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  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 7, 2013
    [Media] 3 Ways Social Media can Boost Sales Success
    Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Social media provides great way to connect with potential buyers. Social media provides the sales person a platform for sharing value, which builds reputation and affinity for the seller.
  • BIZNOLOGY  |  TUESDAY, JULY 2, 2013
    [Media] Are you a social media marketing hunter?
    This is the next in the series, including Are you a social media forager? and  Are you a social media marketing trapper? Are they on social media? For many, social media foraging and social media trapping is more than enough, as I’ve discussed the last two weeks. Are you a social media forager?
  • WEBBIQUITY  |  MONDAY, AUGUST 17, 2015
    [Media] How to Use Social Media for Event Marketing [Infographic]
    Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Events Social Media Marketing event marketing infographics Lakeshore Convention CentreCheck out the complete infographic for more ideas.
  • ACT-ON  |  FRIDAY, OCTOBER 16, 2015
    [Media] How to Perform a Social Media Audit: Measure What Matters
    Social media is long past the novelty stage. Before we dive into how to do that, let’s take a quick snapshot of the latest social media stats: 3 billion people are active Internet users. And as far back as 2013, Forrester analyst Zachary Reiss-Davis concluded that “ everybody uses social media for work.”. Build a spreadsheet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Media] Finally, Small Business Social Media is Evolving
    These days, almost all small businesses seem to share the same concern: “How do we succeed at social media?” They’ve only been open a month but I’ve seen them do things in social media that have taken other businesses years to figure out. How about you, have you seen small business social media evolving around you?
  • CONVERSIONATION  |  SATURDAY, JANUARY 28, 2012
    [Media] Building Your Internal Social Media Expert Team
    An important aspect of setting up a social media strategy is building a team to make the program work, regardless of the scope and goals. Social media is not a free lunch, and you need your internal team of social media experts to make it happen. Tips and considerations. Let’s agree on terminology first. [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 22, 2014
    [Media] Five tips to turn social media mistakes into customer advocacy
    Many large companies such as Gatorade, Dell, the NFL, and the Red Cross have social media command centers to monitor perception of their brands in real time, follow trends, conduct conversations, and resolve complaints. Even more important than the technology behind those command centers is the attitude companies take towards social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 7, 2016
    [Media] The lost blogging monarchy, the defeat of links, and the war on social media
    At the top of my blog it says “Marketing, Social Media, Humanity” and this post from this remarkable man is an exceptional exploration of this intersection. Social media cul-de-sacs. Lots of people start their daily online routine in these cul-de-sacs of social media, and their journeys end there. At least I hope so.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 16, 2013
    [Media] 5 ways to use social media in sales even if your customer isn’t on Facebook
    If you believe your customers aren’t on social media today, they’re coming.  I do believe there is a first-movers advantage in this space. Here are three ways to use social media for business intelligence. So if you’re customer isn’t on social media yet, there are at least five reasons why you should still be.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 28, 2014
    [Media] The Missing Link Between Media and Marketing
    The prospect marketing effort, which is predominantly driven by third-party media investments in content syndication, search and advertising, is still very fragmented and, worse, seldom measured or optimized. Validate prospect information in order to inject quality, actionable data, and thereby increase lead velocity and lower media costs. 
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 15, 2012
    [Media] Industrial Companies shouldn’t Replace Email Marketing with Social Media
    Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Media] 5 reasons you should be in social media, even if the boss says “no”
    know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. And if any of your business comes through search or your website, then social media is inextricably linked to your future success. It is the largest media entity in history. Social proof.
  • WEBBIQUITY  |  TUESDAY, JANUARY 21, 2014
    [Media] 20 More of the Best Social Media Marketing Guides and Tips of 2013
    Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. What key trends in 2014 should social media marketers to be aware of? What are the best practices for promoting events through social media? Best Social Media Marketing Guides and Tips.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, AUGUST 3, 2011
    [Media] B2B social media: Highlights from new benchmarking research
    B2B social media; is it a case of the Emperor’s New Clothes? The social media Emperor is getting dressed, but is still in his underpants. B2B social media has reached the tipping point and in doing so it’s following the classic technology evolution curve. Social media is being used then, but how? There was a lot of talk. 
