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  • MARKETING FINGER  |  WEDNESDAY, JUNE 22, 2011
    [Media] Blogging in the Social Media Ecosystem
    But how have social media changed the way you blog ? Pacific where we will discuss Blogging in the Social Media Ecosystem. b2b marketing social media #B2Bchat bloggingPhoto credit: Scott Beale / Laughing Squid. Okay, so you’re sold on the value of having a blog for marketing purposes. Questions will include: Q.
  • NUSPARK  |  SUNDAY, SEPTEMBER 30, 2012
    [Media] Social Media Metrics & Analytics; Measuring Success
    An Approach to Measuring Success with Social Media; What Metrics Mean the Most . Remember gang, it’s still called “new media” meaning that how to utilize these platforms to generate leads and sales is still being evolved. . hope this post helps shed some light into social media measurement for your business.  Twitter.  .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 8, 2011
    [Media] How to create social media metrics that matter
    head up social media at a performance marketing agency in New York City and I will tell you, everyone is interested in social media! But getting people to buy in and commit to social media takes MUCH more than having a shiny object. And budgets shift all the time so social media MUST show continuous measurable results.
  • PR MEETS MARKETING  |  TUESDAY, AUGUST 10, 2010
    [Media] Social Media Strategy 101: Setting Expectations
    think this is not just for Facebook but something to consider as part of your social media strategy. Here are key elements to consider to set the proper expectations: Engagement : Be clear on how often you plan to engage via your social media outlets , as well as the guidelines for participation and behavior.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 11, 2010
    [Media] Social Media Listening for B2B Marketing
    One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. What’s your Social Media diet? Tweet This! Digg this!
  • DIGITAL VOICES  |  TUESDAY, AUGUST 20, 2013
    [Media] Applying the Scientific Method to Proving Social Media Results
    'There’s no way around it - there’s a problem with measuring our social media efforts. One way to prove business value from social media is to identify a specific KPI that you are trying to impact and study it in isolation while you run your social media effort. kpi social media Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 2, 2012
    [Media] Study shows social media usage surging at large companies
    The University of Massachusetts released its annual survey of social media usage at Fortune 500 companies and the trend continued to heat up, although these mega-companies continue to lag INC 500 companies, non-profits and universities in their application of social media to marketing efforts. The use of Twitter surged by 11% in 2012.
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 23, 2011
    [Media] Secret to a Killer B2B Social Media Program
    That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. The secret to a killer B2B social media program is to have a content marketing strategy that defines your company’s buyer personas and their buying process. B2B Social Media Content Marketing Demand Generation Facebook Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2011
    [Media] American social media usage reaches milestone
    Social media usage may have reached a tipping point, according to a new report from one of my favorite sources, The Pew Internet and American Life Project. While seniors are testing the waters, many Baby Boomers are beginning to make a trip to the social media pool part of their daily routine.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 14, 2012
    [Media] Straight Talk on Social Media Gurus
    Specifically, I think you are learning the wrong lessons from social media luminaries. ” Most social media experts haven’t been “just like you” for years now.  Influence and Power Leadership social media social media case study social media expertsBy Stanford Smith, Contributing {grow} Columnist. You don’t.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 8, 2012
    [Media] How do you budget for social media marketing?
    I had a long discussion this week with an analyst trying to figure out how companies should be budgeting for their social media marketing efforts. However, to optimize the opportunities behind a social media effort, I do believe organizations need to commit to budgeting in a consistent and patient way. Make sense to you? Tweet.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 18, 2012
    [Media] Social Media: 3 Keys to Business Success
    Are you thinking about creating a social media page for your business? Social media ( LinkedIn , Facebook , Twitter ) can be great marketing and networking tools for small businesses, but there are a few rules you should know before jumping on the social media bandwagon. Related posts: Social Media for Busy Business Bloggers.
  • SALES CHALLENGER  |  TUESDAY, MAY 29, 2012
    [Media] Social Media: All Hype or Real Value?
