Avitage

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My customers don’t use social media

Avitage

This post is for my current and future clients who think they won’t deal with social media because their customers don’t “use” it. What does that mean, “use social media”? Then, you need to deal with social media. I suggest you replace the words social media, with online channels.

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Content and Social Media Marketing Predictions for 2011

Avitage

I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI).

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Micro-content — the most important content type you don’t manage

Avitage

When it is, it’s usually by marketing for social media content. Micro-content Social Media Use Case If you Google micro-content you will see the primary use of the term relates to social media. The social media use case is a good one. Micro-content isn’t widely understood or consciously used.

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Microcontent — the most important content type you don’t manage

Avitage

When it is, it’s usually by marketing for social media content. Microcontent Social Media Use Case If you Google microcontent you will see the primary use of the term relates to social media. Click here if streaming player not viewed) The social media use case is a good one.

Content 120
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Objectives-Based Extension to SiriusDecisions Persona-Based Content Framework

Avitage

.” The premise of the brief is: “The shift toward inbound marketing is forcing marketers to support continuous buyer conversations via the Web and virally through social media channels and influencer marketing. ” SiriusDecisions, Building a Persona-Based Content Framework.

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Objectives-Based Content Strategy Framework

Avitage

.” The premise of the brief is: “The shift toward inbound marketing is forcing marketers to support continuous buyer conversations via the Web and virally through social media channels and influencer marketing. ” SiriusDecisions, Building a Persona-Based Content Framework.

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B2B Sales Content Strategy

Avitage

“Content” includes sales messages, conversations, and stories which comprise what we refer to as the “contentS” of the media that package and deliver them. More specifically, we’ll focus on B2B sales that are defined as complex, considered or value sales. Strategy (See What is Strategy?)

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