  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 5, 2011
    [Media] Social Media and Revenue
    When I gave a presentation on Social Media and Revenue at Eloqua Experience recently, I was blown away by the great reaction to it. wanted to dig in a bit into where social media is in most of today’s businesses. In a lot of ways, social media today is like “digital” a decade ago. Revenue Performance Management Social media
  • PUZZLE MARKETER  |  THURSDAY, JULY 19, 2012
    [Media] SMS Marketing Trumps Social Media Marketing [Infographic]
    A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. They separate the two into what they call Narrowcast and Broadcast. What does this mean for marketers?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 11, 2016
    [Media] Does Paid Social Media Work?
    It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Social Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 24, 2013
    [Media] Five reasons Europeans are behind in social media marketing
    Whether you look at the number of online job postings, the best viral marketing campaigns, or the world’s most respected social media marketing thought leaders, almost all of the innovation seems to come from the US of A. The fuel of any social media marketing campaigns are social media platforms. At first. Blink blink.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 18, 2013
    [Media] A 6-step plan to respond to negative social media comments
    The post A 6-step plan to respond to negative social media comments appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post A 6-step plan to respond to negative social media comments appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. And yet, you will get complainers. Follow up.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 14, 2016
    [Media] 6 Tools for Automating B2B Social Media Marketing
    Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. However, as KISSmetrics suggests, hire someone who is experienced in social media, not your niche, as most social media for any industry will have similar goals: getting more visibility for the company.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 1, 2011
    [Media] Social Media is Lowering Our Content Standards
    Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. If so, it is time to stop listening to the social media experts , the ones that gave you the idea you need to share 4, 8 or 15 pieces of content in the first place.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 4, 2015
    [Media] How to Optimize Events with Social Media [Infographic]
    Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it. Connect with other event attendees on social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 30, 2014
    [Media] Why social media measurement efforts seem empty
    Social media marketing is a pretty mature business by now. But if you adapt to the opportunity and adopt a social media measurement mindset  open to new types of indicators, you will have a better chance of success. Social media marketing is a pretty mature business by now. Creating relationships takes a long time. Another view.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 16, 2013
    [Media] The 6 critical questions guaranteed to drive your social media strategy
    If you made ladders for a living and sold them to big chain stores, how much of your budget should you spend on social media marketing? This was a real question posed to me by a reader last week and as I walked her through the six key questions that lead to social media strategy I thought this would be useful information to share with you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 9, 2012
    [Media] Why Instagram will be the next big social media platform
    Of the Americans surveyed who currently use a social media platform, only 18 percent currently have a profile on Instagram. Of ALL those social media users surveyed, 48% declared they are using Instagram more often.  This is a MUST HAVE and affordable resource for any agency, marketing department or social media professional.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 19, 2013
    [Media] The evolution of social media analytics
    You probably can’t pick up a book on social media best practices without seeing some reference to Dell. They are one of the undisputed pioneers, leaders and innovators in the field of social media. This was a rare opportunity to peek under the covers of what is next in social media innovation. Here are 7 clues.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 7, 2012
    [Media] Andy Warhol on social media
    facebook sociology andy warhol facebook trends social media trendsI’ve often wondered what would happen if a great creative mind of the past came into our present world to see how we create and communicate today. Here’s my imagined conversation with Andy Warhol , whose creativity extended to almost every medium of his time. Tweet.
