Crimson Marketing

SEPTEMBER 25, 2013

Social media icons are experts on something and focus on it. If what you say on social media is useful, it will draw attention. . Study each social media outlet you use. Digital Information World/Social Media Today ). Have something useful to offer. They share that expertise with people who want to hear about it.

Social Media 100

Social Media Tips Ad Building Media 100

Crimson Marketing

MAY 23, 2013

In case you weren’t able to attend Social Media Marketing World this year, I’ve just found this fantastic breakdown of key takeaways from the event: #1: Prepare for Social Displacement. Online disruption will most certainly happen due to social media. Show them how social media can directly impact the sales funnel. #9:

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Crimson Marketing

SEPTEMBER 26, 2013

Social media icons are experts on something and focus on it. If what you say on social media is useful, it will draw attention. . Study each social media outlet you use. Digital Information World/Social Media Today ). Have something useful to offer. They share that expertise with people who want to hear about it.

Social Media 100

Social Media Media Ad Building Tips 100

Crimson Marketing

SEPTEMBER 10, 2013

Key statistics per social media network: LinkedIn - . Corporate Marketing Infographics branding competition in marketing create brand how to use social media marketing target market social media communications social media networking blog social media networks to market strategy what is market strategy'

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Crimson Marketing

OCTOBER 21, 2014

Amplification is definitely the latest social media marketing buzzword, but what does it actually mean? In general, it is a paid media tactic that gets your content in front of your audience through various platforms – most notably social media. The post Why Is No One Paying Attention to My Content on Social Media?

Social Media 100

Social Media Media Word of Mouth Content 100

Crimson Marketing

NOVEMBER 4, 2013

If you work for a B2B company, you’ve most likely noticed that it’s not as fast or easy to grow your social media presence as it is for a B2C company. Here’s how to improve social media growth in the B2B community! Why should B2B companies invest in social media? 88% use of social media (other than blogs).

Social Media 100

Social Media Paid Search Agency Companies Media 100

Crimson Marketing

APRIL 26, 2013

Are social media calls to action part of your strategic marketing plan? We recently came across these solid 7 tips for crafting your calls to action and making your social media marketing deliver more of the results you’re looking for: 1. If not, they should be. . Determine What You Want Prospects to Do. Create a Great Hook.

Social Media 100

Social Media Media Landing Pages Act-On 100

Crimson Marketing

OCTOBER 2, 2014

Yes, Social Media Can Generate B2B Leads. The post How Inbound Marketing, Blogs and Social Media Generate Qualified B2B Leads appeared first on. Here are six lead generating approaches to capture your prospects’ attention: 1. Bring Your Leads Inbound. Generate Better Relationships with CRM. Make It Easy With Visual Content.

Sales Qualified Leads 100

Sales Qualified Leads Inbound Marketing Social Media High Quality Lead 100

Crimson Marketing

MAY 22, 2013

Corporate Marketing Product Marketing marketing concepts marketing message marketing solutions social media targeted marketing viral marketing' “Think about what it is that your customers find ‘cool’ about your product, then focus on how you can enable that coolness.” ” To learn more about this, read here.

Social Media 100

Social Media Social Marketing Product Viral Marketing 100

Crimson Marketing

DECEMBER 13, 2012

We recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns. Here is just a sampling: Websites using the +1 button generate 3.5x the Google+ visits than sites without the button.

Statistics 100

Statistics Social Media Media Sample 100

Crimson Marketing

JULY 9, 2014

Therefore, the key question CMOs should ask themselves about their social media strategy is “how can I build a trusted online community of brand advocates?”. Katy names them and explains how CMOs can incorporate these motivators into their company’s social media strategy to build communities and increase engagement with buyers.

CMO 100

CMO Social Media Skype Brand Identity 100

Crimson Marketing

MAY 14, 2013

Learn more about why I disagree that CEOs should be directly involved in social media. Check out my podcast and let me know how you feel about CEOs direct participation in social media. As a CEO myself, I believe that we are one of the key voices of the company.

Social Media 100

Social Media Social Marketing Media Paid Search Agency 100

Crimson Marketing

FEBRUARY 28, 2013

My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. They say Google+ is irrelevant.

