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  • JUNTA 42  |  WEDNESDAY, FEBRUARY 1, 2012
    [Media] 47 Essential Social Media Tools for Content Marketers
    It’s hard to believe the sheer number of social media tools we use everyday to help grow the Content Marketing Institute and SocialTract , as well as my own personal brand. It’s amazing the number of social media and content marketing tools that I continue to use, as well as the many that died over the years from lack of use.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 31, 2010
    [Media] Six ideas to build social media momentum
    My bike ride started me thinking about the importance of building social media momentum. Many of the social media “purists&# will tell you numbers don’t matter.  How do you build social media momentum when you’re starting from zero? Here’s what I mean. Hidden farther down the trail was another bistro.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Media] Social Media U: Take a Class in Social Media - ReadWriteWeb
    Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. The Social Media Release. social media. Last100.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 26, 2012
    [Media] Social Media meet-ups you won’t want to miss
    would love to meet you at some of the awesome social media meetings and conferences coming up! April 13 Jason Falls has put together an awesome line-up for his latest  Social Media Explorer Event  ( Nashville ) including Amber Naslund and Tom Webster. Many people consider this the finest one-day social media event in the country.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Media] 8 Elements to Successfully Scaling Your Global Social Media Strategy
    by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. Luckily for all of us, we have the advice Ekaternia Walker and Bryan Rhoads , both members of Intel’s Social Media Center of Excellence. If you want your social media marketing plan to bloom, you have to water it carefully. Get Organized.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 1, 2010
    [Media] 13 questions about social media and thought leadership
    It’s a warm-up for the great dialogues we’ll be having at MarketingProfs’ SocialTech conference later this month in San Jose, where I’ll be speaking about social media and the B2B buying process. All the top social media pros will be there and the focus will be all B2B. traditional media companies. can’t wait. link]. link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 8, 2011
    [Media] 10 Ideas: Standing out in the social media jungle
    The other day in my Twitter stream @joe_sharkey asked:  &# As a new graduate, how do I stand out in the social media jungle?&#. believe today’s most successful social media marketing candidates will have three key qualifications: 1) Demonstrated understanding of marketing fundamentals. Turns out, I didn’t know shit. Repeat.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 20, 2011
    [Media] Use Social Media to set Smart Media strategies
    First, recognize that there are too many potential consumer touch-point opportunities offered by owned media channels. Analysis of social data can provide a different lens through which to evaluate media planning and buying. Now what? Instead, be strategic and smart – use social data analysis to measure campaign effectiveness.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 16, 2011
    [Media] Small Manufacturers Use Social Media Effectively
    Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing. Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 21, 2012
    [Media] Six ideas to win executive sponsorship for your social media effort
    One of the most difficult problems in the social media world is getting the boss to understand and support an initial effort. If you are not being supported by your boss and you hope to pressure him/her into supporting your nascent social media initiative through a “grassroots” effort, it’s not going to work. Not in the long run.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 8, 2013
    [Media] Personal time versus social media time: Something has to give
    'The thing I love to do more than anything is connect with social media friends in real life and when I’m in New York City, I always try to catch up with the brilliant Elizabeth Sosnow, one of the partners at Bliss Integrated Communications. Or are there other forces in place that will fuel social media growth? This is it.”
  • PR MEETS MARKETING  |  THURSDAY, JULY 10, 2008
    [Media] Brave New World of Media Pitching: LinkedIn
    In late April, I wanted to start exploring different ways that we can now pitch media. Besides my page about how to pitch bloggers , I looked into the new way of pitching via Twitter in my post titled," Brave New World of Media Pitching: Twitter."   Social networking is a new avenue for public relations professionals. del.icio.us
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 9, 2013
    [Media] My head has been in a social media fog
    That’s what today’s social media online web world became to me. For me, it’s a platform that gets hyped as the next Facebook / Twitter killer because the online media needs a new headline. gave ratings to others, connected with Klout influences, and made sure I social media’d enough to get my ranking high. Picture this. No more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 10, 2012
    [Media] Can’t miss social media books for your Christmas list
    There are SO MANY books out there on social media. If you are as sick of hearing about Zappos social media case studies as I am, you will appreciate this feature. Dave’s first book  Likeable Social Media  was one of the best-selling social media books of all-time. Social Media Commerce For Dummies. By C.C.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Media] Jay Baer Exposes 4 Common B2B Social Media Mistakes
    Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right for their company. And this week, at the MarketingSherpa B2B Summit 2011, he set out to destroy seven of the most common B2B social media myths. In the process, Baer exposed 4 B2B social media mistakes far too many marketers make.
