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  • HALEY MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Media] When Social Media Hurts
    As a team of social media gurus, our team consistently preaches the value of social media to our clients. But are there situations when social media can hurt, rather than help? It is important to approach social media with a cohesive plan and branding standards for anyone who participates in sharing for your company.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 26, 2015
    [Media] Can the Onion Theory bring social media lurkers into the light?
    Can deeper personal disclosure seduce silent social media lurkers into joining our conversation? Mark Schaefer and I have been on a seemingly endless quest to understand dark social media, gray social media , and the people who may love your company but stay in the shadows. By Brooke Ballard, {grow} Contributing Columnist.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 21, 2012
    [Media] Social Media? #WTF
    Tonight I am presenting social media marketing to a group of local marketing students at West Chester University. In preparation for the class, I spoke to the professor in order to determine which points about social media marketing I should touch on. Social MediaView more PowerPoint from Michael Brenner. Photo Source.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 19, 2014
    [Media] Five important lessons on the economics of social media
    If you hang with me through this little tale, I promise you’ll see five important lessons about the economics of social media unfold. story at the heart of the economics of social media. He was becoming a social media star! The business lessons of the economics of social media. He was becoming a social media star!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 5, 2014
    [Media] Social Media Marketing success is simply Medieval
    I work with many different companies and no matter the size, the budget, or the resources, there is almost always an element of “overwhelming” when it comes to social media marketing. Let''s go back 1,000 years to find out what is really going on with social media marketing today …. “Where do I start?”
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 14, 2012
    [Media] Why Your Social Media Marketing Stinks
    Social networking is as old as humanity, and even the term social media has been around for quite a while. But as a function within marketing, social media management is only 3 years old at best for the majority of organizations. And that’s why, for many marketers, your social media marketing stinks! Social Media
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 15, 2012
    [Media] Industrial Companies shouldn’t Replace Email Marketing with Social Media
    Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 24, 2013
    [Media] Five reasons Europeans are behind in social media marketing
    Whether you look at the number of online job postings, the best viral marketing campaigns, or the world’s most respected social media marketing thought leaders, almost all of the innovation seems to come from the US of A. The fuel of any social media marketing campaigns are social media platforms. At first. Blink blink.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Media] Social Media Case Study: How I made $47 million from my B2B blog
    We decided to take an entirely new approach that heavily favored building relationships through social media. Inside of 18 months $47 million in brand new business was awarded to AT&T, directly attributable to our social media outreach. By Sander Biehn, {grow} Community Member. It’s true. Here is our story. Tactics. Results .
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 22, 2015
    [Media] The state of earned media blogger outreach
    I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. Earned media. The same thing is happening right now as I reach out to the tippy top of the social media marketing influencer world on behalf of SOCi , a social media marketing platform that’s pretty new on the scene.
  • PUZZLE MARKETER  |  THURSDAY, JULY 19, 2012
    [Media] SMS Marketing Trumps Social Media Marketing [Infographic]
    A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. They separate the two into what they call Narrowcast and Broadcast. What does this mean for marketers?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 3, 2013
    [Media] The Purchasing Department: The Next Frontier for Social Media?
    Almost all of the attention on social media has come from the sales and marketing department, and deservedly so. Studies show that this may return the biggest financial gains of social media to companies and I agree. How do you budget for social media marketing? That is not always practical. Already experimenting?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 11, 2014
    [Media] Hard lessons agency customers need to learn about social media marketing
    Four and a half years ago I was hired into an agency that needed help outlining social media solutions for its customers. worked tirelessly with my VP to design “robust turnkey social media solutions.” Why couldn’t they understand social media? We are finally selling social media services easier than we ever have before.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 4, 2015
    [Media] How to Optimize Events with Social Media [Infographic]
    Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it. Connect with other event attendees on social media.
  • LEADER NETWORKS  |  MONDAY, SEPTEMBER 24, 2012
    [Media] Social Media Manager vs. Online Community Manager: Same or Different?
    One recent morning I saw a post in one of my LinkedIN groups asking "what is the difference between a social media manager and an online community manager?" Social media managers bring the guests (clients, prospects) to the table and community managers welcome them in!" Easy, I thought, and offered a quick response on my mobile.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 28, 2013
    [Media] The 5 Best Social Media Apps for Kids
    Social media apps for children? I don’t want my kid on social media.” Five million kids under age 10 already have Facebook accounts. (In case of “social media emergency,” click here.) Enter social media apps for children. These apps can help parents guide young social media buffs in the ways of online communication.
  • BIZNOLOGY  |  WEDNESDAY, MAY 6, 2015
    [Media] Social media monitoring: why it’s a must
    Before the Internet and Web 2.0, the print and broadcast media were the only ones who could really speak to the masses about a business. Now, with the help of social media and review sites, everyone and anyone can have a say, anytime. Southwest Airlines took to social media touting how they are now the only U.S. Like this post?
