Cliff Allen on Marketing

Trending Sources

Developing a Marketing Communications Strategy

Cliff Allen on Marketing

Some companies in an industry might rely on paid advertising in print and online media. While other companies in the same industry might rely on a very different media mix, such as public relations and events. However, no company can be sure they are using the most efficient media mix without creating a marcom strategy that is aligned with their overall strategic marketing direction.

How to learn about social media marketing

Cliff Allen on Marketing

The popularity of social networking among friends — and would-be friends — is fast becoming "social media.". And, companies are looking for ways to use social media in their marketing to increase brand awareness and drive traffic to their Web site. On February 25th the Gravity Summit at UCLA will give marketers a full day of guidance on social media marketing.

How to learn about social media marketing

Cliff Allen on Marketing

The popularity of social networking among friends — and would-be friends — is fast becoming "social media.". And, companies are looking for ways to use social media in their marketing to increase brand awareness and drive traffic to their Web site. On February 25th the Gravity Summit at UCLA will give marketers a full day of guidance on social media marketing.

Marketing Trends for 2010 - And What to Do About Them

Cliff Allen on Marketing

Some of the hot marketing trends are rather obvious, such as the growing use of social media. Tags: Social Media Marketing Strategic Marketing Plan There are several new marketing trends for 2010 that will have an impact on practically every marketing organization because of new trends in customer behavior, such as: Shift in consumer mentality from recession to recovery.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Keeping Up with Tech in Southern California

Cliff Allen on Marketing

Tags: Social Media Marketing

Keeping Up with Tech in Southern California

Cliff Allen on Marketing

Tags: Social Media Marketing

Why Marketers Must be Better

Cliff Allen on Marketing

Strategic Marketing for Growing Companies Why Marketers Must be Better By Cliff Allen on April 10, 2007 4:08 PM | No Comments | No TrackBacks A lot has been written about increasing the ROI of various marketing activities. But, one thing is usually missing from those articles and sales pitches -- explaining just how to calculate that higher marketing ROI that they talk about.

Gravity Summit Slide Presentations

Cliff Allen on Marketing

I recently mentioned that I attended the Gravity Summit one-day seminar on social media marketing. Here are slide presentations from representatives of three large brands on how they have used social media marketing: Yahoo. In addition, here are slide presentations from two social media consultants who presented examples of clients they've helped: David Reis. These presentations show what's possible by using social media to raise awareness of brands. Sprint. Rodney Rumford , co-producer of the event.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Gravity Summit Slide Presentations

Cliff Allen on Marketing

I recently mentioned that I attended the Gravity Summit one-day seminar on social media marketing. Here are slide presentations from representatives of three large brands on how they have used social media marketing: Yahoo. In addition, here are slide presentations from two social media consultants who presented examples of clients they've helped: David Reis. These presentations show what's possible by using social media to raise awareness of brands. Sprint. Rodney Rumford , co-producer of the event.

ROI 0

Gravity Summit

Cliff Allen on Marketing

Social media marketing is the current "hot" marketing technique that marketers are turning to. recently attended the one-day Gravity Summit seminar on social media marketing. The speakers from Sony, Sprint, and Yahoo presented excellent examples on how major brands can generate attention for a product by using social media. And, representatives from social media marketing agencies described how they help clients plan, implement, and monitor a social media marketing campaign. Create social media profiles on sites such as Facebook, MySpace, Twitter, and others.

ROI 0

Gravity Summit

Cliff Allen on Marketing

Social media marketing is the current "hot" marketing technique that marketers are turning to. recently attended the one-day Gravity Summit seminar on social media marketing. The speakers from Sony, Sprint, and Yahoo presented excellent examples on how major brands can generate attention for a product by using social media. And, representatives from social media marketing agencies described how they help clients plan, implement, and monitor a social media marketing campaign. Create social media profiles on sites such as Facebook, MySpace, Twitter, and others.