  • WEBBIQUITY  |  SUNDAY, JANUARY 27, 2013
    [Media] Five Reasons to “Dislike” Social Media
    The benefits of social media are clear: huge outreach, easy to use, low cost and (assumed) high ROI, not to mention a wide variety of options. In no way would I recommend anyone stop using social media as a marketing tool. Social media has a multimillion user reach, but for each individual update, the reach is short lived.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 10, 2013
    [Media] How social media saved our church
    Happily, Judith Gotwald won the random drawing for the guest post and she offers this unique and instructional lesson about an organization in crisis and how social media saved it. Social Media is tailor-made for Church purposes. Yet most Church leaders avoid social media like the Egyptian plagues. Here is my story.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 14, 2012
    [Media] Supercharge your social media strategy by getting back to basics
    It starts as an uneasy feeling when you look at your social media stats. Instead of being the hot social media leader, it seems you’ve become the caretaker of a stagnant community like the corner bar 10 years past its glory years. Frankly, the social media intelligentsia failed you.  a fan. What Happened? The 3Cs. Your Turn.
  • SOCIAL MARKETING FORUM  |  MONDAY, DECEMBER 20, 2010
    [Media] PR And Social Media Survey: Mixed Findings For 2011
    Take a good look at your corporate culture and consider if you really are an active participant in the social media channel and all the others which today’s cross-channel consumers thrive in. PR Research Social media marketing customer relationships public relations social media Vosu
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 19, 2009
    [Media] The Biggest Lie in Social Media Marketing
    ROI (Return on Investment) seems to be THE social media marketing topic right now -- How do we make money on this darn stuff? Social Media ROI measures - Influence and Mention" "Social Media ROI: The Currency is Content.". No profit = no company, no jobs, and no social media marketing. social media, perhaps?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 15, 2012
    [Media] Social Media Good Samaritan donates tweets to save businesses
    The headline read, “Social media saves beloved East Village candy store.” ” How could social media, this recent tool of our information age, possibly be used to save the decades-old candy shop? In fact, since his foray into social media, Ray has had his best year of business. Ray Alvarez. Matt Rosen. Tweet.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 8, 2012
    [Media] 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile
    Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. How B2B Marketers Are Scoring Big with Social Media. Marketing in Social Media: What Works for European Marketers. How B2B Marketers Are Scoring Big with Social Media. How Social Is B2B? LinkedIn?
  • BIZNOLOGY  |  TUESDAY, MAY 7, 2013
    [Media] 3 signs your social media shout is a whisper
    'Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.” And if you’re speaking to yourself alone in your social media room, you’re doing something wrong. Become a social media composer?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 9, 2011
    [Media] Make Your CFO a Social Media Fan
    Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI?  If you’re concerned about social media cost justification, you’re not along.  Improved Customer Support.
  • INBLURBS  |  WEDNESDAY, JANUARY 25, 2012
    [Media] B2B Decision Makers are Increasingly Researching in Social Media
    Before social media people went mainly to search engines to research and to find products and services. Today in times of social media the products and services find them through discussions, content sharing and recommendations from friends and followers. Start a social media presence. Complete your profile there.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 29, 2012
    [Media] Social media, our voice, and the power to destroy
    We have all seen how social media can be used to bully and destroy. few months ago on {grow} Lisa Leslie told the story of how her career was destroyed by a social media stalker. Last week, I was also in a position to use social media power to destroy. What would you do if you were in a position to use social media to destroy?
  • LEADER NETWORKS  |  MONDAY, SEPTEMBER 24, 2012
    [Media] Social Media Manager vs. Online Community Manager: Same or Different?
