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  • PAUL GILLIN  |  MONDAY, DECEMBER 27, 2010
    [Media] Social Media RFP Gets An Update
    One of the social marketing practitioners I most admire is Maggie Fox, whose Social Media Group was a pioneer in creating new-media campaigns long before it was fashionable. About a year ago, Social Media Group published a comprehensive and intelligent template for creating requests for proposal (RFPs) for social marketing campaigns.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 2, 2013
    [Media] 10 Questions to Help Audit Your Social Media Strategy in 2013
    Don’t expect an internal request from your Audit Department – you need to be proactively auditing your social media strategy. 1) Are your activities on the various social media websites aligned with where your target customers are spending their time? Social Media Content. Social Media Strategy .
  • AD YOUR COMMENT HERE  |  WEDNESDAY, JUNE 12, 2013
    [Media] A whole bunch of juicy social media stats [Infographic]
    Three most important reasons why companies use social media? Social media image  via Shutterstock.). Infographics Statistics Google infographic Social Media Social media in business social media marketing statistics Twitter 'Top three countries on Twitter? US, Japan and Brazil. Many more stats where that came from!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 26, 2011
    [Media] Any Publicity is Good Publicity in Social Media, right?
    Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Think about the life span of paper based earned media – not long after its printed does it sit on someone’s shelf. Blogging Facebook PR Social Media Social NetworkingLet me explain ….
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Media] A Social Media Measurement Dashboard; One Approach
    A re your social media efforts working?  few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.  There really is no “right” way to measure social media.   Remember, no one went to college to master in social media
  • INBLURBS  |  THURSDAY, DECEMBER 22, 2011
    [Media] How B2B Marketers can Embrace Social Media
    An increasing number of companies like Intuit, Sysco, Cisco, GE Healthcare and AT&T are using social media for effective business lead generation. recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media. Leveraging social media for branding and building awareness helps B2B companies.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 20, 2011
    [Media] 48 Ways to Measure Social Media Success
    Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.
  • SALES LEAD INSIGHTS  |  MONDAY, APRIL 13, 2009
    [Media] Is social media effective for B2B lead generation?
    What’s all this have to do with social media? have been working hard, for at least a couple of years now, trying to use social media to measurably move the needle in regard to generating B2B sales leads and driving B2B sales. I think that thought applies to social media. Is social media effective for B2B lead generation?
  • PAUL GILLIN  |  WEDNESDAY, APRIL 13, 2011
    [Media] How to Promote an Event with Social Media
    As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. Your speakers and fellow organizers are your best sources of social media promotion. Embed media from your SlideShare and YouTube channels on your event website.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 9, 2010
    [Media] Social Media Budget Ratio in B2B Marketing
    The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right.
  • CONVERSIONATION  |  SATURDAY, FEBRUARY 25, 2012
    [Media] Social Media ROI: Check Before You Start
    An army of social media thinkers has deemed it useful to redefine ROI. Blog Management Social media marketing Jim Lenskold marketing ROI return on influence return on investment social media ROIIn 2010, Brian Solis introduced it in his book Engage! The term Return on Influence (now Realization of Influence as well) [.].
  • SOCIAL MARKETING FORUM  |  MONDAY, MAY 9, 2011
    [Media] Social Media Monitoring: The Virtual Duck Blind
    Social media is NOT just about distributing your marketing message. frankly don’t think any digital media channel is solely about that. Social media marketing Social media monitoring Microsoft social media social media monitoringFrom email to Facebook, it’s as much about listening as it is about talking.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 14, 2014
    [Media] The social media forecast: Cloudy!
    Let’s see how I actually did with this social media forecast four years later … Apps take center stage. Social Media “re-set”  – I predicted that companies would start to settle down after the initial social media hype cycle and create more realistic social media budgets and expectations. Gigantic, in fact.
  • CONTENT MARKETING FOR BI  |  TUESDAY, APRIL 13, 2010
    [Media] Will Social Media Replace Traditional Marketing?