  • PUZZLE MARKETER  |  TUESDAY, JULY 31, 2012
    [Media] Social Media Takes Gold at the London 2012 Olympics
    They have therefore responded by embracing and focusing on social media, in addition to more traditional media such as print and television. For the London 2012 Olympics, the IOC created a website to become the hub of all digital media. Not all athletes are embracing social media when you compare followers to medals won.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 12, 2015
    [Media] Five ways to calm down and not be overwhelmed by social media change
    It’s impossible for a person — or even a company — to keep up with the constantly shifting platforms that make up our social media world today. But you don’t have to be overwhelmed by social media change, espcially if you can get your head around some fundamental truths about how the web works. It is. Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 28, 2013
    [Media] The 5 Best Social Media Apps for Kids
    Social media apps for children? I don’t want my kid on social media.” Five million kids under age 10 already have Facebook accounts. (In case of “social media emergency,” click here.) Enter social media apps for children. These apps can help parents guide young social media buffs in the ways of online communication.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 23, 2015
    [Media] Social media challenges to parenting
    Immediately, my fatherly red flags went up and I went into investigator mode, paying even closer attention to what was happening in her world on social media. I was irritated by the situation, and I posted these frustrations on Facebook. Social media and parenting. The same is true for our teens on social media. sociology
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 18, 2011
    [Media] All Media Will Be Social Media
    The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. Although [.].
  • WEBBIQUITY  |  TUESDAY, DECEMBER 21, 2010
    [Media] Seven Ways to Use Social Media for Business
    Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Share this on Bebo.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Media] 19 More Outstanding Social Media Marketing Guides
    While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Image credit: KISSmetrics. Thank goodness!).”
  • DIGITAL B2B MARKETING  |  MONDAY, JANUARY 16, 2012
    [Media] B2B Social Media Opportunities [#B2Bchat Recap]
    Participants identified a number of specific opportunities, however what was most apparent throughout the discussion is that social media is moving quickly. Social Media #B2Bchat B2B Focus Foursquare Google LinkedIn Livestream pinterest Slideshare social media storify triberr Tumblr twitter Youtube
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Media] Finally, the truth about social media and customer engagement
    My social media engagement level was still the same, it just became diluted. This is when Snapchat became the new media darling and one of the reasons was “engagement is through the roof.” They had embarked on a social media strategy that included all the usual suspects — Facebook, Twitter, Google+, etc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 5, 2012
    [Media] How to Save a Sputtering Social Media Program
    The social media conversation around your brand looks worse. The management team, already dubious about social media smells blood in the water. The first step is to understand why social media programs fail. Social Media programs sputter and fail for a variety of reasons. By Stanford Smith, {grow} Contributing Columnist.
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 12, 2011
    [Media] Three Dangerous B2B Social Media Mistakes
    Social media is more effective when you’re not making mistakes. The worst case scenario is you get fired for making a social media mistake. Social media investment is expected to increase among B2B companies (Source: Worldcom Public Relations, 2011). It’s holding back social media success. Mistakes are costly. Wrong.
  • BIZNOLOGY  |  WEDNESDAY, MAY 6, 2015
    [Media] Social media monitoring: why it’s a must
    Before the Internet and Web 2.0, the print and broadcast media were the only ones who could really speak to the masses about a business. Now, with the help of social media and review sites, everyone and anyone can have a say, anytime. Southwest Airlines took to social media touting how they are now the only U.S. Like this post?
  • BIZNOLOGY  |  MONDAY, MAY 19, 2014
    [Media] 24 reasons SEO and social media are inextricably linked
    22% say social media. Social Media Marketing  refers to the process of gaining website traffic or attention on social media sites in the same way. In both cases, traffic comes from   earned media   as opposed to  paid media. 41% of customers are winning customers using social media (source: Search Engine Journal).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 23, 2012
    [Media] Social Media, Conflicting Data, and the Search for Truth
    ”  Not a day goes by that I don’t see conflicting information about the value of Facebook “Likes,” the correlation between online conversations and buying behavior, whether blogging is going up or going down, and whether small businesses are adopting social media marketing or rejecting it, to name but a few. Tweet.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 1, 2014
    [Media] 6 Trends Highlighted at Social Media Marketing World
    by Lauren Harper | Tweet this Last week’s  Social Media Marketing World  conference was a dream for any social marketer. Creating visual assets is a huge focus for content.  A picture is worth 1,000 words, or in the case of a social media manager, double the engagement.  Social Media ROI remains top priority and mystery.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 18, 2013
    [Media] How social media case studies can jeopardize your strategy
    There has been a tremendous amount of buzz about using social media to improve the supply chain (demand sensing, process monitoring, and collaboration). Nothing really happened in this space until we started hearing about the social media successes of Zappos, Whole Foods, and Dell. Case studies give us something to shoot for.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 17, 2012
    [Media] Learning From Big Social Media Blunders
    In it they chronicle this year’s Top 10 Social Media Blunders. Entertaining because of the shenanigans and plain idiotic social media mistakes committed by some very smart people. Disheartening because nervous businesses considering social media may unduly focus on the blunders and ignore the benefits. Face Full of Tomato Sauce.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [Media] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. While certain aspects of social media have stabilized (e.g., B2B Social Media Guides.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 20, 2013
    [Media] Are businesses failing to find an ROI in social media? Another view.
