B2B Memes

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A Look Inside a B2B Editor’s Head

B2B Memes

Understanding the proper relationship between professional and personal use of social media. Social Media and Ethics: An Interview with B2B Editor Maureen Alley. Journalism B2B editors B2B publishing editorial Ethics journalism Social Media trade press TwitterTo learn about how these issues affect the typical magazine journalist, you have to look harder.

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Adam Tinworth: Journalism in a Period of Continuous Change

B2B Memes

For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. His insights there are based on a combination of his ongoing and enthusiastic experimentation with new-media platforms and his practical experience as an editor and blog evangelist for the UK branch of Reed Business Information (RBI). But it is.

The Perils of Corporate-Personal Twitter Names

B2B Memes

Until journalists and their employers alike see Twitter and other social media accounts as equivalent in importance to other brand channels and manage them accordingly, the friction will only increase. But blending the professional and personal is exactly what social media is all about. Just Not Your Real Self: Scripps’ Muddled Social Media Policy.

Swabbing the Decks of the Titanic: Why You Should Learn Programming

B2B Memes

But in the new-media era, to be a good journalist, to master your craft, you must at the very least learn enough about programming to understand it. This is impossible. I’ll never get this.” When I tweeted a link to the article, I wrote “”Journos: If you fear coding, you fear the future.”. Does a typical mid-career editor on a print publication today need to learn software programming?

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

The Tyranny of Images: Why Instagram and Pinterest Worry Me

B2B Memes

Design Photography Writing blogging Facebook images Instagram photography Pinterest Social MediaToday’s news that the mobile photo-sharing platform Instagram has been acquired by Facebook for $1 billion underscores a trend that’s been gnawing at me for the last few months. Mark Zuckerberg clearly understands that images are an increasingly important element in social discourse.

Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you manage a social media account for your magazine? Journalism ethics are important and they do cross over to social media ethics.

Fear and Social Media Don’t Mix

B2B Memes

MUD day 19: A friend of mine who works for a large nonprofit institution serves on a panel that’s trying to decide what the institution should think and do about social media. Should it encourage its employees and other stakeholders to use social media? Or should it stay strictly hands off, neither aiding nor impeding social media activities? Be honorable. Have courage.

Ariana Owes Me (and Maybe You) Big Bucks

B2B Memes

New-Media Models attention attention economy blogging content content economy freelancing Huffington Post journalism Paid vs. FreeTime to pay up. I’ve never written for the Huffington Post , but I’ve given them something worth much more than words: my attention. So I think it’s only fair that Arianna hand over a reasonable chunk of the $315 million that AOL paid for her site. Not much. 

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B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Is the Distinction Between Consumer and B2B Media Still Meaningful?

B2B Memes

In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. Are the differences between B2B and consumer media even relevant any longer? Only later, when we tried to break into the business did we find out about the trades, and realize there was an entire world of media we’d known nothing about. The question for B2B and consumer media may no longer be how each business model can inform the other, but what entirely new model both need to adopt. Fair enough. Now it seems merely quaint.

My February Challenge: 10 Tweets a Day

B2B Memes

That ties me with the estimable Paul Conley , but leaves me well behind even the moderate output of new-media mavens Rex Hammock (7.0) and  Adam Tinworth (7.6). And In fact, much of what counts in the media world is concerned with receiving messages, not sending them. Managing Your Career in the Social Media Era: Sources. Social Media conversation curation new media personal branding tweets TwitterIt’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. But it works. visit to How Often Do You Tweet? tweets a day.

Digital Drudgery and Second-Stage Shovelware

B2B Memes

In a post earlier this month, I raised the sensitive question of whether legacy print journalists might be unduly worried about the workload involved in social media. But in my reply, I struggled to make the case that the problem is not inherent in online media, but that it lies instead in the tendency of legacy publishers to treat digital media like print.

Editorial Quality Vs. Revenue: A False Dichotomy

B2B Memes

Commodity Content, Demand Media, and Quality. New-Media Models The Future of Print editorial quality Ethics journalism new media old-media print publishing models revenue modelsOn its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. In it, the magazine editor described a frustrating planning meeting with his counterparts in advertising sales. To the editor, this was a clear case of sales priorities trumping editorial quality. But that’s not fair. It beats me.

Journalism, Professionalism, and the Turing Test

B2B Memes

Embracing the subjective, personality-driven approach of social media? Those are some of the questions being raised recently by a number of new-media observers, most notably GigaOm’s Mathew Ingram , who’s lately been rolling out one must-read blog post after another. But journalism, whether conducted in traditional or social media, would be the better for it.

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B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Is Rex Hammock the Groucho Marx of New Media?

