Paul Conley: Has the Content Marketing Dream Become a Nightmare?
DECEMBER 6, 2011
In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. ” He was among the first in the trade press to recognize the significance of social media. ” Paul Conley is one of eight new-media thought leaders profiled in the forthcoming e-book, the New-Media Survival Guide. Schaefer.
E-Books: The Next Front for Journalists in Transition
SEPTEMBER 19, 2011
Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. The next new-media challenge for journalists, I suspect, will be a diametrically different area, covered by Carla King on MediaShift last Friday: E-books and self-publishing. Twitter is no longer a matter for debate among thinking journalists. Twitterland is settled, and the analog natives have either converted or consigned themselves to the dustbin of history. The next front is something quite different: e-books. He gave two answers. So what’s stopping you?
Swabbing the Decks of the Titanic: Why You Should Learn Programming
OCTOBER 19, 2011
But in the new-media era, to be a good journalist, to master your craft, you must at the very least learn enough about programming to understand it. This is impossible. I’ll never get this.” When I tweeted a link to the article, I wrote “”Journos: If you fear coding, you fear the future.”. Does a typical mid-career editor on a print publication today need to learn software programming?
Adam Tinworth: Journalism in a Period of Continuous Change
DECEMBER 8, 2011
For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. His insights there are based on a combination of his ongoing and enthusiastic experimentation with new-media platforms and his practical experience as an editor and blog evangelist for the UK branch of Reed Business Information (RBI). But it is.
150 Content Marketing Tips
Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more
The Perils of Corporate-Personal Twitter Names
JULY 25, 2011
Until journalists and their employers alike see Twitter and other social media accounts as equivalent in importance to other brand channels and manage them accordingly, the friction will only increase. But blending the professional and personal is exactly what social media is all about. Just Not Your Real Self: Scripps’ Muddled Social Media Policy.
Journalism, Professionalism, and the Turing Test
MAY 9, 2012
Embracing the subjective, personality-driven approach of social media? Those are some of the questions being raised recently by a number of new-media observers, most notably GigaOm’s Mathew Ingram , who’s lately been rolling out one must-read blog post after another. But journalism, whether conducted in traditional or social media, would be the better for it.
Dialogue vs. Monologue: Six New-Media Principles, No. 1
NOVEMBER 23, 2011
As I wrote in yesterday’s post , over the next six days I will be discussing six new-media principles, adapted from my forthcoming e-book, the New-Media Survival Guide. Today’s principle is based on the importance and power of conversation, reflecting new media’s emphasis on dialogue rather than monologue. Related posts: Six New-Media Principles: Introduction.
Social Media and Ethics: An Interview with B2B Editor Maureen Alley
MARCH 11, 2011
In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you manage a social media account for your magazine? Journalism ethics are important and they do cross over to social media ethics.
Content Methodology: A Best Practices Report
and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. Social Media • Activation across. Content. In the.
New-Media Survival at SIPA 2012
MAY 15, 2012
As regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution. Related posts: Introducing the New-Media Survival Guide. Six New-Media Principles: Introduction. Personal vs. Corporate: Six New-Media Principles, No. 3. Social Media careers journalism new media new-media survival guide publishing models SIPA
Rethinking the Article as the Basic Unit of Journalism
JUNE 2, 2011
New-Media Models The Future of Print Adam Tinworth blogging control Jeff Jarvis journalism liveblogging narrative new media process journalism TwitterA spate of recent blog posts have, independently it seems, questioned the traditional preeminence of the article as the basic unit of journalism. The first of these, chronologically, is a liveblogged review by Adam Tinworth of a News:Rewired conference session on liveblogging. The inverse pyramid story may be the single biggest reason that journalists are mistrusted. That’s why we like them and use them so often.
Fear and Social Media Don’t Mix
NOVEMBER 19, 2011
MUD day 19: A friend of mine who works for a large nonprofit institution serves on a panel that’s trying to decide what the institution should think and do about social media. Should it encourage its employees and other stakeholders to use social media? Or should it stay strictly hands off, neither aiding nor impeding social media activities? Be honorable. Have courage.