    One of the debates regarding social media’s role in the B2B sales world is the difficulty of dividing time between social media and cold calling. Skeptics believe that social media is good for information gathering, but doubt it can have any further impact. Social media changes: The quality of interaction reps can have.
  • BIZNOLOGY  |  TUESDAY, AUGUST 13, 2013
    [Media] Are you surfing the social media wave (or are you too far ahead or behind)?
    'Social media marketing and digital PR consultants spend too much time paddling and not enough time surfing. Let Let me explain: it’s my opinion that social media and digital marketing strategists spend so much time paddling ahead of the breaking wave that they never benefit from the ride. Put Be careful! It’s not true.
  • LEADSLOTH  |  THURSDAY, AUGUST 26, 2010
    [Media] Social Media & Marketing Automation
    This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. How can Social Media be integrated with Marketing Automation? started researching this, and I found five ways to add Social Media features to Marketing Automation: Share to Social.
  • BIZNOLOGY  |  TUESDAY, MARCH 11, 2014
    [Media] Social Media is a life sentence
    'Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. At least social media is a two-way street. Every day. Don’t’ Freak Out. Don’t Freak Out.
  • INBLURBS  |  WEDNESDAY, FEBRUARY 8, 2012
    [Media] Why you should avoid Social Media Marketing
    Social media is a great way to step into two way conversation with recent and future customers. In these times it seems that everybody wants to step into social media. In my opinion social Media is not for everybody! But most of them are in social media. The same with social media! Why you will ask?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JANUARY 19, 2013
    [Media] The insider’s guide to social media consulting success
    When I have been asked for a proposal to create a social media marketing strategy for a company, I have won the business 95 percent of the time. In every organization there are five common hurdles to social media success. Or maybe it’s one-on-one counseling with a leader, or creating an internal social media council.
  • WEBBIQUITY  |  MONDAY, APRIL 19, 2010
    [Media] Five Big Shifts in Social Media Marketing
    Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability. Social media marketing, in contrast, is ongoing. Digg this!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 11, 2010
    [Media] Who is your Social Media lightening rod?
    I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). At the highest level there is really 2 ways to organize your social media efforts: Centralized or Decentralized. What’s your Social Media diet?
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, MAY 22, 2011
    [Media] What My Coffee Grinder Taught Me About Social Media Hype
    While cleaning up coffee grounds and mulling over the articles I had just read about social media marketing, I realized that social media hype works the same way. Pick up any publication and you’ll find at least one article on why you and your company should be using social media. bought it while in college. early 1980s.
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Media] 12 Tweetable Statistics Prove B2B Social Media ROCKS
    Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. Source ) TWEET THIS. Source ) TWEET THIS.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 20, 2012
    [Media] Lessons from a horrible social media strategy
    like using this blog as an example because in an industry that is so gun-shy about using social media, this prominent clinic seemed to be moving forward in a powerful way. Case studies ethics marketing strategy mayo clinic blog social media and healthcare social media mistakesstrategy gone horribly wrong. Utterly tasteless.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 24, 2012
    [Media] B2B: Where Social Media Meets Direct Marketing
    Business marketers have embraced social media with enthusiasm.  One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives.  It is truly “media neutral.” 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 25, 2011
    [Media] Can you make money managing social media?
    In a blog post almost two years about the best business idea for social media marketing , I made a prediction that I think stands up.  I said that there would be increasing demand for out-sourced social media management and content farms that would pump out low-cost, low value content in a Wal-Mart kind of way. Small businesses.
  • MARKETING LEADERSHIP COUNCIL   |  MONDAY, OCTOBER 24, 2011
    [Media] B2B Social Media: Present and Future
    On Tuesday, I had the pleasure of moderating a great panel conversation on the use of social media in B2B sales and marketing.  If you are going to start with social media, figure out early on what you’re going to stop or scale back. Mix paid/earned/owned/shared media. Integrating social media into the sales pipe. 