Social Media 100

Social Media Google Media B2B 100

Crimson Marketing

NOVEMBER 17, 2014

So says Pernille Bruun-Jensen, CMO of social media marketing intelligence platform NetBase, regarding the use of Big Data in digital marketing today. Pernille explains why making that comparison is part of a smart social media strategy. Digital Marketing Podcasts'

CMO 100

CMO Social Media Social Marketing Psychographics 100

Crimson Marketing

OCTOBER 29, 2014

The traditional marketing relationship between public relations professionals and traditional media was very straightforward—one had information in need of an audience, the other had an audience receptive to information. With a deluge of messages and media in the landscape today, however, the process is more complex.

CMO 100

CMO PR Advertising Channels Public Relations 100

Crimson Marketing

DECEMBER 18, 2012

I recently came across an article that offers a good quick overview of social selling. While it is aimed at individual reps and not companies, these 3 key elements are important: Mining. Connecting. Check out the full article here. Corporate Marketing'

Social Media 100

Social Media Media Social Marketing Paid Search Agency 100

Crimson Marketing

OCTOBER 29, 2015

Americans spend 24% of their media time using #mobile devices #mobileadvertising Click To Tweet. Social media: . Facebook, Twitter, and LinkedIn: “ Facebook, Twitter, and LinkedIn are social media’s big three. Six out of 10 apps most used globally are messaging apps #marketingtips Click To Tweet. ” 13.

Trends 100

Trends Planning Mobile Advertising Verticals 100

Crimson Marketing

AUGUST 13, 2013

Corporate Marketing Infographics branding competition in marketing create brand creative agency how to use social media marketing mix marketing target market social media communications social media networking blog social media networks to market strategy what is market strategy' ( Pam Dyer/Business 2 Community ).

Marketing Mix 100

Marketing Mix Curation Advertising Agencies Paid Search Agency 100

Crimson Marketing

AUGUST 15, 2013

BADMarketing branding how to use social media it product marketing partner program social media communications social media networking blog social media networks what is market strategy' And that’s what we call #BADMarketing… . Image: Courtesy of HubSpot .

Advertising Agencies 100

Advertising Agencies Network Marketing Social Media Marketing & Strategy 100

Crimson Marketing

AUGUST 8, 2013

With so many social media platforms and options it can be a confusing choice. Social media is a great free resource, and it is worth exploring all of your options. Now is the time to start brainstorming how you can add social media to your next product launch campaign! Social Media Examiner ).

Buzz 100

Buzz Product Social Media Network Marketing 100

Crimson Marketing

JULY 26, 2013

The best marketing mix includes creating the right content for your varying social media networks. . Rishi Dave is the Executive Director of Digital Marketing at Dell, where he is globally responsible for implementing marketing, lead generation, and content strategies for Dell.com, social media, communities, and mobile.

BtoB 100

BtoB Top of Funnel B2B Thought Leadership Digital Marketing Funnels 100

Crimson Marketing

AUGUST 16, 2013

Social Media Examiner ). Corporate Marketing Other Interesting Topics competition in marketing how to use social media marketing mix marketing target market social media communications social media networking blog social media networks to market strategy what is market strategy' Image: Courtesy of Marqui.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 100

Crimson Marketing

AUGUST 30, 2013

BADMarketing branding create brand how to use social media marketing target market social media communications what is market strategy' Scribbling on your advertisement with what looks like Microsoft paint, will definitely get you hired these days: #BADMarketing .

Marketing & Strategy 100

Marketing & Strategy Social Media Marketing Social Marketing 100

Crimson Marketing

AUGUST 29, 2013

Social Media Today ). Image: Courtesy of Blue Fountain Media . Corporate Marketing competition in marketing create brand how to use social media marketing mix marketing target market social media communications to market strategy what is market strategy'

Content 100

Content Thought Leadership Marketing Mix Viral Marketing 100

Crimson Marketing

JUNE 12, 2013

As B2B companies reach new levels of maturity in their social media marketing, the savvy ones recognize the golden opportunity available to them by studying what their key competitors are doing through social competitive intelligence. Create Social Media KPIs. You can also find this post on Social Media B2B.