    Social media is on the tip of most every B2B marketer’s tongue these days. Of course, it’s no surprise that Forrester finds social media to be the hot new marketing tool. Looking at B2B social media efforts in 2009, the study shows: 68% have set up group pages on social networking sites. Should we be blogging and tweeting?”
  • SAZBEAN  |  FRIDAY, SEPTEMBER 9, 2011
    [Media] How Social Media Overtook Legacy Media
    How Social Media Overtook Legacy Media. In the New Media era (social media, blogging, online journalism), Gilbert Gichen’s contribution seems somewhat trivial. But in the days of Legacy Media, Gichen was a trailblazer; a fresh dissenting voice. How the Switch to New Media Impacted Business.
  • SAZBEAN  |  WEDNESDAY, MARCH 28, 2012
    [Media] Social media monitoring tool video: Why should I monitor social media?
    Social media monitoring tools have become widespread among many sorts of businesses. For example, even offline businesses like clubs and restaurants have started using social media monitoring tools. Well, social media monitoring allows businesses to do many things, such as: See what competitors are doing. But why? and more!
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, SEPTEMBER 12, 2011
    [Media] Reflections from a Social Media Hiatus
    In case you haven’t noticed, I’ve been on a social media hiatus, which started when G+ came out. I’m a little overwhelmed with social media and need a break.&# This break gave me time to think through the memes that I’ve bought into with regard to social media. Are you overwhelmed by social media?
  • MARKETING EDGE  |  TUESDAY, OCTOBER 5, 2010
    [Media] Restaurant Opportunity Cost Hidden in Social Media
    usually talk social media. Hitting on a single topic in marketing, social media and business communications. usually talk social media and PR with this couple and on this occasion we decided to record it. Time 23:58 This podcast is loud, but we were in a successful restaurant. Quick and to the point.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 29, 2012
    [Media] Is Pinterest a Good Social Media Marketing Investment?
    Is Pinterest a Good Social Media Marketing Investment? Social Media b2b marketing Pinterest Pinterest statistics social media marketingby Egan Cheung | Tweet this In the words of Mugatu:  “Pinterest, so hot right now”. But, is all the hype warranted? Recently, Pinterest has seen its growth skyrocket. Twitter – 140 million.
  • WEBBIQUITY  |  MONDAY, DECEMBER 6, 2010
    [Media] How PR and Social Media Can Work Together
    Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. The social media release is used for blogger outreach.
  • CHRIS KOCH  |  FRIDAY, FEBRUARY 12, 2010
    [Media] How to squander your leadership in social media
    Social media experts often chide marketers about control. The experts say that in the new era of social media, marketers need to stop delivering tightly-scripted, one-way messages and start engaging in uncontrolled, transparent conversations with customers and prospects wherever those conversations happen. Oh wait, I forgot. Openness?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 19, 2013
    [Media] The evolution of social media analytics
    You probably can’t pick up a book on social media best practices without seeing some reference to Dell. They are one of the undisputed pioneers, leaders and innovators in the field of social media. This was a rare opportunity to peek under the covers of what is next in social media innovation. Here are 7 clues.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 4, 2014
    [Media] Social Media ROI: Mythic or Measurable? Six Experts Weigh In
    'Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open. Does social media marketing produce measurable ROI—and if so, how does one measure it? Are brands moving away from trying to quantify the ROI of social media marketing?
  • AD YOUR COMMENT HERE  |  FRIDAY, MAY 25, 2012
    [Media] Infographic of the Week: How marketers are using social media to promote their businesses
    Social Media Examiner released their annual Social Media Marketing Industry Report earlier this year, and Patricia Redsicker created a nice infographic to illustrate the results. Infographics Social Media Patricia Redsicker Social Media Examiner Social Media Industry Report 2012
  • PWB MARKETING BLOG  |  THURSDAY, OCTOBER 13, 2011
    [Media] Why Your B2B Social Media is Failing (And What to Do About It)
    Are your B2B social media efforts failing? We know the biggest reasons B2B social media efforts fail and what to do about it. What to do about it:  Develop a social media strategy that aligns with buyer personas and their buying process. Remember, Facebook, Twitter, and YouTube are tools, not a social media strategy.