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 17, 2012
    [Media] 9 UnMarketing Tips For Online Audience Engagement
    He helped to teach me that social media is truly about having conversations and about engagement. also love Scott for his famous quote in a former speech that whenever someone asks “ what is the ROI of social media? Social media is maybe a new term but it is as old we are. Social MediaIt is not a department.
  • MARKETING EDGE  |  MONDAY, MARCH 14, 2011
    [Media] Jacob Tucker’s Social Media Slam Dunk
    Hitting on a single topic in marketing, social media and business communications. marketing social media crowdsourcing Facebook social campaigns Jacob Tucker NCAA Dunk Contest social media and sportsTime 12:29 One part viral Two parts grassroots campaign. The story of Jacob Tucker starts from the ground up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 2, 2012
    [Media] The New Market for Social Media Consultants
    To date, most social media consultants have focused on helping organizations use social networks for marketing and  customer service. But there’s a new career opportunity for social media consultants — helping your company use social technology for collaboration inside the enterprise, called social collaboration. Think Yammer.
  • WEBBIQUITY  |  THURSDAY, MARCH 8, 2012
    [Media] Seven Elements of Compelling PR and Social Media Storytelling
    customer story or news release shouldn’t read exactly like a novel or movie script of course, but keeping in mind the elements of proper storytelling can help add life and draw readers in to your PR and social media marketing “stories.” I took several creating writing courses back in junior high and high school. Twice.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 22, 2014
    [Media] Five tips to turn social media mistakes into customer advocacy
    Many large companies such as Gatorade, Dell, the NFL, and the Red Cross have social media command centers to monitor perception of their brands in real time, follow trends, conduct conversations, and resolve complaints. Even more important than the technology behind those command centers is the attitude companies take towards social media.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 12, 2013
    [Media] Does B2B Social Media Work? That’s the Wrong Question
    Does social media work for B2B? People that say “no” tend to say it doesn’t work anymore because behavior is changing (newspaper), it doesn’t work because their audience doesn’t use it (social media) or it doesn’t work because it doesn’t reach their audience (content marketing). You know what?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 27, 2012
    [Media] Universities are out to prove the ROI of social media
    The University of Massachusetts Dartmouth Center for Marketing Research  continues to do an excellent job documenting the social media progress of organizations such as Fortune 500 companies, INC 500 companies and non-profits. ” The relatively low-cost effectiveness of social media fits with programs under constant budget pressures.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 12, 2013
    [Media] A different way to think about social media ROI
    'No matter who I am consulting with or where I am speaking, the “ROI of social media question” is bound to come up. have a different view of the ideal role of social media in the marketing mix that might be helpful to you, whether you are just starting out, or whether you have an established program. OK, here we go.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 26, 2013
    [Media] The Truth about Social Media Leads
    by Jason Miller There are hundreds of differing opinions regarding the effectiveness of using social media for lead generation. This is my opinion and it comes from over two years of trial and error using what I consider to be the best tools available for the social media marketer. Social media leads must be nurtured. It’s not.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 9, 2011
    [Media] Social Media – the Next Frontier!
    But after 2 years of reading, trafficking and routing both positive and negative mentions in my organization I realized there had to be more out in the social sphere than just monitoring social media. Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 10, 2011
    [Media] Social media gold lies in the inner circle
    recent AOL-Nielsen study showed that 23% of social media messages include content.  Neicole Crepeau  is a partner in  Coherent Interactive , which specializes in web, mobile, and social media design and implementation for small and mid-size businesses.  By Neicole Crepeau, Contributing {grow} Columnist. Let’s look at the facts.
  • CONVERSIONATION  |  SATURDAY, AUGUST 6, 2011
    [Media] Most Employees Have No Idea if Their Company Has a Social Media Policy
    Social media marketingA company is a legal entity. It does not produce anything. It does not communicate, and it has no activities. Production, communication and all other activities are done by the people within the company and within businesses that collaborate with it. That’s obvious, right? A [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 14, 2014
    [Media] Why Do Companies Struggle with Social Media ROI? 23 Facts
    Only 8 percent of companies say they can determine Return on Investment (ROI) from their social media spending (source: Econsultancy ). teach Measurement and ROI at Rutgers Social Media Marketing Mini-MBA along with Mark Schaefer and others. 84% of social media programs don’t measure ROI (source: Mashable ). We come back.
