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  • NUSPARK  |  MONDAY, JULY 2, 2012
    [Media] Online Display & Social Media, Branding & Attribution- Affects on Conversions
    The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” The same questions come with digital planning, but because of cookie technology, we can better evaluate digital media mix. Rebook?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 16, 2012
    [Media] Outsourcing your social media isn’t all or nothing
    I just got off the phone with Andrea Howard, president of Social Media Maxima after having reached out to her on behalf of Reputation.com. Long story short (and this is my analogy) is that Social Media Maxima offers social media hair extensions, hair pieces, and wigs. Social Media 101 Reference Card (twincreekmedia.com).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 13, 2013
    [Media] Back to Basics: 6 Quick Social Media Marketing Tips
    by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. Looking for more social media best practices?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 5, 2014
    [Media] Why Ad Agencies aren’t adjusting to a real-time social media world
    Social media is a relatively mature channel by now. There are MANY uses for social media but GENERALLY, it is a channel to deliver a drip of useful/interesting/vital content that leads to awareness, trust, and eventually loyalty. Related Stories Examples of quantifying social influence Where does social media fit in the marketing mix?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 7, 2015
    [Media] Is social media engagement still a thing?
    Remember when social media was about engagement? Does it still have a place in the social media eco system? Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. The post Is social media engagement still a thing?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 18, 2014
    [Media] 3 Ways Social Media and SEO Can Work Together
    You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. wanted to do something similar while focusing specifically on how social media can tie into your link building initiatives, designed to improve SEO performance. Link Building and Social Media Process. Are you using IFTTT?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 19, 2012
    [Media] 7 social media lies the gurus want you to swallow
    Social media is unfortunately no exception to the rule and there will always be people (often those who claim to be experts or “gurus”) to sell you the newest bells and whistles. The reality is that there is no such thing as a social media strategy, just like there is no such thing as a digital strategy. What do you think?
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 21, 2012
    [Media] Social Media? #WTF
    Tonight I am presenting social media marketing to a group of local marketing students at West Chester University. In preparation for the class, I spoke to the professor in order to determine which points about social media marketing I should touch on. Social MediaView more PowerPoint from Michael Brenner. Photo Source.
  • CONVERSIONATION  |  SUNDAY, JULY 3, 2011
    [Media] Social Media Metrics: Jim Sterne on why, what and how to measure
    In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. Blog Connected marketing Social CRM Social media marketing Jim Sterne social media metrics social media ROI web analyticsAnd he’s right where he writes that the Internet is the first many-to-many communication channel.
  • BIZNOLOGY  |  MONDAY, JUNE 18, 2012
    [Media] 5 social media pain points and the point they prove
    To see results using social media, you don’t need a social media strategy. To prove it, let’s take an example, taken from a Rutgers University Mini-MBA on Social Media Marketing. Rutgers is one of the first universities in the country to offer an MBA in Social Media Marketing. You need a business strategy.
  • CONVERSIONATION  |  THURSDAY, SEPTEMBER 15, 2011
    [Media] Great Content Marketing Case: the Vocus Social Media Strategy Tool
    Content marketing Social media marketing Beth Harte content marketing case MarketingSherpa Serengeti Communications social media marketing strategy tool social media strategy app VocusContent is a social object. By that I mean it is defined by what people want and how they interact, not the other way around.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Media] How to Build Your Influencers in Social Media
    A little later this morning I will be presenting a webinar entitled  How to Build Your Influencers in Social Media. Do a social media land grab! Your goal is building your influencers in social media not becoming a top influencer. Don’t be shy: find all your contacts on social media. Are you already Kim Kardashian?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 17, 2011
    [Media] 7 Ideas for Advanced Social Media Education
    For the past three years I have been teaching college or graduate level classes in social media marketing. Executives are clamoring for the next level of education in this area and so I’ve been wondering … what would an Advanced Social Media Class look like? Where do we go beyond the basic frameworks and strategies?
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 10, 2016
    [Media] 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
    While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. More importantly, as detailed in my presentation for Supply Chain Management teams this past October, social media is an increasingly important tool for defining marketing ROI. source ).
