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  • BIZNOLOGY  |  TUESDAY, DECEMBER 10, 2013
    [Media] 11 Easy Social Media Tips and Tricks
    Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. I always compare social media to parenting. Enjoy!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 24, 2013
    [Media] Five reasons Europeans are behind in social media marketing
    Whether you look at the number of online job postings, the best viral marketing campaigns, or the world’s most respected social media marketing thought leaders, almost all of the innovation seems to come from the US of A. The fuel of any social media marketing campaigns are social media platforms. At first. Blink blink.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 25, 2016
    [Media] 7 Ways a small business can use social media resources wisely
    I recently received this excellent question from one of my students: “Big global companies usually have a social media department but medium and small companies just add this job for some marketing or PR manager in addition to the current area of responsibility or hire some cheap intern — with negative results. All opinions are 100% mine.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 16, 2013
    [Media] The 6 critical questions guaranteed to drive your social media strategy
    If you made ladders for a living and sold them to big chain stores, how much of your budget should you spend on social media marketing? This was a real question posed to me by a reader last week and as I walked her through the six key questions that lead to social media strategy I thought this would be useful information to share with you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 18, 2013
    [Media] A 6-step plan to respond to negative social media comments
    The post A 6-step plan to respond to negative social media comments appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post A 6-step plan to respond to negative social media comments appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. And yet, you will get complainers. Follow up.
  • PUZZLE MARKETER  |  TUESDAY, JULY 31, 2012
    [Media] Social Media Takes Gold at the London 2012 Olympics
    They have therefore responded by embracing and focusing on social media, in addition to more traditional media such as print and television. For the London 2012 Olympics, the IOC created a website to become the hub of all digital media. Not all athletes are embracing social media when you compare followers to medals won.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 4, 2015
    [Media] Social media marketing isn’t a popularity contest
    Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. How to Make the Most of Your Social Media Marketing with Less. Therefore, marketing to all your social media followers in the same way is ineffective.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 9, 2012
    [Media] Why Instagram will be the next big social media platform
    Of the Americans surveyed who currently use a social media platform, only 18 percent currently have a profile on Instagram. Of ALL those social media users surveyed, 48% declared they are using Instagram more often. This is a MUST HAVE and affordable resource for any agency, marketing department or social media professional.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 30, 2014
    [Media] Why social media measurement efforts seem empty
    Social media marketing is a pretty mature business by now. But if you adapt to the opportunity and adopt a social media measurement mindset open to new types of indicators, you will have a better chance of success. Social media marketing is a pretty mature business by now. Creating relationships takes a long time. Another view.
  • WEBBIQUITY  |  TUESDAY, JANUARY 21, 2014
    [Media] 20 More of the Best Social Media Marketing Guides and Tips of 2013
    Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. What key trends in 2014 should social media marketers to be aware of? What are the best practices for promoting events through social media? Best Social Media Marketing Guides and Tips.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 7, 2012
    [Media] Andy Warhol on social media
    facebook sociology andy warhol facebook trends social media trendsI’ve often wondered what would happen if a great creative mind of the past came into our present world to see how we create and communicate today. Here’s my imagined conversation with Andy Warhol , whose creativity extended to almost every medium of his time. Andy.
  • BIZNOLOGY  |  TUESDAY, JUNE 18, 2013
    [Media] Are you a social media forager?
    When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. Social media foraging does get protein in the pot, though that protein is generally more in the form of grubs than it is prime grade lean steak. You’ll always be fed.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 18, 2011
    [Media] All Media Will Be Social Media
    The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. Although [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 19, 2013
    [Media] The evolution of social media analytics
    You probably can’t pick up a book on social media best practices without seeing some reference to Dell. They are one of the undisputed pioneers, leaders and innovators in the field of social media. This was a rare opportunity to peek under the covers of what is next in social media innovation. Here are 7 clues.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 23, 2015
    [Media] Social media challenges to parenting
    Immediately, my fatherly red flags went up and I went into investigator mode, paying even closer attention to what was happening in her world on social media. Needless to say, I wasn’t the only one that felt like social media was corrupting relationships with our kids. Social media and parenting. Social media and parenting.