    One recent morning I saw a post in one of my LinkedIN groups asking "what is the difference between a social media manager and an online community manager?" Social media managers bring the guests (clients, prospects) to the table and community managers welcome them in!" Easy, I thought, and offered a quick response on my mobile.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 13, 2013
    [Media] Four critical Social Media Lessons I learned from my 4 year old
    She is currently working on her PhD in Business with an emphasis on Marketing; her dissertation research is focused on Social Media. The post Four critical Social Media Lessons I learned from my 4 year old appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'By Jessica Rogers, {grow} Contributing Columnist.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 25, 2011
    [Media] Picking through the bones of Social Media failures
    As of late, I’ve been scouring the web looking for failed social media programs. want to know why the social media program didn’t live up to its promise. Over the last month, I’ve been going through these notebooks looking for a common thread, a Rosetta Stone that will help me decipher the steps that lead to social media failure.
  • SAZBEAN  |  TUESDAY, FEBRUARY 1, 2011
    [Media] 12 Tips for Creating a Social Media Content Strategy
    Having a content strategy is vital to the success of any social media strategy. This really part of your overall social media and digital strategy, but it does make sense to consider location when creating your content strategy. Content Marketing News & Notes Social Media Social Networks StrategyWhat are they talking about?
  • HUBSPOT  |  THURSDAY, OCTOBER 17, 2013
    [Media] The Ultimate Guide to Social Media Image Dimensions [Infographic]
    'If you''ve been an inbound marketer for at least the last five minutes, you know that visual content and social media go together like peanut butter and jelly. Namely, now it''s nearly impossible to keep track of the dimensions of every piece of visual social media content. The Ridiculously Exhaustive Social Media Design Blueprint.
  • B2B VOICES  |  FRIDAY, MARCH 22, 2013
    [Media] Do B2B Companies Need Social Media?
    There are a number of ways to define the word “need” but it is a good question for companies to begin when they think about starting or expanding social media. The mistake and trap B2B companies get into is the idea that social media should equate to sales. Five lessons learned after five years of B2B social media.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Media] The CIO and Social Media: Embracing Change
    'Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. But the leap to social media as an integrated part of business requires that guidelines be put in place. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 11, 2013
    [Media] Case study: Fox Sports connects social media to advertiser revenue
    Engaging with your fans or followers through social media dialogue, polls and interactive competitions are quite popular, but they are not easily discoverable or linked to revenue generation – These online competitions are generally run in isolation through a Facebook page, website or other social media platform.
  • LEAD VIEWS  |  THURSDAY, NOVEMBER 29, 2012
    [Media] Social Media for Demand Generation: What Have You Done for Me Lately?
    Not the least of these is how to extract maximum benefits from investments in social media. Analytics B2B marketing B2B Social media B2B Social Media Marketing online marketing b2b Demand Generation gartner hype cycle LeadFormix ROI social analytics social media social media channels
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 29, 2009
    [Media] Social media measurement -- It's like being a great bartender
    Guest writer Jamie Lee Wallace contributes this post on our series of social media marketing measurement. To see how being a good bartender is a lot like being a good social media marketer, you have to understand the difference between Impact and ROI. This is the final part of a series examining social media marketing measurement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 3, 2011
    [Media] When social media destroys a career — The business case for being a fake
    I’ve worked in social media since 2005, and I knew I needed a tightly controlled message and presence online.   After several months, I consulted with friends, family and people in the social media community, and I decided I needed to go “underground.” I locked down, and in several cases deleted, my social media presence.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 5, 2012
    [Media] Social media truly levels the playing field
    If you can’t see this video, click here: Anne Reuss on social media and accessibility. Connecting Anne to my friend Sean McGinnis led to her first big social media networking event in Chicago. For Anne, and many with disabilities, social media has become an amazing connection point. Twitter. The great equalizer!
