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  • WEBBIQUITY  |  MONDAY, MARCH 29, 2010
    [Media] Social Media is Simpler Than You Think
    With the tidal wave of how-to articles , jargon and self-proclaimed “social media experts&# hitting the online world, it’s easy for marketers and business executives to view social media as something akin to the unexplored regions of the earth as presented on medieval maps—&# here be dragons.&# Social Media Demystified.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 23, 2012
    [Media] Social Media, Conflicting Data, and the Search for Truth
    ”  Not a day goes by that I don’t see conflicting information about the value of Facebook “Likes,” the correlation between online conversations and buying behavior, whether blogging is going up or going down, and whether small businesses are adopting social media marketing or rejecting it, to name but a few. Tweet.
  • INBLURBS  |  MONDAY, MARCH 28, 2011
    [Media] 6 Smart ways for local inbound marketing for restaurants
    Produce video, upload it to YouTube and Facebook distribute it through social media and embed it in your website and bog. Social Media. Social media as LinkedIn, Twitter and Facebook are great for restaurants to get in touch with their local audience. Restaurants are mostly dependent on local clients. Video. Corporate Blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 18, 2012
    [Media] Seven strategies to stay ahead of overwhelming social media change
    Trying to keep up with social media is overwhelming! But social media? Not only do the social media platforms shift every day, the rules of engagement are changing constantly, too. Yes, social media is overwhelming, especially when there is pressure to master every new platform that comes along. Little wonder. hate that.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 27, 2011
    [Media] How Social Media Turned a Brand Into a Revolution
    This exchange (as reported by the New York Times ) was part of a remarkable two-year social media collaboration that began with bloggers calling for labor strikes and resulted in an energetic youth movement that is toppling dictators. Social media and politics sociology social media and egypt social media and politics social media revolutio
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 25, 2015
    [Media] CEOs are finally embracing social. What does it mean to you?
    There was a great Harvard Business Review article recently on CEOs and social media. An analysis found that 80 percent of the CEOs of the world’s  largest 50 companies  are engaged online and on social media, more than double of what the same study found in 2010. CEOs and social media. CEOs and social media. More than 1.7
  • BIZNOLOGY  |  WEDNESDAY, APRIL 22, 2015
    [Media] Survey says: ANZ Companies use social media for business
    Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. As you can see from the initial graphic, so much of the time we spend online is on social media. Social Media Use.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Media] How to Build Your Influencers in Social Media
    A little later this morning I will be presenting a webinar entitled  How to Build Your Influencers in Social Media. Do a social media land grab! Your goal is building your influencers in social media not becoming a top influencer. Don’t be shy: find all your contacts on social media. Are you already Kim Kardashian?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 10, 2013
    [Media] The one core secret to social media marketing success
    I know this blog post title might sound a bit simplistic — perhaps sensational — coming from me, but I do think there is one core idea to consider when starting a social media strategy that is often misunderstood … or missed all together.  So I hope this explanation will help a lot of people struggling to figure things out!
  • INBLURBS  |  THURSDAY, JULY 19, 2012
    [Media] Why marketers Increase their Social Media Marketing Budgets?
    Social media is a great communication channel there is no question. Smart marketers use social media to offer great support, increase brand reach and to generate business leads, only to name some of the great opportunities which the social web offers. The most known challenge is to measure social media ROI.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 2, 2012
    [Media] The New Market for Social Media Consultants
    To date, most social media consultants have focused on helping organizations use social networks for marketing and  customer service. But there’s a new career opportunity for social media consultants — helping your company use social technology for collaboration inside the enterprise, called social collaboration. Think Yammer.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 19, 2012
    [Media] Social Media Does Not Influence B2B Buyers
    According to new research from IDC, only 18.6% of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments? Opportunity: Inform and deliver value in your B2B social media program.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 19, 2013
    [Media] The evolution of social media analytics
    You probably can’t pick up a book on social media best practices without seeing some reference to Dell. They are one of the undisputed pioneers, leaders and innovators in the field of social media. This was a rare opportunity to peek under the covers of what is next in social media innovation. Here are 7 clues.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 14, 2014
    [Media] Social Media and the Stock Market: A Lesson in Global Manipulation
    Yet shockingly, the corporate and financial worlds have not yet grasped this aspect of social media. What happens when a company’s social reputation is left in the hands of a social media platform that can actually influence the emotional state of over a billion people? Social Media & the Stock Market. Read on. Read on.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 24, 2013
    [Media] Can Millennials and social media solve complex world problems?