  • DIGITAL B2B MARKETING  |  MONDAY, JANUARY 16, 2012
    [Media] B2B Social Media Opportunities [#B2Bchat Recap]
    Participants identified a number of specific opportunities, however what was most apparent throughout the discussion is that social media is moving quickly. Social Media #B2Bchat B2B Focus Foursquare Google LinkedIn Livestream pinterest Slideshare social media storify triberr Tumblr twitter Youtube
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 28, 2013
    [Media] The 5 Best Social Media Apps for Kids
    Social media apps for children? I don’t want my kid on social media.” In case of “social media emergency,” click here.) Enter social media apps for children. These apps can help parents guide young social media buffs in the ways of online communication. Same goes for social media. Same goes for social media.
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 12, 2011
    [Media] Three Dangerous B2B Social Media Mistakes
    Social media is more effective when you’re not making mistakes. The worst case scenario is you get fired for making a social media mistake. Social media investment is expected to increase among B2B companies (Source: Worldcom Public Relations, 2011). It’s holding back social media success. Mistakes are costly. Wrong.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 21, 2010
    [Media] Seven Ways to Use Social Media for Business
    Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Share this on Bebo.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 4, 2015
    [Media] How to Optimize Events with Social Media [Infographic]
    Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it. Connect with other event attendees on social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 5, 2012
    [Media] How to Save a Sputtering Social Media Program
    The social media conversation around your brand looks worse. The management team, already dubious about social media smells blood in the water. The first step is to understand why social media programs fail. Social Media programs sputter and fail for a variety of reasons. Social media is resource intensive.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 23, 2012
    [Media] Social Media, Conflicting Data, and the Search for Truth
    ” Not a day goes by that I don’t see conflicting information about the value of Facebook “Likes,” the correlation between online conversations and buying behavior, whether blogging is going up or going down, and whether small businesses are adopting social media marketing or rejecting it, to name but a few. Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 18, 2013
    [Media] How social media case studies can jeopardize your strategy
    There has been a tremendous amount of buzz about using social media to improve the supply chain (demand sensing, process monitoring, and collaboration). Nothing really happened in this space until we started hearing about the social media successes of Zappos, Whole Foods, and Dell. 3 Life lessons that led to social media success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 17, 2012
    [Media] Learning From Big Social Media Blunders
    In it they chronicle this year’s Top 10 Social Media Blunders. Entertaining because of the shenanigans and plain idiotic social media mistakes committed by some very smart people. Disheartening because nervous businesses considering social media may unduly focus on the blunders and ignore the benefits. 5 More Examples.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 1, 2013
    [Media] Social media trends that are colliding in 2013
    by Justin Brackett Related Stories The Business Case for Buying Facebook Likes A cautionary tale: Putting your business in the hands of Facebook Your 2013 Social Media Strategy: Grow a Pair. Augmented Reality Content Marketing facebook futurist Google techologies 2013 projections instagram social media futureFacebook Financial Fatigue.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 20, 2013
    [Media] Are businesses failing to find an ROI in social media? Another view.
    There was a lot of buzz on the Internet last week about a report and infographic from Manta.com stating that 60 percent of small business owners are not realizing a return on their social media marketing efforts. It is not a statistical extrapolation of the current state of social media. A different way to think about social media ROI.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 26, 2016
    [Media] 30 B2B Social Media Tips for 2016
    As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. Have questions on your B2B social media strategy?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 7, 2016
    [Media] The lost blogging monarchy, the defeat of links, and the war on social media
    At the top of my blog it says “Marketing, Social Media, Humanity” and this post from this remarkable man is an exceptional exploration of this intersection. Social media cul-de-sacs. Lots of people start their daily online routine in these cul-de-sacs of social media, and their journeys end there. At least I hope so.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 21, 2012
    [Media] Six ideas to win executive sponsorship for your social media effort
    One of the most difficult problems in the social media world is getting the boss to understand and support an initial effort. If you are not being supported by your boss and you hope to pressure him/her into supporting your nascent social media initiative through a “grassroots” effort, it’s not going to work. Not in the long run.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 19, 2017
    [Media] The new standards for strategy and social media success
    I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. Is the organization ready for a public social media presence? Megatrends on content, social media, ecommerce, etc., By Mark Schaefer. It’s not.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 9, 2011
    [Media] Social Media – the Next Frontier!
