naturally will migrate to social media. Demand Generation Social Media brand pages Ford Google Mashable Scott Monty Search Plus Your World SEOMultiple articles point to brand pages as the solution. Brands are not people.

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6 Best Tactics for B2B Lead Generation

Digital B2B Marketing

Social Media Advertising. Social media advertising isn’t targetable or scalable enough in many B2B markets to make the list above, but with recent updates from Facebook and rumored changes pending from Twitter, that may change. 3. You need to generate leads, right? The B2B lead generation landscape has changed tremendously in the last decade. The B2B Lead Generation List. 1.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

How Account Based Advertising Really Works

Digital B2B Marketing

The advertising itself is generally purchased through exchanges and will generally come from a broad range of sites (from thousands to millions depending on the media partner and your specific program). Marketing Technology Media account based marketing advertising Demandbase LinkedIn TerminusBut how do these solutions actually target ads to specific companies? IP Targeting.

Outbound Marketing for Modern B2B Marketers

Digital B2B Marketing

Content Social Media banners Email inbound marketing Native Advertising PR print retargeting search social advertising Inbound marketing may be the hot topic for B2B marketers today, but today’s big B2B inbound marketers are all active outbound marketers as well. So how do you pair your outbound marketing activity with your inbound marketing? Outbound Marketing Seeds Content.

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The Most Dangerous Opinion in Marketing: Yours

Digital B2B Marketing

Has your personal experience with social media increased your perception of its marketing value? Your opinion of creative, media or content is a distraction. 31% of those same normal people disagree that brands should invest into their customers in social media, versus just 6% of marketers. Rants Social Media flite Google heat infographic mailchimp testing unbounce

4 Metrics You Need To Track In B2B Lead Generation Programs

Digital B2B Marketing

Demand Generation Measurement Media lead generation metrics Enterprise B2B marketers face a conundrum. Businesses needs to drive growth and lead generation is a key way the business expects marketing to contribute. However, sales cycles are long. It can take months, even years, before marketing is able to prove the value of lead generation efforts with revenue. Pipeline and Sales. Your Turn.

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

With that, here are 22 opportunities to incorporate content distribution into your paid media or advertising programs. With relatively low media costs ($2 to $5 CPM) and the opportunity to extend your nurture program logic into display, retargeting is a useful option for sharing additional content with people who have already visited your site. And they’re right. Facebook Ads.

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? Social Media Albert Ribera Jay Baer Jeff Rozner LinkedIn Mark Schaefer Rand Fishkin sharing social media sleuthing t.co Topsy Example My post on G+ and SEO is more than a month old.

9 Marketing Words That Have Lost Their Meaning

Digital B2B Marketing

They are widely used in planning discussions, in agency briefs and in the media, but they no longer clearly communicate your intent. The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. If you are using these terms today, it is time to stop and explain what you really mean. Unfortunately much of it reflects zero thought and leads no where.

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LinkedIn Now Tracks You Across The Web [And Flaunts It]

Digital B2B Marketing

Will LinkedIn use this information to refine the companies to follow suggestions, boosting company following and increasing the value of corporate social media activity on LinkedIn? News Social Media Demandbase eloqua LinkedIn video We know companies track us across the web, but most companies don’t make the tracking obvious. LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited. Will LinkedIn have a privacy backlash similar to what Facebook has faced at times in the past? This isn’t showing every website. Your Turn.

4 out of 5 Marketers are Zombies! [Infographic]

Digital B2B Marketing

Write an article about how social media is killing advertising! Media companies are Dead. As final proof, I submit the following Social Media Zombie infographic. Everyone else is creating infographics, so the folks at Confused.com, purveyors of discount car insurance, apparently decided an infographic about social media zombies would help them sell more car insurance.

5 Key Elements of Modern Inbound Marketing

Digital B2B Marketing

Personally, I am less likely to share an article through social media if it is on a site that is covered with garish ad units or is always popping up subscribe forms. ignored search as a traffic source for B2B Digital Marketing yet I have seen organic search traffic significantly outpace social media traffic, where I did invest time, in recent months. 4. It is what others recommend.

15 People Every B2B Marketer Should Follow On Twitter

Digital B2B Marketing

Big names in B2B marketing, content marketing and social media seem to be everywhere. B2B Digital Marketing | Strategic Communications, Content, Design, SEO & Social Media. sales, marketing, demand discovery/generation, social media, lead gen, painter, golfer. Questioning perceived wisdom about social media and our digital future. Social Media conversation twitter

B2B Lead Generation: Publisher Programs

Digital B2B Marketing

Demand Generation Media Uncategorized infographic lead generation madison logic Need leads? It will cost you. Between $35 and $65 per registration according to statistics recently published by Madison Logic. And that is if you are just targeting a broad function, like “marketing” or “technology.” ” Do you want a specific industry? Level of seniority? Geography?