  • BIZNOLOGY  |  TUESDAY, OCTOBER 8, 2013
    [Media] Best practices for social media shilling
    Inauthenticity – Social Media’s Dirty Little Secret (senseimarketing.com). Social Media Mistakes That Can Blindside Your Brand (business2community.com). Slider Social Media Marketing Fake Glock Harvard Business School New York New York Attorney General Paul Barrett Review Yelp 'Photo credit: calmenda. How do I know?
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 7, 2013
    [Media] When did social media lose its way? [Infographic]
    'In conjunction with the launch of its new Social Inbox tool, Hubspot released an infographic on how companies have lost their way in terms of using social media for marketing and promotion, and also suggest what it might mean to get back on course.
  • BIZNOLOGY  |  TUESDAY, APRIL 2, 2013
    [Media] Turn social into your own personal media empire
    Blogging Content Marketing Social Media Marketing Business Facebook Google Internet marketing Newsroom pinterest social media Social network twitterIf you read your local newspaper or a typical magazine, you’ll realize that most journalist are specialized. Let me break it down.
  • B2B MEMES  |  FRIDAY, MARCH 26, 2010
    [Media] Social Media and the Decline of Editing
    From the old-media viewpoint, this just doesn’t seem right. In response, Lail gives the new-media comeback: “I don’t view comments as ‘letters to the editor.’ In the new-media world, editing is not what it used to be. Earlier this month, after writing his final column for Inc. look back on those Inc.
  • BIZNOLOGY  |  TUESDAY, APRIL 3, 2012
    [Media] Why Pinterest Matters to Us Social Media Marketers
    So, when someone steals your image, your graphic, or your photo, will they associate it with you even if it is disassociated with your sites, blogs, or social media ?  The Geographic could do amazing things with Pinterest if they weren’t so threatened by it, but old media dies hard. So, what’re you going to do about it?
  • LEAD VIEWS  |  WEDNESDAY, JUNE 6, 2012
    [Media] Using Social Media to Enhance Trade Shows and Conferences
    Prognosticators at the beginning of this century predicted that the communications revolution and increasing use of digital media would slowly diminish participation in face-to-face events such as trade shows and conferences. The difficult world economy was to have hastened this decline. In fact, the opposite seems to be true.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 14, 2013
    [Media] 5 pieces of social media advice that trapped me
    People in the marketing/social media realm will never take you seriously. The post 5 pieces of social media advice that trapped me appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'By Mars Dorian, Contributing {grow} Columnist. The most popular currency in the world is not the Dollar, Euro or Yen. Drastically.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 23, 2009
    [Media] Five social media myths that MUST STOP NOW!
    Sometimes I read the “rules” being written about social media marketing and think, “God bless this person for trying, but he must have never had a real job in his life.” And then these opinions get repeated and re-tweeted until these mindless jingles become part of the social media mantra. It’s time to bust the myth-makers, folks.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 30, 2012
    [Media] 6 Social Media And Search Articles You Missed When Life Was Just Too Hectic
    So in this post, I will review the most popular articles this year on the topics of social media and search engine marketing. Most of us use social media (80% of business decision makers according to the latest research). But not all of us in marketing are doing social media to effectively connect and engage with our customers.
  • EMAGAZINE B2B BLOG  |  TUESDAY, SEPTEMBER 3, 2013
    [Media] B2B and Social Media: How to Choose the Right Platform
    'The simple answer is that ALL social media environments can be successful for B2B. We found our clients seem to gravitate most to LinkedIn, Twitter, YouTube, SlideShare, Blogs (yes, that is social media) and Facebook. These reports allow you to monitor the effectiveness of your social media as a referral source to your website.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 1, 2013
    [Media] 17 Signs You Eat, Sleep, and Breathe Social Media Marketing
    You take it personally when people say social media does not work for lead generation , or that it’s a waste of time. You can name 5 social media and content influencers in 10 seconds. You call yourself a social media evangelist or social media strategist. Social Media 'Author: Carra Manahan 1. ” 15.