    But after 2 years of reading, trafficking and routing both positive and negative mentions in my organization I realized there had to be more out in the social sphere than just monitoring social media. Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 20, 2016
    [Media] HR and social media: 7 Ways HR needs to act like marketing
    Increasingly, it’s social media platforms like Facebook and LinkedIn … perhaps review sites like Glassdoor. The post HR and social media: 7 Ways HR needs to act like marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Success may not come through a brilliant strategy or new technology.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 31, 2013
    [Media] Integrating Social Media Listening Into The Sales Process
    That’s where your social media marketing team steps in. Integrating your business development goals with your social media marketing team is crucial to maintaining your relationships both offline and online. Shares, likes, and follows are social media currency , and it does not go unnoticed. Bonus tip?
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 6, 2013
    [Media] Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans
    Tweet Five years ago, Dell had little presence on social media. In fact, one in 12 of Dell’s more than 105,000 employees have attended its Social Media & Community University , which encompasses up to 12 hours of training on how to best represent Dell online. You can invest in a social media monitoring tool, as well.
  • SALESFUSION  |  TUESDAY, APRIL 8, 2014
    [Media] Nine Things I Learned at Social Media Marketing World 2014
    The post Nine Things I Learned at Social Media Marketing World 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Social Media Techie Stuff [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. one_half_last].
  • CONVERSIONATION  |  SATURDAY, FEBRUARY 25, 2012
    [Media] Social Media ROI: Check Before You Start
    An army of social media thinkers has deemed it useful to redefine ROI. Blog Management Social media marketing Jim Lenskold marketing ROI return on influence return on investment social media ROIIn 2010, Brian Solis introduced it in his book Engage! The term Return on Influence (now Realization of Influence as well) [.].
  • BIZNOLOGY  |  TUESDAY, MAY 6, 2014
    [Media] Lurkers are the 99.989% of Social Media
    It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators. 900-90-9-1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 9, 2012
    [Media] Case study: Finnair puts social media community to work
    The airline’s “Quality Hunters” project had a blog (qualityhunters2.com) and a Twitter account (@qualityhunters), and a vibrant social media community actually began to form around this key idea of improving air travel. A return on the social media investment. By {grow} Community Member Ana Silva O’Reilly .
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 26, 2012
    [Media] The Most Important Words In Social Media
    And so I offer up to you that the most important words in social media are “thank you!” But in social media , where we only see avatars and not real expressions on real human faces, they are particularly important. So I will explain my approach to be thankful on social media here in this post. ” I said.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [Media] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. While certain aspects of social media have stabilized (e.g., B2B Social Media Guides.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, FEBRUARY 2, 2011
    [Media] Visualize Social Media Data
    So, I started poking around looking for some cool infographics and found some in the social media space. First, that social media has connected us in ways never before possible. Social media has significantly changed my life for the better, giving me access to people that have helped make my business successful. Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 27, 2014
    [Media] Five unbelievable social media mistakes you may be making right now
    ” But sometimes helping people isn’t that difficult because I find many folks keep making the same little social media mistakes. One of the themes of this blog is to emphasize the strategic importance of inserting humanity into your social media presence. And it’s my favorite part of my job too. this was great!”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 14, 2013
    [Media] Social media zombies and the 2 percent solution
    Social media zombies have turned the world of service upside-down. They attack, attack, attack … like social media zombies. This was the heart of the company and I needed to learn how the customers connected to them and if there were potential opportunities for solving customer problems through a social media strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 7, 2013
    [Media] Do you need a massive audience to be huge in social media?
    by Bruce Sallan Related Stories Time, attention, and the content creation curve Social media “engagement” is not a strategy SEO Ethics and Content Marketing: Spammers vs.Thought Leaders 5 reasons you should be in social media, even if the boss says “no” The hinge to social media success? Does size matter?
