B2B Memes

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Six New-Media Principles: Introduction

B2B Memes

This month, besides writing these time-limited daily posts , I’ve been putting the finishing touches on an e-book to be called the New-Media Survival Guide: For Journalists and Other Print-Era Refugees. It doesn’t try to be the definitive word on the subject, or to offer step-by-step guidance in using new-media tools.

Media 100
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New-Media Survival at SIPA 2012

B2B Memes

As regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution. I’ll be talking about how the transformation from industrial media to social media is is changing career paths for editor, reporters, and other content creators, and outlining nine keys to a successful new-media career.

Media 100
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NaNoWriMo, Social Media, and Measurability

B2B Memes

What’s curious to me about NaNoWriMo is how it has leveraged the framework of social media in the service of what is an essentially solitary and personal undertaking. I tend to think of social media as being essentially collaborative in nature and as producing a collective benefit. Social Media and the Decline of Editing.

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Introducing the New-Media Survival Guide

B2B Memes

Today I’m both pleased and relieved to announce the publication of my first e-book, the New-Media Survival Guide. (If If it’s successful, readers will understand that the ways of new media are not be be feared, but to be welcomed. Related posts: Managing Your Career in the Social Media Era: Sources.

Media 100
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Is Advertising in New Media Doomed?

B2B Memes

It isn’t, particularly as used in a mass-media context. As Jeff Jarvis said in response to Laporte, “media needs to build a relationship with people, but that relationship requires knowing you, and knowing something about you, and being able to act positively on that” (58:19). Six New-Media Principles: Introduction.

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Is Advertising in New Media Doomed?

B2B Memes

It isn’t, particularly as used in a mass-media context. As Jeff Jarvis said in response to Laporte, “media needs to build a relationship with people, but that relationship requires knowing you, and knowing something about you, and being able to act positively on that” (58:19). Six New-Media Principles: Introduction.

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Fear and Social Media Don’t Mix

B2B Memes

MUD day 19: A friend of mine who works for a large nonprofit institution serves on a panel that’s trying to decide what the institution should think and do about social media. Should it encourage its employees and other stakeholders to use social media? Fear and social media don’t mix. Be honorable. Have courage.