Success is driven by great organizational empowerment at the local level, relevant local content, local media support and presentation in a tone of voice relevant to the targeted local market.&#. Note: moving forward, I'll continue to use Facebook pages as the example based on the original article, however this can really be applied to all outposts and overall social media structure. I’ll write more on this later… social mediaOne of those insights in particular struck me: Local pages drive 36% better results. with a solid strategy of course!]. MORE >>

CMM1 organizations are described as either new to the social media space, or in a state of “chaotic jumble of different teams using different technologies with an inconsistent understanding of the opportunity, risks, challenges, needs or interests of the organizations.” From the Field Toolkit Business community management community manager Community Roundtable social mediaThere are three common community structures: Exclusive, Discrete and Distributed. Community management is continuing to mature, with best-practices and definitions still being worked through. MORE >>

Conferences & Events Digital media Marketing multimedia renee basick storytelling university of chicagoDiscussion on multimedia use from Renee Basick , Director of Multimedia Initiatives at University of Chicago. This session, part of eduWeb 2012, examined trends in online consumption of multimedia, tools available for creating it, and how to choose the correct format to tell the story. PHOTOGRAPHY. Use slideshows when you can identify a strong narrative arc. Use galleries to convey a theme through images. Incorporate dramatic tension, consider a surprise or reveal image. VIDEO. MORE >>

Conferences & Events Content Production content marketing eduweb Higher ed Social MediaAn in-depth discussion on how to develop a content strategy for your institution, identify and repurpose existing content, and efficiently create new content. Presentation slides from eduWeb 2012 on July 30th in Boston, MA. Developing a Content Strategy for Your Institution from Other Side Group. MORE >>

Last Thursday we held our # SMinEDU chat about using social media in a crisis. From the Field PR Social Media #SMinEDU Ben Glidden Social Media in crisis social media PRWe touched on both PR crises and “Real” crises. Below is a summary from moderator Ben. Anything to add? MORE >>