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 16, 2015
    [Media] Top 3 Media Buying Mistakes B2B Marketers Make
    Media advertising lead generation mistakes toby hudson Sometimes the best advice and perspective doesn’t come from the public figures we hear at conferences or see quoted in publications. It comes from the people who are hands on, doing the work in a wide range of situations. Toby is one of those guys. Setting Unrealistic Expectations.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 12, 2011
    [Media] Social Media Marketing and Darwin: Evolution or Irrelevance
    The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. It was easy for media agencies to find your target, and almost as simple to measure the response. Army Chief of Staff. Sound daunting?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 26, 2011
    [Media] Social Media Data: Time to Embrace it
    2011 MarketingSherpa study confirmed this with 62% of CMO’s believing that social media will pay off for them … eventually. You shouldn’t be “coping” with social media you should be diving into all of the vast consumer data in social media for discoveries about who your customers are today and not relying on survey data from six months ago.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 26, 2016
    [Media] Social media strategy leaders: Hester Tinti-Kane
    So far, I have done one interview in the Leaders in Social Media Strategies series. How has your education and workplace learning brought you to where you are now, a leader in social media strategy? My professional background and life passions all track back to the field of communication, where social media sits. Happy to!
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 7, 2013
    [Media] When did social media lose its way? [Infographic]
    In conjunction with the launch of its new Social Inbox tool, Hubspot released an infographic on how companies have lost their way in terms of using social media for marketing and promotion, and also suggest what it might mean to get back on course.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 23, 2011
    [Media] 9 Criteria for Selecting a Social Media Monitoring Tool
    Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. News can travel extremely fast through social media. And in social media, the whole world can see how fast (or not) your response time is. Value.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Media] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Monitor social media discussions of your company or product in real time? Promote events through social media? Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. Flowtown. Klout.
  • BIZNOLOGY  |  TUESDAY, MAY 8, 2012
    [Media] Be a persistent social media parent
    That it’s not even about quality time, it’s about persistent time, time spent. I don’t want to compare parenting to social media community development and management but I guess I just did. Folks They always say that the parents who put in all the boring, taken-for-granted time are the very best.
  • BIZNOLOGY  |  TUESDAY, MAY 28, 2013
    [Media] Learn to lower your social media inhibitions
    want you to be more willing to treat your social media followers the way they deserve: at the very least like allies, fans, and acquaintances; and, hopefully, like the friends they are or will become. Things You Should Know About Social Media (projecteve.com). Applying the 80/20 rule to Social Media (domo.com). Me too! Right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 6, 2016
    [Media] Deleting Your Social Media Business Page? Read This First.
    Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 14, 2012
    [Media] Why Your Social Media Marketing Stinks
    Social networking is as old as humanity, and even the term social media has been around for quite a while. But as a function within marketing, social media management is only 3 years old at best for the majority of organizations. And that’s why, for many marketers, your social media marketing stinks! Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 18, 2012
    [Media] Seven strategies to stay ahead of overwhelming social media change
    Trying to keep up with social media is overwhelming! But social media? Not only do the social media platforms shift every day, the rules of engagement are changing constantly, too. Yes, social media is overwhelming, especially when there is pressure to master every new platform that comes along. Little wonder. hate that.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Media] B2B Social Media: An Underutilized Method for Improving SEO Performance
    As a Millennial, or digital native as some will put it, I grew up immersed in social media. Today, pretty much everyone uses social media – not just Millennials. With the significant popularity growth of social media, it’s no surprise that B2C marketers have found it to be a great channel to reach consumers. Link Building.
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2012
    [Media] Being Pretty Isn’t Enough for Social Media Marketing
    What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. The Internet has flattened the market, allowing anyone to eat your lunch, so just ringing the dinner bell after you launch your social media presence is not going to work as well as you expect. Image via Wikipedia.
  • CHRIS KOCH  |  FRIDAY, JULY 29, 2011
    [Media] How social media muteness endangers your company: The crisis at McKinsey
    McKinsey recently learned a difficult lesson about what happens when the world takes your thought leadership marketing seriously—and when you lack the ability to respond in the moment through social media. Despite its prowess in thought leadership—McKinsey is simply the best—the firm is falling dangerously behind in social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 1, 2016
    [Media] How your personality aligns with social media content types
    The social media content form I love best is blogging. The post How your personality aligns with social media content types appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark W. Schaefer. However I do think there is something to this idea. It gives me room to tell the whole story. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 20, 2011
    [Media] A process to connect social media, content marketing and sales
    You’ve probably heard the term “content marketing.&# You’ve certainly heard of social media. Here’s a method you can use to determine where content and social media fit into your online sales strategy.  Now, let’s see where social media/social interaction can play a role in the sales process.