  • PR MEETS MARKETING  |  SUNDAY, AUGUST 26, 2012
    [Media] The Four Stages of Social Media
    Over the past few years, I’ve counseled and assisted companies establish their social media programs. As I think back to these program, I believe there are four key stages intrinsic to the evolution of a successful social media program: broadcast, inquisitive, participatory, and conversation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 3, 2011
    [Media] Case study: Fast-growing B2B expands social media exposure
    He recently commented that he could relate to the research on the explosive growth of social media in small businesses because he was witnessing it first hand. Our social media growth has paralleled the rapid financial growth of our company. One of the overused phrases in social media marketing is “joining the conversation.&#
  • SOCIAL MARKETING FORUM  |  SUNDAY, APRIL 14, 2013
    [Media] 10 Blogging, Content and Social Media Metrics and How to Improve Them
    'A white paper from Vocus identified 10 key blogging, content and social media metrics. Content marketing Social media marketing blogging metrics content metrics social media metrics We summarized them and looked at five metrics in-depth. We also added several tips to improve them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 19, 2012
    [Media] How the physics of social media could kill your marketing strategy
    There is a fundamental reality of the social web that is slowly killing your marketing strategy, whether you know it or not: The Physics of Social Media. Day by day, every single company in the world is realizing that it must join this social media battle for consumer mindshare. Now, don’t freak out. Is that true? flood. Tweet.
  • BIZNOLOGY  |  TUESDAY, APRIL 23, 2013
    [Media] Blogger outreach is more PR than social media
    'The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Blogger outreach is earned media not paid, right? Blogger outreach and engagement is much more than social media.
  • CONVERSIONATION  |  THURSDAY, SEPTEMBER 15, 2011
    [Media] Great Content Marketing Case: the Vocus Social Media Strategy Tool
    Content marketing Social media marketing Beth Harte content marketing case MarketingSherpa Serengeti Communications social media marketing strategy tool social media strategy app VocusContent is a social object. By that I mean it is defined by what people want and how they interact, not the other way around.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 2, 2013
    [Media] Social Strategy for the Dogs. How social media is saving animal lives.
    Most people read {grow} to see how social media is connecting brands and people … but I wanted to share how it is also connecting people to animals in need, too. In fact, social media is saving lives. By also helping via social media, I hope that my “lives saved” tally reaches far beyond the paws I have in my home.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 5, 2012
    [Media] Always measure your social media effort. Except when you shouldn’t.
    During a recent debate on {grow} about social media measurement he chimed in with such a smart counter-point that I wanted to provide it as a feature for the entire {grow} community … Guest post by {grow} community member Matt Ridings. Social media measurement. This is a seemingly simple issue, with a complex point.
  • BIZNOLOGY  |  TUESDAY, MAY 22, 2012
    [Media] You’re only renting in social media
    Be sure you don’t become so tethered to your Facebook page that you lose sight of the bigger picture of social media–your message, rather than your medium. Internet Marketing Public Relations Social Media Marketing bodhidharma Facebook friendster Initial public offering linkedin MySpace utterz vbulletin
  • DIGITAL B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2011
    [Media] Three Social Media Lessons Learned
    Until I actively engaged in social media, you could not anticipate the type of return I would see. The real results from my social media involvement have nothing to do with numbers. I’m awed by this democratizing power of social media. Social media is social. Filed under: In Practice , Social Media.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 29, 2011
    [Media] 20 Experts, 1 Awesome Resource: The Social Media ProBook
    by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  If you want to grab your free copy of the Social Media ProBook, you can download the Web version here or the print version here. Right now.
  • SOCIAL MARKETING FORUM  |  MONDAY, MAY 30, 2011
    [Media] Social Media May be Trendy, but Socializing isn’t
    Community marketing Social media marketing Facebook online communities sharing social media social media networks social networksCompanies should understand that social networks may come and go, but people won't stop being social online.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 12, 2011
    [Media] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
    Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? What to do?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 12, 2011
    [Media] Social Media Marketing and Darwin: Evolution or Irrelevance
    The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. It was easy for media agencies to find your target, and almost as simple to measure the response. Army Chief of Staff. Sound daunting?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 19, 2011
    [Media] How to explain social media to your spouse
    I loved Amber Naslund’s recent post about the always-on, world of digital media. As she correctly said, The New World of Work Includes Social Media. Actually, three things: You are not a workaholic/addictive personality using social media as an excuse to avoid your family. But here’s the problem. Prepare martinis.