Ariana Owes Me (and Maybe You) Big Bucks
APRIL 13, 2011
New-Media Models attention attention economy blogging content content economy freelancing Huffington Post journalism Paid vs. FreeTime to pay up. I’ve never written for the Huffington Post , but I’ve given them something worth much more than words: my attention. So I think it’s only fair that Arianna hand over a reasonable chunk of the $315 million that AOL paid for her site. Not much.
Evangelizing a Content Marketing Program
brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. could be Hollywood, could be Bollywood, could be the traditional media. The hotel giant.
Three Ways to Annoy People and Produce Great Content
MAY 6, 2011
But increasingly in the social media era, timely publication is a critical component of great content. At first glance, the idea behind content marketing is straightforward and appealing: by publishing great content, you can win friends, influence people, and achieve your marketing goals. But like all great ideas, it’s not as simple or as sunny as it first appears. The problem is this: To make great content, you sometimes have to be a wee bit obnoxious. If you’ve worked much with journalists and editors, you understand. The trait is not genetic, but occupational. Don’t let that stop you.
Is the Distinction Between Consumer and B2B Media Still Meaningful?
OCTOBER 21, 2011
In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. Are the differences between B2B and consumer media even relevant any longer? Only later, when we tried to break into the business did we find out about the trades, and realize there was an entire world of media we’d known nothing about. The question for B2B and consumer media may no longer be how each business model can inform the other, but what entirely new model both need to adopt. Fair enough. Now it seems merely quaint.
My February Challenge: 10 Tweets a Day
FEBRUARY 1, 2012
That ties me with the estimable Paul Conley , but leaves me well behind even the moderate output of new-media mavens Rex Hammock (7.0) and Adam Tinworth (7.6). And In fact, much of what counts in the media world is concerned with receiving messages, not sending them. Managing Your Career in the Social Media Era: Sources. Social Media conversation curation new media personal branding tweets TwitterIt’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. But it works. visit to How Often Do You Tweet? tweets a day.
Digital Drudgery and Second-Stage Shovelware
FEBRUARY 23, 2011
In a post earlier this month, I raised the sensitive question of whether legacy print journalists might be unduly worried about the workload involved in social media. But in my reply, I struggled to make the case that the problem is not inherent in online media, but that it lies instead in the tendency of legacy publishers to treat digital media like print.
Definitive Guide to Planning a New Content Initiative
traditional media industry. Email & Social Just like Google Analytics, email marketing and social media platforms typically provide. good strategy for a new content initiative is often a converged media approach that. Converged Media Strategy Example. Here’s a few converged media tactics that would get the ball rolling: 1. In that time, we’ve. There are way too.
Facebook Subscriptions: Overdrive for Journalists?
SEPTEMBER 15, 2011
One of the problems with Lavrusik’s pitch is that it aimed at mass-media journalists with large numbers of fans. For most journalists, particularly in B2B media, the limit of 5000 friends would never be a worry. Just Not Your Real Self: Scripps’ Muddled Social Media Policy. Though I understand its appeal, I’ve never found Facebook compelling. Related posts: Be Yourself.
Editorial Quality Vs. Revenue: A False Dichotomy
SEPTEMBER 30, 2011
Commodity Content, Demand Media, and Quality. New-Media Models The Future of Print editorial quality Ethics journalism new media old-media print publishing models revenue modelsOn its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. In it, the magazine editor described a frustrating planning meeting with his counterparts in advertising sales. To the editor, this was a clear case of sales priorities trumping editorial quality. But that’s not fair. It beats me.
Breaking News: People Who Like Print, Like Print
OCTOBER 28, 2011
The findings are from Readex Research , and are based on a series of media usage surveys conducted over the last year or so. The results show that when asked what forms of media these professionals use in their work, 74% chose print publications, just three percentage points below the top choice, search engines, and tied with e-newsletters. Yes, many people still love print.
Is Rex Hammock the Groucho Marx of New Media?
