Great article with some really interesting (and yes, even facinating) facts and statistics on interactive marketing… #5. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31  billion). and yet… #45. Just 16% of b2b marketers are producing mobile-specific content as part of their  content marketing efforts. Check out all 72 facts here. Interactive MORE >>

Five emerging trends you can expect to see this year in social media:  . Social Media will move from acquisition to quality of acquisition. Social Media will move towards focus on interactivity. Social Media & integrated marketing. Social Media & employees. Social Media analytics & Attribution. How have your marketing strategies adapted to these trends? Read more about these trends and the full article here. Interactive MORE >>

We recently came across an HBR  article that says traditional marketing and advertising leads with the ”what”, followed by the “how” and if you’re lucky will take you to the “why”   Science now shows that you” get better responses leading with the “why” So, why should companies and their executives buy into social media marketing? Social media delivers the answers in the most scalable, efficient way. Read the article in it’s entirety here. Interactive MORE >>

What is a social media audit and why should you implement - on at least an annual basis? social media audit is an examination of multiple factors of a social media marketing strategy implementation. Audits help you reset priorities, measure results and chart your future course – and see social media through the lens of your audience. Social media monitoring is about listening on a daily basis to what your audiences are talking about so you can respond real time. Experienced in social media marketing? New to social media marketing? Interactive MORE >>

Yes, I’m talking about social media. Pairing CI with social media broadens the scope of the CI function to include additional tactical and strategic information. This is different than knowing about how your competitors use social media. Harnessing CI in social media requires new tactics and resources, but if you’re already tapped into your market, it’s more about broadening and scaling your thinking. Better than a focus group or interviews, social media also lets you see your competitors’ responses and often their rationale. Enabling rapid response marketing. MORE >>