  • CHRIS KOCH  |  FRIDAY, JULY 29, 2011
    [Media] How social media muteness endangers your company: The crisis at McKinsey
    McKinsey recently learned a difficult lesson about what happens when the world takes your thought leadership marketing seriously—and when you lack the ability to respond in the moment through social media. Despite its prowess in thought leadership—McKinsey is simply the best—the firm is falling dangerously behind in social media.
  • EMAGAZINE B2B BLOG  |  TUESDAY, SEPTEMBER 13, 2011
    [Media] Leverage social media, beat your B2B’s competition
    No, it won’t cure snakebite or remove warts …although some social media enthusiasts may have left that impression.  B2B Web Strategy Social Media… as a smart marketer, you can [.].
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 19, 2012
    [Media] Does Social Media Deliver More Traffic Than Email?
    by Jesse Noyes | Tweet this There’s a lot of speculation about whether social media’s explosive growth threatens email marketing. Does Social Media Deliver More Traffic Than Email? Email marketing b2b marketing Eloqua email Email Marketing marketing automation Social Media social media marketing social referrals
  • DIGITAL VOICES  |  MONDAY, MAY 21, 2012
    [Media] Driving Social Engagement (Part 4) - Using Twitter effectively in your social media marketing
    If your audience lives on Twitter, growing your follower-base will produce broader distribution of brand and communications, richer conversations, and incremental earned media. Twitter users are more likely to engage with the service through a mobile device than are users of other social media platforms. Is Twitter right. Female: 59%.
  • DIGITAL B2B MARKETING  |  MONDAY, JANUARY 16, 2012
    [Media] B2B Social Media Opportunities [#B2Bchat Recap]
    Participants identified a number of specific opportunities, however what was most apparent throughout the discussion is that social media is moving quickly. Social Media #B2Bchat B2B Focus Foursquare Google LinkedIn Livestream pinterest Slideshare social media storify triberr Tumblr twitter Youtube
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 5, 2011
    [Media] R.I.P. Social Media Consultant
    I wrote a post earlier this year about why companies shouldn’t outsource their social media and why I didn’t want to “do” social media on their behalf.  As a social media consultant there is also another fact to face about the market: Big businesses want to work with big agencies.  Social Media MarketingWhat’s your take?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 13, 2011
    [Media] Consolidate and Coordinate your Media
    Forrester has observed that advertising/PR agencies are battling each other for dominance in the digital media space. Kirk argued that if you keep paid, owned and earned (POE) media in their current silos, you will fail. To learn more about Paid Owned and Earned Media – check out this Webinar with Forrester’s Sean Corcoran.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 10, 2013
    [Media] 6 Marketing Lessons Learned at the 2013 New Media Expo
    As marketers, content creators, and experts gathered in Las Vegas this week at the New Media Expo , it was an opportunity for all to take the pulse of the industry. Marketing best practices dan gorgone nmx social media best practicesBy Dan Gorgone, {grow} Community Member. 1) To get something, give something. Something good. For free.
  • SOCIAL MARKETING FORUM  |  TUESDAY, JANUARY 18, 2011
    [Media] The Social Media Audience: Ready To Impress Those Watching?
    Social media marketing conversationalists creators Forrester joiners lurkers social graph social media spectatorsAccording to Forrester’s Social Technographics Ladder only about 24% of people using social are “Creators”. These are the people who blog, publish content such as video or audio they’ve created.
  • BIZNOLOGY  |  FRIDAY, APRIL 26, 2013
    [Media] Be Careful What and Who You Listen To In Social Media
    In social media we tend to swing very left in our approach where it sounds nice to say “Everyone has a voice and should be heard” but then reality comes crashing down, and we come to the realization that most voices, if we give ourselves enough time and patience to filter them, are shrill, ego-centric and quite useless. So do you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 8, 2010
    [Media] Social media success story: Marketing a medical practice
    Lisa is the marketing manager of her husband’s medical practice (and a graduate of my social media marketing class) and she’s developed one of the most interesting and successful social media marketing programs I have seen – under some tough circumstances. Unless you possess the business savvy of Lisa Reath. Blogging.