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Media] Remember LinkedIn for social media marketing
    Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. Completely Fill Out Your LinkedIn Profile. Download the LinkedIn App. Blogging?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 6, 2015
    [Media] Take the test. Do you have a social media addiction?
    As you scroll through your Facebook feed, life becomes nothing more than background noise. A few years back, a post on this blog discussed whether social media addiction was real. Wired for social media addiction? Why can’t we stay away from social media, even for three minutes? Do you have a social media addiction?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 5, 2011
    [Media] 3 Developments that are Sabotaging the Social Media Movement
    By Stanford Smith, Contributing {grow} Columnist. I’m worried about the social media movement. Although in some ways the initial enthusiasm in social was overblown, we were right to place high expectations on the convergence of media, social networking, and collaboraton. Has social media lost its relevancy in your organization?
  • BIZNOLOGY  |  TUESDAY, APRIL 2, 2013
    [Media] Turn social into your own personal media empire
    Blogging Content Marketing Social Media Marketing Business Facebook Google Internet marketing Newsroom pinterest social media Social network twitterIf you read your local newspaper or a typical magazine, you’ll realize that most journalist are specialized. Let me break it down.
  • SAVVY B2B MARKETING  |  THURSDAY, OCTOBER 13, 2011
    [Media] Hog-tieing Social Media
    Then there's Linkedin, Google+ , comments on my blog, email, and by the time I'm ready to start my writing day, the morning hours have wasted away to literally nothing. I end up squandering my best writing time (the morning) by spending it doing what I think I should be doing - all the Social Media stuff that's important to my success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 20, 2012
    [Media] Why your social media plan needs gurus and storytellers
    By  Srinivas  Rao, Contributing {grow} Columnist. A few weeks ago Laura Click wrote a really interesting post questioning “who really is a social media expert? The first group consists of people who really understand how social media fits into an overall marketing strategy (but may lack the storytelling/creative abilities).
  • BIZNOLOGY  |  WEDNESDAY, APRIL 22, 2015
    [Media] Survey says: ANZ Companies use social media for business
    Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. As you can see from the initial graphic, so much of the time we spend online is on social media. Social Media Use.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 8, 2013
    [Media] How to establish your company’s Social Media Lead Team
    I have written a lot about the critical importance of company culture to social media marketing success. One of the most important things a company can do is to create a Social Media Lead Team to help drive the change you need that will support your efforts. What does a Social Media Lead Team do? Who should be on the team?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 17, 2015
    [Media] Case study: Social media success in regulated industries
    Social media and regulated industries: A love story. The lessons for success with social media in a regulated industry. If your company is still in the social media dark ages, the first step toward success may not be a new Facebook page. Social media and regulated industries: A love story. We’re regulated.”. Figure.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2016
    [Media] 20 Ideas to super-charge your social media network
    Behind every social media strategy you must have a content plan and a network plan. Plus, unlike other social media platforms, you have an unlimited ability to build an audience on Twitter even if your contacts don’t follow you back. Building your social media network. Look through other social media accounts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 7, 2013
    [Media] 5 social media tools to kickstart your business
    Social media is a moving beast and we need to keep moving with it! More and more of our interaction is with current and potential customers through social media channels. IFTTT (If this then that) is a useful tool for automating some tasks related to social media.  If a particular event happens than another event is triggered.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 5, 2015
    [Media] How B2B Marketers Can Leverage Social Media Product Advertising
    Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. While While my colleague Mike Pickowicz detailed some of the innovation in social media advertising earlier this year, new opportunities continue to arise. Advertising Rules.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 18, 2012
    [Media] Yes, you can be addicted to social media
    For others, social media has become more than an entertaining form of engagement; it has become an increasing compulsion. The question is – can a person really become addicted to social media? The University of Chicago recently conducted one such study and  found social media to be even more addictive than cigarettes and alcohol.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 10, 2013
    [Media] The one core secret to social media marketing success
    I know this blog post title might sound a bit simplistic — perhaps sensational — coming from me, but I do think there is one core idea to consider when starting a social media strategy that is often misunderstood … or missed all together.  So I hope this explanation will help a lot of people struggling to figure things out!
