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2014 State of Digital Marketing Infographic

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2013 Digital Marketing And Social Media Highlights [INFOGRAPHIC]. Social Media Straight Marketing 2014 digital marketing infographic projections Well, it’s that time of year again… when you get 2013 summaries and 2014 projections. Here’s a good infographic from Webmarketing on what marketers said would be their top digital goals and challenges in the new year.

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When did social media lose its way? [Infographic]

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In conjunction with the launch of its new Social Inbox tool, Hubspot released an infographic on how companies have lost their way in terms of using social media for marketing and promotion, and also suggest what it might mean to get back on course. Infographics HubSpot infographic Internet marketing marketers Social Inbox social media marketing

Infographic of the Week: Social Networking at Work

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A new set of stats show that two out of every three people agree that social media should be banned in the workplace. Simply Zesty brings us some interesting visuals on how social media is seen at work (in the UK…but let’s be honest, it’s probably similar in the US!). Infographics infographic social networking at work

Dennis Crowley discusses foursquare and social

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From the Field Interviews News Social Media Dennis Crowley foursquare SXSWDennis Crowley was interviewed while visiting Syracuse University in early November and chats about what’s happening at foursquare, some of the trends he’s seen in location-based services, and where social might be going.

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B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Using RebelMouse to enhance your live events

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Here’s a clip of me talking about the process and how it enhanced the overall experience of SU’s Commencement (as part of Penn State’s Social Media Summit). As part of Syracuse University’s 2013 Commencement ceremonies, we used a great tool called RebelMouse to curate social content and present it to our larger, global audience. We even got Rebel of the Week !

Infographic of the Week: The NEW Marketing Trifecta [INFOGRAPHIC]

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Check out how companies are utilizing Mobile Devices, Social Media, and Email to promote themselves. Infographics social media infographic infographic of the week MarketingFor this week’s infographic by Flowtown, we take a look at the digital space of marketing.

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A whole bunch of juicy social media stats [Infographic]

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Three most important reasons why companies use social media? Social media image  via Shutterstock.). Infographics Statistics Google infographic Social Media Social media in business social media marketing statistics Twitter Top three countries on Twitter? US, Japan and Brazil. Percent of Fortune 500 companies on Google+? Visibility, connecting with customers and self-promotion. Many more stats where that came from! Source:  University Of Florida Online MSM. 

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[Infographic] The History of Social Media

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Infographics social media history of social media infographicThanks to Alltop and InspiredMag for this goodie!

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Infographic of the Week: How marketers are using social media to promote their businesses

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Social Media Examiner released their annual Social Media Marketing Industry Report earlier this year, and Patricia Redsicker created a nice infographic to illustrate the results. Infographics Social Media Patricia Redsicker Social Media Examiner Social Media Industry Report 2012

Bernie Fine, Communications, and PR Crisis Management

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want to briefly go over how we dealt with it in terms of our social media platforms, and how those actions were connected to our larger communications arms during the process. Also, Dan Klamm, our Assistant Director, worked very closely with our student social media team during the situation, and has a great write-up specifically on how the team itself behaved. Social Media Team.

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Some more thoughts on Gary Vanerchuck’s “there’s no such thing as social media”

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I took a few minutes to layout initial thoughts to @ garyvee’s suggestion that there’s no such thing as social media, and that social media was the same thing as the internet. Yes, social media has gotten to be a very broad word, maybe too big for it’s britches, and applied to a lot of different things. No, social media is not the same as the internet.

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Infographic of the Week: Unique US Audience Composition Index to Social Networks and Blogs [INFOGRAPHIC]

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For this week we looked at the statistics behind what demographics are using and viewing social media and blogs. According to Neilsen a quarter of the time we spend on the internet is on blogs or other kinds of social media. 40% of these people using social media are accessing it through their cell phones. Check out the infographic to learn more!

Social Media in Higher Ed: Take the activity out of the social channel and be a community facilitator

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The first point Dan makes, Coordination Across Campus, is one of particular interest to me: “While social media roles are often housed in a central marketing or communications office, it’s imperative that social media managers have strong relationships with departments across campus and that they keep up constant communication.&#. Social Media Number Chase and thereafter…?