    I came across a thought-provoking post last week:  Millennials and the Power of Social Media  by Chris Altchek. For this to happen, Altchek says four things must occur: 1) Minority voices on social media should not get drowned out or relegated to a sort of algorithmic purgatory. Related Stories Did social media really begin in 1984?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 9, 2012
    [Media] What are we going to do with all the social media ads?
    As I meet with many social media start-up hopefuls, I find that nearly every company is pinning its monetization hopes on one thing — advertising.  I began to wonder … where is all this advertising going to go? Social media providers are under intense pressure to generate additional revenue through advertising.
  • WEBBIQUITY  |  MONDAY, MARCH 28, 2011
    [Media] Why Social Media Matters for B2B Vendors
    Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.
  • BIZNOLOGY  |  MONDAY, MAY 19, 2014
    [Media] 24 reasons SEO and social media are inextricably linked
    22% say social media. Social Media Marketing  refers to the process of gaining website traffic or attention on social media sites in the same way. In both cases, traffic comes from   earned media   as opposed to  paid media. 41% of customers are winning customers using social media (source: Search Engine Journal).
  • CHRIS KOCH  |  WEDNESDAY, JUNE 15, 2011
    [Media] The five stages of social media grief—have you passed through them yet?
    Social media (along with skimpy marketing budgets) are causing a transformation in marketing to a degree that we haven’t seen for a lifetime. In my seven years as a social media acolyte, I’ve spoken with many marketers who grew up at the knee of message-based marketing. I’ve seen how difficult the transition can be. Denial. No way.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 24, 2011
    [Media] Five Awesome B2B Social Media Statistics
    Do you think social media isn’t for B2B organizations? But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. Top B2B Social Media Statistics. Social media helps B2B marketers improve search results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 14, 2012
    [Media] Straight Talk on Social Media Gurus
    Specifically, I think you are learning the wrong lessons from social media luminaries. ” Most social media experts haven’t been “just like you” for years now.  Influence and Power Leadership social media social media case study social media expertsBy Stanford Smith, Contributing {grow} Columnist. Talk to me. 
  • BIZNOLOGY  |  MONDAY, JUNE 18, 2012
    [Media] 5 social media pain points and the point they prove
    To see results using social media, you don’t need a social media strategy. To prove it, let’s take an example, taken from a Rutgers University Mini-MBA on Social Media Marketing. Rutgers is one of the first universities in the country to offer an MBA in Social Media Marketing. You need a business strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Media] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
    Delete social media apps. This might seem silly, but given that will power is largely a myth and you can certainly become addicted to social media , you need to make it as difficult as possible for you to succumb to the siren call of social media. There are plenty of social media management options ! Now, pull it out.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 2, 2014
    [Media] 8 Takeaways From MediaPost’s Social Media Insider Summit
    During the Social Media Insider Summit 2014 held at the South Seas Island Resort, I was reminded of a simple idea: Come rain or shine, resort staff and facilities must deliver meaningful customer experiences in an environment of change and high expectations. Cloudy skies and rain are certainly not welcome at a seaside resort. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 1, 2011
    [Media] 4 Ways to Use Social Media to Beat the Big Boys
    Seems this brutal maxim applies to social media too; big brands crush smaller upstarts in a blizzard of social gimmicks and PR. Even social media’s egalitarian roots can’t vaccinate it against the big brand onslaught.  What challenges do you have with using social media to build your business’ brand? Absolutely. How to Win.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 20, 2014
    [Media] Social selling, social business, social employees and other hype
    Just reading headlines day by day is a pretty good way to watch the waves of social media buzz crash on the shore! The curse of Zappos The biggest mistake the field of social media marketing ever made was elevating Zappos to a god-like state of social enterprise nirvana. No more wine and cheese. They invested in training.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 26, 2012
    [Media] Another way to measure social media success
    But I think there are many, many creative uses of social media — and even more creative ways to measure it — that many people miss. Another way to measure social media. I’d like to offer a different way to look at the value created by deploying social media for an organization. Calculating social media ROI.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2011
    [Media] Stop shoving social media down my throat
    It’s time to step up and address one of the great myths pervading the social web — that an essential best practice is decentralizing social media marketing and pushing it down to employees at every level of the company.  But I think applying social media effectively requires business sense and balance. hiring problem?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 10, 2015
    [Media] Social Media in the workplace. Who needs it?
