B2B Marketing Unplugged

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Three Reasons Customer Experience Management Fails

B2B Marketing Unplugged

But the rage isn’t just the horrible stuff Porcupines are shouting through the phone, though that continues to be our favourite tool for expressing it; the Rage is also almost twice as likely now to find its way to a social media site than it was just two years ago.

Why Your Website is About to Become a Lot Less Important

B2B Marketing Unplugged

Let’s call that social media. That’s because while we saw media , our customers saw social and thus opened a gate at the marketing rodeo setting loose this crazy, kicking horse of conversations. But what if we stop defending ourselves on social media?

Lend a Hand or Shut Your Facebook

B2B Marketing Unplugged

Here’s what needs to happen: It needs to be someone’s job to look at your social feeds: Social media is open 24/7. Yet when an unhappy customer is freaking out on social media, most of them are a bit stuck about what to do (see White Sox above). Darius has a cool job.

Funnels, crazies and Jedis — you can’t UnRead this book

B2B Marketing Unplugged

Their view is that we need to focus on the sales cloud: “It’s made up of all the ways customers hear about your brand: blogs, online reviews, trusted referrals, social media sites, your website. We bounce then from detailed social media tips and how-tos to tradeshows to podcasting.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

Pssst. Trade Shows Suck at Lead Generation. Pass it on.

B2B Marketing Unplugged

Your industry media are there, a few clients and prospects are there, you can rub it into your competitors’ faces and you will probably make more noise than you might otherwise. Sales squirrels ignoring you?

Is Your Competition Making Stuff Up? Good.

B2B Marketing Unplugged

I’ll bet there are, and I think there’s some terrific opportunities for savvy marketers to seize not only some moral high ground (a thing we could all use a bit of, let’s face it) but also some market share and earned media.

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Awareness Plus Fatigue Does Not Equal Consideration

B2B Marketing Unplugged

For B2C that smells just like social media recommendations, Yelp reviews, testimonials and adorable cat videos with your product discretely placed in the bathtub the cat is about to fall into. Consider this: most people don’t give a sh*t about whatever it is you are trying to sell.

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Social Media is Not the Telex Machine

B2B Marketing Unplugged

Dolores may be gone but her spirit lives on in the tiresome battle over who “owns” social media in the corporate world. Folks, nobody owns social media any more than they own email. People can behave in appalling ways in a variety of media and we can’t stop them.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

The End of Valued Customers

B2B Marketing Unplugged

I think your social media manager may be having a nervous breakdown; I’m not sure your Twitter followers need to be updated hourly. Dear Valued Supplier, Thank you for your quarterly newsletter.

Why Content is Social Media Dietary Fibre

B2B Marketing Unplugged

Last week we looked at the mechanics of getting a social media strategy off the ground by engaging our HR and sales people. Content is the fibre of your social media diet. Here are the characterisitcs of high-fibre content for social media: It’s Relevant.

Why Candy Crush is Eating Your Brain

B2B Marketing Unplugged

Books CRM Getting & Losing Business B2B marketing bizmarketer Elizabeth Williams linkedin social mediaI am worried that Candy Crush is eating our brains. I used to worry that email was eating our brains; now I’m pretty sure it’s that horrible game.

To Everything Spin, Spin, Spin

B2B Marketing Unplugged

Books ad agency B2B marketing bizmarketer book review branding Elizabeth Williams linkedin social media I very much doubt there is a marketer in North America who has not attended a presentation by someone who worked on the first Obama campaign.

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B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

There Are No Emergencies in Marketing

B2B Marketing Unplugged

Joan is frequently late for lunch, which has a fair bit to do with her busy job managing social media for a large bank. There are a lot of urgent things in social media. That was before social media. Related Posts: Social Media is the Lighter Fluid, Not the Barbeque.

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Brand Loyalty Begins with Giving a Sh*t

B2B Marketing Unplugged

I think a far better way to build awareness is to build a compelling enough product or user experience that people give a sh*t organically and do your bidding for you in the form of recommendations, testimonials, great reviews and saying nice stuff on social media.

It’s Time to Kill Off Your Dreary Customer Reference Program

B2B Marketing Unplugged

This is the pool of customers to which you return every time a Sales Squirrel needs a reference, every time a P-Cuber needs to check off that they have checked up, every time the media call looking for someone who will support the drivel in your latest product announcement.

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Marketing Automation, Meet Customer Communication

B2B Marketing Unplugged

Thank you to all who wrote and tweeted your deep concern for my emotional well-being following last week’s post. I can assure you I’m quite well and the post was less rant and more dramatic set-up for this week’s missive.

Stop Apologizing, Start Measuring

B2B Marketing Unplugged

People like me scurry about the C-Suite teaching Corporate Overlords how to furrow their brows, soften their eyes and ooze concern while quietly managing a tight talk track and measuring the heck out of media impressions, market sentiment and brand impact.

Why Marketing Needs to Fix the Customer Experience

B2B Marketing Unplugged

Branding CRM corporate overlords customer service linkedin porcupines social media We’ve spent the past two weeks feeling sad about the state of customer experience management (CEM), so it’s time to lighten up a little and talk about why marketers should care.

Why I Won’t Endorse You on LinkedIn

B2B Marketing Unplugged

Is an endorsement the social media equivalent of an apology or an offering? Random Rants Social Media B2B marketing bizmarketer Elizabeth Williams Facebookification linkedin LinkedIn endorsementsOh, goody. My LinkedIn connection, Diana, just endorsed my skills in marketing strategy.