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Multimedia Storytelling – Crafting Authentic, Compelling Narratives #eduweb12 #highered

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Conferences & Events Digital media Marketing multimedia renee basick storytelling university of chicagoDiscussion on multimedia use from Renee Basick , Director of Multimedia Initiatives at University of Chicago. This session, part of eduWeb 2012, examined trends in online consumption of multimedia, tools available for creating it, and how to choose the correct format to tell the story.

Your Outposts: Going from centralized to a “decentralized federation”

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Success is driven by great organizational empowerment at the local level, relevant local content, local media support and presentation in a tone of voice relevant to the targeted local market.&#. Note: moving forward, I'll continue to use Facebook pages as the example based on the original article, however this can really be applied to all outposts and overall social media structure.

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Infographic of the Week: Word of Mouth Marketing Offline and Online

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Check out how word-of-mouth marketing relates to social media in our infographic of the week by the Word -Of-Mouth Marketing Association! Infographics Uncategorized infographic infographic of the week Marketing social media Word of mouthWe don’t realize how truly important word-of-mouth marketing is, but it is one of the most effective ways promote your company.

3 Old and Basic Social Media Tenants to Remind Yourself of Today

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In the past few months, I’ve heard a few generalizations made about social media that have me thinking back several years to when the field was coming alive and we were all trying to figure out this new space. Comments like “social media is an open forum” (yeah, but… ), “community is number one” (it may be, but…). While Sure, but why use it?

Infographic of the Week: Recent Over-the-Top Valuations Explored [INFOGRAPHIC]

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This week we take a look at how much the top social media sites are valued at. Could this be the start of another tech bubble? While we’re waiting for their IPOs…we might as well see where they fall among the competition. Infographics infographic of the week Valuations

Wrap Up: Social Media Breakfast Syracuse 6 on geo-targeting #SMBSyr

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A summary of our Social Media Breakfast Syracuse discussion for June. From the Field destinyusa geo-targetting sara wallace smbsyr Social Media social media breakfast syracuse

Pinterest for Business – A non-profit example

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Syracuse University was highlighted in the new Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network book that came out last month as one of the highlighted non-profit examples. ” Case Study Pinterest Social Media Nonprofits pinterest Syracuse University

Steve Nicholls on Social Media as a Crucial Component for Success

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<img class=”alignleft wp-image-2219″ style=”margin: 10px;” src=”[link] alt=”Steve Nicholls Headshot” width=”150″ height=”150″ /> This is a guest post by Steve Nicholls, author of the best-selling  Social Media in Business. Thinking of a business strategy without social media has become antiquated, unless you travel at least 20 years back in time. Today, a business is no longer sustainable without an effective social media agenda. Social media is materialized through its many applications.

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Social Media for Non-Profits Presentations #SMBSyr

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As part of our eighth session of Social Media Breakfast Syracuse sessions, we focused on using social media as a non-profit, and had four outstanding speakers. They spoke about how they put together a strategy, how they manage their social media accounts, how they chose what they used, and what worked (and didn’t work!) Conferences & Events Alzheimer''s Association Downtown Syracuse joe piventi John Torello Liz poda Liz romeo Non-Profits Nonprofit organization Rescue Mission Social Media Breakfast Syracuse WCNY Rescue Mission of CNY.

Social Media ROI [Video]

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This is a great little video by Ignite Social Media  on the ROI of social media. While it’s quick in nature, it’s a good, high-level look at how social media effects the bottom line in various aspects of business. Transcript (Courtesy of Ignite Social Media). Transcript: Social Media’s ROI is real and measureable at every stage of the sales funnel.

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Social media, journalism, personal branding and value. What does it all mean?

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How does opinion fit into the world of social media for business, communication, journalism… publishing in a digital world where information – facts or opinions – can be made public in a matter of seconds? Branding Person-brand social media individual brand journalism opinion personal brand Voice BrandBut how far do those human feelings need to go? 

10 Key Digital Media Happenings to Get You to the End of the Week

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Brain Zap social media

How Marketers Are Using Social Media to Grow

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2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT. How Marketers Are Using Social Media to Grow Their Businesses. report produced by Social Media Examiner found that the overwhelming majority (93%) of businesses indicated they were employing social media for marketing purposes.  How much time is being spent on social media? 34% for 11 or more hours per week.