    The issue came to the forefront again last week when the web blew up over possible legislation in the state of South Carolina banning the use of social media in the workplace. Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Unheard of?
  • BIZNOLOGY  |  WEDNESDAY, MARCH 13, 2013
    [Media] Engaging Employees to Share Corporate Social Media
    Yesterday, Glenn Gaudet of GaggleAMP presented our latest Biznology® Webinar about how to amplify your corporate social media messages.  With the introduction of social media, companies were provided an army of megaphones that had a genuine affinity for the company and its products. Photo credit: Fora do Eixo.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 11, 2013
    [Media] I am a blogger. In other words, a piece of meat.
    ” Verizon: “It was about social media or something.” Related Stories Want to be a superstar, but no time for social media? When Twitter followers ask for money Sorting through the Social Media Code of Conduct Do you have to cheat to be successful on the social web? Expect to be treated like a piece of meat.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 3, 2013
    [Media] 9 Stellar Social Media Infographics You Simply Gotta See
    And, one of the most popular topics when it comes to small businesses and infographics is social media. So, we’ve scoured the Internet and collected the latest stellar social media infographics you simply gotta see: A Simple Checklist to Help You Evaluate Your Facebook Page ; Shortstack. Infographics, oh, sweet infographics.
  • INBLURBS  |  TUESDAY, MARCH 22, 2011
    [Media] 6 Reasons for a corporate blog to get business leads
    Corporate blogs are now of the prominent inbound marketing strategies to gain targeted web traffic. Almost all the major businesses online have a corporate blog where they share their latest product information, latest product news, information about new launches etc. Advantages of having Corporate Blog. Blogs are search engine friendly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 25, 2012
    [Media] Forget demographics. It’s all about the socialgraphics
    Now, in the age of social media and behavioral ad targeting, we have to add another type of data to our arsenal: socialgraphics. But in the complex digital world of social media, content marketing, email, reviews, etc., What online media do they consume? What times do they use different websites and media?
  • CHRIS KOCH  |  FRIDAY, JULY 29, 2011
    [Media] How social media muteness endangers your company: The crisis at McKinsey
    McKinsey recently learned a difficult lesson about what happens when the world takes your thought leadership marketing seriously—and when you lack the ability to respond in the moment through social media. Despite its prowess in thought leadership—McKinsey is simply the best—the firm is falling dangerously behind in social media.
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2012
    [Media] Being Pretty Isn’t Enough for Social Media Marketing
    What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. The Internet has flattened the market, allowing anyone to eat your lunch, so just ringing the dinner bell after you launch your social media presence is not going to work as well as you expect. Image via Wikipedia.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 5, 2013
    [Media] Gary Vee and the Empire of Favors
    In case you missed it, there was a feature story in the New York Times this week about Gary Vaynerchuk, our own poster boy for social media savvy and hustle. This might seem like a random way to run a media consulting business unless you understand the strong need we have to fulfill an obligation. Getting profound power. community?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 10, 2012
    [Media] This is why you’re not Seth Godin.