  • BIZNOLOGY  |  MONDAY, MAY 14, 2012
    [Media] 5 reasons it’s not too late for Avon to join Social Media’s party
    The Wall Street Journal, in a recent article, Avon Is Late to Social Media’s Party , says sales for cosmetic products have steadily moved online to sites like Sephora.com , Beauty.com and Drugstore.com. This Even though WSJ says Avon is late to “Social Media’s Party,” I don’t believe Avon is. million reps.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 14, 2012
    [Media] Don’t Ignore Message Boards in Your Social Media Marketing Strategy
    The problem with most social media marketing agencies is that we’re fickle. There has been a real renaissance in both blogs and message boards because of social media and the ability to share, cross pollinate, and make easy reference to not only boards but to threads and replies. But isn’t any kind of money good?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 26, 2011
    [Media] 5 Ways Social Media Can Drive Revenue
    by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. Here are five ways social media marketing can be used to drive revenue. m here to tell you it’s not magic.
  • MARKETING EDGE  |  SUNDAY, FEBRUARY 28, 2010
    [Media] San Diego Chargers Do Social Media Right
    Social media is at its best when people come together. That was the case when I met Joel Price, the manager of interactive services for the NFL’s San Diego Chargers at the February meeting of the Social Media Breakfast San Diego. Posterous – Chargers Media. The players themselves are social media celebrities.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 26, 2012
    [Media] Another way to measure social media success
    But I think there are many, many creative uses of social media — and even more creative ways to measure it — that many people miss. Another way to measure social media. I’d like to offer a different way to look at the value created by deploying social media for an organization. Calculating social media ROI.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 26, 2013
    [Media] Why content marketing is a “do-over” for social media
    'My friend Stanford Smith wrote a thought-provoking article last week,  The Difference Between Content Marketing and Social Media and Why You Should Care  and it got me thinking about how these trends are intertwined. think the buzz on “content marketing” is an opportunity for redemption from years of social media silliness.
  • EMAGAZINE B2B BLOG  |  THURSDAY, FEBRUARY 17, 2011
    [Media] 6 ways social media is transforming the B2B buying experience
    It’s pretty clear that social media achieved takeoff last year, even for B2Bs.  Yet there are still CEOs dismissing social media as just another fad, and waiting for it to die out.  B2B Web Strategy Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2012
    [Media] The six elements of human behavior that drive social media
    Fennemore contends that every social media strategist needs to consider six aspects of human behavior if they are to understand the drivers of social media.  Social Media may be a relatively recent technological phenomenon, but the behavioral drivers that explain why and how the various platforms are used are old. Altruism.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 13, 2009
    [Media] What to look for in a Social Media Marketer?
    Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”. But wait, social media hasn’t been around that long! Tags: social media years.
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 5, 2011
    [Media] 2012 Social Media Business Trends
    As the end of the year draws near, it’s time to start looking at social media trends for 2012. Competition will intensify as the rules of marketing are further altered by social media, mobile web and all in real-time. The skyrocketing growth of social media has broad implications–beyond consumer behavior. for brands?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 12, 2013
    [Media] Research: The 3 social media secrets of B2B buyers
    The 2013 results provide a direct and frank overview of factors such as social media usage, information gathering techniques and general buyer behavior … and more interestingly, it reveals a few unexpected secrets! B2B buyers: Social media curmudgeons? A “share this on social media” call to action might be just about acceptable.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 18, 2013
    [Media] Reflections on social media power and influence
    At that point, it was little more than another obscure social media start-up fighting for attention. Appinions digs deep below the surface of mere social media input, leveraging patented Cornell University technology to cull insight from 5 million online sources. I wrote my first blog post about  Klout  about two and a half years ago.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 28, 2013
    [Media] The 5 Best Social Media Apps for Kids
    Social media apps for children? don’t want my kid on social media.” In case of “social media emergency,” click here.) Enter social media apps for children. These apps can help parents guide young social media buffs in the ways of online communication. Same goes for social media. Same goes for social media.