  • WEBBIQUITY  |  MONDAY, DECEMBER 6, 2010
    [Media] How PR and Social Media Can Work Together
    Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. The social media release is used for blogger outreach.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 12, 2015
    [Media] Five ways to calm down and not be overwhelmed by social media change
    It’s impossible for a person — or even a company — to keep up with the constantly shifting platforms that make up our social media world today. But you don’t have to be overwhelmed by social media change, espcially if you can get your head around some fundamental truths about how the web works. It is. Do that.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 10, 2013
    [Media] 6 Marketing Lessons Learned at the 2013 New Media Expo
    As marketers, content creators, and experts gathered in Las Vegas this week at the New Media Expo , it was an opportunity for all to take the pulse of the industry. Marketing best practices dan gorgone nmx social media best practicesBy Dan Gorgone, {grow} Community Member. 1) To get something, give something. Something good. For free.
  • SALESFUSION  |  WEDNESDAY, AUGUST 27, 2014
    [Media] Can Social Media ROI Be Measured?
    The post Can Social Media ROI Be Measured? Social Media appeared first on Salesfusion.
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 3, 2012
    [Media] Selfless Giving and Selfish Companies: A Social Media Conundrum
    Selfish Behavior in Social Media Marketing When social media professionals and consultants talk about humanizing companies in social media, the inability of companies to be selfless , to give gifts without expectation of a return, is a sticking point. Social Media Social Media MarketingGifts. Ask your audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 4, 2012
    [Media] Three careers that will dominate social media (and it’s not what you think)
    Of course these areas are important — and will continue to be — but if I’m growing a corporate social media competency, here is who I would be hiring in my company: 1) Journalism. Alternative media. The ability to rapidly crank out superb content is at the heart of any new media strategy. And boy I love it.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Media] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. Interruptions (like email and social media) are messing us up.
  • NUSPARK  |  MONDAY, JULY 2, 2012
    [Media] Online Display & Social Media, Branding & Attribution- Affects on Conversions
    The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” The same questions come with digital planning, but because of cookie technology, we can better evaluate digital media mix. Rebook?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 18, 2013
    [Media] Reflections on social media power and influence
    At that point, it was little more than another obscure social media start-up fighting for attention. Appinions digs deep below the surface of mere social media input, leveraging patented Cornell University technology to cull insight from 5 million online sources. I wrote my first blog post about Klout about two and a half years ago.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 8, 2012
    [Media] Is social media contributing to political paralysis?
    So today I’d like you to oblige me while I connect the dots between the social media revolution and what appears to be increasing political paralysis in the U.S., Could there be a paralyzing effect of social media? Social media and government Social media and politics social media and government social media and politics
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Media] Social Media U: Take a Class in Social Media - ReadWriteWeb
    Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. The Social Media Release. social media. Last100.
  • NUSPARK  |  MONDAY, JULY 2, 2012
    [Media] Online Display & Social Media, Branding & Attribution- Affects on Conversions
    The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” The same questions come with digital planning, but because of cookie technology, we can better evaluate digital media mix. Rebook?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 30, 2014
    [Media] The Modern Marketing Challenge: Juggling Social Media Control vs Autonomy
    If there is anything that the NYPD and US Airways social media disasters have taught us in the world of sales (and business for that matter), it’s that you’ve got to do a far better job of organizing messaging than ever before. Sales Prospecting Perspectives is pleased to bring you a guest post from Amar Sheth , Principal at Sales for Life.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 28, 2016
    [Media] How to Harness the Power of Social Media
    When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. However, social media marketing isn’t as simple as a lot of business owners anticipate. Harnessing the power of social media can be achieved by using the following practices. Facebook Pages.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 30, 2013
    [Media] 3 Life lessons that led to social media success
    It is not easy to tell a story of challenges and failures, but it has made me who I am today and led to what I consider the three components of social media success: Mindful Content + Passionate Engagement + Heartfelt Collaboration. By Dr. Amit Nagpal, {grow} Community Member. I have decided to accept his challenge and tell my story today.
