Cliff Allen on Marketing

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Developing a Marketing Communications Strategy

Cliff Allen on Marketing

Some companies in an industry might rely on paid advertising in print and online media. While other companies in the same industry might rely on a very different media mix, such as public relations and events. However, no company can be sure they are using the most efficient media mix without creating a marcom strategy that is aligned with their overall strategic marketing direction.

Marketing Trends for 2010 - And What to Do About Them

Cliff Allen on Marketing

Some of the hot marketing trends are rather obvious, such as the growing use of social media. Tags: Social Media Marketing Strategic Marketing Plan There are several new marketing trends for 2010 that will have an impact on practically every marketing organization because of new trends in customer behavior, such as: Shift in consumer mentality from recession to recovery.

Turning Marketing Strategy into Marketing Program Plans

Cliff Allen on Marketing

In other words, this alignment helps ensure that the strategic marketing plan is actually used to guide the day-to-day marketing programs, such as advertising, public relations, social media, and sales. Every good strategic marketing plan includes two elements: strategic direction and plans for moving the company in the new direction. How to use a marketing strategy mind map.

How to learn about social media marketing

Cliff Allen on Marketing

The popularity of social networking among friends — and would-be friends — is fast becoming "social media.". And, companies are looking for ways to use social media in their marketing to increase brand awareness and drive traffic to their Web site. On February 25th the Gravity Summit at UCLA will give marketers a full day of guidance on social media marketing.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

How to learn about social media marketing

Cliff Allen on Marketing

The popularity of social networking among friends — and would-be friends — is fast becoming "social media.". And, companies are looking for ways to use social media in their marketing to increase brand awareness and drive traffic to their Web site. On February 25th the Gravity Summit at UCLA will give marketers a full day of guidance on social media marketing.

Using Marketing Analytics in Strategic Marketing Planning

Cliff Allen on Marketing

Marketers now need to track user generated content on all of the social media sites, forums, blogs, video sharing sites, and other ways the Internet distributes information about your company and brands. A good marketing strategy is based on good data. Industry and market data. When your industry is growing, your company is probably growing, too. Macro economic trends. Online monitoring.

Keeping Up with Tech in Southern California

Cliff Allen on Marketing

Tags: Social Media Marketing

Keeping Up with Tech in Southern California

Cliff Allen on Marketing

Tags: Social Media Marketing

Keeping Up with Tech in Southern California

Cliff Allen on Marketing

Tags: Social Media Marketing

Why Marketers Must be Better

Cliff Allen on Marketing

Strategic Marketing for Growing Companies Why Marketers Must be Better By Cliff Allen on April 10, 2007 4:08 PM | No Comments | No TrackBacks A lot has been written about increasing the ROI of various marketing activities. But, one thing is usually missing from those articles and sales pitches -- explaining just how to calculate that higher marketing ROI that they talk about.

Content Methodology: A Best Practices Report

and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. Social Media • Activation across. Content. In the.

Gravity Summit Slide Presentations

Cliff Allen on Marketing

I recently mentioned that I attended the Gravity Summit one-day seminar on social media marketing. Here are slide presentations from representatives of three large brands on how they have used social media marketing: Yahoo. In addition, here are slide presentations from two social media consultants who presented examples of clients they've helped: David Reis. These presentations show what's possible by using social media to raise awareness of brands. Sprint. Rodney Rumford , co-producer of the event.

Gravity Summit Slide Presentations

Cliff Allen on Marketing

I recently mentioned that I attended the Gravity Summit one-day seminar on social media marketing. Here are slide presentations from representatives of three large brands on how they have used social media marketing: Yahoo. In addition, here are slide presentations from two social media consultants who presented examples of clients they've helped: David Reis. These presentations show what's possible by using social media to raise awareness of brands. Sprint. Rodney Rumford , co-producer of the event.

Gravity Summit

Cliff Allen on Marketing

Social media marketing is the current "hot" marketing technique that marketers are turning to. recently attended the one-day Gravity Summit seminar on social media marketing. The speakers from Sony, Sprint, and Yahoo presented excellent examples on how major brands can generate attention for a product by using social media. And, representatives from social media marketing agencies described how they help clients plan, implement, and monitor a social media marketing campaign. Create social media profiles on sites such as Facebook, MySpace, Twitter, and others.