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2012
    [Media] Being Pretty Isn’t Enough for Social Media Marketing
    What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. The Internet has flattened the market, allowing anyone to eat your lunch, so just ringing the dinner bell after you launch your social media presence is not going to work as well as you expect. Image via Wikipedia.
  • BIZNOLOGY  |  THURSDAY, MARCH 15, 2012
    [Media] Use Lifetime Customer Value to Measure Social Media
    When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 29, 2012
    [Media] The Social Media Minefield: Five factors blocking your success
    ” “Social media is fine if you can fit this into our existing measurement dashboard.” ” “We need to make social media a profit center that pulls its own weight.” “Shouldn’t the IT department own social media strategy?” How are you dealing with your Social Media Minefield?
  • BIZNOLOGY  |  TUESDAY, MAY 8, 2012
    [Media] Be a persistent social media parent
    don’t want to compare parenting to social media community development and management but I guess I just did. Folks Too many social media marketers don’t communicate with their readership in the sort of flawed, open, and honest voice that is more common in radio and on television.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 7, 2012
    [Media] Three amazing ways social media is changing the world
    Social media as a global unifier. futurist innovation sociology benefits of social media social media and social change social media for good social media sociology storify xavier dammanSpecifically, there are three areas that energize and inspire me! The democratization of opportunity. But this is changing. Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 7, 2012
    [Media] Andy Warhol on social media
    facebook sociology andy warhol facebook trends social media trendsI’ve often wondered what would happen if a great creative mind of the past came into our present world to see how we create and communicate today. Here’s my imagined conversation with Andy Warhol , whose creativity extended to almost every medium of his time. Tweet.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 16, 2010
    [Media] In B2B Marketing: Content is Media
    But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. Social Media is not a campaign it’s a commitment! Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 30, 2009
    [Media] Social Media will Disrupt every Function in your Company
    We are at an interesting inflection point with Social Media today. Social Media already has changed Marketing forever. Marketing is still playing catch up and will be for a while since we are still at the very early stages of the Social Media game. technologies when Social Media hit. Tags: social media
  • SAZBEAN  |  TUESDAY, JULY 19, 2011
    [Media] Basic Marketing Principles Still Apply to Social Media
    Social Media Marketing is no different than other marketing tactics — at least in the need to follow basic marketing principles. In order for it to be effective, it’s important for social media marketing to fulfill the needs of your customers. How do you apply basic marketing principles to social media? Proof.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 10, 2011
    [Media] Case study: How one blog post helped me get a job in social media
    Antonia Harler is a friend from the {grow} community who blogged and tweeted about her challenges finding a job in social media marketing. My choice of studies was probably wrong in many ways for social media marketing but had some advantages, too.  I soon started working part time for a social media agency in Manchester. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 16, 2010
    [Media] Social Media Lead flow in B2B Marketing
    Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. Then all you have to do is feed this list into your listening platform and you should be able to create a steady stream of Social Media Leads! Related posts: Why is measuring Lead Gen in Social Media so hard? Tweet This! Digg this!
  • SOCIAL MARKETING FORUM  |  SUNDAY, JANUARY 2, 2011
    [Media] Social Media: I’ve Become Comfortably Dumb
    For me Twitter has been a valuable social media tool to connect with others in the email marketing and social media space. As for Facebook and other social media sites, I guess I've become comfortably dumb. Social media marketing Facebook Twitterdon't see the value or ROI for time spent.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 13, 2012
    [Media] 5 Tips for Engaging in Social Media for Business
    And mark your calendars to meet me at the BMA-NJ Social Media Symposium on April 10th, where I will deliver the keynote presentation. Your goal should not be to be good at social media. It should be to be good at BUSINESS using social media. All social media effort MUST move the business needle. Planning is the key.