  • PAUL GILLIN  |  TUESDAY, AUGUST 20, 2013
    [Media] How to Get Salespeople Aboard the Social Media Train
    One of the most common frustrations I hear B2B marketers express is about the difficulty of getting salespeople interested in social media. Hoffman listed four characteristics of salespeople that make them poor candidates for social media success: They’re reluctant to share. think they’re worth sharing. Reluctant to share?
  • BIZNOLOGY  |  TUESDAY, JUNE 21, 2016
    [Media] Earned media influencer marketing demands your awesome
    I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media , which refers to publicity gained through advertising.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 10, 2014
    [Media] 25 amazing social media quotes from #SXSW 2014
    wanted to share highlights from a wonderful panel discussion hosted by Robin Carey of Social Media Toda y. It was a cerebral download of current social media best practices and issues featuring Whole Foods, Siemens, IBM and MasterCard. ” 2) “We embed social media inside our processes. That is just crazy.”
  • CONVERSIONATION  |  FRIDAY, MAY 27, 2011
    [Media] The Perception of Social Media Marketing: it’s a Free Lunch
    Recently, Belgium-based Leads United (part of Lewis PR), released the results of a social media marketing survey among communication and marketing “professionals&#. The fourth edition of the survey indicated that the use of social media and networking tools is relatively well established, but that is about all, really. Loyalty?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 5, 2013
    [Media] A surprising insight on social media measurement: Activity does matter
    In fact, a simple indicator of progress may be the most important goal you can possibly have for an early social media program. Did we attend social media training? Did we have an executive social media workshops , etc. by Barry Ricks I would hope no social media consultants are disavowing. In praise of progress.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 12, 2015
    [Media] Is there a place for social media in a boring business?
    Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? While I do believe nearly any business can benefit from some social media presence, we do need to take a rational look as to whether it should really be a priority in the marketing mix for a “boring” business. People.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [Media] A fascinating “hardcore” B2B social media success
    With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. BACKGROUND. STRATEGY.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 3, 2015
    [Media] How to create an amazing social media marketing workshop
    I receive a lot of questions from people who are creating their first social media class or workshop. Here are some tips, tricks, and lessons for delivering a great social media marketing workshop. Change the media type by playing a video. feel overwhelmed by all the changes on the social media scene. What a mistake.
  • PAUL GILLIN  |  WEDNESDAY, APRIL 13, 2011
    [Media] How to Promote an Event with Social Media
    As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. Your speakers and fellow organizers are your best sources of social media promotion. Embed media from your SlideShare and YouTube channels on your event website.
  • BIZNOLOGY  |  TUESDAY, MAY 21, 2013
    [Media] Asking is essential in social media marketing
    And the better you nurture your social media family the more that public display of affection will ripple all the way to the most casual audience member. Amanda Palmer: Proof That Social Media Is The Future Of Business (forbes.com). Social Media Marketing Amanda Palmer Arts Delaware Easter Kickstarter npr TED twitter WAMU
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Media] Five tools to help with your social media makeover
    In the world of social media it’s important to step back and review what you have done and implement changes on a regular basis. Here are five cool tools you can use that just might deliver some new “oomph” to your social media efforts:  1. Measure Conversion from Social Media Traffic. Ignite Facebook Fans. percent.
  • ACT-ON  |  THURSDAY, DECEMBER 3, 2015
    [Media] 12 Brilliant Ways To Save Time on Social Media
    How much time do you spend on social media every week? To give you an idea of what’s about normal for social media management time, consider the chart below. It’s from Social Media Examiner’s 2015 Social Media Marketing Industry Report. Still manually doing social media work? This happens too often in social media.
  • CONVERSIONATION  |  WEDNESDAY, JUNE 1, 2011
    [Media] What You Really Must Know To Succeed in Social Media Marketing
    Social media and networks have been part of many internet users’s life for the last six to seven years, with services popping up and falling down at an astonishing pace. And, yet,  social media marketing is still a very “hot&# topic. Blog Connected marketing Social media marketing social media marketing
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 22, 2015
    [Media] The state of earned media blogger outreach
    I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. Earned media. The same thing is happening right now as I reach out to the tippy top of the social media marketing influencer world on behalf of SOCi , a social media marketing platform that’s pretty new on the scene.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 5, 2014
    [Media] Social Media Marketing success is simply Medieval
    I work with many different companies and no matter the size, the budget, or the resources, there is almost always an element of “overwhelming” when it comes to social media marketing. Let''s go back 1,000 years to find out what is really going on with social media marketing today …. “Where do I start?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 20, 2011
    [Media] How social media amplifies competitive advantage
    Jay’s premise is that through channels like e-mail marketing and social media, we now compete with everybody.  He states that “consumer interactions with companies are jumbled together like a real-time gumbo&# and to be heard and recognized, we have to be mindful of the quality of each email and status update.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 8, 2012
    [Media] 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile
    Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. How B2B Marketers Are Scoring Big with Social Media. Marketing in Social Media: What Works for European Marketers. How B2B Marketers Are Scoring Big with Social Media. How Social Is B2B? LinkedIn?