ROI 0

9 Marketing Trends for 2009

Cliff Allen on Marketing

Here are nine marketing trends you can expect during 2009: Marketing Trend #1: Increased use of digital media and a decrease in television, radio, and print media. Marketing Trend #4: Increased use of blogs, social networking, and other social media to create dialog and relationships with prospects and customers. While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Marketing Trend #3: Increased use of e-mail to reach out to prospects and customers more frequently at a very low cost.

9 Marketing Trends for 2009

Cliff Allen on Marketing

Here are nine marketing trends you can expect during 2009: Marketing Trend #1: Increased use of digital media and a decrease in television, radio, and print media. Marketing Trend #4: Increased use of blogs, social networking, and other social media to create dialog and relationships with prospects and customers. While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Marketing Trend #3: Increased use of e-mail to reach out to prospects and customers more frequently at a very low cost.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

PR for Start-up Businesses

Cliff Allen on Marketing

Innovative products sold into specialized target markets can benefit from pitching customer case studies to the media read by their target market. Even the biggest and most personable CEOs have PR "handlers" with them when they work the media. There's no one right way to get media attention -- even for direct competitors. Most of the discussion around the Brian Solis article on PR has been from each individual's personal perspective, instead of a general discussion of a start-up's strategic marketing plan ( [link] ). If it's the CEO, that's great.

PR for Start-up Businesses

Cliff Allen on Marketing

Innovative products sold into specialized target markets can benefit from pitching customer case studies to the media read by their target market. Even the biggest and most personable CEOs have PR "handlers" with them when they work the media. There's no one right way to get media attention -- even for direct competitors. Most of the discussion around the Brian Solis article on PR has been from each individual's personal perspective, instead of a general discussion of a start-up's strategic marketing plan ( [link] ). If it's the CEO, that's great.

Shifting Ad Dollars to Online

Cliff Allen on Marketing

Print and TV are the two media which will feel the impact and pain of this shift. Rajesh Jain has a comprehensive review of the recent ad:tech conference. One part of his summary points out the high ROI for online advertising versus traditional advertising: In the US, there is a big mismatch between time spent online and ad dollars. US Consumers are now estimated to be spending over 20% of their time online, while online ad spend ($20 billion in 2007) is only 7% of the overall ad budgets. This is seen as the big opportunity to dramatically grow the size of the online ad pie.

ROI 0

Shifting Ad Dollars to Online

Cliff Allen on Marketing

Print and TV are the two media which will feel the impact and pain of this shift. Rajesh Jain has a comprehensive review of the recent ad:tech conference. One part of his summary points out the high ROI for online advertising versus traditional advertising: In the US, there is a big mismatch between time spent online and ad dollars. US Consumers are now estimated to be spending over 20% of their time online, while online ad spend ($20 billion in 2007) is only 7% of the overall ad budgets. This is seen as the big opportunity to dramatically grow the size of the online ad pie.

ROI 0

Ads Producing An ROI Are Bought, Not Sold

Cliff Allen on Marketing

Seth Godin talks about how difficult it is to sell advertising -- especially advertising in media that are not trackable and cannot demonstrate an ROI. My first career was in radio and TV -- two of the most un-trackable media there are. I did what I could to fix this problem with our reach-and-frequency software, but their problem is too big for most advertisers to deal with. Fortunately, advertisers are moving to online advertising, which is a direct marketer's dream. When advertisers know what's working -- and what's not working -- they are more likely to buy more of what works.

Customer Tracking

Cliff Allen on Marketing

Traditional offline media has always presented a challenge for marketers wanting to measure the value of their marketing, but direct marketing techniques can be used to track many customers. But when you can't get media exposure data for individual customers, you can apply reach and frequency math to the demographic segment the customer is in to estimate ad exposure. The key to determining the ROI of individual marketing campaigns is tracking customer behavior in response to those marketing activities. So how do we measure those exposures?

