Buzz Marketing for Technology

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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings.

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3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Social media provides great way to connect with potential buyers. Social media provides the sales person a platform for sharing value, which builds reputation and affinity for the seller.

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Micro Targeting your Online Media

Buzz Marketing for Technology

A risk mitigation scenario is taking place that you can target with your media plan. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys. Social Media – the Next Frontier!

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

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Social Media Data: Time to Embrace it

Buzz Marketing for Technology

A 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing that social media will pay off for them … eventually. But there is urgency in getting this data is that the consumer mindset is constantly changing, and to be competitive you need to move with them and not against them.

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Social Media – the Next Frontier!

Buzz Marketing for Technology

But after 2 years of reading, trafficking and routing both positive and negative mentions in my organization I realized there had to be more out in the social sphere than just monitoring social media. Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to.

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Social Media for the Boardroom

Buzz Marketing for Technology

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Share this on Reddit.