  • CHRIS KOCH  |  FRIDAY, MAY 6, 2011
    [Media] How to measure influence in social media marketing
    Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys. Image via Wikipedia.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Media] 19 More Outstanding Social Media Marketing Guides
    While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Image credit: KISSmetrics. Thank goodness!).”
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Media] Social Media is Like Riding a Bike
    I have been riding again after decades out of the saddle and I think there’s a lot I have learned from my newfound respect for the motorcycle that maps perfectly to social media marketing, both from my experience taking a Motorcycle Safety Foundation (MSF) and from the two years of riding experience I have gotten under my belt.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 1, 2014
    [Media] 6 Trends Highlighted at Social Media Marketing World
    by Lauren Harper | Tweet this Last week’s Social Media Marketing World conference was a dream for any social marketer. A picture is worth 1,000 words, or in the case of a social media manager, double the engagement. Of the 130 presenters at Social Media Marketing world, 30 of them have their own podcasts. Blog, blog, and blog!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 11, 2012
    [Media] Klout scores feed a social media sickness
    A couple of weeks ago, I was the keynote speaker before a jammed conference room of 300 people and here is how I was introduced: “I’d like you to welcome our special guest Mark Schaefer, who has over 40,000 followers on Twitter and a Klout score of 71!” Is Klout more important than life? It drives home a critical point though.
  • CONVERSIONATION  |  WEDNESDAY, JULY 18, 2012
    [Media] Altimeter Report: the Convergence of Paid, Owned and Earned Media
    Co-author Rebecca Lieb By now, you probably know what paid, owned and earned media are. You probably also know that the number of media and channels has been growing for years now, often at adoption speeds we never witnessed before. Easy, although media proliferation made it look harder. Channels and media matter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Media] But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests
    As an attorney turned educator, I frequently address groups about the legal aspects of social media and marketing. In social media, another common problem is the lack of transparency in most of these contests and giveaways. In social media, another common problem is the lack of transparency in most of these contests and giveaways.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 2, 2014
    [Media] Creeping Me Out — 7 Steps to Handle Social Media Stalkers
    I create a lot of content but few posts have generated as much attention as a post I wrote for {grow} detailing my experience with social media stalking: “You’re Creeping Me Out!” The Social Media Club of Lawrence, Kansas, invited me to join their October 2013 meeting via Google+ Hangout to discuss the experiences that inspired my post.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 17, 2013
    [Media] Case study: Building a social media career in 12 months
    In my travels, I meet many people who aspire to turn a love of social media and blogging into a career. ” In just 12 months, she is travelling around the world for her social media career and has created a profitable and successful business by turning her passion into a business. This is the story of one person who did it.
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 1, 2017
    [Media] Why Every CEO Should Have a Social Media Presence
    This social media trend coupled with millennials being deemed the “future” would suggest that every professional looking to target this group should be on social media; a “no brainer”- right? Of the F500 CEOs, not one has a presence on all 6 major social media platforms. WHY SHOULD I BE ON SOCIAL MEDIA?
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 21, 2012
    [Media] Social Media? #WTF
    Tonight I am presenting social media marketing to a group of local marketing students at West Chester University. In preparation for the class, I spoke to the professor in order to determine which points about social media marketing I should touch on. Social MediaView more PowerPoint from Michael Brenner. Photo Source.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 18, 2014
    [Media] The key to social media success rests with HR?
    Social media and HR might not seem like the most natural of bedfellows but hear me out … HR might be the most important function leading to transformational change. That’s why social media success might not be determined through a successful IT implementation or marketing strategy. Social media and HR Think about it this way.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 13, 2013
    [Media] Back to Basics: 6 Quick Social Media Marketing Tips
    by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. Looking for more social media best practices?