Gravity Summit

Cliff Allen on Marketing

Social media marketing is the current "hot" marketing technique that marketers are turning to. recently attended the one-day Gravity Summit seminar on social media marketing. The speakers from Sony, Sprint, and Yahoo presented excellent examples on how major brands can generate attention for a product by using social media. And, representatives from social media marketing agencies described how they help clients plan, implement, and monitor a social media marketing campaign. Create social media profiles on sites such as Facebook, MySpace, Twitter, and others.

Evangelizing a Content Marketing Program

brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. could be Hollywood, could be Bollywood, could be the traditional media. The hotel giant.

9 Marketing Trends for 2009

Cliff Allen on Marketing

Here are nine marketing trends you can expect during 2009: Marketing Trend #1: Increased use of digital media and a decrease in television, radio, and print media. Marketing Trend #4: Increased use of blogs, social networking, and other social media to create dialog and relationships with prospects and customers. While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Marketing Trend #3: Increased use of e-mail to reach out to prospects and customers more frequently at a very low cost.

9 Marketing Trends for 2009

Cliff Allen on Marketing

Here are nine marketing trends you can expect during 2009: Marketing Trend #1: Increased use of digital media and a decrease in television, radio, and print media. Marketing Trend #4: Increased use of blogs, social networking, and other social media to create dialog and relationships with prospects and customers. While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Marketing Trend #3: Increased use of e-mail to reach out to prospects and customers more frequently at a very low cost.

PR for Start-up Businesses

Cliff Allen on Marketing

Innovative products sold into specialized target markets can benefit from pitching customer case studies to the media read by their target market. Even the biggest and most personable CEOs have PR "handlers" with them when they work the media. There's no one right way to get media attention -- even for direct competitors. Most of the discussion around the Brian Solis article on PR has been from each individual's personal perspective, instead of a general discussion of a start-up's strategic marketing plan ( [link] ). If it's the CEO, that's great.

PR for Start-up Businesses

Cliff Allen on Marketing

Innovative products sold into specialized target markets can benefit from pitching customer case studies to the media read by their target market. Even the biggest and most personable CEOs have PR "handlers" with them when they work the media. There's no one right way to get media attention -- even for direct competitors. Most of the discussion around the Brian Solis article on PR has been from each individual's personal perspective, instead of a general discussion of a start-up's strategic marketing plan ( [link] ). If it's the CEO, that's great.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. media operation. traditional media publishers, writing great articles or filming. little.

Shifting Ad Dollars to Online

Cliff Allen on Marketing

Print and TV are the two media which will feel the impact and pain of this shift. Rajesh Jain has a comprehensive review of the recent ad:tech conference. One part of his summary points out the high ROI for online advertising versus traditional advertising: In the US, there is a big mismatch between time spent online and ad dollars. US Consumers are now estimated to be spending over 20% of their time online, while online ad spend ($20 billion in 2007) is only 7% of the overall ad budgets. This is seen as the big opportunity to dramatically grow the size of the online ad pie.

Shifting Ad Dollars to Online

Cliff Allen on Marketing

Print and TV are the two media which will feel the impact and pain of this shift. Rajesh Jain has a comprehensive review of the recent ad:tech conference. One part of his summary points out the high ROI for online advertising versus traditional advertising: In the US, there is a big mismatch between time spent online and ad dollars. US Consumers are now estimated to be spending over 20% of their time online, while online ad spend ($20 billion in 2007) is only 7% of the overall ad budgets. This is seen as the big opportunity to dramatically grow the size of the online ad pie.

Ads Producing An ROI Are Bought, Not Sold

Cliff Allen on Marketing

Seth Godin talks about how difficult it is to sell advertising -- especially advertising in media that are not trackable and cannot demonstrate an ROI. My first career was in radio and TV -- two of the most un-trackable media there are. I did what I could to fix this problem with our reach-and-frequency software, but their problem is too big for most advertisers to deal with. Fortunately, advertisers are moving to online advertising, which is a direct marketer's dream. When advertisers know what's working -- and what's not working -- they are more likely to buy more of what works.