    Seth Godin  is an insanely successful entrepreneur, marketing author and speaker.  Is his social media model of broadcasting without engagement scalable for you too? To build social media success from scratch, you have to work hard at it — one connection, one blog post at a time. Let’s take a look. They want you. Right?
  • VERTICAL RESPONSE  |  FRIDAY, MAY 17, 2013
    [Media] Top 6 Social Media No-Nos to Avoid
    Everyone makes mistakes, but committing a major social media no-no has the potential of hindering your business’s hared-earned reputation. But, if you’re wondering about specifics, here are the top 6 social media mistakes to avoid, especially in the wake of some serious social media faux pas: 1. Thank You Amy &Samy[.]”
  • INBLURBS  |  WEDNESDAY, FEBRUARY 8, 2012
    [Media] Why you should avoid Social Media Marketing
    Social media is a great way to step into two way conversation with recent and future customers. In these times it seems that everybody wants to step into social media. In my opinion social Media is not for everybody! But most of them are in social media. The same with social media! Why you will ask?
  • BIZNOLOGY  |  TUESDAY, MAY 7, 2013
    [Media] 3 signs your social media shout is a whisper
    Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.” And if you’re speaking to yourself alone in your social media room, you’re doing something wrong. Become a social media composer?
  • BIZNOLOGY  |  TUESDAY, MAY 8, 2012
    [Media] Be a persistent social media parent
    That it’s not even about quality time, it’s about persistent time, time spent. I don’t want to compare parenting to social media community development and management but I guess I just did. Folks They always say that the parents who put in all the boring, taken-for-granted time are the very best.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 13, 2013
    [Media] Back to Basics: 6 Quick Social Media Marketing Tips
    by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. Looking for more social media best practices?
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Media] Best Social PR Guides and Tips of 2010 (So Far)
    Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. Social Media, PR, and the Shape of Things to Come by CIO Zone. Like what? How Is PR Changing? by Journalistics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 14, 2014
    [Media] The social media forecast: Cloudy!
    Social Media “re-set”  – I predicted that companies would start to settle down after the initial social media hype cycle and create more realistic social media budgets and expectations. The post The social media forecast: Cloudy! Let''s see how I actually did with this social media forecast four years later ….
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 25, 2013
    [Media] The hinge to social media success? It might surprise you.
    Since my company, SideraWorks , was formed, I’ve had the chance to work with a range of companies on their social business transformation and discovered a common hinge to social media success. For many companies, this has become their ignition point to social media success. Social Media Policies – The Hinge to Success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 7, 2013
    [Media] 5 social media tools to kickstart your business
    Social media is a moving beast and we need to keep moving with it! More and more of our interaction is with current and potential customers through social media channels. IFTTT (If this then that) is a useful tool for automating some tasks related to social media.  If a particular event happens than another event is triggered.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Media] Frustrating Favor Requests: Freelance Doesn’t Mean “Free”
    have two children, a full-time job teaching a graduate course in new media marketing, produce and host podcasts, create other freelance projects on the side, and write for free for a few more blogs that I love. Ann Tran wrote a great post about this in which she likens social media to a cocktail party. At this point, as C.C.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 18, 2012
    [Media] Yes, you can be addicted to social media
    For others, social media has become more than an entertaining form of engagement; it has become an increasing compulsion. The question is – can a person really become addicted to social media? The University of Chicago recently conducted one such study and  found social media to be even more addictive than cigarettes and alcohol.
