Many of the same reasons executives should avoid social media. Awesome Ideas Books Metrics & Measures Social Media B2B marketing bizmarketer corporate overlords Elizabeth Williams F-Word great links Hand-Wringers Keebler Elves linkedin lists P-Cube social mediaStuck on a project charter review call with the Hand-Wringers? Sitting through yet another B2C webinar they promised had business content and doesn’t?  Bored with the Keebler Elves’ mandatory due diligence training module? Time for some distractions! Being Productive – No, seriously. WDH a MobiStrat! MORE >>

Content Marketing Random Rants Social Media Stupid Ideas Websites B2B marketing bizmarketer content marketing linkedin value propositionAll together now: “Content is goooooood.Visual content is gooooooder.” Great got it. Lots of content is essential for B2B marketing efforts (we kind of all knew that even before it was cool to know that, didn’t we?). And I’m willing to concede that in a post-literate world full of distracted Gen Y’s, we need to resort to pictures to get our point across. But guess what? All pictures are not good. Some pictures are really, really not good. Your building. MORE >>

Last week we looked at the terrifying beachfront property known as social media. Stick your hewers of corporate happy up on those tall white chairs, hand them some binoculars, like a good social media tracker, and let them find both the flailing and the strong out there beyond the breakwater. Ad Agencies Social Media ad agency B2B marketing bizmarketer call center call centre corporate overlords customer service Elizabeth Williams linkedin P-Cube porcupines social mediaThis is where not-so-happy customers are busy telling the world how much their B2B suppliers suck. MORE >>

They’ll take a fair bit of abuse and are usually eager to eat with grown-ups, but be warned: they don’t always know their limitations and may end up producing information from an orifice that isn’t exactly media trained. When my friend the sales director blew me off for lunch the other day, I wasn’t surprised. I’m really sorry but someone just spotted a product manager on the fourth floor,” she gushed like a drunk birder. I need to corner that slippery little *^#@?%, m not talking about sales engineers or solutions consultants or product marketing managers here. Wind-up Evangelists. MORE >>

That’s why we like complex media schedules, stacks of sell sheets and pretty product boxes – it’s evidence of our incredible ability to get stuff done, whether or not it was difficult. The second part of our look at the horrors of marketing dashboards and how to drag them through the first years of their lives and afterlives. Part One is here. Make it Meaningful. You’re a marketer. Life is at its crazy best when everyone is looking but nobody is really seeing. Problem is, dashboards shouldn’t  track effort, they should track results. Benchmarking adds meaning. Design It. Maybe ten? MORE >>