  • PAUL GILLIN  |  WEDNESDAY, JULY 14, 2010
    [Media] Paving Media Cow Paths
    Social media has turned the corner in the last two years. What many marketers have failed to grasp is that the tools of new media aren’t just about publishing; they’re also about conversing. Tags: Social Media marketing twitter conversation arrived at the train station at about 1 a.m. Only the train didn’t come.
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 1, 2011
    [Media] Social Media & SEO: Are You There Yet?
    When will you see results from social media and SEO? Up to three months for social media messaging traction. Post and comment on social media platforms. How long did it take you to get SEO and social media results? Social Media/Web 2.0 marketing SEO social mediaIt takes time. So plan to: Blog frequently.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 25, 2011
    [Media] 5 ways corporate culture determines social media success
    When I talk about social media strategies, inevitably the conversation turns to cultural fit. Social media success and failure is not usually determined by resources, vision, or ability.  Here’s an article on  selling your boss on social media   that might be helpful. Is your company ready to become a publisher?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [Media] A fascinating “hardcore” B2B social media success
    With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  Content was leveraged and re-purposed in various ways across all the social media sites. BACKGROUND. OBJECTIVES OF THE MARKETING PROGRAM.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 23, 2014
    [Media] Social media, authenticity and the human brand
    Despite this personal nightmare, Justin’s social media presence was extraordinarily brave, honest, and revealing. Here are some of the topics we cover: How important is establishing your personal social media “character?” Social media ambassadorship — The new professional skill? Are you ready for this?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 29, 2012
    [Media] 6 Burning Questions about Social Media for B2B
    by Rob Bois | Tweet this I’ve been involved in a number of webinars and round tables recently on the topic of social media for B2B. Is this tactic effective or should we stick to outside social media communities? Q: Are there benchmarks out there that measure B2B performance on social media? available for download.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 21, 2012
    [Media] Social Media Lies, Damn Lies and Statistics
    Do you know anyone who would claim that they made a ten or hundred thousand dollar decision based on social media? Work your way backwards to the beginning and you will likely move through a contract presented by a sales person, a visit to a website or call from a sales rep, a tradeshow, a website and/or a social media interaction.
  • BIZNOLOGY  |  TUESDAY, JULY 2, 2013
    [Media] Are you a social media marketing hunter?
    'This is the next in the series, including Are you a social media forager? and  Are you a social media marketing trapper? Are they on social media? For many, social media foraging and social media trapping is more than enough, as I’ve discussed the last two weeks. Are you a social media forager?
  • CEEKUE  |  THURSDAY, MARCH 3, 2011
    [Media] Use Google Reader as a Free Social Media Monitoring Dashboard
    In his post Free Social Media Monitoring Dashboard Steve describes how to use Google as a monitoring dashboard. Google search Social Media alerts readerA great post yesterday by Steve Farnsworth on his blog Digital Marketing Mercenary. You may [.].
  • INBLURBS  |  THURSDAY, JULY 19, 2012
    [Media] Why marketers Increase their Social Media Marketing Budgets?
    Social media is a great communication channel there is no question. Smart marketers use social media to offer great support, increase brand reach and to generate business leads, only to name some of the great opportunities which the social web offers. The most known challenge is to measure social media ROI.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 21, 2014
    [Media] Straight talk on social media consulting
    'Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. It’s really not about social media. Having a deep love of social media does not make you a social media marketing professional. This career choice is about MARKETING not social media.
  • BIZNOLOGY  |  TUESDAY, JUNE 18, 2013
    [Media] Are you a social media forager?
    'When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. Social media foraging does get protein in the pot, though that protein is generally more in the form of grubs than it is prime grade lean steak. You’ll always be fed.
