ANNUITAS

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The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. Especially when, as the study pointed out, “…individuals are willing to consider relevant information regardless of the channel they find it on” and “…every organic post we see on social media comes from someone we believe is worth listening to.”.

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Social Media is Not a Strategy!

ANNUITAS

Our friends at Software Advice, a company that reviews and compares social CRM tools , recently conducted a report on the use of social media in their Social Media Content Optimization Survey , which shows that while many organizations are using social media, overall it is still being used tactically, and in isolation.

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The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. Especially when, as the study pointed out, “…individuals are willing to consider relevant information regardless of the channel they find it on” and “…every organic post we see on social media comes from someone we believe is worth listening to.”.

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Leveraging Digital Media to Bring in Grade A Leads

ANNUITAS

July 8, 2013 – Post via Rosetta on Leveraging Digital Media to Bring in Grade A Leads by Steve Kosko. News & Press'

Media 100
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Power Opinions – Experts Select Top Three Social Media Tools

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July 10, 2013 – Industry experts pick top three social media tools via PointClear. News & Press'

Opinions 100
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How Social Media Can Help B2B Marketing Teams Hit Growth Goals

ANNUITAS

Social media has been around since 1997 , but it didn’t explode in popularity until 2006. Business-to-consumer (B2C) companies have harnessed social media in a huge way. There are some common misconceptions about social media in B2B marketing that I’ve found prevent teams and leaders from even trying. It is and it isn’t.

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Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

ANNUITAS

Research shows that newer channels like live chat, SMS, and social media have been gaining traction with buyers, while more traditional channels like events (both live and digital), email, and phone have been declining in preference. A good example of an acquisition channel is social media.