Social Media Analytics and Tracking [Presentation Summary for #AISocMed with @patrickjpowers]

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Social Media Analytics and Tracking with Patrick Powers, as part of the Academic Impressions Social Media Summit , 17-19 September 2012. Conferences & Events Content Production Higher ed Patrick Powers ROI Social Media Analytics social media monitoring Social Media Tracking

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How to generate revenue from blogging and content marketing [Infographic of the Week] #infographic

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But it’s nice to put some numbers behind content marketing, which includes not only writing, but video, photos and other types of rich media. A few numbers, not to be ignored: Companies that blog get up to 55% more traffic. content production Infographics blogging content marketing infographic revenue ROI social media ROI

Tumblr CEO David Karp talks about innovation on the web [#IUNY13]

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Safian: Are the words we use to describe these things…is it a media platform? Then a media network emerged, it evolves. Conferences & Events Mobile Social Media #IUNY13 david karp Fast Company Innovation Uncensored robert safian Tumblr Part of Fast Company’s Innovation Uncensored 2013 , 23-24 April in NYC. Not word-for-word). Our investors, absolutely.

#TEDWomen and social media, with Joanna Blakely

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There was one interesting talk about social media that came out of TEDWomen concerning how social media tools may help reshape societal stereotypes that I thought I’d share. Joanna Blakely is deputy director at the Norman Lear Center.  A few tidbits from her talk: Social media tools will help us dismantle stereotypes about gender that we see in the media and advertising.

Social Media Week NYC: Top Trends that will Shape Social in 2012 #SMWJWT #SMWNYC [Summary]

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By outlining changes in the global zeitgeist, Ann will explore what’s driving them and detail how they’re beginning to play out both in society and in social media. summary of tweets: Conferences & Events 2012 trends Ann Mack JWT social media Social Media WeekAnn Mack , Director of Trendspotting for JWT, shares details on some of the key trends that brands will need to understand in the years ahead. This presentation hopes to inspire you to consider how to convert these shifts into compelling opportunities.

The Role of a Social Media Communicator During a Crisis: A conversation with @Chrisbrogan

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Chris Brogan brought up a good question on his blog earlier today – using myself and our SU social media team as an example.  ”What’s the role of a social media communications team during a crisis situation like alleged sex abuse scandals? What Is a Social Media Communicator’s Duty in a Crisis? Everything else we’ve placed on the back burner.

Mario Batali as a Media Maven [#IUNY13]

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Does social media help? Batali: I do all the social media myself. Mario Batali spends all his time on Twitter – so where has he found the time to star in a TV show, write nine cookbooks, establish a charitable foundation, open dozens of restaurants, and…cook? Fast Company: Management’s probably a big deal. You’re not cooking in the kitchen anymore. find it enjoyable.

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The Four Stages of Community, and How They Relate to Your Community Management Goals

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CMM1 organizations are described as either new to the social media space, or in a state of “chaotic jumble of different teams using different technologies with an inconsistent understanding of the opportunity, risks, challenges, needs or interests of the organizations.” From the Field Toolkit Business community management community manager Community Roundtable social media

The Psychology of Social Networking: Talking about ourselves and loving it #infographic

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Infographics Statistics infographic psychology Social Media social media statistics social networkingThe folks over at Dreamgrow pointed this one out. Did you know 1 of every 5 minutes spent online is on a social network? And did you know that 80% of the posts are usually about the poster? Take a look below for more stats.

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Infographic of the Week: Youth and Digital Media

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The Berkman Center for Internet & Society recently released a report – Youth and Digital Media: From Credibility to Information Quality – which included this week’s infographic. Infographics Berkman Center for Internet & Society berman center consumption digital technology infographic youth and mediaThe report is well worth reading.

#SXSW panel: The Steroid Culture of Social Media: You use? #sxswsteroids

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This is a little late to get up, but better than nothing!  I saw a few good panels down at SXSW, but one of the more notable ones (ok, my favorite, both for content and format) was “The Steroid Culture of Social Media: You use?&#   It had the following description: “Ever think about taking shortcuts to boost your numbers? The numbers that decide your end of year bonus.