| | | CK's B2B Blog | | Media | 66 articles |
| Page 1 of 1 | Previous | Next | | | CK'S B2B BLOG APRIL 23, 2012 B2B Mobile Marketing Video: "CK's Mantra For B2B Mobile Success = Better, Faster, Easier" B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. As I've worked to hit home during my speeches, trainings, and mobile-marketing guide on B2B mobile marketing: If you want to win mobile hearts, minds, and market share through mobile your mantra should be "Better, Faster, Easier." In the case you want to view more videos, please go here. | CK'S B2B BLOG JANUARY 13, 2012 Mobile Marketing 101: Unique Experiences For Unique Environments B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. While mobile-marketing tools and strategies will differ amongst different companies; like any strategy worth its salt, there's no one-size-fits-all solution. There is, however, one action that all companies—yes, every single company—must take. We must optimize our content for the mobile environment. | CK'S B2B BLOG JUNE 8, 2010 B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Customers. Second, even though offline WOM is as old as the hills, online WOM is quite new due to the advent of social-media technologies. In this era, it’s not only how your products create value for target audiences but also how your social-media presence and programs create value for them. • B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. | | | | | | | | | -
CK'S B2B BLOG | SUNDAY, JUNE 13, 2010 Great B2B Marketing Stats (in a GREAT format!) B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. Tags: B2B Social Media As marketers, data, statistics and factoids are our friends. They help to support our arguments, enable us to build our business cases and they shine light on new opportunities and emerging market segments that hold potential for our offerings. And it's even better when a bunch of statistics are aggregated for us in one place! want to compliment the folks at Earnest for making this video so entertaining (and downright snappy!). and keeping! our attention. MORE >> -
CK'S B2B BLOG | WEDNESDAY, DECEMBER 29, 2010 Video Clip: 4 Key Strategies For B2B Social Media ROI For B2Bs looking to leverage social media to move the (ROI) needle, it really comes down to 4 key strategies squarely focused upon: #1: Solving Business Problems. More B2B social media and mobile media video clips located here. And a whopping wealth of B2B social media content is located at this archive. Moving The Needle Through B2B Social Media: • B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. B2B Mobile Marketing B2B Social Media2: Increasing Business Professionals' Knowledge. MORE >> -
CK'S B2B BLOG | FRIDAY, NOVEMBER 5, 2010 B2B Mobile Marketing: 10 Key Mobile Arguments. Now With Audio! B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. I've had several readers ask me to include audio in my slideshows and here goes! This important piece, which answers the "Why Mobile For B2Bs?, provides 10 Key Arguments to Turn Mobile Skeptics Into Mobile Supporters. and it's new and improved with audio (thanks to my new friends at Brainshark ). And if you prefer the slideshow without audio? No problem! The slideshow is located here. The slideshow and audio runs 26 slides in 26 minutes. MORE >> -
CK'S B2B BLOG | SUNDAY, JULY 4, 2010 B2B Mobile: 5 Questions Every Marketer Should Be Asking (And Answering) And for B2Bs, mobile's arrival means their marketing must also change if they want to maintain a presence in the media where their audiences have already migrated. As Joe Pemberton , principal and brand director of Punchcut, says, "We're talking about the most intimate of media: a device that is always on and that is with users at all times. Moreover, mobile is the most personal of all media. Lots more B2B mobile marketing goodness archived her e (and plenty of B2B social media marketing gems archived here ). Forecasts. call for 5.8 MORE >> -