  • ACT-ON  |  THURSDAY, DECEMBER 3, 2015
    [Media] 12 Brilliant Ways To Save Time on Social Media
    How much time do you spend on social media every week? To give you an idea of what’s about normal for social media management time, consider the chart below. It’s from Social Media Examiner’s 2015 Social Media Marketing Industry Report. Still manually doing social media work? This happens too often in social media.
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 16, 2015
    [Media] Top 3 Media Buying Mistakes B2B Marketers Make
    Media advertising lead generation mistakes toby hudson Sometimes the best advice and perspective doesn’t come from the public figures we hear at conferences or see quoted in publications. It comes from the people who are hands on, doing the work in a wide range of situations. Toby is one of those guys. Setting Unrealistic Expectations.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 14, 2013
    [Media] Social Media Excuses. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. See more of his cartoons at everything is media. . growtoons} kacy maxwell social media cartoon social media humorScroll down to see the rest of the story! Related Stories North by Northwest. A {growtoon}.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 12, 2011
    [Media] Social Media Marketing and Darwin: Evolution or Irrelevance
    The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. It was easy for media agencies to find your target, and almost as simple to measure the response. Army Chief of Staff. Sound daunting?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 2, 2013
    [Media] Social Strategy for the Dogs. How social media is saving animal lives.
    Most people read {grow} to see how social media is connecting brands and people … but I wanted to share how it is also connecting people to animals in need, too. In fact, social media is saving lives. By also helping via social media, I hope that my “lives saved” tally reaches far beyond the paws I have in my home.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 26, 2011
    [Media] Social Media Data: Time to Embrace it
    A 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing that social media will pay off for them … eventually. You shouldn’t be “coping” with social media you should be diving into all of the vast consumer data in social media for discoveries about who your customers are today and not relying on survey data from six months ago.
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 7, 2013
    [Media] When did social media lose its way? [Infographic]
    In conjunction with the launch of its new Social Inbox tool, Hubspot released an infographic on how companies have lost their way in terms of using social media for marketing and promotion, and also suggest what it might mean to get back on course.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 23, 2011
    [Media] 9 Criteria for Selecting a Social Media Monitoring Tool
    Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. News can travel extremely fast through social media. And in social media, the whole world can see how fast (or not) your response time is. Value.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 11, 2016
    [Media] Does Paid Social Media Work?
    It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Social Marketing
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Media] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Monitor social media discussions of your company or product in real time? Promote events through social media? Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. eSig. Flowtown.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 19, 2012
    [Media] How the physics of social media could kill your marketing strategy
    There is a fundamental reality of the social web that is slowly killing your marketing strategy, whether you know it or not: The Physics of Social Media. Day by day, every single company in the world is realizing that it must join this social media battle for consumer mindshare. Now, don’t freak out. Is that true? A flood. Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 3, 2011
    [Media] When social media destroys a career — The business case for being a fake
    I’ve worked in social media since 2005, and I knew I needed a tightly controlled message and presence online. After several months, I consulted with friends, family and people in the social media community, and I decided I needed to go “underground.” I locked down, and in several cases deleted, my social media presence.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Media] What will be the next big thing in social media? Here are 7 clues.
    In the past few months there have been some pretty breathtaking financial windfalls for social media properties. I guess you could say it’s profitable to make the right bet on the social media scene. The economics of social media are simple. The post What will be the next big thing in social media? million in stock.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 14, 2012
    [Media] Why Your Social Media Marketing Stinks
    Social networking is as old as humanity, and even the term social media has been around for quite a while. But as a function within marketing, social media management is only 3 years old at best for the majority of organizations. And that’s why, for many marketers, your social media marketing stinks! Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Media] The disconnect between social media popularity and business effectiveness
    This is what he said: “Of course it is possible to have a huge social media presence and look like a big deal while doing very little. On the surface, he is a social media stud. Social media numbers may not translate to expertise. By Mark W. Schaefer. You can automate just about everything.” What is true?
