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AUGUST 17, 2009 The 3 big social media questions
have been looking for a way to distil the essence of social media marketing for B2B and, over the course of a number of conversations with clients, it has become clear that there are just 3 things a B2B organization needs if it is going to have a strong, useful presence on the social web. Sometimes, it’s good to return to the basics. Just three.
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SEPTEMBER 4, 2009 A stronger, fitter brand in just 3 minutes?
few weeks ago I wrote a blog post that postulated the three fundamental questions that a B2B company needed to answer if it was to succeed in social media. Normal.dotm. Base One. false. 18 pt. 18 pt. false. false. false. Yes - your B2B brand can be stronger, fitter and altogether more gorgeous. And it takes just a few minutes. Allow me to explain and invite you all to join in an experiment.
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APRIL 21, 2009 Who is the social media voice for your business?
You don't often hear phrases like "305% ROI" attached to discussions about social media, so I was delighted to read, via Kipp Bodnar , about Forrester's recent research into "live chat" as a sales tool. Tags: Beyond Brand Communications Interactive Twitter branding buyersphere social media
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SEPTEMBER 29, 2009 Myth measurement: what you really need to know about your advertising
With media budgets shrinking across the board, it has become even more important to justify every penny spent. In the new era of accountability responsibility and state-authorised bonuses everyone is trying to measure everything. Most of the time, this is a justification of activity, inactivity, existence or jobs. And all this is beautifully packaged as "analytics". Measurement v money.
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MAY 14, 2009 Is it social media or just multimedia?
As you know, good examples of B2B social media marketing are thin on the ground at the moment. And they are all the harder to find when many B2B companies seem to confuse social media with multimedia. You know the kind of thing: people who believe that posting a few corporate videos to YouTube counts as 'social media marketing'.
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BEYOND Good old-fashioned direct mail + social media = wow!
| TUESDAY, MAY 19, 2009
marketing is new and exciting. Tags: Brand Communications brand communications direct marketing social media
Direct mail is outdated and dull. An easy conclusion to reach these days, but wrong. Not only are they both effective in their own ways, but put the two together and you get something fantastic - and you won't see a better example than the DM campaign above and the reaction it gained when it went out last week. MORE >>
BEYOND Let your people go: the great social media in the workplace debate
| WEDNESDAY, MAY 20, 2009
Tags: Beyond Communications Interactive HR social media MORE >>
BEYOND The Biggest Cocktail Party In The World.
| TUESDAY, JUNE 2, 2009
Someone once described social media
as ‘the biggest cocktail party in the world’ For me, this description tells us less about what it is and more how we should all behave once we’re there. Having seen the subject of etiquette spring up time and time again recently online, I thought it was maybe time for a quick summary. Follow these dos and don’ts and you will be the belle of the ball. Ignore the etiquette and no one will talk to you. Here are the 6 golden rules… Tags: Beyond Interactive socialmedia twitter MORE >>
BEYOND The silver lining of the B2B media buying cloud
| WEDNESDAY, JULY 1, 2009
Right now, B2B media
owners have got it tough. Luckily for you, you are probably not a media
owner. There are opportunities for media
buyers - you just have to look closely. No point pretending otherwise. Ad revenue is down, publications are suffering, and many ad sales people are fearing for their jobs. But as a B2B marketer, you have your own problems and getting the most out of your (shrinking) budgets isn't easy. MORE >>
BEYOND Capture the data. Release the goodwill.
| FRIDAY, JULY 3, 2009
Tags: Beyond Communications Interactive data lead generation social media MORE >>
- Twitter and B2B: don't be fooled by the silent majority BEYOND | THURSDAY, JULY 9, 2009
- Turning the B2B world inside-out. Or is it outside-in? BEYOND | THURSDAY, JULY 23, 2009
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