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Earned media influencer marketing demands your awesome

Biznology

I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media , which refers to publicity gained through advertising. Earned media influencer marketing is time-consuming.

Influencer marketing tools of the trade

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TotalChoice Hosting — When it comes to what I need in a landing page, a Social Media News Release, TotalChoice is the devil I know. They offer a gorgeous tool for tracking Boolean keywords across Social Media. Content Marketing Influencer Marketing Public Relations Social Media Marketing AdWords Apple Inc. We’re off to the races! OK, now on to tools. Love it!

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Why 9Round should be using SOCi for social media management

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And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media. It occurred to me that both 9Round and all their franchisees are 100% percent responsible for all their social, including creating their social media profiles. OK, this may well be my weirdest post ever, so bear with me. You know what?

What is Social Media Marketing?

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Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), The post What is Social Media Marketing? The onus is on me because I am the expert in communications.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

10 Social media metrics every marketer needs to know

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Rob Petersen’s latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it? Do they need to know the social media metrics that matter and how they are monitored? 92% of marketers say social media is important to their business ( Social Media Examiner ). Thanks to all our sponsors!

Your team is the best content source for search

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Actually, forget the tech and the gear, what you need is curiosity, time, attention, interest, and the trust of your staff that you’ll put them in their best possible light across all channels and media. If there’s anyone in your world who can pass the duck test , it’s your employees. So, don’t duck your staff when your aim is to win at search. Admit it. Jimmy Fallon?)

How to implement a Video 1st content marketing strategy that drives action

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This text can now be used for webpage content, blog content, email content, social media content, and more to support the ongoing flow of content marketing. So, if you’re looking to up your game and be more productive and efficient in your content marketing strategy, then you should look at a “Video 1st” content marketing approach. Forget about video! Take Like this post?

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Social media marketing isn’t a popularity contest

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Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. How to Make the Most of Your Social Media Marketing with Less. Advertising the same way to all of your social media followers is akin to the pray and spray techniques of the past. Like this post?

Surefire Social introduces SurePulse “webmaster tools”

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Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of  SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses. It seems like SurePulse is surely set up to do it.

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Influencer outreach is more PR than marketing or advertising

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Almost three years ago I wrote  Blogger outreach is more PR than social media. think it’s worthwhile going back this this article if you haven’t read it before.  In it, I go through my process and talk about the value of earned media versus paid post. Much along those lines, earned media is still the best policy. Payola, baby! Let ’em know you mean business.

Content Methodology: A Best Practices Report

and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. Social Media • Activation across. Content. In the.

Five often-overlooked reasons senior executives should use social media

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hear these objections all the time when speaking to top executives about social media. Alerting the media – Why do CEOs like Bill Gates , Richard Branson , Oprah Winfrey , Rupert Murdoch and Elon Musk waste time on Twitter? In short, a social media profile that reflects who you are rather than simply what you do creates a trust foundation that pays off in many ways.

10 essentials missing from your business website

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Link to Your Social Media. Adding your social media icons to the top of your pages, on blog articles, email signatures, and pretty much anywhere that’s appropriate is a great way to add more website visitors and contacts to your online community. You want a business website that sells. There are plugins and website features that make your life easier. Better Comments Setup.

6 studies show why Facebook organic reach is declining so quickly

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CAN’T BEAT ‘EM; JOIN ‘EM – COMBINE ORGANIC AND PAID ( CONTENTLY ): In a case study for Castrol Motorcycle Oil, the first phase involved an organic social media marketing campaign for six months. When Paid Social Media was added, this hiked up the number of new fans. Social Media Marketing Castrol convince and convert edgerank Facebook facebook organic reach Ogilvy Socialbakers

Marketers need to play a stronger sales enablement role on LinkedIn

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My recent article, “ CMOs Are Failing to Go Beyond Brand Awareness ” which analyzes the actions the CMOs at Xerox, Lithium, G 2Crowd, Wiley, and XOJet are proof that when it comes to social media, marketers focus is on the top of the funnel. How can you demonstrate a clear social media ROI with brand awareness metrics? What’s Wrong with the Role Marketers Play on LinkedIn Now….

Evangelizing a Content Marketing Program

brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. could be Hollywood, could be Bollywood, could be the traditional media. The hotel giant.

Do-it-yourself influencer marketing

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You’ve registered your profiles, set up an editorial calendar for a year, and spent months on social media, and NOTHING. You’ve got some serious dosh from your CMO to fuel your social media marketing, including money for content development and even a skilled community manager; but you can’t seem to move the chains. Chris Abraham’s latest webinar was about influencer marketing.

Why email marketing still matters–and how to make it work

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veteran content marketer, web developer, and digital strategist, Andrew founded Andigo New Media to help firms find a more strategic and productive mix of tools that genuinely support online brand goals over time. With With a passion for true collaboration and meaningful consensus, his work touches social media, search engine optimization, and email marketing, among other components.

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The state of earned media blogger outreach

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I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. Earned media. The same thing is happening right now as I reach out to the tippy top of the social media marketing influencer world on behalf of SOCi , a social media marketing platform that’s pretty new on the scene. unless.” Yeah, infographics!

