Be sure you don’t become so tethered to your Facebook page that you lose sight of the bigger picture of social media–your message, rather than your medium. Internet Marketing Public Relations Social Media Marketing bodhidharma Facebook friendster Initial public offering linkedin MySpace utterz vbulletinPhoto credit: Wikipedia. So, that’s good. The The downside is that all good things come to an end. The recent Facebook IPO backfire reminds us that even Facebook, with its 800 million active users worldwide, can still fall, as did MySpace and Friendster before it. MORE >>

really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything internal. While “everyone” is on Facebook , social media is no longer a land of tinkerers, it’s a land of consumers. For most companies, one would generally need to rehire everyone in a company to make certain they’re died-in-the-wool social media passion players with exceptional communications, empathy, and writing skills. To me, Zappos is the unicorn of social media-brought-internal success stories. MORE >>

This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. Social media is people and not a pit full of vipers. As a result, social media is oppressively noisy. However, when it comes to selling and marketing, you need to think of online brand promotion more in terms of the floor of the New York Stock Exchange (NYSE) where you and your social media marketing campaign are a floor broker and you need to get your clients orders in. Social media marketing: it works if you work it. MORE >>

That said, enough does go on each and every day in your office, amongst your staff, in your business, in your industry, with you and your very own personal brand that you need to cover the entire newsroom on your own, including the advertising and publicity (because like the news, everything comes down to driving revenue, and if you can’t prove that all the time, energy, and resources you’re spending online aren’t feeding sales, your one-man- social-media -band is not long for this world. Let me break it down. MORE >>

Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. We never used to add this to our Social Media News Releases. Well, we were afraid that if we did, bloggers would share on social media and social network and with either their Facebook or Twitter friends and followers instead of posting it on their blogs. Social Media and Tags. Image via CrunchBase. In this case, The Daily. The Banner. MORE >>