CK'S B2B BLOG | SATURDAY, JUNE 25, 2011 The Mobile Revolution & B2B: The (Cool!) InfoDoodle It never ceases to amaze me just how fortunate I am to be marketing in a time when we have such exciting media in our midst. B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. Earlier this month I had the tremendous honor of being a featured speaker at the MarketingProfs B2B Forum where I spoke on the subject of The Mobile Revolution & B2B ( get the paper here , watch the videos here ). and to have the opportunity to meet such amazing minds that aren't only strategic geniuses, but have amazing doodling skills, to boot! MORE >>
- B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. Unless You No Longer Want Their Money, This Means That YOU Must Change, Too. CK'S B2B BLOG | THURSDAY, MARCH 18, 2010
- Yes, B2B Marketers: THIS Is The Year Of Mobile (Yes, Really). CK'S B2B BLOG | SATURDAY, APRIL 17, 2010
- Introducing CK's New Mobile-Marketing Video Series! CK'S B2B BLOG | TUESDAY, MAY 29, 2012
- Exciting Announcement: Mobile Marketing "Mini MBA" Executive Program Launching At Rutgers University (Open House, Too!) CK'S B2B BLOG | MONDAY, FEBRUARY 7, 2011
- Teaching and Speaking At Rutgers University CK'S B2B BLOG | WEDNESDAY, OCTOBER 6, 2010
- Building The B2B Mobile Business Case: 10 Arguments To Turn Mobile Skeptics Into Supporters. (A Slideshow) CK'S B2B BLOG | SUNDAY, OCTOBER 3, 2010
- Mobile Marketing Video: CK's 3-Step Framework For Integrating Mobile Into The Marketing Mix CK'S B2B BLOG | SUNDAY, MAY 20, 2012
- Video Q&A: The Mobile Revolution & B2B CK'S B2B BLOG | TUESDAY, MAY 10, 2011
- Mobile Marketing Video Clip: Key Imperatives to Close 2011. And Begin 2012! CK'S B2B BLOG | WEDNESDAY, DECEMBER 21, 2011
- Audio Slideshow: Mobile's "New Normal" & The New Set Of Marketing Imperatives For B2Bs (Narrated Presentation) CK'S B2B BLOG | SUNDAY, NOVEMBER 21, 2010
- High-Octane Speech. Heavy-Duty Mobile. 100% B2B Message. CK'S B2B BLOG | SUNDAY, MAY 15, 2011
- Forget Recession. Focus On Innovation. (The real story of this era) CK'S B2B BLOG | SUNDAY, JANUARY 9, 2011
- Get BIG-Time Smart & Save Money Big Time: 17 Great Online Courses At $200 Savings! CK'S B2B BLOG | SUNDAY, NOVEMBER 14, 2010
- Must-Have Road Map For B2Bs: The Mobile Revolution & B2B CK'S B2B BLOG | SATURDAY, APRIL 9, 2011
- B2B Mobile Marketing Speech: DemandGen C2C Conference CK'S B2B BLOG | FRIDAY, APRIL 27, 2012
- B2B Mobile: 5 Questions Every Marketer Should Be Asking (And Answering) CK'S B2B BLOG | TUESDAY, SEPTEMBER 14, 2010
- Mobile Marketing: Essential Questions (And Tips!) For An App-Happy World CK'S B2B BLOG | THURSDAY, JANUARY 13, 2011
- B2B Mobile Marketing: Why Mobile For B2Bs? (A Slideshow) CK'S B2B BLOG | SUNDAY, FEBRUARY 21, 2010
- Video Clip: Leveraging Existing Content Through Mobile CK'S B2B BLOG | MONDAY, DECEMBER 20, 2010
- B2B Mobile Marketing: Mobile As Prime B2B Marketing Media For Business Audiences. CK'S B2B BLOG | THURSDAY, FEBRUARY 24, 2011
- Social Media and Mobile Marketing: Gaining A Career Competitive Advantage (Rutgers University Keynote) CK'S B2B BLOG | THURSDAY, OCTOBER 28, 2010
- Social Slam: The Social Media Event Of 2011 (Join Us On April 13th!) CK'S B2B BLOG | WEDNESDAY, FEBRUARY 16, 2011
- You're Invited: Integrating Mobile Into the B2B Marketing Mix (Cool Webinar) CK'S B2B BLOG | WEDNESDAY, FEBRUARY 9, 2011