  • CHRIS KOCH  |  FRIDAY, MAY 6, 2011
    [Media] How to measure influence in social media marketing
    Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys. Image via Wikipedia.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 9, 2011
    [Media] Media as Marketing
    By providing valuable and interesting content (media), you’re giving people a reason to check out what you do. Think you can’t produce media that’s interesting? – When Marketing Becomes Media, Millions Follow by Ilana Rabinowitz | Social Media Explorer How? They provided valuable media for free.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 8, 2013
    [Media] How to establish your company’s Social Media Lead Team
    'I have written a lot about the critical importance of company culture to social media marketing success. One of the most important things a company can do is to create a Social Media Lead Team to help drive the change you need that will support your efforts. What does a Social Media Lead Team do? 2) Bring in an outside expert.
  • BIZNOLOGY  |  MONDAY, APRIL 16, 2012
    [Media] 5 studies prove social media is less than 6 degrees of separation
    The idea of 6 degrees of separation was responsible for the early thought behind social media. Is the theory true in social media? Here are 5 studies that prove social media makes is less than 6 degrees of separation. Social Media Marketing 6 degrees of separation Facebook social media social media marketing
  • FOLLOW THE LEAD  |  FRIDAY, AUGUST 20, 2010
    [Media] Weekend reading: Stats on social media in b-to-b
    Check out this terrific package of b-to-b social media statistics , per Social Media B2B blog. The stats are categorized by, among others, usage, forecast, executive interest (in social media), channels, budgets, resource allocation and measurement. Tags: Sales & Marketing Social Media B2B Subscribe to RSS.
  • BIZNOLOGY  |  FRIDAY, MARCH 29, 2013
    [Media] Social Media Listening Is Sound Business Practice
    Social Media Marketing Communication listening social listeningPhoto credit: highersights. How many times have you had something, whether it was in your personal or professional life, go wrong because of poor communication? If you are honest, there are likely more than you would like to admit. Having Why is listening so hard for people?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 9, 2012
    [Media] Mars Landing, social media style. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn  is a social media strategist that loves enjoying a good book and then drawing in it. growtoons} joey strawn social media cartoon social media humorCheck him out on Twitter: @joey_strawn. Tweet.
  • WEBBIQUITY  |  FRIDAY, MARCH 18, 2011
    [Media] 6 Characteristics of Social Media Winners
    but Charlie Sheen’s recent meteoric  rise on Twitter aside (best not to rely on the perverse attraction of watching a drug-addled celebrity publicly self-destruct) here’s a shot a minimum list of characteristics that enable social media success. social media strategy that’s all about “me me me!&# Smart. Unique.
  • GREAT B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Media] Social Media Marketing: What Not to Do
    'I’ve written a lot about the subject of what you need to do to be successful in social media and pull marketing.  And for goodness sake, don’t insult your boss or your company in social media. Remember that everything you say, and every photo you place, in social media, can and will be used against you.  Don’t constantly sell.
  • PWB MARKETING BLOG  |  FRIDAY, JUNE 3, 2011
    [Media] Social Media Activity Influences Google Rankings
    The study found that social media activity is well-correlated with higher Google rankings. Facebook “Shares” is the single highest social media metric correlated with higher Google rankings. social mediaAnd Facebook may be more influential that Twitter. This is not to say stop using Twitter and focus on Facebook.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, OCTOBER 15, 2010
    [Media] B2B Social Media Landscape Appears to Be Wide Open
    As I’m reading the “ Fall 2010 Social Business Report ” from NetProspex, I find that my biggest assumption about social media in the B2B space is entirely true.  We can all agree that social media is still an emerging multi-channel, multi-faceted medium for marketing communications. Wendy Boyce. What aren’t they doing well?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 13, 2012
    [Media] 8 Shocking New Social Media Facts
    Because I’m a numbers geek so I’m overjoyed to finally get some social media data we can trust! The social network has dominated ALL media, not just social media, for a couple of years now. One of you is a social media stalker. So how many social media users are active on the network but NEVER post?