Social Media is a life sentence

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Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Not unlike needing to take anti-rejection medications every day for life after receiving a liver transplant, the same thing goes for social media-for-business: in order for it to work, you need to commit to doing it not just for the next six-months but for the next sixty-years.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. media operation. traditional media publishers, writing great articles or filming. little.

Visitors hate online ghost towns more than spammy auto posts

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No, that’s only the second most-hated thing in corporate social media branding. Because stupid things like birthday parties, office cakes, meetings, internal newsletters, business meetings, motivational outings and happy hours do happen on a daily basis, and all of those things are less important to your brand than social media marketing. Know why I know this? Like this post?

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Lurkers are the 99.989% of Social Media

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It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators. From Producers to Audience; from Hobbyists to Consumers. James.

Social Media is Like Riding a Bike

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I have been riding again after decades out of the saddle and I think there’s a lot I have learned from my newfound respect for the motorcycle that maps perfectly to social media marketing, both from my experience taking a Motorcycle Safety Foundation (MSF) and from the two years of riding experience I have gotten under my belt. I get to a point on social media eventually, so hang in there.

Will your job search survive your social media activity?

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It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired. Not surprisingly, 43% of companies surveyed by the Society for Human Resource Management use social media or an online search to screen job candidates. As you might imagine, LinkedIn is the top social media recruiting platform.

Study: How Much of Your Content Marketing Is Effective?

Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers.

Social media content discovery and curation for the win

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There aren’t enough nanoseconds in the entire universe to populate all the social media content to cover even a small brand if you’re not passionate about social media or if you’re not a natural communicator. If you feel deep contempt for social media in the first place, I don’t know what to tell you. You’re kind of screwed. Or, you were until now.

Build a page and profile for absolutely everything

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Summary : if you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. As you all know, I am a freshly-converted 9Round true-believer. I am also a social media marketer would would really like 9Round as a client because I can help them , be it 9Round Corporate, 9Round franchisees, or both. People are mobile. Right?

Add For Immediate Release to your podcast queue

Biznology

While earned media influencer outreach may well be as close to traditional PR as you can get online these days, short of calling journalists, my strategies and tactics care as much about spiders and bots as they do column inches and names spelled properly. So, He actively uses social media to explore the evolution of those relationships. So, it was an honor to be included.

Why SEO is just the start for digital marketing

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That’s where social media comes in: having a healthy number of positive comments, reviews, likes, etc. Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Maybe you’ve even reached the peak and rank first for valuable keywords in your industry. Why in heavens not? Oh, right: traffic doesn’t pay the bills. Create Comfort.

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B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

11 Easy Social Media Tips and Tricks

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Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. While not widely used, QR Codes can be utilized to make access to social media easier. Enjoy! Be Diverse.

How to select the right lead generation media mix

Biznology

Most B2B lead generation campaigns involve multiple touches via multiple media channels. But how do you decide which media are optimal, and more to the point, how they work together to generate a qualified lead?  It’s an iterative process. Then, plan carefully the media mix that will feed the machine. Some media channels are scheduled intermittently. Media effectiveness.

Social media monitoring: why it’s a must

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Before the Internet and Web 2.0, the print and broadcast media were the only ones who could really speak to the masses about a business. Now, with the help of social media and review sites, everyone and anyone can have a say, anytime. Besides the reputation management angle, social media monitoring tools have a tremendous amount of additional benefits and value for a business.

Your social media marketing automation solution

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Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots aren’t even during the work day anymore. So, social media automation is key. In  The Biggest Social Media Science Study: What 4.8 and 4:00 a.m., and 1:00 p.m.

Content Marketing Playbook: Strategy and Roadmap

rise as a media powerhouse in its own right. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors. source of information is specialized investment media and financial. The media landscape is crowded and. digitally native media companies. publisher.”

SOCi allows me to load up on topical social content and then let go

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For the last three months I have run three bandit social media profiles for my local kickboxing gym because the owners are not interested in maintaining profiles for each of their four locations. He, his partners, and trainers are not prioritizing social media marketing and currently are maintaining a single Facebook Page and Twitter Profile for all of their Northern Virginia locations.

The business of reviews and search and for small hotels and restaurants

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While my experience with doing business, keeping connected, sharing my experiences live via social media, and the immediate feedback loop and power of writing reviews, live-tweeting, and live social media sharing when you’re abroad, as restaurateurs, hoteliers, diners, and hotel guests, is limited in this particular scenario, I do have some influence and expertise in the space.

The state of the blogger outreach union ten years on

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While there are awesome social media and blogger outreach automated tools such as Audienti and there are amazing Marketing Automation tools out there, the final mile is all about people. I stared my first blogger outreach agency back in 2006. Called AbrahamPR it evolved into Abraham Harrison a year later. Now Gerris Corp , I am still offering influencer engagement campaigns to my clients.

How to write for social media

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This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. Writing for social media is about finding angles, factoids and quotes that intrigue and provoke using words that no one expects you to use. You need to be distinctive.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Becoming a reddit Internet sensation

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Social Media Marketing abc news apps Ask a Librarian Baby boomer Belgium Billboard (magazine) Bitcoin Brussels Reddit United StatesI’ve unlocked the code to becoming an Internet sensation on reddit because I’ve become an Internet sensation on reddit ! Back in 2012 I wrote both  Reddit is the 800-pound Gorilla in the Room  and  You Must Commit to Reddit to Succeed. Get over it!