Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. lot of business owners view social media as that thing that kids do, or they dismiss it as an easy task. Are your customers, clients, referral sources on social media? Select strategic social media platforms for your business. Once you understand on what social media platforms your customers and other stakeholders are engaging, create a presence there and begin to connect, post messages and engage. Social Media/Web 2.0 Track results. MORE >>

Many social media profiles feature  thumbnail graphics, and if you want to display your brand to its best advantage, a horizontal or vertical logo doesn’t show as well as a square logo. Facebook LinkedIn Marketing Implementation Social Media/Web 2.0 advertising b2b logo marketing social media websiteIf your logo is not square, it should be! Because more and more online and electronic  logos display best in a square format. As a result, the company name in the logo may not be legible. The Problem with Online Logos. What’s the Solution? MORE >>

Inbound marketing is the art of attracting and engaging the right people to your website through traditional and social media marketing. First you have to get known online through social media and traffic to your website. You have to engage your site visitors and followers on social media with interesting content and messaging so that they like you. Be consistent with your social media activity and content. have had my social media connections and followers copied and followed and, in at least one case, aggressively contacted for business. Be transparent. MORE >>

'Social media is still a relatively new tactic in town for B2B marketers. Here are some tips for approaching social media practically. Have a strategic vision of how social media fits into marketing as a whole. The concept is that your website is a hub of online marketing, and social media drives traffic and activity to the site. Know your customers or clients, and their social media attitudes and behaviors. Why jump into social media without knowing if your customers are “there.” What social media platforms do they use? MORE >>

” Pinterest is a social media site that allows members to create boards for images that they like. Pinterest was founded in December 2010 and was named as a top ten social media site by October 2011 with over ten million visits per week. like what Karlie Justus suggests in the Social Media B2B blog post 4 Reasons For B2B Marketers To Explore Pinterest – that you could use Pinterest for trade shows. Social Media/Web 2.0 Technology Marketing b2b content customer marekting social media trade showUse Pinterest for Collaborative Branding Exercises. MORE >>