  • MARKETING EDGE  |  THURSDAY, APRIL 14, 2011
    [Media] And the Social Media Marketing Survey Says…
    This Social Media Marketing survey from Social Media Examiner caught my eye. Hitting on a single topic in marketing, social media and business communications. marketing social media social marketing social media marketing social media survey 2011Quick and to the point.
  • MARKETING EDGE  |  FRIDAY, OCTOBER 19, 2012
    [Media] Social Media ROI and Tail Chasing
    This notion of calculating every nook and cranny of social media is a ruse. Hitting on a single topic in marketing, social media and business communications. Social Media Uncategorized customers ROI Social ROIIt may be used by critics to set off staff on the task of chasing their tails. The question companies should answer.
  • AD YOUR COMMENT HERE  |  TUESDAY, JULY 31, 2012
    [Media] The 2012 State of Web and Social Media Analytics in Higher Ed – @karinejoly at #eduweb12
    Karine Joly share the main results of the 3rd yearly survey on the State of Web and Social Media in Higher Ed 2012 , trends, emblematic success stories and useful resources. Top 5 Ways institutions use analytics: 72% use it to improve the website, 66% use it to inform content web strategy, 50% use it to improve social media success.
  • BIZNOLOGY  |  TUESDAY, MAY 6, 2014
    [Media] Lurkers are the 99.989% of Social Media
    It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators. 900-90-9-1.
  • B2B MARKETING BLOG  |  TUESDAY, OCTOBER 25, 2011
    [Media] Social Media Truths in B2B Marketing
    I guess you can tell that I rarely suffer from blogger’s block with so many new statistics about B2B marketing and social media channels coming out each day). Interactive PR Marketing social mediaSo I [.].
  • B2B MARKETING BLOG  |  TUESDAY, OCTOBER 18, 2011
    [Media] Public Relations and Social Media after the Recession
    Marketing Public Relations social media social media marketingOver my morning coffee, I was reading through the daily news headlines. came across some interesting public relations statistics. According to Jeff Domansky, CEO of Peak Communications Inc.: Experts forecasted a 24-percent growth in public relations jobs by 2018.
  • BIZNOLOGY  |  TUESDAY, MARCH 6, 2012
    [Media] Get Over Social Media Writer’s Block
    There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Unlike traditional dead tree publishing, our social media output generally never makes it to paper. There’s no such thing as waste in social media.
  • GREAT B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Media] Social Media Marketing: What Not to Do
    'I’ve written a lot about the subject of what you need to do to be successful in social media and pull marketing.  And for goodness sake, don’t insult your boss or your company in social media. Remember that everything you say, and every photo you place, in social media, can and will be used against you.  Don’t constantly sell.
  • SAZBEAN  |  FRIDAY, JANUARY 7, 2011
    [Media] Using Social Media to Tell Your Story
    Social media provides an opportunity to not only tell your story but also to include your customers as an enticing part of that story. Social Media Connects You to Your Audience Social Media can help connect you to your customers because they can have a conversation directly with you. People find stories compelling. Thoughts?