  • CONVERSIONATION  |  SATURDAY, APRIL 28, 2012
    [Media] The Future of Social Media: Identifying the Drivers
    Recently, I was asked to write a chapter in a book on digital marketing and business about what’s coming next in social: the future of social media, both from a business and consumer perspective. Predicting what’s coming next for social media is easy if you look at the underlying changes and evolutions. Yes and no.
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Media] Showing Personalty on Social Media
    As a business, it’s important to manage your online reputation and build your brand by having easy-to-find and regularly updated social media pages. One of the most important, but often overlooked, aspects of planning your social media strategy is to personify your company. Does your company celebrate birthdays or work anniversaries?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Media] The line between Media and Brands is blurring fast
    To compete in the next few years, brands will have to act like media agencies. This is not a moral argument about the “separation of church and state” between the media and advertisers. It’s no secret that “traditional media” is struggling to thrive in today’s social media, multi-screen, and connected world.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 7, 2013
    [Media] How do you use social media to promote a boring product?
    And yet each of these links back to a highly successful social media case study. I’d like to point to another unlikely boring product success to walk you through a system to figure out how a social media strategy might work for your boring product. 2) Can our culture nurture and sustain a social media transformation?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 9, 2011
    [Media] Connecting Social Media Marketing with Buyer Behavior
    In a social media world filled with questionable research and lightweight infographics, this is research we can really use. Despite the rising popularity of social media, “traditional online&# channels of supplier websites, search and emails are those most used by buyers. What are your main take-aways from this research?
  • CHRIS KOCH  |  FRIDAY, JULY 29, 2011
    [Media] How social media muteness endangers your company: The crisis at McKinsey
    McKinsey recently learned a difficult lesson about what happens when the world takes your thought leadership marketing seriously—and when you lack the ability to respond in the moment through social media. Despite its prowess in thought leadership—McKinsey is simply the best—the firm is falling dangerously behind in social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 27, 2011
    [Media] The anti-prediction of 2012 social media predictions
    Here are social media predictions I made throughout 2011 and my grade for my guess! Social for the enterprise – I wrote that internal uses of social media was the next big frontier for social media. On a percentage basis, Twitter will be the fastest-growing social media platform. Probably you too? Doesn’t matter.
  • SAVVY B2B MARKETING  |  THURSDAY, OCTOBER 13, 2011
    [Media] Hog-tieing Social Media
    I end up squandering my best writing time (the morning) by spending it doing what I think I should be doing - all the Social Media stuff that's important to my success. Social Media is a pig. In his post, which has now become a book, he outlines a formula for managing Social Media during the work day. But is it really?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 19, 2012
    [Media] The Paradox of Social Media Popularity
    Like or Dislike: 0 0 by Sherry Nouraini Related Stories 8 ways blog writing is unique 5 Essential tools to attract a relevant audience to your blog Why it pays to be a patient blogger This is why I am not reading or tweeting your blog post What Proctology Exams Teach Us About Social Media. B y Srinivas Rao, Contributing {grow} Columnist.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2011
    [Media] American social media usage reaches milestone
    Social media usage may have reached a tipping point, according to a new report from one of my favorite sources, The Pew Internet and American Life Project. While seniors are testing the waters, many Baby Boomers are beginning to make a trip to the social media pool part of their daily routine.”.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 22, 2017
    [Media] How to Get More Leads From Social Media
    What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. But in a recent survey of marketers from Ascend2 , content marketing actually surpassed social media in terms of difficulty. That’s progress.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 12, 2015
    [Media] From newbie to expert, here are the best social media tools for your business
    When people ask, “what are the best social media tools I should be using to be a better social media marketer?” So I’ve made a list of 16 different tools in four major social media marketing categories and organized them by level. Social Media Tools kiki schirr social media toolsWebsite Tools.
  • TOMORROW PEOPLE  |  THURSDAY, FEBRUARY 25, 2016
    [Media] The Difference Between Paid, Owned and Earned Media
    Make the most of your inbound marketing campaign by learning about the differences between paid media, owned media and earned media
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