Is Pinterest Pointless for B2B Firms?
JUNE 20, 2012
While it’s true that social media’s bright, new toy offers obvious benefits to food blogs and fashion companies, what about the more obscure brands–the makers of precision measurement tools, for example? B2B Blogger B2B Marketing B2B Social Media Content MarketingWill pinned images of an optical particle counter really bring in new visitors? Viral Traffic = High Bounce Rates.
B2B Social Media FAQ: How Much Should We Budget?
APRIL 16, 2012
A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? With social media, a large portion of the cost is time. In order to achieve results, a certain “ critical mass” of social media presence is going to be required. Social media objectives can also be – and usually are – mixed: a combination of soft and hard objectives.
10 Ways To Put Old Blog Posts To Good Use
APRIL 11, 2012
Schedule social media shares. B2B Blogger B2B Blogging B2B Marketing B2B Social Media Content Marketing Guest Posts Inbound Marketing bloggingIf you have brilliant posts gathering dust in the archives, there’s plenty of things you can do to with them to give your marketing a major lift. Here are 10 proven ways to repurpose or remarket valuable blog content. Publish an e-book.
B2B And A Resistance To Video Marketing
MARCH 26, 2012
B2B Marketing B2B Social Media Content Marketing VideoConventional wisdom says that you would use every tool at your disposal to reach potential business prospects. That’s not always the case, however. B2B companies have long resisted video as a means of marketing, but that medium is gradually becoming more accepted. Video Optimization Seems Daunting. It sounds redundant, but it works.
25 Awesome Twitter Tips
MAY 10, 2012
Be willing to learn: Twitter is about more than promoting your business—it’s also a great place to learn from experts in marketing, social media and your specific industry. Last week Shanna Mallon of Straight North, a leader among Chicago Web design agencies , shared 25 Awesome B2B Blogging Tips. This week she takes on Twitter. Enjoy, Jeremy. For many B2Bs, Twitter is a mystery. CONTENT.
How To Market Internet Videos On Social Media Platforms
OCTOBER 18, 2011
The most powerful place on the web to market an Internet video is on social media platforms. Whether you are using Internet video to generate wider brand awareness, or as a tool to increase traffic to your website, the ‘word of mouth’ engagement social media websites provide is a truly unmatchable marketing resource. will admit Twitter is a hard social media to crack. YouTube.
Evidence: Print Is Not Dead
OCTOBER 21, 2011
One of the most important decisions made in B2B marketing centers around choosing the right media (print, online, social, events, pr, tv/radio etc) to deliver your message. Overwhelmingly marketers are being bombarded with the notion that print as a media is becoming a less relevant part of the mix. The question each year is how much of your budget do you assign to each category.
25 Awesome B2B Blogging Tips
MAY 2, 2012
Take advantage of social media: Promote your blog posts on your company’s social profiles such as Twitter, Facebook or LinkedIn in order to expose your content to your audience. B2B Blogger B2B Blogging B2B Social Media Content Marketing Guest Posts B2B blogging B2B Marketing blogging blogs for business Social MediaOverall Guidelines. Set goals : Why are you blogging?
Are You Ready for B2B Mobile Marketing?
APRIL 23, 2012
Quick response (QR) codes are already used in B2B for use in a wide variety of print media, in order to give mobile users a quick way to scan and link to a firm’s web content. Mobile computing is not only a challenge for consumer brands. B2B buyer behavior is changing thanks to the proliferation of smart phones and tablets, which means B2B marketers have a lot more to think about. QR Codes.
Exclusive Interview With SAP's Director Of Social Media - Michael.
AUGUST 24, 2010
Today, I introduce you to Michael Brenner ( @BrennerMichael ), the Director of Online and Social Media Marketing for SAP. In our interview he shares his first hand experience implementing B2B social media programs and offers advice to other B2B marketers embarking on this exciting journey. With social media some of our content is more “user-generated” and then coordinated by our team.
Content Methodology: A Best Practices Report
and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. Social Media • Activation across. Content. In the.
25 Awesome LinkedIn Tips for B2B
MAY 22, 2012
In a lot of industries, when you say social media, people automatically think Facebook and Twitter—sites known around the world as some of the most popular, effective ways of engaging with prospects. Keep things current: As with any social media effort, it’s of vital importance that you keep information up-to-date. Enjoy, Jeremy. What do you think? B2B Blogger
Five Steps To Better B2B Lead Generation
NOVEMBER 9, 2011
Make Sure Your Social Media Presence Has Forms. This is a mistake that a lot of marketers make when using in social media – Forgetting to include the lead form. We frequently get caught up in the other parts of social media like “conversing” and “engaging” and “joining the conversation” that we forget to include our own motives in our work.
Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
JULY 7, 2010
Forget social media and content marketing for a moment, the reason buyer personas matter so much is that B2B buyers and B2B buying has changed. At Make Good Media , we spend a considerable amount of time with our clients in this phase of a project because it is so vital to an effective social media and content marketing plan. How can we help you Make Good Media? Right?
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. Social media?
Evangelizing a Content Marketing Program
brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. could be Hollywood, could be Bollywood, could be the traditional media. The hotel giant.
6 Tips for Understanding the B2B Business Decision-Making Process.
APRIL 28, 2010
good way to build trust and credibility while at the same time dropping a few statistics and testimonials to prove the value of your product or business philosophy is through content marketing—white papers, case studies, email campaigns, social media, and the company blog. How can we help you Make Good Media? B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media? 4.
B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
JUNE 10, 2010
The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. Early on you saw the potential power of social media through direct engagement with customers – and now you’re tasked with setting the social strategy and direction for your company. Step 5: Social media adoption.
50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.
JANUARY 5, 2011
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 50 Ways To Make 2011 Rock January 5th, 2011 | By Jeremy Victor For the last couple of years as we have been mired in the uncertainty surrounding the end of the recession and the tough economic times that seem to be lingering, we’ve fought for the survival of our jobs and companies, we’ve worried more, and we’ve become more stressed. How can we help you Make Good Media?
Follow The Money To The CMO
SEPTEMBER 19, 2012
Tech companies woke up and saw the growing role of technology in the marketing department – web analytics, marketing automation, social media, digital advertising and digital creation. How Tech Companies Are Setting Sights On The Swelling Marketing Budget. It began in 2009. The CMO’s budget was surging and the CIO’s was receding. Tech companies started to follow the money long before Gartner Analyst Laura McLellan boldly declared earlier this year: “by 2017, the CMO will spend more on IT than the CIO.”. So began the gold rush…. Oracle: Buys Market2Lead in May 2010. Portfolio or suite?
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
Depth Of This Goodwill Social media, online activity, and the mobile. the company, it must come from customers.” “the rise of social communities and media amplifies the voice of everyone. Advocate Marketing Creates B2B Customer. Business And Close Deals Referrals deliver higher-quality leads, references. help sales close deals, and B2B buyers prefer to. engage with peers. offerings.
Five Tactics To Create A Winning B2B Facebook Contest
SEPTEMBER 24, 2012
B2B Social Media Facebook For Business Guest PostsFacebook contests are a great way for a B2B company to boost fan engagement, get new leads, and gather market feedback. If done well, contests on Facebook can also be a lot of fun for your entrants. Here are a few tips to make B2B businesses and contest participants feel like they’ve all won something. 1. Make the contest easy to enter. Focus on something that makes entrants stay on the contest page and complete in under one minute. Running a sweepstakes or “choose your favorite” contest works well for this. What successes have you had?
10 Questions Your Content Marketing Operations Must Answer
AUGUST 29, 2012
Who is responsible for creating our social media code of conduct? Who will monitor how well we are at adhering to the social media code of conduct? One of the largest areas companies are slipping when it comes to social media is quickly and sincerely handling negative comments and mentions. By no means is this an exhaustive list, just 10 to get you started. How old is it?
7 Social Media And Content Marketing Articles You May Have Missed
OCTOBER 13, 2010
Over the past several months, I’ve contributed to a number social media and content marketing blogs around the web. Has social media for business hit the mainstream? Last month, SmartBrief on Social Media launched a competition to find a new guest columnist to serve as their SmartPulse Poll Analyst. How can we help you Make Good Media? Sign up. Or Does It? 5.
7 Factors To Consider Before You Follow Someone On Twitter
JUNE 9, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Factors To Consider Before You Follow Someone On Twitter June 9th, 2010 | By Jeremy Victor Two of the most common questions asked when some begins using Twitter are, “Who should I follow?
Content Marketing 2016: Staffing, Measurement, and Effectiveness
fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. media operation. traditional media publishers, writing great articles or filming. little.
