" Parker Trewin is currently the Director of Marcom at Genius.com and has over twenty years of experience in marketing communications, social media and product management. While success has driven adoption in the B2C world, social media is still an unquantified promise that is in its infancy in B2B. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. "Social" is here to stay and marketers should design strategies and programs to take advantage of this tremendous opportunity. MORE >>

For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). ClickInsights: Tips on how B2B marketers should leverage social media. Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Read on to get their insights. Ardath Albee. Yes, again. Blogs. MORE >>

She is also adept at content marketing, international web marketing and social media marketing. Social media continues to grow in different countries and as it does we will see more trends emerging with regards to different cultural preferences. This will help businesses to develop stronger international social media marketing tactics. And social media marketing will play an important role in learning more about how to market to different cultures. The different ways other cultures use social media and web marketing. International Social Media. MORE >>

But as we become more accustomed to online content, the effectiveness of these plain, text formats is becoming less effective with a more savvy, rich media, online user. In addition, the advent of Social Media has changed the way we interact with information. Sites such as Twitter, Facebook, and LinkedIn, exemplified by short, quick, rich media messaging has reduced our attention spans and our ability to read large blocks of paragraph-oriented text. Lesson #3: Social and Online Media is Changing Today’s Business Reader. Crafting White Paper 2.0 Jonathan Kantor. MORE >>

In the new world marketing, Russell Sparkman, of Fusionspark Media , urges us to use transmedia storytelling. " Russell Sparkman of Fusionspark Media is a veteran New Media marketing communications producer & consultant, having produced content marketing projects for the web since 1999. Finally, Content Strategy will drive Social Media and Social Networking strategy. New Media Insights Blog. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Russell Sparkman. MORE >>