Your Customers Want to Talk to You

B2B Marketing Unplugged

Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. So I will either go rooting around on your Investor Relations page to find a contact email, or I will head to social media and try to get Seal Team Six to respond.

Four Things Marketing Can Say “Yes” About in 2013

B2B Marketing Unplugged

But we know releases about every account win or product update are bad media karma. You’ve got to love January. Those plans you’ve been revising for months are finally in motion.

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Ten B2B Marketing Opinions from 2014

B2B Marketing Unplugged

Sales vs. Marketing Social Media Websites B2B marketing bizmarketer customer service Elizabeth Williams linkedin porcupines social media If you said I was too lazy to write something original, despite the gobs and gobs of time off I am currently enjoying, you would be correct.

Just Because It’s Content, Doesn’t Mean It’s Good

B2B Marketing Unplugged

Their writers and designers are the kind who know how to create pretty campaigns and buy media on commission. It must have been about June when Linda called. “Do you know a good B2B writer?”, ”, she asked.

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Twitter: It’s Not About You

B2B Marketing Unplugged

They must have missed the bit where it says social media stays on even after you switch off your computer for the day. Related Posts: Social Media is the Lighter Fluid, Not the Barbeque. Why Most Executives Should Stay Clear of Social Media.

The Very Simple System For Picking Your Trade Shows

B2B Marketing Unplugged

Make sure you have it on the calendars of your Corporate Overlords so they can be available to meet with media, influencers and analysts at the events. Last time we established that trade shows are many things, among them giant cash-sucking machines, that are terrible at lead generation.

Demystifying Social Media for B2B, and I mean, B2B!

B2B Marketing Unplugged

Using social media in the B2 B space isn’t as easy as everyone makes it out to be. All the articles I read talk about how B to B businesses are using social media, but when it comes to actually citing examples, they always fall back on B to C. If you work in the B to C world then yes social media is where it’s at. To me social media means sharing “meaningful” content. The results are hilarious and well worth sharing over social media.

Twitter Truth #2: Sometimes You Need to Shut Up

B2B Marketing Unplugged

Related Posts: Social Media is the Lighter Fluid, Not the Barbeque. Social Media Stupid Ideas B2B marketing bizmarketer branding Elizabeth Williams linkedin social media twitter

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A Mostly Good Holiday Read from Mitch Joel

B2B Marketing Unplugged

Joel’s thesis is that we’re in a “media purgatory” just now. Brands that have spent decades broadcasting their goodness to the world, either in traditional or social media are realizing that all the shouting just doesn’t cut it. A Review of Ctrl Alt Delete: Reboot Your Business.

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B2B Marketers Need to Pay More Attention to HR Trends

B2B Marketing Unplugged

Social media literacy will be required for all employees. I have never read a romance novel because I’m fairly sure I won’t like it, and I can see plenty of heaving bosoms at soccer any old time.

Six Great (and brief) B2B Reads for Labour Day

B2B Marketing Unplugged

Awesome Ideas Content Marketing Metrics & Measures Social Media B2B marketing bizmarketer content marketing corporate overlords Elizabeth Williams great links Keebler Elves linkedin social media

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Nine Visuals Your B2B Website Really Doesn’t Need

B2B Marketing Unplugged

Content Marketing Random Rants Social Media Stupid Ideas Websites B2B marketing bizmarketer content marketing linkedin value propositionAll together now: “Content is goooooood.Visual content is gooooooder.” Great got it.

The Revenge of the Content Monster

B2B Marketing Unplugged

Content Marketing Random Rants ad agency B2B marketing bizmarketer content marketing content monster Elizabeth Williams email marketing green theatre Keebler Elves linkedin P-Cube sales squirrels social media

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Why It Doesn’t Matter that CEOs Aren’t Using Social Media

B2B Marketing Unplugged

Here is what Technorati thinks it means: Executives Don’t Give a Damn About Social Media . Maybe CEOs aren’t afraid of social media; maybe they’re afraid of lawsuits, time wasted arguing with crazy people, relentless sales pitches, the possibility of something inappropriate ending up on their walls and mundane stuff like soft economies, labour shortages, encroaching competitors, changing regulations, global warming and red elastic bands. Social Media C-Suite research social media

Why Marketing Needs to Find the Church Key

B2B Marketing Unplugged

It doesn’t matter if your creative consists of three banner ads and an updated press release template, you need to make it look like the King James version of the media buy. I met a guy named Dan on the plane the other day. He was on his way home from something his company calls ThinkFest. He had a laser tag trophy, a book about teamwork and a two-day pile of unread email to show for his trip. “I I used to hate some of my coworkers,” he told me. Now I hate all of them.” I changed seats.

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Got Lead Gen? A Book Review

B2B Marketing Unplugged

Everything from display ads to cold calling and two, yes two, chapters on social media. I don’t doubt for a minute that Mr. Scott will update the book regularly, but I’m not sure it’s wise to try to keep up with social media bidding models in your spare time.

Why You Need a Catch & Release Program for Subject Matter Experts

B2B Marketing Unplugged

They’ll take a fair bit of abuse and are usually eager to eat with grown-ups, but be warned: they don’t always know their limitations and may end up producing information from an orifice that isn’t exactly media trained. When my friend the sales director blew me off for lunch the other day, I wasn’t surprised. “I’m I’m really sorry but someone just spotted a product manager on the fourth floor,” she gushed like a drunk birder. “I I need to corner that slippery little *^#@?%,