    There was a lot of buzz on the Internet last week about a report and infographic from Manta.com stating that 60 percent of small business owners are not realizing a return on their social media marketing efforts. It is not a statistical extrapolation of the current state of social media. different way to think about social media ROI.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 21, 2012
    [Media] Six ideas to win executive sponsorship for your social media effort
    One of the most difficult problems in the social media world is getting the boss to understand and support an initial effort. Who is the “sponsor” of your social media effort? The person who controls the budget and job assignments of the people working on social media is the “sponsor,” in our definition. Not in the long run.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 12, 2012
    [Media] Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects
    Especially on social media. Participation needs to be written into their contracts really, and become a new performance KPI,” advises Tom Skotidas, Founder of Skotidas , a B2B social media lead generation agency and the LinkedIn B2B Social Media Lead Generation Group. Is Social Media Really Living Up to Expectations?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 1, 2013
    [Media] Social media trends that are colliding in 2013
    by Justin Brackett Related Stories The Business Case for Buying Facebook Likes A cautionary tale: Putting your business in the hands of Facebook Your 2013 Social Media Strategy: Grow a Pair. Augmented Reality Content Marketing facebook futurist Google techologies 2013 projections instagram social media futureFacebook Financial Fatigue.
  • BIZNOLOGY  |  MONDAY, AUGUST 8, 2016
    [Media] 12 inspiring social media monitoring case studies
    90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Social Media Examiner ). The numbers indicate almost all businesses now rely on social media for marketing, but less than half can measure if it’s working. Only 41% are able to measure their social activities.
  • BIZNOLOGY  |  TUESDAY, APRIL 23, 2013
    [Media] Blogger outreach is more PR than social media
    The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Blogger outreach is earned media not paid, right? Blogger outreach and engagement is much more than social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 9, 2012
    [Media] Case study: Finnair puts social media community to work
    The airline’s “Quality Hunters” project had a blog (qualityhunters2.com) and a Twitter account (@qualityhunters), and a vibrant social media community actually began to form around this key idea of improving air travel. return on the social media investment. By {grow} Community Member Ana Silva O’Reilly .
  • TOMORROW PEOPLE  |  FRIDAY, NOVEMBER 23, 2012
    [Media] Don’t Be a Social Media Harlot!
    Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. Are you the sort of social media user that likes to post, tweet, reply, retweet, repin and share left, right and centre? Social media users who are all about racking up the numbers should take heed.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 31, 2016
    [Media] How even social media & social selling experts are getting LinkedIn wrong – Part 1
    showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. Jay Baer Wrongly Believes Shotguns Trump Rifles in Social Media. Can’t that be found on almost every social media consultant’s website? Like this post?
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 26, 2012
    [Media] The Most Important Words In Social Media
    And so I offer up to you that the most important words in social media are “thank you!” But in social media , where we only see avatars and not real expressions on real human faces, they are particularly important. So I will explain my approach to be thankful on social media here in this post. ” I said.
  • BIZNOLOGY  |  TUESDAY, JUNE 5, 2012
    [Media] Is your social media marketing about listening or talking?