- Come Join Us At "FutureM" In Boston: Fresh Ideas, Free Session & Free Lunch! CK'S B2B BLOG | MONDAY, SEPTEMBER 27, 2010
- The Mobile Revolution Gets A Makeover. CK'S B2B BLOG | SUNDAY, NOVEMBER 6, 2011
- Mobile Marketing: How Mobile Changes Us: Part 1 of 2 CK'S B2B BLOG | SATURDAY, MARCH 12, 2011
- B2B Mobile Marketing: The Insider's Guide To Engaging Business Customers Through Mobile. CK'S B2B BLOG | SATURDAY, FEBRUARY 12, 2011
- 2010: The Year Of (Magical) Mobile Madness CK'S B2B BLOG | TUESDAY, DECEMBER 14, 2010
- B2B Mobile Article: Featured In Article On iPad HD In Content Marketing Institute CK'S B2B BLOG | WEDNESDAY, MARCH 7, 2012
- Mobile Marketing: 5 Billion Mobile, 5 Billion Dollars, 5 Billion Downloads. Um, Revolution Anyone? CK'S B2B BLOG | TUESDAY, FEBRUARY 22, 2011
- Video Clips: "The Way We Live Now" and "Meet The Change Agents" (4-min segments) CK'S B2B BLOG | SUNDAY, DECEMBER 5, 2010
- Video Clip: Gaining A Competitive Advantage Through Social Media and Mobile Marketing (4-min. segment) CK'S B2B BLOG | TUESDAY, NOVEMBER 23, 2010
- Rutgers Keynote (Slideshow): Mobile Is Changing The World, Are Your Brands Changing With It? CK'S B2B BLOG | FRIDAY, FEBRUARY 18, 2011
- New Mobile-Marketing Article: Mobile As 'First Screen' For Customers CK'S B2B BLOG | SATURDAY, FEBRUARY 4, 2012
- New & Improved Branding For 2012 CK'S B2B BLOG | SATURDAY, DECEMBER 17, 2011
- NEW 6-Part Mobile Innovation Series: Welcome To Your Innovation Moment, Marketers CK'S B2B BLOG | WEDNESDAY, APRIL 3, 2013
- Video Clip: B2B Social Media's Top Priorities For Business Purposes CK'S B2B BLOG | TUESDAY, JANUARY 4, 2011
- Video Interview: Mobile Marketing At The PPAI Expo CK'S B2B BLOG | WEDNESDAY, JANUARY 4, 2012
- CK On Mobile: Collection Of Video Clips All In One Place CK'S B2B BLOG | SATURDAY, DECEMBER 24, 2011
- Mobile Marketing: Featured In Print Professional Magazine CK'S B2B BLOG | WEDNESDAY, FEBRUARY 22, 2012
- B2B Mobile Marketing: New Article On Mobile In BtoB Magazine CK'S B2B BLOG | FRIDAY, DECEMBER 9, 2011
- B2B Mobile Online Seminar: Learn 5 Ways To Integrate Mobile Into The B2B Marketing Mix (And Much More!) CK'S B2B BLOG | FRIDAY, OCTOBER 1, 2010
- B2B Social Media: Why Do Business Professionals Use Social Media? (Slideshow) CK'S B2B BLOG | FRIDAY, FEBRUARY 19, 2010
- New Article On The Mobile Revolution & B2B: 6 Key Questions (And Answers!) On B2B Mobile Marketing CK'S B2B BLOG | MONDAY, MAY 2, 2011
- B2B Mobile: A Revolution.Really? Yup, Really! CK'S B2B BLOG | THURSDAY, APRIL 7, 2011
- Mobile Marketing: How Mobile Changes Our Marketing (Part 2 of 2) CK'S B2B BLOG | TUESDAY, MARCH 15, 2011
- Mobile Marketing Webinar: The Future Of Mobile Marketing. Is Here. (March 3rd) CK'S B2B BLOG | MONDAY, FEBRUARY 21, 2011
- CK's NEW Mobile-Marketing eBook: Innovation Through Mobile CK'S B2B BLOG | THURSDAY, MARCH 7, 2013
- Mobile Innovation Series (Part 3): Innovating Sales Channels Through Mobile CK'S B2B BLOG | TUESDAY, APRIL 16, 2013
- Video Q&A: Integrating Mobile Into the B2B Marketing Mix CK'S B2B BLOG | MONDAY, MAY 24, 2010
- B2B Mobile Marketing: Featured In BtoB Magazine Article on Mobile Engagement CK'S B2B BLOG | THURSDAY, FEBRUARY 9, 2012
- Introducing CK's New Mobile-Marketing Video Series! CK'S B2B BLOG | TUESDAY, NOVEMBER 27, 2012
- B2B Mobile Marketing: Why Mobile For *B2B* Companies? CK'S B2B BLOG | THURSDAY, FEBRUARY 4, 2010
- Press Coverage For "The Mobile Revolution & B2B" CK'S B2B BLOG | FRIDAY, APRIL 22, 2011
- Now Contributing To B2B Marketing Online. CK'S B2B BLOG | THURSDAY, MARCH 11, 2010
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