  • BIZNOLOGY  |  FRIDAY, JANUARY 2, 2015
    [Media] 2015: The year social media listening grows up
    At least they seem smart until you read the predictions later. I am too smart to make predictions, so instead I will tell you what I am already seeing that sounds like a prediction only if you also don’t know it. I am working with more and more clients who are taking an approach to social media that few were doing even a year ago.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2012
    [Media] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
    How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. The Growth of Social Media: An Infographic by Search Engine Journal. hours to 6.3
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JANUARY 21, 2011
    [Media] Research: Fastest-growing companies accelerated social media usage
    companies continue to out-shine the Fortune 500 on deployment of social media marketing initiatives.  Thirty-four percent have developed social media policies to govern blogging by their employees. 500 reported social media was “very important” to their business/marketing strategy. Social media adoption varies by industry.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 24, 2014
    [Media] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    Thankfully, there are numerous social media tools available to simplify this process and allow content marketers to craft a well-thought-out and targeted approach to audience identification and social promotion. Chances are, if you’re a social media user, you’re familiar with Klout and its popular “Klout score.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 13, 2014
    [Media] The business case for cheating your way to social media superstardom
    On a recent post examining the bribery that is going on over at Empire Avenue , reader Shawn Manaher asks: “Do you feel paying for any kind of traffic to a website or social media post is appropriate at any time or any level? Several years ago, a social media celebrity confessed to me that he was a fake. Numbers matter. Agree?
  • VERTICAL RESPONSE  |  MONDAY, JUNE 16, 2014
    [Media] 12 Tips to Running a Winning Social Media Contest
    Running a social media contest is a great way to drum up enthusiasm for your business, increase your list of email subscribers, get new Twitter followers and Facebook likes, and create a fun experience in the process. You can drive heaps of wild engagement with a social media contest. Want an all encompassing campaign? link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 23, 2014
    [Media] Social media, authenticity and the human brand
    Despite this personal nightmare, Justin’s social media presence was extraordinarily brave, honest, and revealing. Here are some of the topics we cover: How important is establishing your personal social media “character?” Social media ambassadorship — The new professional skill? Are you ready for this?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 7, 2013
    [Media] Do you need a massive audience to be huge in social media?
    by Bruce Sallan Related Stories Time, attention, and the content creation curve Social media “engagement” is not a strategy SEO Ethics and Content Marketing: Spammers vs.Thought Leaders 5 reasons you should be in social media, even if the boss says “no” The hinge to social media success? Does size matter?
  • BIZNOLOGY  |  TUESDAY, JUNE 5, 2012
    [Media] Is your social media marketing about listening or talking?
    You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. Everyone who consumes social media expects that. I know you. It is. Finally, a response!
  • INBLURBS  |  WEDNESDAY, MARCH 23, 2011
    [Media] Get targeted web traffic for small business marketing
    Inbound marketing is nothing but getting found by the customer easily in the search engines, social media networking sites etc. Social media networking sites. Major social media networks such as Twitter, Facebook and LinkedIn are places where you can find different people from different countries at one place. Inbound marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 17, 2012
    [Media] Learning From Big Social Media Blunders
    In it they chronicle this year’s Top 10 Social Media Blunders. Entertaining because of the shenanigans and plain idiotic social media mistakes committed by some very smart people. Disheartening because nervous businesses considering social media may unduly focus on the blunders and ignore the benefits. Face Full of Tomato Sauce.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 22, 2012
    [Media] Five steps to re-invent your social media business networking
    Maybe it isn’t that there’s nothing new in blogging, but that we’ve been stuck in an incestuous circle of social media marketers, lifestyle designers, and personals development bloggers. By  Srinivas  Rao, Contributing {grow} Columnist. Chances are you’ve never heard of Oliver Starr. Mike Stelzner. Jay Baer. Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 20, 2013
    [Media] Are businesses failing to find an ROI in social media? Another view.
    There was a lot of buzz on the Internet last week about a report and infographic from Manta.com stating that 60 percent of small business owners are not realizing a return on their social media marketing efforts. It is not a statistical extrapolation of the current state of social media. different way to think about social media ROI.