B2B Memes

feel the same way about Rex Hammock’s blog post last week declaring my book, the New-Media Survival Guide , to be “awesome and a must read.” It underscores my reason for featuring him in the book: if you want to understand new media, his blog posts and tweets are required reading. Related posts: Three Ways to Turbocharge Your New-Media Career. Introducing the New-Media Survival Guide. Six New-Media Principles: Introduction. New-Media Models blogging books new media new-media survival guide Rex Hammock TwitterSome day I intend reading it.”.

Facebook Subscriptions: Overdrive for Journalists?

B2B Memes

One of the problems with Lavrusik’s pitch is that it aimed at mass-media journalists with large numbers of fans. For most journalists, particularly in B2B media, the limit of 5000 friends would never be a worry. Just Not Your Real Self: Scripps’ Muddled Social Media Policy. Though I understand its appeal, I’ve never found Facebook compelling. Related posts: Be Yourself.

Why Publishers Need Early Adopters, Annoying or Not

B2B Memes

Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. New-Media Models The Future of Print new media new technologies publishing models Social Media TwitterYesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. I’m not sure she means it. If anything, the B2B industry needs to encourage early adopters, not bemoan them. And those early adopters should not just be tolerated, but actively encouraged and supported.

A Lesson from the Digital Productivity Terrorists

B2B Memes

From the print perspective, digital media and excessive workloads go hand in hand. Now, though, digital media have set the bar much higher. New-Media Models content content farms journalism new media old-media print publishing models Social Media WritingDoctorow: Productivity Terrorist? As a bred-in-the-bone print editor, I sympathize. And yet I wonder.

Do B2B Editors Get Twitter?

B2B Memes

The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. While this analysis suggests that many editors may not be making the best use of Twitter, it doesn’t necessarily mean they are not effective at social media in general. If they want to ensure that they are making good use of social media, though, editors and their publishers will subject themselves to analysis something like what I’ve done here. Social Media and Ethics: An Interview with B2B Editor Maureen Alley Curatorial.

“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

As I familiarized myself with B2B marketing blogs, though, I realized that while these goals may never fully align, in the social-media era they are coming closer together. What’s the most important message you have for people regarding social media? Has that changed in the social media era? Will new media lead to brighter or bleaker career options? New media.

30 Lessons from 30 Blog Posts in 30 Days

B2B Memes

Social Media Writing Alexis Madrigal blogging content Frank Viola Jeff Goins Mark Schaefer marketing NaNoWriMo Paul Conley personal Seth Godin T. S. Twenty-nine days ago, I set out to write a post a day for this blog. Somehow, despite a couple of late nights, I managed to achieve my goal. My less-than-helpful blogging companion. think so. More content means more blog traffic. It’s a blog.

The Future of Content Is Not Destination but Identity

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It seems to me that this is the biggest challenge for traditional publishers in adapting to new media is to rethink the value of their publications as destinations. Design The Future of Print aggregation branding content design digital magazines Leo Laporte new media print The Verge This Week in Tech TWiT Ziff Davis EnterpriseBut containment doesn’t work on the Web.

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Ethics Must Come from the Heart As Well As the Head

B2B Memes

MUD day 11: For anyone interested in the ethics of new-media journalism, the past 24 hours have been painfully instructive. Ethics Journalism Jim Romenesko journalism new media plagiarism Poynter quotation Steve ButtryFor me, it’s been a reminder that in any ethical decision, you have to be guided by your heart as well as your head. The episode began when, in response to an inquiry by a Columbia Journalism Review reporter, the Poynter Institute’s director of publications, Julie Moos, wrote a blog post criticizing Poynter’s celebrated columnist Jim Romenesko.

Curation: Add Value and Pass It Along

B2B Memes

But recently, he says, it has come to mean something less good: Over the past three or so years, the term media curation has evolved in its meaning to being less-and-less an act of help and service and more and more a term that’s used to add lipstick to a pig of a business model that is based on something like the following: “go re-write stuff you find elsewhere that’s about whatever is trending on Google and bury a link to them somewhere towards the end of the story so we can claim it’s not merely re-writing their story.”. How can you distinguish between good curation and bad curation?

It’s Time to Embrace Editorial as a Profit Center

B2B Memes

Content Marketing New-Media Models journalism monetization publishing modelsEarly this week, Steve Yelvington made a comment on Twitter that reminded me of something I’ve been mulling over for some time. Our newsrooms (or whatever we choose to call them) should be engines of success,” he said , “not cost centers.”. He’s right, but I prefer stronger phrasing. If the people who hold the pursestrings are to pay attention, we need to call editorial what it is: a profit center. Sales is a profit center , editorial is a cost center. In fact, it is a recipe for publishing’s demise.

Time to Surf the Wave of the Personal Brand

B2B Memes

For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media. If you don’t consciously cultivate your brand, it won’t take root in the new media age. That means blogging, using social media, and—you may shudder to think of it—promoting your brand. Personal vs. Corporate: Six New-Media Principles, No. 3.