    You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. Everyone who consumes social media expects that. I know you. It is. Finally, a response!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 9, 2011
    [Media] Social Media – the Next Frontier!
    But after 2 years of reading, trafficking and routing both positive and negative mentions in my organization I realized there had to be more out in the social sphere than just monitoring social media. Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to.
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Media] Showing Personalty on Social Media
    As a business, it’s important to manage your online reputation and build your brand by having easy-to-find and regularly updated social media pages. One of the most important, but often overlooked, aspects of planning your social media strategy is to personify your company. Does your company celebrate birthdays or work anniversaries?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 14, 2013
    [Media] Social media zombies and the 2 percent solution
    Social media zombies have turned the world of service upside-down. They attack, attack, attack … like social media zombies. This was the heart of the company and I needed to learn how the customers connected to them and if there were potential opportunities for solving customer problems through a social media strategy.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 11, 2016
    [Media] Why 9Round should be using SOCi for social media management
    And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media. It occurred to me that both 9Round and all their franchisees are 100% percent responsible for all their social, including creating their social media profiles. It was frustrating.
  • SALESFUSION  |  TUESDAY, APRIL 8, 2014
    [Media] Nine Things I Learned at Social Media Marketing World 2014
    The post Nine Things I Learned at Social Media Marketing World 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Social Media Techie Stuff [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. divider style="simple"].
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 10, 2013
    [Media] My social media marketing posts from 2011
    So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters. call this “fire for effect.”
  • BIZNOLOGY  |  TUESDAY, MAY 7, 2013
    [Media] 3 signs your social media shout is a whisper
    Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.” And if you’re speaking to yourself alone in your social media room, you’re doing something wrong. Become a social media composer?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 27, 2014
    [Media] Five unbelievable social media mistakes you may be making right now
    ” But sometimes helping people isn’t that difficult because I find many folks keep making the same little social media mistakes. One of the themes of this blog is to emphasize the strategic importance of inserting humanity into your social media presence. It works out really well and we can get a lot done in an hour.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 30, 2015
    [Media] Five often-overlooked reasons senior executives should use social media
    hear these objections all the time when speaking to top executives about social media. Alerting the media – Why do CEOs like Bill Gates , Richard Branson , Oprah Winfrey , Rupert Murdoch and Elon Musk waste time on Twitter? The post Five often-overlooked reasons senior executives should use social media appeared first on Biznology.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Media] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. 1. Interruptions (like email and social media) are messing us up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 12, 2015
    [Media] From newbie to expert, here are the best social media tools for your business
    When people ask, “what are the best social media tools I should be using to be a better social media marketer?” So I’ve made a list of 16 different tools in four major social media marketing categories and organized them by level. Social Media Tools kiki schirr social media toolsWebsite Tools.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 8, 2012
    [Media] Is social media contributing to political paralysis?
    I’m a student of history … probably half the books I read are biographies or something to do with a past era.  So today I’d like you to oblige me while I connect the dots between the social media revolution and what appears to be increasing political paralysis in the U.S., Could there be a paralyzing effect of social media?
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, FEBRUARY 2, 2011
    [Media] Visualize Social Media Data
    So, I started poking around looking for some cool infographics and found some in the social media space. First, that social media has connected us in ways never before possible. Social media has significantly changed my life for the better, giving me access to people that have helped make my business successful. Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 10, 2013
    [Media] 6 Marketing Lessons Learned at the 2013 New Media Expo
    As marketers, content creators, and experts gathered in Las Vegas this week at the New Media Expo , it was an opportunity for all to take the pulse of the industry. Marketing best practices dan gorgone nmx social media best practicesBy Dan Gorgone, {grow} Community Member. Something good. For free. Start training now. The truth?
  • WEBBIQUITY  |  MONDAY, DECEMBER 6, 2010
    [Media] How PR and Social Media Can Work Together
    Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. The social media release is used for blogger outreach.