Social Media 100

Social Media B2B Marketing Studies Social Marketing 100

Crimson Marketing

SEPTEMBER 17, 2013

Sometimes LinkedIn gets put on the backburner, with more focus allotted to other social media networks like Facebook and Twitter. And with up to 4 times more conversions than any other social media site, how can you afford to not include it in your marketing plan? Social Media B2B ). Image: Courtesy of LeadFormix.

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100

Crimson Marketing

AUGUST 26, 2013

Use social media to tell people it’s available. Of particular importance are the use of social media and engaging with owners of other sites. Use Social Media. Originally published on Social Media B2B. Publish your material on other (non-owned) properties. Engage with those who curate your content.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Crimson Marketing

SEPTEMBER 13, 2013

BADMarketing create brand how to use social media it product marketing marketing mix marketing new products marketing product strategy social media communications to market strategy what is market strategy' Obviously #BADMarketing. . Images: Courtesy of CRACKED/Abercrombie & Fitch.

Marketing Mix 100

Marketing Mix Marketing & Strategy Social Media Marketing 100

Crimson Marketing

JULY 12, 2013

This is what happens when you try to streamline your social media engagement strategy: #BADMarketing strikes again… . . BADMarketing Bad Marketing branding marketing fail social media'

Social Media 100

Social Media Marketing & Strategy Marketing Social Marketing 100

Crimson Marketing

JUNE 6, 2013

4: social media. #5: Include more images, infographics and videos on your websites, landing pages, blogs, and social media platforms. Social media isn’t about advertising messages, it’s about building relationships and engaging. . You either change along with it or you get left behind. 5: increased usage. #6:

Trends 100

Trends Mobile Advertising Landing Pages Social Media 100

Crimson Marketing

MAY 8, 2013

I was recently interviewed by BtoB Online for an article about the growth of Google+ : Not all of us are aware, but Google+ is the second largest social media platform (after Facebook). Corporate Marketing Other Interesting Topics google+ social media targeted marketing YouTube b2b marketing' What should this say to you?

Google 100

Google BtoB Youtube Social Media 100

Crimson Marketing

JULY 11, 2013

Google+ is absolutely one of the best social media networks available to you. Corporate Marketing b2b marketing branding channel marketing google+ marketing concepts marketing message marketing solutions social media social media b2b targeted marketing' You might be asking yourself why? Image: Courtesy of Bill Vick.com .

Google 100

Google Marketing Mix Social Networks Social Media 100

Crimson Marketing

APRIL 7, 2015

TubeMogul’s marketing efforts focus on education for brands and agencies that are adopting a cross-screen media buying platform for the first time. Clients include Allstate, Lenovo, Heineken, Mondelez and all the major media agencies. Keith Eadie is the CMO at TubeMogul and oversees corporate, digital and product marketing.

CMO 100

CMO Advertising Agencies Paid Search Agency Ad Exchange 100

Crimson Marketing

JULY 25, 2013

Their domain may have your brand in the title, or might even own your social media name, passing everything off as your business. They can then obtain your reputation on social media platforms and act as you to promote their own brand or product. What outlets are used to sell products, in what country, or marketplaces?

Brand Identity 100

Brand Identity Branding Domain Social Media 100

Crimson Marketing

MAY 1, 2015

Owned content alone isn’t always enough to engage buyers, and B2B businesses will benefit from a defined earned media strategy.” Social media influence is to the B2B buyer. Brand research: “Over 70% of B2B buyers use social media as a research tool. The Buying Process is More Social.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

JULY 30, 2013

Don’t forget to let your customers know you care and hear them – include their testimonials and engage with them via social media networks. . Once this happens, they’ll share your message on their social media networks and your reach will grow. Customers enjoy a sense of belonging. Forbes ). .

Work Management 100

Work Management Verticals Marketing Management Social Media 100

Crimson Marketing

AUGUST 6, 2013

Marketing even works hard to influence buyer perceptions through engagement on social media networks. Corporate Marketing Other Interesting Topics branding competition in marketing marketing mix marketing new products marketing product strategy marketing target market social media communications what is market strategy'

Marketing Mix 100

Marketing Mix Social Media Network Marketing Trust Marketing 100