Writing for the Web: The Human Algorithm and Zero-Sum SEO

B2B Memes

sometimes fear that search-engine optimization (SEO)  is the only aspect of new media that people have really cottoned to. Do you write for the Penguin, or the human? Not that they’ve understood it, necessarily, but that they feel it is both justified and essential. It is something they simply accept. Out of perhaps 20 editors and writers in attendance, I was the only one who raised a hand.

A Word Every Publisher Should Know

B2B Memes

Design New-Media Models The Future of Print design digital magazines digital-only new media old-media print skeuomorph Ziff Davis EnterpriseSkeuomorph. It’s one of those words you have to look up several times before you can remember it. Why should publishers care about skeuomorphs? There isn’t a single right answer. Will Mobile Formats Change Web Design Habits?

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Thanks to Social Media, I No Longer Mistake Terrorists for Water Dispensers

B2B Memes

We’re not the kind of people who seek out media and keep a TV or radio on at all times. In the social media era, it’s getting harder and harder for us to slip out of an awareness of the world. But we have mobile phones, a variety of social media accounts, and always-on computers in several rooms. So now, it seems, no matter how indifferent I am to media, important news will find me, and not just when everyone else hears about it, but even before. Let others debate the significance of social media and whether Twitter can accelerate revolutions.

Breaking News: People Who Like Print, Like Print

B2B Memes

The findings are from Readex Research , and are based on a series of media usage surveys conducted over the last year or so. The results show that when asked what forms of media these professionals use in their work, 74% chose print publications, just three percentage points below the top choice, search engines, and tied with e-newsletters. Yes, many people still love print.

New-Media Survival at SIPA 2012

B2B Memes

As regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution. Related posts: Introducing the New-Media Survival Guide. Six New-Media Principles: Introduction. Personal vs. Corporate: Six New-Media Principles, No. 3. Social Media careers journalism new media new-media survival guide publishing models SIPA

The iPad and the False Distinction Between Consumption and Creation

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Damnation and Creation: Is Demand Media Devaluing Content? Listening yesterday to Leo Laporte’s podcast, This Week in Tech , I was reminded how technology is constantly befuddling those who believe in a clear distinction between content consumption and creation. But this achievement is not unique to the iPad or even to other mobile computing devices. Of course.

5 Things I Learned from Self-Publishing

B2B Memes

Now that I’ve mostly finished my first self-published book, the New-Media Survival Guide (only the print edition remains to be done), I’ve had time to identify a few initial lessons from the experience. If nothing else, self-publishing is a learning experience. You learn not just about the process, but yourself. Don’t count on making money. Giving it away just wouldn’t feel the same. 2.

Introducing the New-Media Survival Guide

B2B Memes

Today I’m both pleased and relieved to announce the publication of my first e-book, the New-Media Survival Guide. (If you just can’t wait to buy a copy at the bargain price of $2.99,  click here now. Not If it’s successful, readers will understand that the ways of new media are not be be feared, but to be welcomed. Not that impulsive? It can be read in one sitting.

Process vs. Product: Six New-Media Principles, No. 6

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The new-media principles of transparency and openness discussed in my last two posts mean that readers can both see and participate in the process of journalism itself. The controversial aspects of putting process ahead of product are obvious even in older forms of online media such as blogs. But to new-media proponents , it is a truer picture than that painted by a traditional journalistic product like the self-contained and superficially coherent news article. Related posts: Dialogue vs. Monologue: Six New-Media Principles, No. 1. The process is not pretty.

Shakespeare Was an Aggregating Social-Media Pirate

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But without perhaps meaning to, he offers some enlightening arguments against those who doubt the validity or value of social media. ” Related posts: Nine Keys to a Robust Editorial Career in Social Media. NaNoWriMo, Social Media, and Measurability. Social Media and the Decline of Editing. Aargh? But the accusation would be false. As

The Key to Understanding New Media Is Attitude, Not Technology

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For my own experiment in iterative publishing, the New-Media Survival Guide , I wanted to avoid the Trapani Trap by putting less emphasis on the technologies behind the new-media revolution and more on the attitudes and ethos that are driving it. Social media platforms will come and go, sometimes with bewildering speed. Gina Tapani. The latest case in point is Pinterest.

Rethinking the Article as the Basic Unit of Journalism

B2B Memes

New-Media Models The Future of Print Adam Tinworth blogging control Jeff Jarvis journalism liveblogging narrative new media process journalism TwitterA spate of recent blog posts have, independently it seems, questioned the traditional preeminence of the article as the basic unit of journalism. The first of these, chronologically, is a liveblogged review by Adam Tinworth of a News:Rewired conference session on liveblogging. The inverse pyramid story may be the single biggest reason that journalists are mistrusted. That’s why we like them and use them so often.

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