  • TOMORROW PEOPLE  |  THURSDAY, FEBRUARY 25, 2016
    [Media] The Difference Between Paid, Owned and Earned Media
    Make the most of your inbound marketing campaign by learning about the differences between paid media, owned media and earned media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 7, 2013
    [Media] Do you need a massive audience to be huge in social media?
    by Bruce Sallan Related Stories Time, attention, and the content creation curve Social media “engagement” is not a strategy SEO Ethics and Content Marketing: Spammers vs.Thought Leaders 5 reasons you should be in social media, even if the boss says “no” The hinge to social media success? Does size matter?
  • SALESFUSION  |  WEDNESDAY, AUGUST 27, 2014
    [Media] Can Social Media ROI Be Measured?
    The post Can Social Media ROI Be Measured? Social Media appeared first on Salesfusion.
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 3, 2012
    [Media] Selfless Giving and Selfish Companies: A Social Media Conundrum
    Selfish Behavior in Social Media Marketing When social media professionals and consultants talk about humanizing companies in social media, the inability of companies to be selfless , to give gifts without expectation of a return, is a sticking point. Social Media Social Media MarketingGifts. Ask your audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 30, 2013
    [Media] 3 Life lessons that led to social media success
    The only real positive I had going for me in this period was that my blog was gaining traction in less than six months of its launch and I was already gaining popularity among my social media connections (largely my ex-students). By Dr. Amit Nagpal, {grow} Community Member. So how did I learn these lessons? Let’s begin. Schaefer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 4, 2012
    [Media] Three careers that will dominate social media (and it’s not what you think)
    Alternative media. The ability to rapidly crank out superb content is at the heart of any new media strategy. You want to know the biggest problem companies face in finding social media success? If I were hiring a new social media marketing employee today, it would be a statistician, not a marketing major.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 13, 2013
    [Media] Back to Basics: 6 Quick Social Media Marketing Tips
    by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. Looking for more social media best practices?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Media] Social Media U: Take a Class in Social Media - ReadWriteWeb
    Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. The Social Media Release. social media. Last100.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 18, 2013
    [Media] Reflections on social media power and influence
    At that point, it was little more than another obscure social media start-up fighting for attention. Appinions digs deep below the surface of mere social media input, leveraging patented Cornell University technology to cull insight from 5 million online sources. I wrote my first blog post about  Klout  about two and a half years ago.
  • NUSPARK  |  MONDAY, JULY 2, 2012
    [Media] Online Display & Social Media, Branding & Attribution- Affects on Conversions
    The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” The same questions come with digital planning, but because of cookie technology, we can better evaluate digital media mix. Rebook?
  • CHRIS KOCH  |  FRIDAY, MAY 6, 2011
    [Media] How to measure influence in social media marketing
    Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys. Image via Wikipedia.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 2, 2014
    [Media] Creeping Me Out — 7 Steps to Handle Social Media Stalkers
    create a lot of content but few posts have generated as much attention as a post I wrote for {grow} detailing my experience with social media stalking: “You’re Creeping Me Out!” The Social Media Club of Lawrence, Kansas, invited me to join their October 2013 meeting via Google+ Hangout to discuss the experiences that inspired my post.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 18, 2013
    [Media] How To Recognize Ambassadors in Social Media
    A matter of context, content and synchronicity Now, with the ubiquity of social platforms and mobile technologies, companies and organizations are investing more in social media influence marketing campaigns. Social Media Influence Appinions Augure Business Evy Wilkins marketing Media Influence Social Media Marketing Traackr
  • NUSPARK  |  MONDAY, JULY 2, 2012
    [Media] Online Display & Social Media, Branding & Attribution- Affects on Conversions
    The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” The same questions come with digital planning, but because of cookie technology, we can better evaluate digital media mix. Rebook?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 16, 2012
    [Media] Outsourcing your social media isn’t all or nothing
    I just got off the phone with Andrea Howard, president of Social Media Maxima after having reached out to her on behalf of Reputation.com. Long story short (and this is my analogy) is that Social Media Maxima offers social media hair extensions, hair pieces, and wigs. Social Media 101 Reference Card (twincreekmedia.com).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 11, 2012
    [Media] Klout scores feed a social media sickness