  • DIGITAL VOICES  |  WEDNESDAY, MAY 16, 2012
    [Media] 5 Ways to Use Social Media to Redefine Customer Value Proposition
    According to Dhruv Grewal – Chair of Commerce & Electronic Business for Babson who spoke at a recent social media consortium at the college, the changes and advances in social, mobile, and online technologies have created a perfect storm and are forcing firms to change their tack and redefine their customer value propositions.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 13, 2013
    [Media] Engaging Employees to Share Corporate Social Media
    Yesterday, Glenn Gaudet of GaggleAMP presented our latest Biznology® Webinar about how to amplify your corporate social media messages.  With the introduction of social media, companies were provided an army of megaphones that had a genuine affinity for the company and its products. Photo credit: Fora do Eixo.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Media] How to Build Your Influencers in Social Media
    'A little later this morning I will be presenting a webinar entitled  How to Build Your Influencers in Social Media. Do a social media land grab! Your goal is building your influencers in social media not becoming a top influencer. Don’t be shy: find all your contacts on social media. Are you already Kim Kardashian?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 10, 2013
    [Media] The one core secret to social media marketing success
    I know this blog post title might sound a bit simplistic — perhaps sensational — coming from me, but I do think there is one core idea to consider when starting a social media strategy that is often misunderstood … or missed all together. There will be no social media apocalypse Does everybody need a social media strategy?
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 5, 2012
    [Media] How B2B Marketers Are Scoring Big with Social Media [Infographic]
    by Jason Miller The results of the fourth annual Social Media Marketing Industry Report are in. Conducted by Social Media Examiner, the survey asked more than 3,800 marketers where they focus their social media activities, how much time they invest and what the rewards are for doing so. How do you compare as a B2B marketer?
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, DECEMBER 1, 2010
    [Media] What You Really Must Know To Succeed in Social Media Marketing
    In social media marketing, value often means relevant content, tailor-made promotions, useful information and a “real” relationship. Here is what you really should know to be successful in social media marketing. Social media marketing cross channel social media marketingIt's about people.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 23, 2012
    [Media] The essential guide to minimizing legal risks in Social Media Marketing
    They can hardly complain after the fact when you share a link to that content, provided you don’t reproduce it wholesale on your own site or social media feed. Be accurate in any statements you publish via social media. What concerns do you have about the law and your social media presence?  . The same goes for images. Tweet.
  • LEADER NETWORKS  |  TUESDAY, APRIL 13, 2010
    [Media] Designing Social Media Engagement Programs
    Unfortunately, few companies have implemented effective systems to gauge the level of their customers on social media. In order to relate business goals to social media outcomes it is important to tie the anticipated results to the goals. engagement programs metrics Social Strategy social mediaThey are engaged” ( Gallup , 2009).
  • WEBBIQUITY  |  MONDAY, MARCH 28, 2011
    [Media] Why Social Media Matters for B2B Vendors
    Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 20, 2012
    [Media] Why your social media plan needs gurus and storytellers
    few weeks ago Laura Click wrote a really interesting post questioning “who really is a social media expert? The first group consists of people who really understand how social media fits into an overall marketing strategy (but may lack the storytelling/creative abilities). By  Srinivas  Rao, Contributing {grow} Columnist. Agree?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 14, 2011
    [Media] 7 ideas to turn PowerPoint slides into social media marketing gold
    Here are seven ideas to use PowerPoint slides to create new value for your social media marketing efforts: 1. One of the easiest ways to do this is to mix up the media you use. You have a great multi-media blog post. Think about what you can do to leverage this deck within a social media strategy: Post it on Slideshare.
  • CHRIS KOCH  |  FRIDAY, JUNE 26, 2009
    [Media] Three steps for B2B marketers to build a personal social media presence
    In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. m going to attempt to explain it by humbly offering my own initiation into social media as a guide. Social Media B2B. B2B Social Media.