  • BIZNOLOGY  |  MONDAY, AUGUST 25, 2014
    [Media] 10 lessons on Walmart’s social media strategy
    Walmart also has a big social media presence. Here are 10 lessons on Walmart’s social media strategy for every business. Because the company is often a target for controversial press, a second objective is to use social media to protect, defend and enhance Walmart’s reputation. It is still a family-owned business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 28, 2011
    [Media] Social media sewage … and hope
    But at this moment, I can’t be “positive&# and also be “honest.&# I need to write about social media sewage for a moment. There are three underlying economic drivers of social media that are creating desperate and increasingly unethical practices that are turning the social media space into a cesspool.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Media] Yesterday’s webinar: How to Build Your Influencers in Social Media
    Yesterday, our author Chris Abraham  presented our latest Biznology webinar about how to grow your social media influence. Whether you’re just dipping your toe into the social media waters or you’re a competent swimmer, there’s always more you can do towards increasing your online presence by building up your influencers in social media.
  • WEBBIQUITY  |  THURSDAY, JUNE 30, 2011
    [Media] Enterprise Social Media and Personal Branding
    That brand image matters little in social media. Second, “social&# media is by definition a person-to-person (or person to many persons) activity. And smart companies, big or small, who recognize that in a social media world, their people are their differentiation , will find ways to capitalize on personal branding. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 12, 2013
    [Media] A different way to think about social media ROI
    No matter who I am consulting with or where I am speaking, the “ROI of social media question” is bound to come up. have a different view of the ideal role of social media in the marketing mix that might be helpful to you, whether you are just starting out, or whether you have an established program. The complex media world.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, MARCH 11, 2013
    [Media] Social Media Usage by Engineers and Industrial Professionals
    Last week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Social Media Marketing Social Networking Google+ Industrial Marketing Lead generation LinkedIn videos YouTubeSome of the findings are consistent with their reports [.]. This is only a content summary.
  • CHRIS KOCH  |  FRIDAY, DECEMBER 2, 2011
    [Media] Is “social media campaign” an oxymoron?
    If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. After all, “engaging” is one of the four components of social media management. But my monism was shaken not just by our social media award winners but by something else I saw this week.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 12, 2014
    [Media] The 7 Challenges of Social Media Listening
    My webinar yesterday was about the dangers of social media listening. You’re staring at the dashboard of that slick social media listening tool that everyone likes so much, and you have the gnawing feeling that the data just isn’t right. The post The 7 Challenges of Social Media Listening appeared first on Biznology.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 12, 2013
    [Media] Research: The 3 social media secrets of B2B buyers
    The 2013 results provide a direct and frank overview of factors such as social media usage, information gathering techniques and general buyer behavior … and more interestingly, it reveals a few unexpected secrets! I’ve outlined a few of these ‘guilty secrets’ below, along with my explanation of why I think they happened and what they mean.
  • WEBBIQUITY  |  TUESDAY, MARCH 1, 2011
    [Media] The Future of Social Media
    Social media is transforming communications in ways unimaginable just a couple of decades ago. But blogging takes work, as people discovered, which is why of the more than 150 million blogs that have been launched, PR and social media monitoring software firm Vocus tracks only about 20 million. We live in amazing times. Digg this!
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 9, 2013
    [Media] How Do You Find The Time For Social Media?
    How do you find the time for social media? The answer is simple: I make the time for social media because I think it’s important. realize there are a lot of  reasons why people don’t spend the time on social media even though they know they should. Are you an active social media contributor? Social Media
  • CONVERSIONATION  |  SUNDAY, MAY 29, 2011
    [Media] Customer-Centric Social Media: What is Your Unique Social Proposition?