  • PR MEETS MARKETING  |  THURSDAY, AUGUST 11, 2011
    [Media] Social Media for Health Care Professionals
    Social media has become increasingly popular for business-to-business and business-to-consumer marketing. recently did some research on social media by healthcare professionals and wanted to share some of the articles
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 21, 2012
    [Media] Social Media Lies, Damn Lies and Statistics
    Do you know anyone who would claim that they made a ten or hundred thousand dollar decision based on social media? Work your way backwards to the beginning and you will likely move through a contract presented by a sales person, a visit to a website or call from a sales rep, a tradeshow, a website and/or a social media interaction.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Media] A Social Media Measurement Dashboard; One Approach
    A re your social media efforts working?  few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.  There really is no “right” way to measure social media.   Remember, no one went to college to master in social media
  • WEBBIQUITY  |  SATURDAY, AUGUST 18, 2012
    [Media] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    Social media and inbound marketing techniques have been a boon for marketers. And social media isn’t just about lead generation of course. And…even social media itself. Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. Which U.S.
  • INBLURBS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Media] How to use Social Media for Customer Acquisition
    Social media has become a significant part of serious marketers lead generation strategy. Companies who engage in social media increase their reach massively. Social media is public communications channel where companies can get great unfiltered feedback. Smart marketers measure the value of social media channels as well.
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 25, 2014
    [Media] Some Short Stories of Social Media Failure
    'You know the benefits of social media marketing. call tracking webinar social media marketing It produces traffic. Traffic is good. The more you Tweet the more followers you get. That''s good too. You post some stuff on Facebook and some people ''Like'' it. That''s good. And don''t forget LinkedIn. Everyone loves LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 19, 2013
    [Media] The evolution of social media analytics
    You probably can’t pick up a book on social media best practices without seeing some reference to Dell. They are one of the undisputed pioneers, leaders and innovators in the field of social media. This was a rare opportunity to peek under the covers of what is next in social media innovation. Here are 7 clues.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 7, 2011
    [Media] 8 Reasons Why B2B Social Media is Easier than B2C
    Although social media is seldom “easy,&# there are some distinct advantages that B2B companies have over B2C brands in the social media space.  Here’s a list of 8 reasons why B2B social media is easier than B2C: 1. B2B purchasing decisions tend to be more involved and relationship driven, and that suits social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 16, 2013
    [Media] The 6 critical questions guaranteed to drive your social media strategy
    'If you made ladders for a living and sold them to big chain stores, how much of your budget should you spend on social media marketing? This was a real question posed to me by a reader last week and as I walked her through the six key questions that lead to social media strategy I thought this would be useful information to share with you.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 16, 2011
    [Media] How to Optimize your Paid Search with Social Media
    As a media planner, I need to know the top trends and themes my consumers care about, so I can buy those terms and then optimize based on those terms as well. The great thing about using social media data for topic discovery is you can see all of those searches connected together. Innovation Search Social Media Social Networking
  • PAUL GILLIN  |  MONDAY, DECEMBER 27, 2010
    [Media] Social Media RFP Gets An Update
    One of the social marketing practitioners I most admire is Maggie Fox, whose Social Media Group was a pioneer in creating new-media campaigns long before it was fashionable. About a year ago, Social Media Group published a comprehensive and intelligent template for creating requests for proposal (RFPs) for social marketing campaigns.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, JUNE 12, 2013
    [Media] A whole bunch of juicy social media stats [Infographic]
    Three most important reasons why companies use social media? Social media image  via Shutterstock.). Infographics Statistics Google infographic Social Media Social media in business social media marketing statistics Twitter 'Top three countries on Twitter? US, Japan and Brazil. Many more stats where that came from!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 26, 2011
    [Media] Any Publicity is Good Publicity in Social Media, right?
    Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Think about the life span of paper based earned media – not long after its printed does it sit on someone’s shelf. Blogging Facebook PR Social Media Social NetworkingLet me explain ….
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Media] A Social Media Measurement Dashboard; One Approach
    A re your social media efforts working?  few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.  There really is no “right” way to measure social media.   Remember, no one went to college to master in social media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 24, 2013
    [Media] Moving your business from digital grief to social media enlightenment
    ” If you were around in those days, you’ll probably recognize those same stages occurring in your organization with the social media wave today. At that point, we will be moving out of social media depression and on to a path of business success! ” Anger — “What do you mean go digital?