  • SOCIAL MARKETING FORUM  |  TUESDAY, JANUARY 8, 2013
    [Media] Social Media ROI and Measurement: Questions You Should Ask
    If we talk about Social Media ROI in this post, we talk about the return on investment of [.]. Marketing ROI Social business Social CRM Social media marketing Web analytics Jim Lenskold Jim Sterne marketing ROI Olivier Blanchard return on marketing investment ROMI social media measurement social media metrics social media ROI
  • BIZNOLOGY  |  TUESDAY, APRIL 30, 2013
    [Media] Social media tip: People don’t like being collected
    have been consulting some bouncing social media babies recently and they’re doing it right. Do your best to not allow your burgeoning social media empire to go on autopilot. 'You know how much I am obsessed with “ long-tail blogger outreach ,” right? am a man possessed! That People don’t like being collected.
  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 5, 2011
    [Media] Social Media and Revenue
    When I gave a presentation on Social Media and Revenue at Eloqua Experience recently, I was blown away by the great reaction to it. wanted to dig in a bit into where social media is in most of today’s businesses. In a lot of ways, social media today is like “digital” a decade ago. Revenue Performance Management Social media
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 20, 2012
    [Media] Building and spending social media equity
    The biggest mistake that I see on a daily basis when it comes to some of the best social media engagement strategies is that folks tend to be afraid to spend any of the good will — the equity — that’s built up, over time. You can’t save social media equity, you can only build it and spend it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 1, 2013
    [Media] Social media trends that are colliding in 2013
    by Justin Brackett Related Stories The Business Case for Buying Facebook Likes A cautionary tale: Putting your business in the hands of Facebook Your 2013 Social Media Strategy: Grow a Pair. Augmented Reality Content Marketing facebook futurist Google techologies 2013 projections instagram social media futureFacebook Financial Fatigue.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 1, 2011
    [Media] Are B2B companies that refuse to engage in social media facing extinction?
    Instead of preaching fear and pontificating about social media as the Second Coming of B2B Marketing, let’s look at this another way. Social media is growing fast, but it’s no longer new. really like Eric Qualman’s inventive Social Media Revolution videos — I even show them in my classes some times.
  • CONVERSIONATION  |  SUNDAY, MAY 29, 2011
    [Media] Customer-Centric Social Media: What is Your Unique Social Proposition?
    Since the upswing of social media we even got a lot more of them and ‘experts’ started giving new meanings to existing acronyms. Blog Connected marketing Social media marketing customer-centric ROI social media Unique Selling Point Unique Selling Proposition unique social proposition USPIt’s really confusing and [.].
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 15, 2012
    [Media] Industrial Companies shouldn’t Replace Email Marketing with Social Media
    Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 2, 2013
    [Media] 7 ways to get employees to adopt your enterprise social media initiative
    'Awhile ago I wrote that that the biggest value delivered by social media technologies will be the internal use of these ideas  instead of the external marketing application we usually think about. The insider’s guide to social media consulting success 6 Factors that turn social media strategy into RESULTS. But people?
  • SOCIAL MARKETING FORUM  |  TUESDAY, JUNE 4, 2013
    [Media] The Need for Personality in Customer-Centric Social Media Marketing
    'Customer-centric social media requires a personal approach. Cross-channel Social media marketing Touchpoint marketing brand personality customer-centricity Edelman trust barometer people-centricity It’s about people connecting with people. However, many businesses still look at the tools and channels first.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, AUGUST 27, 2009
    [Media] Using Social Media to Deepen Customer Relations
    An obvious win for companies looking to jump into Social Media is in the Customer Support area. As more and more customers voice their opinions online, the choice is not if you should be responding using Social Media, but when are you going to start responding! Tags: social media Customer Support
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 27, 2013
    [Media] Is it time to choose a social media specialty?