  • INBLURBS  |  FRIDAY, MARCH 23, 2012
    [Media] How B2B Marketers Can do Social Media Lead Generation the Smart Way
    Any B2B business can use social media as a source of unfiltered information and as powerful business intelligence tool to predict trends, for support and product development. Social media has proved in the past years that it can bring positive ROI when done right. Infographic: B2B Social Media on the Rise. Tweet this on Twitter!
  • BIZNOLOGY  |  TUESDAY, MAY 6, 2014
    [Media] Lurkers are the 99.989% of Social Media
    It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators. 900-90-9-1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 19, 2012
    [Media] How the physics of social media could kill your marketing strategy
    There is a fundamental reality of the social web that is slowly killing your marketing strategy, whether you know it or not: The Physics of Social Media. Day by day, every single company in the world is realizing that it must join this social media battle for consumer mindshare. Now, don’t freak out. flood. Server crashes. Tweet.
  • BIZNOLOGY  |  TUESDAY, APRIL 23, 2013
    [Media] Blogger outreach is more PR than social media
    The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Blogger outreach is earned media not paid, right? Blogger outreach and engagement is much more than social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 7, 2011
    [Media] Small businesses still grappling with social media benefits
    Optimism about the economy and the use of social media pervade a new report called the Small Business Success Index , a survey sponsored by Network Solutions® and the University of Maryland’s Robert H. Social media is now used by almost a third of small businesses (31 percent), up from 24 percent a year ago and 12 percent two years ago.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 8, 2012
    [Media] Is social media contributing to political paralysis?
    I’m a student of history … probably half the books I read are biographies or something to do with a past era.  So today I’d like you to oblige me while I connect the dots between the social media revolution and what appears to be increasing political paralysis in the U.S., Could there be a paralyzing effect of social media?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 16, 2013
    [Media] Transforming Marketing From Social Media to Social Business
    But let’s focus on social media for a moment.  Social media and networking is now a driving communication force where buyers, sellers, and influencers are connecting to exchange ideas, experiences and information. Social Media Insider Summit 2013. And there’s good reason for this. Publishing for a variety of personas and more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Media] The state of the nation on SEO, content strategy and earned media
    What’s the role of customer connection in this? A few years ago social media was small and quiet. In combination with planned content, we’re also going to monitor social media, we’re going to monitor engagement metrics, to see if there are insights that will surface. Lee is the go-to-guy for digital marketing trends.
  • BIZNOLOGY  |  FRIDAY, MARCH 1, 2013
    [Media] Is Social Media Security Out of Your Hands?
    It was about the problem of social media accounts being hacked and hijacked and something bad happening to a brand. Before Anyone who is stupid enough to buy that kind of abrupt messaging as real is not social media savvy and likely just not very intelligent. Photo credit: Wikipedia. Before we get started though. It read.
  • BIZNOLOGY  |  MONDAY, AUGUST 25, 2014
    [Media] 10 lessons on Walmart’s social media strategy
    Walmart also has a big social media presence. Here are 10 lessons on Walmart’s social media strategy for every business. Because the company is often a target for controversial press, a second objective is to use social media to protect, defend and enhance Walmart’s reputation. It is still a family-owned business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 20, 2014
    [Media] Case study: Creating social media benefits in a regulated industry
    It’s been wonderful to observe the growth and progress in social media marketing over the years, but certain fields continue to lag behind. Rick has had a successful law practice for more than two decades but has transformed his business through social media — nearly 75 percent of his customers now come from Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 30, 2013
    [Media] Can social media personalities “scale?”
    Social media can really benefit your personal brand. Some new friends, some fun, some chocolate. I was really liking this social media thing. Explosive growth + one-to-one social media = KABOOM. Social media enabled me to scale—but I couldn’t make scaling work while keeping one-to-one connections intact as my reach grew.