  • CLIENT BRIDGE  |  WEDNESDAY, JULY 4, 2012
    [Media] INFOGRAPHIC: Social Media vs. Traditional Media
    From Kuhcoon.com, here's an infographic that compares the pros and cons of social media and traditional media. View Original Article
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 14, 2011
    [Media] The Myth of Business vs. Personal Profiles in Social Media
    What Rules Do You Use To Decide Who To Connect With on Your Social Media Channels? like the way Lisa Barone  fron Outspoken Media sums it up in an article  she wrote a while back: We are officially beyond the days where you can have a distinct “personal” and “corporate” tweeting style. Social MediaFacebook was for friends.
  • BIZNOLOGY  |  FRIDAY, MARCH 1, 2013
    [Media] Is Social Media Security Out of Your Hands?
    It was about the problem of social media accounts being hacked and hijacked and something bad happening to a brand. Before Anyone who is stupid enough to buy that kind of abrupt messaging as real is not social media savvy and likely just not very intelligent. Photo credit: Wikipedia. Before we get started though. It read.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 18, 2012
    [Media] Becoming a social media pro doesn’t require all 10,000 hours
    While Malcolm Gladwell posited, in his book Outliers: The Story of Success , that one needs to engage in a challenging 10,000 hours of experience and practice before becoming a master, don’t let the belief that you need to accrue all 10,000 hours of challenging practice and experience before you sell yourself as a social media maven.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 20, 2011
    [Media] The making of a social media slut
    I think I have become a social media slut. He wants to find good hires for social media marketing. It could make a difference if you’re seeking an entry level social media job.&#. This isn’t what I want social media to be about.  I crossed the line.  friend in D.C My leg began to twitch.  My lips quivered.
  • SOCIAL MARKETING FORUM  |  THURSDAY, SEPTEMBER 6, 2012
    [Media] 20+ Staggering Stats Proving Why the Time to Use Social Media is Now
    Businesses that don’t use social media for marketing or customer service reasons now will miss out on business and, worse, actually lose business! Social business and social media are no longer an option. It’s not hype, it’s a fact and here are some good reasons why the time to use social media is now. Forrester [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 5, 2014
    [Media] Social Media Marketing success is simply Medieval
    'I work with many different companies and no matter the size, the budget, or the resources, there is almost always an element of “overwhelming” when it comes to social media marketing. When you think about it, the sociological and psychological drivers of success through social media have been with us since Medieval times.
  • CHRIS KOCH  |  TUESDAY, AUGUST 3, 2010
    [Media] 13 qualities of a good social media voice
    When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. But developing a social media voice is a more complicated proposition. good starting point is to create a social media policy for the organization. Communal.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 9, 2012
    [Media] Social Media meet Security. Security meet Social Media.
    These days, that battle between marketing and security is showing itself most readily in the area of social media. Smart corporate marketers have learned that social media isn’t a fad or a option: it’s a necessity. ve made requests for social media channels and had them denied because they don’t meet security policy.
  • PR MEETS MARKETING  |  SUNDAY, SEPTEMBER 28, 2008
    [Media] Sarah Palin - Media Training 101!
    Considering that Palin has been out of the public since being announced as the VP pick, I assumed that she’s been undergoing intense media training. In reviewing the interviews on YouTube , I wonder if her media trainers underestimated the level and depth of questions that she was going to be asked. Sarah Palin. Oh my gosh.
  • CONVERSIONATION  |  SATURDAY, AUGUST 20, 2011
    [Media] Why Earned Media Matter: the End of Media Management as We Know It
    Blog Blogging Opinion PR earned media media management reputationIn a society, ruled by perception and the influence of “authority” and “reputation” (not to be confused with “earned reputation”), the messenger unfortunately is still often more important than the message.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 28, 2013
    [Media] The 5 Best Social Media Apps for Kids
    Social media apps for children? don’t want my kid on social media.” In case of “social media emergency,” click here.) Enter social media apps for children. These apps can help parents guide young social media buffs in the ways of online communication. Same goes for social media. Same goes for social media.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 1, 2010
    [Media] FOUND the ROI of Social Media for B2B Marketers!