29 Signs You Need a Break From Marketing

Digital B2B Marketing

You know any business without a social media presence will be out of business in five years (bonus: you know that statement was first made nearly four years ago. Social Media Over time, your role in marketing begins to permeate every part of your life. You adopt behavior, language or perspective that is completely natural to you, but doesn’t make sense to anyone around you.

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7 Blogging Mistakes B2B Marketers Make

Digital B2B Marketing

Your blog eschews nearly all forms of social sharing, often with the belief that your audience doesn’t use social media. Without consideration for social media, other elements often suffer as well: images aren’t included and titles don’t grab attention or are too long to easily share. Social Media blog bloggingWe have all seen the lackluster corporate blog.

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Social Media’s Missing Ingredient

Digital B2B Marketing

View original on Pinterest You are ready for social media. Your social media program needs time. Creating Content Your social media plan likely calls for creating some type of content daily (hopefully), and definitely weekly. Engaging with People As Jay Baer ( @jaybaer ) says, social media is about winning hearts and minds one and two at a time.

The Biggest Missed Opportunity in B2B Lead Generation

Digital B2B Marketing

PR, analyst relations, content marketing, events, social media, even internal marketing, can play important roles in establishing your brand. When the success of your business is less important than the success of your marketing, something is seriously wrong. Yet this is exactly how most B2B marketers approach lead generation today! This is crazy folks! The Lead Generation Opportunity Gap.

Social Media is Lowering Our Content Standards

Digital B2B Marketing

Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. If so, it is time to stop listening to the social media experts , the ones that gave you the idea you need to share 4, 8 or 15 pieces of content in the first place. …&# or “+100 RT …&# ).

A Simple Trick To Improve Your LinkedIn Campaign Performance

Digital B2B Marketing

LinkedIn has become a powerhouse media company for B2B marketers , from opportunities for direct engagement (it does still have a few social media trappings) to publishing, content promotion and advertising. LinkedIn is a premium property and media programs quickly become expensive. Media Social Media advertising LinkedIn Optimization social advertising sponsored updates

A Guide to Creating a Thought Leadership Campaign

Digital B2B Marketing

Develop social media profiles for Jamie on the core relevant networks for your target audience. At this point, you are ready to start actively engaging in the community, building some history for Jamie’s social media presence prior to your real launch. Social media: Sharing your new content, content from others and responding to people that engage with you. Your Turn.

Pinterest: Who Pins Your Content & How Much Traffic Do They Drive

Digital B2B Marketing

Measurement Social Media Brad Shorr Google Analytics pinterest Sleuthing social media sleuthingThe latest report shows Pinterest now drives more traffic than Twitter. You may want to know not just how much traffic Pinterest is driving but also what users are pinning your content and driving the most traffic. All pins are consolidated by source at [link] + yourdomain.com/.

Why Most B2B Advertising Doesn’t Matter (And Steps To Fix It)

Digital B2B Marketing

Media advertising creative If your marketing requires an explanation to your audience, it has missed the point. If you expect your audience to stop and think about your ad, you don’t comprehend yet just how unimportant ads are to your audience. As marketers, you agonize over creative and messaging. You study it. You dissect it. You inspect every nuance. Did it capture their attention?

Three Data Opportunities B2B Marketers Are Missing Today

Digital B2B Marketing

For example: You can serve specific creative to people who have previously been to your site (or certain sections of your site) within your primary media plan. For all of the discussion of data in marketing, and Big Data in 2014, most B2B marketers are showing they are inept when it comes to actually using data to improve the majority of their marketing. Sound ok? Better Ways To Use Data.

7 Characteristics of Tomorrow’s Best B2B Marketers

Digital B2B Marketing

If you are looking for another article that lists search, social media, persona development or lead management, this is not it. Those are skills that can easily be learned by the right person. The more important thing to know is what type of person can learn both the skills they need today and the new ones they will need tomorrow? Isn’t that the kind of person you need on your team? 1.

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7 Step Guide To Creating Perfect Content

Digital B2B Marketing

Have you then been amazed at the number of social media shares you continue to see of that same thing post? For instance, Jay Baer ( @jaybaer ) is widely quoted as saying “Content is fire, social media is gasoline.” ” What Jay might add is top social media influencers are jet fuel. know I have. Do you want guaranteed success too? Yep, more sarcasm. 1.