ve also got some posts on how to improve your B2B social media effort, and the impact some good stories can have on making your content more engaging. Whether you are already integrating social media marketing into the mix, or are considering it, this is an excellent post to add to your reading list. It discusses how to make your social media efforts stand out, and the tactical plan you’ll need to put in place to make sure you can create the results you’re looking for. And last, but not least, there’s a post on how good data can make your marketing program shine. MORE >>

The instantaneous nature of the web (not to mention social media) gives the impression that speed is a good thing. Tweet This week my top five picks feature three articles about how to improve your website. Whether its calls to action, landing pages, or making your site mobile-friendly, you'll find something to help your web marketing efforts. The last couple of picks feature information that can help improve your B2B marketing processes. In both cases it can be small changes that make big differences in how well things are working. Hope you find something you find helpful. Tweet This! MORE >>

White papers are primarily a written media, but that doesn’t mean you should create something that’s a solid block of words. Tweet In the latest 2010 B2B Technology Collateral Survey Report business to business technology marketers found out what works when trying to influence their prospects. What was at the top of the list? White papers. Of course not all white papers are created equally. Done well, white papers can mean the difference between a prospect engaging in the sales process with you, rather than the competition. 1 – Write to a single ideal prospect. And that’s ok. Tweet This! MORE >>

Tweet Today's  post from the Chamber of Commerce features advice on how small businesses can use social media to their advantage. Social media is so widely used that some would argue it is becoming ineffective. If every company implements a social media strategy, is it really advantageous? Consumers have not yet tired of social media outlets and are not even showing fatigue. The general public is increasingly looking to social media platforms for information before deciding where to do business. In a word, “yes.” staggering 89 percent of U.S. Tweet This! MORE >>

B2B Marketing Content Marketing Social Media Marketing Tips and How to social media marketingWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. MORE >>