Customer Tracking

Cliff Allen on Marketing

Traditional offline media has always presented a challenge for marketers wanting to measure the value of their marketing, but direct marketing techniques can be used to track many customers. But when you can't get media exposure data for individual customers, you can apply reach and frequency math to the demographic segment the customer is in to estimate ad exposure. The key to determining the ROI of individual marketing campaigns is tracking customer behavior in response to those marketing activities. So how do we measure those exposures?

Study: How Much of Your Content Marketing Is Effective?

Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers.

A new beginning again

Cliff Allen on Marketing

No TrackBacks TrackBack URL: [link] Leave a comment Categories Marketing ROI (18) Social Media Marketing (2) Strategic Marketing Plan (2) Web Analytics (5) Monthly Archives May 2009 (2) April 2009 (1) March 2009 (3) February 2009 (1) January 2009 (1) December 2008 (1) September 2008 (1) May 2008 (2) January 2008 (2) December 2007 (1) October 2007 (1) September 2007 (2) August 2007 (2) July 2007 (1) May 2007 (1) April 2007 (5) About Cliff Allen Subscribe in a readerlet the conversations begin.

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Cash Flow is Profit

Cliff Allen on Marketing

Categories : Marketing ROI No TrackBacks TrackBack URL: [link] Leave a comment Categories Marketing ROI (18) Social Media Marketing (2) Strategic Marketing Plan (2) Web Analytics (5) Monthly Archives May 2009 (2) April 2009 (1) March 2009 (3) February 2009 (1) January 2009 (1) December 2008 (1) September 2008 (1) May 2008 (2) January 2008 (2) December 2007 (1) October 2007 (1) September 2007 (2) August 2007 (2) July 2007 (1) May 2007 (1) April 2007 (5) About Cliff Allen Subscribe in a readerSome people who talk about increasing marketing ROI are referring to increasing sales revenue.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. 70% of the U.S.

Stats 126

Social Media Explained. Really.

grow - Practical Marketing Solutions

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct. But this is not just another social media book.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Are you ready for the mega-shift from social media to private media?

grow - Practical Marketing Solutions

Social media won’t go away (Facebook isn’t dead!), but it may become less important to certain groups as this trend toward more intimate conversation rises. The world is transitioning from public social media to private media. The rise of private media. Conversational moments — Today a brand goal on social media is mass relevance. 98 percent.

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. ocial Media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Ignoring social media return on investment. ssets (free). Like-baiting.

Why “rich content” is central to your social media strategy

grow - Practical Marketing Solutions

Only in-depth, conversational content from at least one of these sources will provide the content fuel to give you a chance to reap the immense benefits from a social media strategy. Once you make that decision and begin to execute, you’ll have the content behind you that powers whatever social media platforms you choose. But first, I need to tell a story. lesson in rich content.

5 Ways User-Generated Content Amplifies Your Social Media Strategy

B2B Marketing Insider

Social media brings online conversations to life. According to a research study, 74% of all Internet users use social media. And with social media, content emerges. The post 5 Ways User-Generated Content Amplifies Your Social Media Strategy appeared first on Marketing Insider Group. Social Media Social Media CampaignsConsumers are sharing […].

Content Marketing Playbook: Strategy and Roadmap

rise as a media powerhouse in its own right. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors. source of information is specialized investment media and financial. The media landscape is crowded and. digitally native media companies. publisher.”

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? Social Media Marketing Guides.

12 Brilliant Ways To Save Time on Social Media

Act-On

How much time do you spend on social media every week? To give you an idea of what’s about normal for social media management time, consider the chart below. It’s from Social Media Examiner’s 2015 Social Media Marketing Industry Report. To help you free up some time, we researched how other marketers save time on social media. An hour? Four hours? Forty?

Why it takes so long to achieve social media success

grow - Practical Marketing Solutions

If you’re impatient, social media is probably the wrong marketing channel for you. This is data from the recent research released by  Social Media Examiner. Let’s take a close look at what we can learn from the feedback provided by these active social media marketers. Social media success takes time. But social media connections are weak relational links.

15 Amazing ways social media is changing the world

grow - Practical Marketing Solutions

Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. Nine anthropologists  spent 15 months living in nine communities around the world , researching the role of social media in people’s everyday lives. Social media is not making us more individualistic. Public social media is conservative.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. The problem is that while a whopping number of businesses have a social media team, the majority of them don’t know how to measure their efforts.