  • INBLURBS  |  TUESDAY, SEPTEMBER 11, 2012
    [Media] Grocery Stores discover Social Media as Communication and Marketing Channel
    Increasingly consumers shift from traditional to the digital media. They research about products on search engines, forums, and blogs and in social media to get the best products for their money! This problem can be solved with Content marketing which has established as a powerful way to engage customers in social media.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 19, 2015
    [Media] 5 Social Media Pitfalls Non-Profits Should Avoid
    To help guide you through the ever-changing platform of social media, we’ve put together this list of pitfalls for non-profits to avoid. Social media pages that aren’t updated frequently allows followers to forget. Want to learn more social media tips? Learn how non-profits are maximizing their social media efforts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 7, 2015
    [Media] The Best Way to Measure Thought Leadership
    More specifically, when you or your organization are seen as a thought leader, the media will want your perspective on what is happening in the market. More specifically, when you or your organization are seen as a thought leader, the media will want your perspective on what is happening in the market. Thought leadership? Sorry. Sorry.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 2, 2014
    [Media] What is Social Media Marketing?
    Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), The post What is Social Media Marketing?
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 12, 2012
    [Media] Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects
    Especially on social media. Participation needs to be written into their contracts really, and become a new performance KPI,” advises Tom Skotidas, Founder of Skotidas , a B2B social media lead generation agency and the LinkedIn B2B Social Media Lead Generation Group. Is Social Media Really Living Up to Expectations?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 8, 2011
    [Media] 10 Ideas: Standing out in the social media jungle
    The other day in my Twitter stream @joe_sharkey asked:  &# As a new graduate, how do I stand out in the social media jungle?&#. Here are some ideas to help you stand out in those areas, even if you’ve already graduated: Resist the temptation to be a social media guru. When I graduated from college, I thought I knew it all.
  • BIZNOLOGY  |  TUESDAY, APRIL 3, 2012
    [Media] Why Pinterest Matters to Us Social Media Marketers
    So, when someone steals your image, your graphic, or your photo, will they associate it with you even if it is disassociated with your sites, blogs, or social media ?  I know, when you post your own pins, you can add a source link-back URL , right? In blogging and social media, this is even more essential because of sharing.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Media] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. 1. Interruptions (like email and social media) are messing us up.
  • WEBBIQUITY  |  TUESDAY, JUNE 24, 2014
    [Media] The Six Most Irrational Social Media Concerns of Brands
    The following lists the most common concerns surrounding social media, as well as why these shouldn’t be concerns at all. 1: Fear. Fear of social media will likely result in paranoid, overprotective, and ultimately misguided business decisions. If brands have anything to fear, it’s not social media, but losing touch with customers.
  • DIGITAL B2B MARKETING  |  MONDAY, MAY 7, 2012
    [Media] Social Media’s Missing Ingredient
    View original on Pinterest You are ready for social media. Your social media program needs time. Creating Content Your social media plan likely calls for creating some type of content daily (hopefully), and definitely weekly. Does your social media plan have the time it needs to be successful? You have executive support.
  • WEBBIQUITY  |  TUESDAY, MAY 10, 2011
    [Media] 20 Ways to Generate ROI from a Corporate Blog
    The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. summarized arguments from both sides a few months ago in The Social Media ROI Debate. Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 6, 2015
    [Media] Social selling and the social enterprise: From fantasy to reality
    By some measures, Dell stands alone in its pioneering approach to embedding social media into corporate functions beyond sales, marketing, and the call center. have a leader in Michael Dell who understands social media and this change is aligned with the company agenda. We were doing social media before social media had a name.
  • BIZNOLOGY  |  TUESDAY, APRIL 24, 2012
    [Media] Don’t Roll Your Eyes at Social Media Influencers
    I experience a lot of contempt for bloggers and social media influencers. From agencies and marketing firms as well as from self-professed social media experts and social media gurus. Bloggers Too often in earned media engagement, agencies and firms keep up appearances until a media mention is acquired and then see ya! 
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 12, 2011
    [Media] Social Media Marketing and Darwin: Evolution or Irrelevance
    The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. It was easy for media agencies to find your target, and almost as simple to measure the response. Army Chief of Staff. Sound daunting?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 31, 2013
    [Media] Are you a social media polymath?
    Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. Maybe What are you about outside of social media marketing and digital PR? Photo credit: Wikipedia. Are you a one-trick pony?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 9, 2012
    [Media] Case study: Finnair puts social media community to work
    The airline’s “Quality Hunters” project had a blog (qualityhunters2.com) and a Twitter account (@qualityhunters), and a vibrant social media community actually began to form around this key idea of improving air travel. return on the social media investment. By {grow} Community Member Ana Silva O’Reilly .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 11, 2013
    [Media] Case study: Fox Sports connects social media to advertiser revenue
    Engaging with your fans or followers through social media dialogue, polls and interactive competitions are quite popular, but they are not easily discoverable or linked to revenue generation – These online competitions are generally run in isolation through a Facebook page, website or other social media platform.
  • INBLURBS  |  THURSDAY, DECEMBER 22, 2011
    [Media] How B2B Marketers can Embrace Social Media
    An increasing number of companies like Intuit, Sysco, Cisco, GE Healthcare and AT&T are using social media for effective business lead generation. recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media. Leveraging social media for branding and building awareness helps B2B companies.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 14, 2011
    [Media] Does integrity make you a social media loser?
    Social media a-lister Chris Brogan, who had a policy of following back everyone who followed him, deleted everybody before finally settling on a few hundred people to follow and shifting his attention to the new social network on the block, G+. Lots of people seem to be having Twitter identity crises these days. Do you? That’s my list.
  • INBLURBS  |  THURSDAY, SEPTEMBER 1, 2011
    [Media] Study shows: 20 of 100 of your customers are researching on Google
    You should publish interesting and share worthy content on the web and market it in social media. Market your blog articles in social media. Social media marketing has become the new SEO! Marketing takeaway tip: Start to publish interesting and share worthy content on the web and market it on social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 1, 2012
    [Media] Social Media ROI — Not just for the big companies
     . I don’t think I’ve ever given a speech, conducted a workshop, or taught a class where the “social media and ROI” question has not come up. So it was not entirely surprising when many of the suggestions to the Social Habit Research Project focused on measuring the value and relevance of social media marketing.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 22, 2014
    [Media] 27 surprising facts about salespeople who are Social Selling
    Social Selling is the use of social media to interact directly with prospects, to answer questions and offer thoughtful content until the prospect is ready to buy. 86% of IT buyers use social media in their purchase decision process (source: IDG Connect ). 61% of US marketers use social media for lead generation (source: IBM).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 9, 2015
    [Media] Your marketing success may hinge on Gray Social Media
    In the last year, a lot has been written about “ dark social media ” — the vast majority of content sharing you’ll never see because it’s occurring through email, direct messages, texting, and other private communication channels. Gray social media. Is this the future of social media metrics?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 26, 2013
    [Media] Why content marketing is a “do-over” for social media
    My friend Stanford Smith wrote a thought-provoking article last week,  The Difference Between Content Marketing and Social Media and Why You Should Care  and it got me thinking about how these trends are intertwined. think the buzz on “content marketing” is an opportunity for redemption from years of social media silliness.
  • INBLURBS  |  FRIDAY, SEPTEMBER 2, 2011
    [Media] 3.5 billion Reasons for Content Marketing on Facebook for Lead Generation
    Not to mention the thousands of small businesses who have embraced social media networks like Facebook. Social media marketing is the new SEO. More than 3.5 billion pieces of content (web links, news stories, blog posts, videos, etc.) shared each week on Facebook. But what’s in for your business you will ask now? Again!
  • BIZNOLOGY  |  TUESDAY, JULY 2, 2013
    [Media] Are you a social media marketing hunter?
    This is the next in the series, including Are you a social media forager? and  Are you a social media marketing trapper? Are they on social media? For many, social media foraging and social media trapping is more than enough, as I’ve discussed the last two weeks. Are you a social media forager?
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