ROI 0

A new beginning again

Cliff Allen on Marketing

No TrackBacks TrackBack URL: [link] Leave a comment Categories Marketing ROI (18) Social Media Marketing (2) Strategic Marketing Plan (2) Web Analytics (5) Monthly Archives May 2009 (2) April 2009 (1) March 2009 (3) February 2009 (1) January 2009 (1) December 2008 (1) September 2008 (1) May 2008 (2) January 2008 (2) December 2007 (1) October 2007 (1) September 2007 (2) August 2007 (2) July 2007 (1) May 2007 (1) April 2007 (5) About Cliff Allen Subscribe in a readerlet the conversations begin.

Cash Flow is Profit

Cliff Allen on Marketing

Categories : Marketing ROI No TrackBacks TrackBack URL: [link] Leave a comment Categories Marketing ROI (18) Social Media Marketing (2) Strategic Marketing Plan (2) Web Analytics (5) Monthly Archives May 2009 (2) April 2009 (1) March 2009 (3) February 2009 (1) January 2009 (1) December 2008 (1) September 2008 (1) May 2008 (2) January 2008 (2) December 2007 (1) October 2007 (1) September 2007 (2) August 2007 (2) July 2007 (1) May 2007 (1) April 2007 (5) About Cliff Allen Subscribe in a readerSome people who talk about increasing marketing ROI are referring to increasing sales revenue.

ROI 0

115 Facts You Never Knew About Social Media [Infographic]

Webbiquity

It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Younger people are more likely to be making the change to news on social media. Guest post by Josh Wardini. It is. You’re Hired.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. 70% of the U.S.

Stats 123

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity

Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. In fact, setting goals is a key component of establishing a process to measure social media profitability.

ROI 90

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? Social Media Marketing Guides.

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. ocial Media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Ignoring social media return on investment. ssets (free). Like-baiting.

4 Ways to really engage your customers on social media

Biznology

Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. Contests on social media are a dime a dozen today, so do something atypical to make your brand stand out. If your business supports a cause, it’s even easier to craft a campaign and share the details about it via your social media pages.

Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts

KoMarketing Associates

For social media marketers, spring-cleaning takes on an entirely new meaning. By doing a thorough spring-cleaning across accounts, social media marketers will have their affairs in order for the months to come. Here is a guide to social media spring-cleaning, including tips and tricks to better organize your accounts. Reevaluate Your Social Media Goals. Enjoy!

30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. The problem is that while a whopping number of businesses have a social media team, the majority of them don’t know how to measure their efforts.

5 Ways User-Generated Content Amplifies Your Social Media Strategy

B2B Marketing Insider

Social media brings online conversations to life. According to a research study, 74% of all Internet users use social media. And with social media, content emerges. The post 5 Ways User-Generated Content Amplifies Your Social Media Strategy appeared first on Marketing Insider Group. Social Media Social Media CampaignsConsumers are sharing […].

What is Social Media Marketing?

Biznology

Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), The post What is Social Media Marketing? The onus is on me because I am the expert in communications.

Email marketing versus social media – once more

Conversionation

If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing. Email marketing Integrated marketing Social media marketing content marketing Email Delivered Social Media Today social versus email

30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year

KoMarketing Associates

While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. More importantly, as detailed in my presentation for Supply Chain Management teams this past October, social media is an increasingly important tool for defining marketing ROI. Social Media Strategy and Budgeting. source ). source ).

36 Sensational Social Media Stats and Facts

Webbiquity

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics.

Stats 84

6 Tools for Automating B2B Social Media Marketing

KoMarketing Associates

Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. However, as KISSmetrics suggests, hire someone who is experienced in social media, not your niche, as most social media for any industry will have similar goals: getting more visibility for the company. The author has just used them in the past.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 Lead generation is still a challenge. eMarketer ). 2.

Stats 140

Social media strategy leaders: Hester Tinti-Kane

Biznology

So far, I have done one interview in the Leaders in Social Media Strategies series. How has your education and workplace learning brought you to where you are now, a leader in social media strategy? My professional background and life passions all track back to the field of communication, where social media sits. Yes, I am going to interview myself! Should be interesting.