    I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? Listening for and spotting a customer issue, responding to them and solving their problem in minutes using social media provides what can only be called an “exceptional customer experience”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 16, 2013
    [Media] The 6 critical questions guaranteed to drive your social media strategy
    'If you made ladders for a living and sold them to big chain stores, how much of your budget should you spend on social media marketing? This was a real question posed to me by a reader last week and as I walked her through the six key questions that lead to social media strategy I thought this would be useful information to share with you.
  • WEBBIQUITY  |  MONDAY, MARCH 29, 2010
    [Media] Social Media is Simpler Than You Think
    With the tidal wave of how-to articles , jargon and self-proclaimed “social media experts&# hitting the online world, it’s easy for marketers and business executives to view social media as something akin to the unexplored regions of the earth as presented on medieval maps—&# here be dragons.&# Social Media Demystified.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 14, 2013
    [Media] Social Media Excuses. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. See more of his cartoons at everything is media.   . growtoons} kacy maxwell social media cartoon social media humorScroll down to see the rest of the story! Related Stories North by Northwest. A {growtoon}.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 13, 2013
    [Media] Back to Basics: 6 Quick Social Media Marketing Tips
    'by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. Looking for more social media best practices?
  • SAZBEAN  |  WEDNESDAY, JANUARY 8, 2014
    [Media] Social Media Hype for 2014
    'Social Media Outposts (Photo credit: the tartanpodcast) Everyone and their grandma is writing a post about the trends for social media in 2014… which is good, but I think we may be on the brink of something different. Social media is definitely mainstream — that happened a couple of years ago.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 27, 2010
    [Media] Social Media and the Contact Center for Dummies (Wiley)
    One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook. Share this on Linkedin.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 20, 2012
    [Media] The World’s First Social Media Sniglets
    ” G PLUSASAURUS (gee plus asaurus) Any social media dinosaur who still thinks Google Plus is going to kill Facebook. LIBRE NAUSEUM (Lee-brah Naw-zee-um) Weary feeling you get upon learning that yet another social media guru is writing a book. humor sniglets social media cartoon social media humorCHEEDLE (che dul) n.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 27, 2011
    [Media] How Social Media Turned a Brand Into a Revolution
    This exchange (as reported by the New York Times ) was part of a remarkable two-year social media collaboration that began with bloggers calling for labor strikes and resulted in an energetic youth movement that is toppling dictators. Social media and politics sociology social media and egypt social media and politics social media revolutio
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Media] Social Media is Like Riding a Bike
    'I have been riding again after decades out of the saddle and I think there’s a lot I have learned from my newfound respect for the motorcycle that maps perfectly to social media marketing, both from my experience taking a Motorcycle Safety Foundation (MSF) and from the two years of riding experience I have gotten under my belt.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 26, 2011
    [Media] Blogging, social media use skyrocketing at universities
    500 firms and the latest research turns to social media usage trends at four-year accredited collges and universities in the U.S. Some highlights: Social media usage soars. 100 percent of colleges and universities studied are using some form of social media, up from 95 % last year, 85% in 2009 and 61% in 2008.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 1, 2010
    [Media] 13 questions about social media and thought leadership
    It’s a warm-up for the great dialogues we’ll be having at MarketingProfs’ SocialTech conference later this month in San Jose, where I’ll be speaking about social media and the B2B buying process. All the top social media pros will be there and the focus will be all B2B. traditional media companies. can’t wait. link]. link].
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Media] Got 5 Minutes? Use It to Find a New Prospect on Social Media
    It’s 2013, and now, more than ever, the pressure on businesses to determine the exact value of social media marketing is high. As a social media manager, it’s your job to figure out how to find who those prospects are and get them to your sales team -- and fast. introductory Social Media No, seriously. Let me explain. Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Media] Five tools to help with your social media makeover
    In the world of social media it’s important to step back and review what you have done and implement changes on a regular basis. Here are five cool tools you can use that just might deliver some new “oomph” to your social media efforts:  1. Measure Conversion from Social Media Traffic. Ignite Facebook Fans. percent.
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