  • INBLURBS  |  THURSDAY, DECEMBER 22, 2011
    [Media] How B2B Marketers can Embrace Social Media
    An increasing number of companies like Intuit, Sysco, Cisco, GE Healthcare and AT&T are using social media for effective business lead generation. recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media. Leveraging social media for branding and building awareness helps B2B companies.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 7, 2012
    [Media] Andy Warhol on social media
    facebook sociology andy warhol facebook trends social media trendsI’ve often wondered what would happen if a great creative mind of the past came into our present world to see how we create and communicate today. Here’s my imagined conversation with Andy Warhol , whose creativity extended to almost every medium of his time. Tweet.
  • BIZNOLOGY  |  THURSDAY, MARCH 15, 2012
    [Media] Use Lifetime Customer Value to Measure Social Media
    When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric.
  • SALES LEAD INSIGHTS  |  MONDAY, APRIL 13, 2009
    [Media] Is social media effective for B2B lead generation?
    What’s all this have to do with social media? have been working hard, for at least a couple of years now, trying to use social media to measurably move the needle in regard to generating B2B sales leads and driving B2B sales. I think that thought applies to social media. Is social media effective for B2B lead generation?
  • PAUL GILLIN  |  WEDNESDAY, APRIL 13, 2011
    [Media] How to Promote an Event with Social Media
    As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. Your speakers and fellow organizers are your best sources of social media promotion. Embed media from your SlideShare and YouTube channels on your event website.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 4, 2014
    [Media] Social Media ROI: Mythic or Measurable? Six Experts Weigh In
    'Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open. Does social media marketing produce measurable ROI—and if so, how does one measure it? Are brands moving away from trying to quantify the ROI of social media marketing?
  • SOCIAL MARKETING FORUM  |  MONDAY, MAY 9, 2011
    [Media] Social Media Monitoring: The Virtual Duck Blind
    Social media is NOT just about distributing your marketing message. frankly don’t think any digital media channel is solely about that. Social media marketing Social media monitoring Microsoft social media social media monitoringFrom email to Facebook, it’s as much about listening as it is about talking.
  • B2B VOICES  |  MONDAY, JANUARY 23, 2012
    [Media] It’s Time for B2B Social Media Marketing to Generate Leads
    just finished reading The B2B Social Media Book : Becoming a Marketing Superstar, by Kipp Bodnar (day job at HubSpot ) and Jeffrey L. Despite the title, it doesn’t try to encompass everything you need to know about B2B social media marketing.  Rather, it tries to open the lock box to social media lead generation. Cohen.
  • CONVERSIONATION  |  SATURDAY, FEBRUARY 25, 2012
    [Media] Social Media ROI: Check Before You Start
    An army of social media thinkers has deemed it useful to redefine ROI. Blog Management Social media marketing Jim Lenskold marketing ROI return on influence return on investment social media ROIIn 2010, Brian Solis introduced it in his book Engage! The term Return on Influence (now Realization of Influence as well) [.].
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 9, 2010
    [Media] Social Media Budget Ratio in B2B Marketing
    The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right.
  • CONTENT MARKETING FOR BI  |  TUESDAY, APRIL 13, 2010
    [Media] Will Social Media Replace Traditional Marketing?
    Social media is on the tip of most every B2B marketer’s tongue these days. Of course, it’s no surprise that Forrester finds social media to be the hot new marketing tool. Looking at B2B social media efforts in 2009, the study shows: 68% have set up group pages on social networking sites. Should we be blogging and tweeting?”
  • SAZBEAN  |  WEDNESDAY, MARCH 28, 2012
    [Media] Social media monitoring tool video: Why should I monitor social media?
    Social media monitoring tools have become widespread among many sorts of businesses. For example, even offline businesses like clubs and restaurants have started using social media monitoring tools. Well, social media monitoring allows businesses to do many things, such as: See what competitors are doing. But why? and more!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 29, 2012
    [Media] Is Pinterest a Good Social Media Marketing Investment?