    Since the upswing of social media we even got a lot more of them and ‘experts’ started giving new meanings to existing acronyms. Blog Connected marketing Social media marketing customer-centric ROI social media Unique Selling Point Unique Selling Proposition unique social proposition USPIt’s really confusing and [.].
  • BIZNOLOGY  |  MONDAY, APRIL 15, 2013
    [Media] 10 reasons social media has peaked. 8 reasons that’s a relief
    Here are 10 reasons social media has peaked. Maybe it concerns you if you are in the social media business, but I will give you 8 reasons that it’s a relief that social media has peaked. 10 REASONS SOCIAL MEDIA HAS PEAKED. SOCIAL MEDIA JOBS: Have declined for about 1.3% of all jobs to 0.7% ( Indeed.com ).
  • B2B MARKETING TRACTION  |  MONDAY, MARCH 18, 2013
    [Media] How to Integrate Social Media into Your B2B Marketing
    Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. The key is to be strategic about it, and understand how it can work for your business before you get started. A lot of business owners view social media as that thing that kids do, or they dismiss it as an easy task.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 19, 2013
    [Media] Moving from social media coward to convert
    Social media makes a big world smaller.” — Jay Baer. have been such a social media coward. During our conversation, Mark also told me about Social Slam , a conference he organizes so that virtual-based social media friendships can enjoy a face-to-face meet-up.  Sort of like a Social Media love-in. Why bother?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 29, 2015
    [Media] Four steps to stay on top of social media trends
    How can a busy marketer possibly keep up with these social media trends? I’m here to tell you that it’s not impossible and that it shouldn’t take a large chunk out of your schedule, either. Strategies to Keep on Top of Social Media Trends Own an iOS (Apple mobile) device. by  Kiki Schirr , {grow} Contributing Columnist. Unplug!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 30, 2016
    [Media] Why “rich content” is central to your social media strategy
    Only in-depth, conversational content from at least one of these sources will provide the content fuel to give you a chance to reap the immense benefits from a social media strategy. Once you make that decision and begin to execute, you’ll have the content behind you that powers whatever social media platforms you choose. Twitter?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 29, 2012
    [Media] The Social Media Minefield: Five factors blocking your success
    ” “Social media is fine if you can fit this into our existing measurement dashboard.” ” “We need to make social media a profit center that pulls its own weight.” “Shouldn’t the IT department own social media strategy?” How are you dealing with your Social Media Minefield?
  • SAZBEAN  |  WEDNESDAY, JUNE 15, 2011
    [Media] Social Media Lead Generation
    Wondering how you can generate leads from social media? Social Media Lead Generation [5 Steps]. How do you use social media for lead generation? Marketing Social Media Social Networks StrategyHubspot has this nice little presentation to give you some ideas. View more presentations from HubSpot Internet Marketing.
  • BIZNOLOGY  |  TUESDAY, APRIL 3, 2012
    [Media] Why Pinterest Matters to Us Social Media Marketers
    So, when someone steals your image, your graphic, or your photo, will they associate it with you even if it is disassociated with your sites, blogs, or social media ?  I know, when you post your own pins, you can add a source link-back URL , right? In blogging and social media, this is even more essential because of sharing.
  • BIZNOLOGY  |  TUESDAY, AUGUST 4, 2015
    [Media] Your social media marketing automation solution
    Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots aren’t even during the work day anymore. So, social media automation is key. Some say from 9-midnight on Sunday.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 15, 2014
    [Media] How to Lure Readers to Your Blog from Social Media
    from Social Media" width="300" height="212" title="How to Lure Readers to Your Blog from Social Media" /> Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts.  I know that I’m guilty of not being willing to leave the social media site I’m browsing to visit an outside blog or article.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 25, 2016
    [Media] 7 Ways a small business can use social media resources wisely
    The time and resources needed to be effective in social media is certainly a problem for companies big and small. think we can burst the bubble by now  — social media is NOT free. How can some of these new social media opportunities specifically align with your goals? All opinions are 100% mine. What are your competitors doing?