MARCH 26, 2012
feel the same way about Rex Hammock’s blog post last week declaring my book, the New-Media Survival Guide , to be “awesome and a must read.” It underscores my reason for featuring him in the book: if you want to understand new media, his blog posts and tweets are required reading. Related posts: Three Ways to Turbocharge Your New-Media Career. Introducing the New-Media Survival Guide. Six New-Media Principles: Introduction. New-Media Models blogging books new media new-media survival guide Rex Hammock TwitterSome day I intend reading it.”.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. media operation. traditional media publishers, writing great articles or filming. little.
Why Publishers Need Early Adopters, Annoying or Not
JULY 15, 2011
Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. New-Media Models The Future of Print new media new technologies publishing models Social Media TwitterYesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. I’m not sure she means it. If anything, the B2B industry needs to encourage early adopters, not bemoan them. And those early adopters should not just be tolerated, but actively encouraged and supported.
A Lesson from the Digital Productivity Terrorists
FEBRUARY 3, 2011
From the print perspective, digital media and excessive workloads go hand in hand. Now, though, digital media have set the bar much higher. New-Media Models content content farms journalism new media old-media print publishing models Social Media WritingDoctorow: Productivity Terrorist? As a bred-in-the-bone print editor, I sympathize. And yet I wonder.
Like It or Not, Mobile Connectivity Is the New Imperative
SEPTEMBER 1, 2011
didn’t intend it to be an experiment in social media deprivation, but because I had only a dumb cell phone and the occasional borrowed computer, it turned into one. Well, first, despite my digital savvy, I’m not a social media native. I can function reasonably well when not tweeting or blogging for several weeks. What did I learn by taking a three-week break from social networks?
It’s Time to Embrace Editorial as a Profit Center
JUNE 13, 2011
Content Marketing New-Media Models journalism monetization publishing modelsEarly this week, Steve Yelvington made a comment on Twitter that reminded me of something I’ve been mulling over for some time. Our newsrooms (or whatever we choose to call them) should be engines of success,” he said , “not cost centers.”. He’s right, but I prefer stronger phrasing. If the people who hold the pursestrings are to pay attention, we need to call editorial what it is: a profit center. Sales is a profit center , editorial is a cost center. In fact, it is a recipe for publishing’s demise.
Study: How Much of Your Content Marketing Is Effective?
Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers.
Do B2B Editors Get Twitter?
AUGUST 12, 2011
The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. While this analysis suggests that many editors may not be making the best use of Twitter, it doesn’t necessarily mean they are not effective at social media in general. If they want to ensure that they are making good use of social media, though, editors and their publishers will subject themselves to analysis something like what I’ve done here. Social Media and Ethics: An Interview with B2B Editor Maureen Alley Curatorial.
“Content Is Power”: Q & A with Mark W. Schaefer
NOVEMBER 29, 2011
As I familiarized myself with B2B marketing blogs, though, I realized that while these goals may never fully align, in the social-media era they are coming closer together. What’s the most important message you have for people regarding social media? Has that changed in the social media era? Will new media lead to brighter or bleaker career options? New media.
Introducing the New-Media Survival Guide
JANUARY 12, 2012
Today I’m both pleased and relieved to announce the publication of my first e-book, the New-Media Survival Guide. (If you just can’t wait to buy a copy at the bargain price of $2.99, click here now. Not If it’s successful, readers will understand that the ways of new media are not be be feared, but to be welcomed. Not that impulsive? It can be read in one sitting.
30 Lessons from 30 Blog Posts in 30 Days
NOVEMBER 30, 2011
Social Media Writing Alexis Madrigal blogging content Frank Viola Jeff Goins Mark Schaefer marketing NaNoWriMo Paul Conley personal Seth Godin T. S. Twenty-nine days ago, I set out to write a post a day for this blog. Somehow, despite a couple of late nights, I managed to achieve my goal. My less-than-helpful blogging companion. think so. More content means more blog traffic. It’s a blog.
B2B Marketing Trends for 2016
Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.
The Future of Content Is Not Destination but Identity
NOVEMBER 8, 2011
It seems to me that this is the biggest challenge for traditional publishers in adapting to new media is to rethink the value of their publications as destinations. Design The Future of Print aggregation branding content design digital magazines Leo Laporte new media print The Verge This Week in Tech TWiT Ziff Davis EnterpriseBut containment doesn’t work on the Web.