    Is Pinterest a Good Social Media Marketing Investment? Social Media b2b marketing Pinterest Pinterest statistics social media marketingby Egan Cheung | Tweet this In the words of Mugatu:  “Pinterest, so hot right now”. But, is all the hype warranted? Recently, Pinterest has seen its growth skyrocket. Twitter – 140 million.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [Media] A fascinating “hardcore” B2B social media success
    With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  Content was leveraged and re-purposed in various ways across all the social media sites. BACKGROUND. OBJECTIVES OF THE MARKETING PROGRAM.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, SEPTEMBER 12, 2011
    [Media] Reflections from a Social Media Hiatus
    In case you haven’t noticed, I’ve been on a social media hiatus, which started when G+ came out. I’m a little overwhelmed with social media and need a break.&# This break gave me time to think through the memes that I’ve bought into with regard to social media. Are you overwhelmed by social media?
  • SAZBEAN  |  FRIDAY, SEPTEMBER 9, 2011
    [Media] How Social Media Overtook Legacy Media
    How Social Media Overtook Legacy Media. In the New Media era (social media, blogging, online journalism), Gilbert Gichen’s contribution seems somewhat trivial. But in the days of Legacy Media, Gichen was a trailblazer; a fresh dissenting voice. How the Switch to New Media Impacted Business.
  • MARKETING EDGE  |  TUESDAY, OCTOBER 5, 2010
    [Media] Restaurant Opportunity Cost Hidden in Social Media
    usually talk social media. Hitting on a single topic in marketing, social media and business communications. usually talk social media and PR with this couple and on this occasion we decided to record it. Time 23:58 This podcast is loud, but we were in a successful restaurant. Quick and to the point.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 9, 2012
    [Media] Mars Landing, social media style. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn  is a social media strategist that loves enjoying a good book and then drawing in it. growtoons} joey strawn social media cartoon social media humorCheck him out on Twitter: @joey_strawn. Tweet.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 14, 2011
    [Media] The Myth of Business vs. Personal Profiles in Social Media
    What Rules Do You Use To Decide Who To Connect With on Your Social Media Channels? like the way Lisa Barone  fron Outspoken Media sums it up in an article  she wrote a while back: We are officially beyond the days where you can have a distinct “personal” and “corporate” tweeting style. Social MediaFacebook was for friends.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 25, 2011
    [Media] 5 ways corporate culture determines social media success
    When I talk about social media strategies, inevitably the conversation turns to cultural fit. Social media success and failure is not usually determined by resources, vision, or ability.  Here’s an article on  selling your boss on social media   that might be helpful. Is your company ready to become a publisher?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 29, 2012
    [Media] The Social Media Minefield: Five factors blocking your success
    ” “Social media is fine if you can fit this into our existing measurement dashboard.” ” “We need to make social media a profit center that pulls its own weight.” “Shouldn’t the IT department own social media strategy?” How are you dealing with your Social Media Minefield?
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 9, 2012
    [Media] 10 Reasons Why B2B Companies Are Failing With Social Media
    Too many B2B companies are flat out failing at social media marketing. Instead of placing blame, let’s diagnose the reasons B2B companies aren’t seeing success with social media. 10 Reasons Why B2B Companies Are Failing With Social Media. Advertising shouldn’t be a dirty word in social media marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 7, 2012
    [Media] Three amazing ways social media is changing the world
    Social media as a global unifier. futurist innovation sociology benefits of social media social media and social change social media for good social media sociology storify xavier dammanSpecifically, there are three areas that energize and inspire me! The democratization of opportunity. But this is changing. Tweet.
  • CHRIS KOCH  |  FRIDAY, FEBRUARY 12, 2010
    [Media] How to squander your leadership in social media
    Social media experts often chide marketers about control. The experts say that in the new era of social media, marketers need to stop delivering tightly-scripted, one-way messages and start engaging in uncontrolled, transparent conversations with customers and prospects wherever those conversations happen. Oh wait, I forgot. Openness?
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