    A couple of weeks ago, I was the keynote speaker before a jammed conference room of 300 people and here is how I was introduced: “I’d like you to welcome our special guest Mark Schaefer, who has over 40,000 followers on Twitter and a Klout score of 71!” Is Klout more important than life? It drives home a critical point though.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 17, 2013
    [Media] Case study: Building a social media career in 12 months
    In my travels, I meet many people who aspire to turn a love of social media and blogging into a career. ” In just 12 months, she is travelling around the world for her social media career and has created a profitable and successful business by turning her passion into a business. This is the story of one person who did it.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Media] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Monitor social media discussions of your company or product in real time? Promote events through social media? Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. Flowtown. Klout.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 13, 2016
    [Media] How to Calculate the ROI of Social Media Marketing [Infographic]
    Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. There remains some debate about whether social media ROI can be measured.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 21, 2012
    [Media] Social Media? #WTF
    Tonight I am presenting social media marketing to a group of local marketing students at West Chester University. In preparation for the class, I spoke to the professor in order to determine which points about social media marketing I should touch on. Social MediaView more PowerPoint from Michael Brenner. Photo Source.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Media] But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests
    As an attorney turned educator, I frequently address groups about the legal aspects of social media and marketing. In social media, another common problem is the lack of transparency in most of these contests and giveaways. In social media, another common problem is the lack of transparency in most of these contests and giveaways.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 23, 2011
    [Media] 9 Criteria for Selecting a Social Media Monitoring Tool
    Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. News can travel extremely fast through social media. And in social media, the whole world can see how fast (or not) your response time is. Value.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 14, 2013
    [Media] Social Media Excuses. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. See more of his cartoons at everything is media.   . growtoons} kacy maxwell social media cartoon social media humorScroll down to see the rest of the story! Related Stories North by Northwest. A {growtoon}.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 18, 2014
    [Media] 3 Ways Social Media and SEO Can Work Together
    You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. wanted to do something similar while focusing specifically on how social media can tie into your link building initiatives, designed to improve SEO performance. Link Building and Social Media Process. Are you using IFTTT?
  • CONVERSIONATION  |  SUNDAY, JULY 3, 2011
    [Media] Social Media Metrics: Jim Sterne on why, what and how to measure
    In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. Blog Connected marketing Social CRM Social media marketing Jim Sterne social media metrics social media ROI web analyticsAnd he’s right where he writes that the Internet is the first many-to-many communication channel.
  • BIZNOLOGY  |  MONDAY, JUNE 18, 2012
    [Media] 5 social media pain points and the point they prove
    To see results using social media, you don’t need a social media strategy. To prove it, let’s take an example, taken from a Rutgers University Mini-MBA on Social Media Marketing. Rutgers is one of the first universities in the country to offer an MBA in Social Media Marketing. You need a business strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 2, 2013
    [Media] Social Strategy for the Dogs. How social media is saving animal lives.
    Most people read {grow} to see how social media is connecting brands and people … but I wanted to share how it is also connecting people to animals in need, too. In fact, social media is saving lives. By also helping via social media, I hope that my “lives saved” tally reaches far beyond the paws I have in my home.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 18, 2014
    [Media] The key to social media success rests with HR?
    That’s why social media success might not be determined through a successful IT implementation or marketing strategy. Social media and HR Think about it this way. Illustration courtesy Toothpaste for Dinner The post The key to social media success rests with HR? Social media and HR. Our viewpoints were remarkably similar.
  • CONVERSIONATION  |  THURSDAY, SEPTEMBER 15, 2011
    [Media] Great Content Marketing Case: the Vocus Social Media Strategy Tool
    Content marketing Social media marketing Beth Harte content marketing case MarketingSherpa Serengeti Communications social media marketing strategy tool social media strategy app VocusContent is a social object. By that I mean it is defined by what people want and how they interact, not the other way around.
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