Tony Zambito

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The Pull of the Digital and Social Media Storm

Tony Zambito

.  As we have seen this year, companies are being awakened to the fact that the digital and social media storm has some jet stream wind behind it and is all the rage at the moment.    This year we’ve seen the advent of social media analytics beginning to surface. 

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How Social Media is Transforming the B2B Buying Experience

Tony Zambito

This past year we’ve witness a meteoric explosion of social media, social business, and many other peripheral digital communications channels.    Without question, social media has dominated the business news in terms of conventional media channels as well as digital media channels.  

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What does Audience Development Really Mean to Social Media, Digital Marketing, and Content Marketing?

Tony Zambito

One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.  Understanding the concept of audience development, in its true sense, can help to formulate plans around social media.  Image via Wikipedia.

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The Great Buyer Resignation

Tony Zambito

This has been predominantly noted in business markets and media as being driven by technology. . .” B2B buyers and consumers alike are shifting away from traditional seller-buyer interactions in a dramatic fashion. Businesses should not be so fooled.

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Business Leaders: Do Not Ignore The Mental Health Crisis Related To The COVID-19 Pandemic

Tony Zambito

Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote. Remote work, virtual selling, digital meetings, video meetings, and many more have worked their way into social media conversations. Some, maybe forever.

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Buyer Activism Will Rise Among B2B Buyers

Tony Zambito

Faced with pressures to respond to outbursts from consumers, intense media focus, and political scrutiny. We have become accustomed to seeing consumer-oriented brands like Pepsi Co, Nike, H&M, Apple, Volkswagen, and more be confronted by consumer activism. Heeding to calls to adapt or educate. This is about to change dramatically.

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The State of Buyer Personas 2022 Survey is Now Open For Your Input

Tony Zambito

We will also be making the results available when completed on tonyzambito.com and via social media. Ten to fifteen minutes tops. You will be contributing to a better world for companies and buyers. No worries though, the survey is anonymous.