How To Keep Your Blog From Undermining Your Brand
APRIL 4, 2012
Your brand is about much more than your logo or your name—It’s the complete look and feel of all of your media efforts across platforms and mediums. To enhance your brand, your blog needs to match your website, sales handouts, social media profiles and other materials in terms of style and appearance. B2B Blogging B2B Marketing B2B Social Media Content Marketing Guest Posts
3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers
MARCH 28, 2012
What’s shocking is that in this day and age when most of us spend more time online than we do in front of a TV and with all the new media tools at our disposal—usually for free, we haven’t really changed how we engage B2B buyers. In the uber-connected and ultra-competitive world we live in today, you have to differentiate your product, your company and your people from others looking to knock you off your game. Building that differentiation is difficult, especially when you offer a commodity-based product. Here are three tips to help you connect more deeply with buyers. Have a Voice.
Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.
AUGUST 4, 2010
Common wisdom suggests that: publishing conversational posts engaging with your audience cross-promoting on all the relevant social media channels having a professional blog theme and working with keywords and search engine optimization will give you the best shot at success. How can we help you Make Good Media? clicks down. So What’s the Best Approach for B2B blog success?
The Top Three B2B Marketing Themes for 2012
JANUARY 19, 2012
SOCIAL MEDIA. According to an article by Gary Halliwell on iMediaConnection , a wider range of employees and departments will be representing brands on social media in 2012. The employees and departments will increase as companies find broader uses for social media beyond sales, marketing and brand recognition. survey conducted by StrongMail as noted in an article by Quinton O’Reilly on SimplyZesty.com found that more than half of B2B marketers will be increasing their social media marketing budget by 55% in 2012. MARKETING AUTOMATION. CONTENT MARKETING.
Study: How Much of Your Content Marketing Is Effective?
Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers.
Measuring the Value of Digital Marketing [#B2Bchat Recap]
MAY 3, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Measuring the Value of Digital Marketing [#B2Bchat Recap] May 3rd, 2010 | By Andrew Spoeth How do B2B marketers tackle the question of marketing campaign value ? Search (PPC and SEO). These
Three Views On The Future Of The CMO
NOVEMBER 17, 2010
Photo via Flickr Creative Commons by Ryan Leighty Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up.
7 Steps For Dealing With Negative Blog Reviews And Comments.
JUNE 12, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Steps For Dealing With Negative Blog Reviews And Comments June 12th, 2010 | By Trey Pennington “Oh no, a popular blogger wrote a blog post panning our product! Or Does It? 5.
Top Four Ways to Convert Social Networkers into Customers
MAY 7, 2012
So says Jeanne Walters, who is on the board of the Social Media Club of Chicago, has sage advice for businesses looking to capitalize on social media marketing efforts. The biggest mistake is when companies set up these beautiful Facebook timelines or Pinterest pages and they don’t ask for any feedback,” Walters said. “It’s basically another form of push marketing and customers on social media hate that. If you want to turn social media folks into purchasers then you need to focus on their experience with your brand, not the product or services your offering.”.
B2B Marketing Trends for 2016
Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.
Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
MAY 26, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Engage Senior Executives? The Blackberry and other portable media devices have become the ubiquitous tool for the senior executive.” How can we help you Make Good Media?
5 Secrets Behind A Strong B2B Content Marketing Strategy
JUNE 26, 2012
In B2B social media, the best results come with great content. Keep in mind that even in social media and online networks, people connect to people rather than machines or companies. Personality plays an important role in your social media and content marketing efforts. This is also the foundation for building a following on your social media channels. B2B Blogger B2B Marketing B2B Social Media Content Marketing Guest Posts content marketing strategyGoals: Have an intention and keep it in mind. If your content is off topic, your audience will be, too.
5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.
OCTOBER 25, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 5 Best Practices for B2B Corporate Blogging October 25th, 2010 | By Roy Russo Standing out from the millions of blogs online can be a difficult task for marketers. Or Does It? 5.
Content Marketers: How to Think and Act Like a Publisher
JULY 22, 2010
Our purpose at Make Good Media is to help you accomplish that goal. While hindsight tells us that publishers as a whole could have done more to embrace and adapt to the changing media landscape, we can still learn so much from publishers and the way they run their businesses. Topics include content marketing, B2B social media, demand generation, marketing automation, and more.
Content Marketing Playbook: Strategy and Roadmap
rise as a media powerhouse in its own right. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors. source of information is specialized investment media and financial. The media landscape is crowded and. digitally native media companies. publisher.”
B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.
MAY 11, 2010
About The B2Bblogger: Joan is a B2B marcom consultant and copywriter with more than 15 years experience helping high tech and industrial companies generate leads and sales through integrated marketing communications including SEO copywriting, social media and website content. How can we help you Make Good Media? reasing brand engagement. A Most likely, the answer is yes. Thanks!