As I posted elsewhere, I got this idea from Constant Contact ; they did a similar campaign in February where they posted social media tips. Tip: Integrate your channels by including social media icons AND URLs in your print materials, e-newsletter, blog, etc. That’s because many marketers (myself included) approach it with a traditional B2B mindset — in other words, let’s sell some stuff, an idea Eric Wittlake talks about in his post, “ Social Media Does Not Influence B2B Buyers.” My campaign was pretty simple. Engagement is tough for B2B. MORE >>

As an example, here is my daily / weekly / monthly beat: Print Media. like to read articles about companies and their successes and failures and anything about Google, Facebook, Twitter, Apple, P&G, Steve Jobs, women in business, technology, and social media. find lots of interesting information this way, such as the fact that the hugely successful Old Spice social media campaign has lifted sales by 107%. Broadcast Media. Using Google Analytics, Alerts, and social media to develop content ideas. Brooks Brokerage -- Ongoing marketing, PR, and social media. MORE >>

tweeted about their social media approach, they featured my tweet on their Facebook page, and soon after Carol Stephen, the voice behind San Jose Plumbing, and I connected by phone. As his business grew, he hired Carol Stephen of Your Social Media Works to manage his company’s Facebook and Twitter accounts and to develop a social media marketing strategy. Interviews with Fab Peeps carol stephen Facebook san jose plumbing Social Media for the TradesTweet I first came across San Jose Plumbing when I was part of a Twitter Follow Friday. Video posted below.). MORE >>

Over time, the company increases sales and as sales increase, it hires someone fulltime to develop marketing campaigns and write content and use social media tools more effectively. “Our customers already know who we are.&#. This is a line I’ve heard since starting my business 12 years ago this month. The reasons for the statement vary with the company and the product / service offered: “Our known universe of customers is small. They all know us and we know them.&#. “We’re a big company with a big name.&#. “We’ve been doing this for decades.&#. MORE >>

” “I’ve no time for social media.” ” I’ve struggled with these challenges too — especially fitting in social media. The more social media platforms and tools proliferated like mushrooms, the more stressed I became. even stopped posting on social media and my blog for a month. While taking this break, I happened to be ghostwriting a book about social media. For the first time, I found myself **watching** social media happen instead of participating. B2B Social Media Quiet: The Power of Introverts Susan Cain MORE >>