    This is probably a relevant topic for anyone who is struggling with the enormous time suck that is social media. Does everybody need a social media strategy? careers facebook Video blogs careers in social media facebook for business Facebook marketing facebook strategy jon loomer Is it time for you to specialize?
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 4, 2012
    [Media] Sensible Talk About Social Media Measurement
    That’s a good thing for the rest of us because social media marketing, like PR, has always been challenged by the lack of reliable success metrics. Measure What Matters  isn’t about social media as much as it is about the importance of relationships and the need to understand how they equate to success. Volume 2.
  • PUZZLE MARKETER  |  FRIDAY, MAY 18, 2012
    [Media] Social Media is Complicated [Infographic]
    As introduced to us by Business Insider , Buddy Media’s Social Enterprise Software is a suite of products is “designed to help brands build and maintain relationships with consumers to accelerate their business.” Start sharing content and use social media as another channel to amplify it. Well, it’s complicated.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 12, 2013
    [Media] Build some social media marketing backbone you big wuss
    This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. Social media is people and not a pit full of vipers. As a result, social media is oppressively noisy. The Internet is a disrupting medium — social media doubly so.
  • EMAGAZINE B2B BLOG  |  THURSDAY, DECEMBER 8, 2011
    [Media] Pointers for using social media for lead generation
    Many B2Bs still think of social media as merely an image/awareness-building vehicle.  But an increasing number are starting to aim at least part of their social-media effort straight at lead generation, as we noted in this earlier post …and you can, too. B2B Web Strategy Lead generation Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 6, 2012
    [Media] Social media case study: It’s not just a brand, it’s a buddy
    That’s really the amazing opportunity with social media. branding Communty-building customer acquisition Social Media best practices home depot and social media social media and customer acquisition social media and customer service social media and roi social media and salesI love Home Depot.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, MARCH 11, 2013
    [Media] Social Media Usage by Engineers and Industrial Professionals
    Last week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Social Media Marketing Social Networking Google+ Industrial Marketing Lead generation LinkedIn videos YouTubeSome of the findings are consistent with their reports [.]. This is only a content summary.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MAY 21, 2011
    [Media] Not Everyone Knows as Much as You Do About Social Media
    As we continue to define and quantify the value of social media marketing, small business owners are slowly joining the party. In truth, the number of small business owners who understand, use, and capitalize on social media marketing is minuscule. It’s important to remember that social media marketing is still new. Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 5, 2012
    [Media] Time for a Break from Social Media. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. growtoons} kacy maxwell social media cartoon social media humorKacy   Maxwell  is a guy who loves his work, family and a good challenge. See more of his cartoons at   EverythingIsMedia.com.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 19, 2011
    [Media] The 25 Best Social Media Books of 2011
    It seems like only yesterday that I was writing my review of the best social media books of 2010 , a list that included only 15 selections. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly  [3rd Edition] by David Meerman Scott.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 30, 2013
    [Media] 3 Life lessons that led to social media success
    It is not easy to tell a story of challenges and failures, but it has made me who I am today and led to what I consider the three components of social media success: Mindful Content + Passionate Engagement + Heartfelt Collaboration. 'By Dr. Amit Nagpal, {grow} Community Member. I have decided to accept his challenge and tell my story today.
  • PWB MARKETING BLOG  |  MONDAY, MAY 14, 2012
    [Media] Social Media: The New Company Newsletter? [Infographic]
    The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Is social media the new “company newsletter”? B2B Internet Marketing B2B Marketing B2B Social Media Facebook Media Twitter
  • PWB MARKETING BLOG  |  MONDAY, MAY 14, 2012
    [Media] Social Media: The New Company Newsletter? [Infographic]
    The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Is social media the new “company newsletter”? B2B Internet Marketing B2B Marketing B2B Social Media Facebook Media Twitter
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JULY 21, 2012
    [Media] Enhancing your personal social media power
    Click here if you can’t see this interview about  social media influence. don’t often put myself in front of the camera, so it helped a lot when Mike Stelzner of Social Media Examiner made me do it! He did a great job with this interview, which originally appeared this week on his excellent site. Tweet.
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