  • SALESFUSION  |  THURSDAY, FEBRUARY 25, 2016
    [Media] 12 Social Media Tips for B2B Marketers
    Despite what we may have thought just a few years ago, social media marketing isn’t just for the B2C world. In fact, 56% of B2B marketers now consider social media marketing core to their business, with 30% reporting that social media directly produces ROI, according to Demand Gen Report. How You Approach Social Media Matters.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 20, 2012
    [Media] The World’s First Social Media Sniglets
    ” G PLUSASAURUS (gee plus asaurus) Any social media dinosaur who still thinks Google Plus is going to kill Facebook.  An endangered species. LIBRE NAUSEUM (Lee-brah Naw-zee-um) Weary feeling you get upon learning that yet another social media guru is writing a book. humor sniglets social media cartoon social media humor
  • TOMORROW PEOPLE  |  THURSDAY, SEPTEMBER 13, 2012
    [Media] How NOT to Do Social Media - Three Disastrous Social Media C**k Ups
    The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. Careful planning of a social media campaign is essential.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 15, 2013
    [Media] How to do Social Media Management on the cheap
    while back, I wrote a post on the Best Social Media Management Tools for Small Business Owners. Connect numerous social media accounts. Here are some additional options for small business owners in need of a cost-effective social media management tool. By Kerry Gorgone, Contributing {grow} Columnist. Provide analytics. Sendible.
  • BIZNOLOGY  |  MONDAY, AUGUST 20, 2012
    [Media] 26 Social Media Secrets Skittles Knows
    That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 16, 2013
    [Media] Transforming Marketing From Social Media to Social Business
    But let’s focus on social media for a moment.  Social media and networking is now a driving communication force where buyers, sellers, and influencers are connecting to exchange ideas, experiences and information. Social Media Insider Summit 2013. And there’s good reason for this. Publishing for a variety of personas and more.
  • PWB MARKETING BLOG  |  TUESDAY, NOVEMBER 8, 2011
    [Media] Five FREE B2B Social Media White Papers
    This has been a pivotal year in the world of B2B social media. Because of that, we thought we’d round up five of the best B2B social media white papers from industry thought leaders. Case studies from successful B2B Facebook pages. . 3. “ 5 Easy Ways to Apply Social Media Strategies to B2B Display Advertising” by Bizo.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 29, 2014
    [Media] Case Study: Denny’s flips its audience with a sassy social media strategy
    The restaurant chain is re-inventing itself, led by a sassy social media strategy. Creating an experience worth sharing Companies hoping to make a connection with their customers have long looked to social media as a quick way to connect and inform. The restaurant chain is re-inventing itself, led by a sassy social media strategy.
  • ONALYTICA B2B  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Media] Social Media Marketing: Top 100 Influencers and Brands
    The evolution of technology has allowed social media to evolve in parallel. Facebook is currently the most used social media networking website in the world, with 1.5 Social media marketing is the process of using various social media platforms to generate interest and eventually turn this interest into a customer base.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 8, 2013
    [Media] Best practices for social media shilling
    Inauthenticity – Social Media’s Dirty Little Secret (senseimarketing.com). Social Media Mistakes That Can Blindside Your Brand (business2community.com). Slider Social Media Marketing Fake Glock Harvard Business School New York New York Attorney General Paul Barrett Review Yelp Photo credit: calmenda. How do I know?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 3, 2013
    [Media] The Purchasing Department: The Next Frontier for Social Media?
    Almost all of the attention on social media has come from the sales and marketing department, and deservedly so. Studies show that this may return the biggest financial gains of social media to companies and I agree. How do you budget for social media marketing? That is not always practical. Already experimenting?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2012
    [Media] The Two Core Elements of B2B Social Media Marketing Success
    There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. On American Idol. Video.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 9, 2012
    [Media] Will Content Marketing Destroy Social Media?
    There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. The suggestion was that content marketing will result in the rapid erosion of the sacred trust we all have in the established media. mean “Whoa!”…The chiprodgers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 26, 2015
    [Media] Can the Onion Theory bring social media lurkers into the light?
    Can deeper personal disclosure seduce silent social media lurkers into joining our conversation? Mark Schaefer and I have been on a seemingly endless quest to understand dark social media, gray social media , and the people who may love your company but stay in the shadows. By Brooke Ballard, {grow} Contributing Columnist.
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Media] Simple Tricks to Use Social Media Effectively
    When you’re new to social media, it can be scary. The truth is, social media isn’t scary. So how can you become an avid social media user? It’s OK if social media isn’t your #1 hobby. We recommend scheduling 15 minutes each day on your calendar for sharing or interacting with content on social media. Be present.
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