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [Media] The Basics of B2B Social Media Marketing Strategy
    Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 11, 2016
    [Media] Why 9Round should be using SOCi for social media management
    And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media. It occurred to me that both 9Round and all their franchisees are 100% percent responsible for all their social, including creating their social media profiles. It was frustrating.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, AUGUST 3, 2013
    [Media] How Do B2B and B2C Marketers Use Social Media? [CHART]
    Stunningly, B2C brands rely on just 5 social media sites for 95% of this type of traffic, and 75% of this audience is hooked into Facebook alone! How Do B2B and B2C Marketers Use Social Media? Social Media B2B B2C Eloqua App Cloud Facebook social diversity social media referral traffic
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, AUGUST 3, 2011
    [Media] B2B social media: Highlights from new benchmarking research
    B2B social media; is it a case of the Emperor’s New Clothes? The social media Emperor is getting dressed, but is still in his underpants. B2B social media has reached the tipping point and in doing so it’s following the classic technology evolution curve. Social media is being used then, but how? There was a lot of talk. 
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Media] A Social Media Measurement Dashboard; One Approach
    A re your social media efforts working?  Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Media] 5 reasons you should be in social media, even if the boss says “no”
    know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. And if any of your business comes through search or your website, then social media is inextricably linked to your future success. It is the largest media entity in history. Social proof.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 16, 2013
    [Media] 5 ways to use social media in sales even if your customer isn’t on Facebook
    If you believe your customers aren’t on social media today, they’re coming.  I do believe there is a first-movers advantage in this space. Here are three ways to use social media for business intelligence. So if you’re customer isn’t on social media yet, there are at least five reasons why you should still be.
  • SOCIAL MARKETING FORUM  |  SUNDAY, APRIL 14, 2013
    [Media] 10 Blogging, Content and Social Media Metrics and How to Improve Them
    A white paper from Vocus identified 10 key blogging, content and social media metrics. Content marketing Social media marketing blogging metrics content metrics social media metrics We summarized them and looked at five metrics in-depth. We also added several tips to improve them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 9, 2012
    [Media] Why Instagram will be the next big social media platform
    Of the Americans surveyed who currently use a social media platform, only 18 percent currently have a profile on Instagram. Of ALL those social media users surveyed, 48% declared they are using Instagram more often.  This is a MUST HAVE and affordable resource for any agency, marketing department or social media professional.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 19, 2013
    [Media] The evolution of social media analytics
    You probably can’t pick up a book on social media best practices without seeing some reference to Dell. They are one of the undisputed pioneers, leaders and innovators in the field of social media. This was a rare opportunity to peek under the covers of what is next in social media innovation. Here are 7 clues.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 12, 2015
    [Media] Five ways to calm down and not be overwhelmed by social media change
    It’s impossible for a person — or even a company — to keep up with the constantly shifting platforms that make up our social media world today. But you don’t have to be overwhelmed by social media change, espcially if you can get your head around some fundamental truths about how the web works. It is. Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Media] Finally, Small Business Social Media is Evolving
    These days, almost all small businesses seem to share the same concern: “How do we succeed at social media?” They’ve only been open a month but I’ve seen them do things in social media that have taken other businesses years to figure out. How about you, have you seen small business social media evolving around you?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 25, 2013
    [Media] 5 Social Media Enhancements That Benefit B2B Marketers
    Today, no modern marketing strategy is complete without an integrated social media plan and presence. And while you need the knowledge to succeed, it can be challenging to keep up with social media’s pace. Thinking big about social media’s role in your marketing strategy? Check out these 5 recent social updates: 1. 
  • SALESFUSION  |  TUESDAY, APRIL 1, 2014
    [Media] Social Media for the Sales Department
    The post Social Media for the Sales Department appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Nurture Marketing Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 22, 2012
    [Media] Five steps to re-invent your social media business networking
    Maybe it isn’t that there’s nothing new in blogging, but that we’ve been stuck in an incestuous circle of social media marketers, lifestyle designers, and personals development bloggers. By  Srinivas  Rao, Contributing {grow} Columnist. Chances are you’ve never heard of Oliver Starr. Mike Stelzner. Jay Baer. Tweet.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, FEBRUARY 2, 2011
    [Media] Visualize Social Media Data
    So, I started poking around looking for some cool infographics and found some in the social media space. First, that social media has connected us in ways never before possible. Social media has significantly changed my life for the better, giving me access to people that have helped make my business successful. Facebook.
  • BIZNOLOGY  |  TUESDAY, APRIL 23, 2013
    [Media] Blogger outreach is more PR than social media
    The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Blogger outreach is earned media not paid, right? Blogger outreach and engagement is much more than social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 14, 2011
    [Media] A Very Social Media Christmas (video)
    The fact that it combines creativity, humor, social media, and Christmas is a bonus! If you love social media, this will get you in the holiday spirit and it is guaranteed to bring a smile to your face. humor YouTube and video funny social media christmas social media ChristmasENJOY!
  • CONVERSIONATION  |  SATURDAY, JANUARY 28, 2012
    [Media] Building Your Internal Social Media Expert Team
    An important aspect of setting up a social media strategy is building a team to make the program work, regardless of the scope and goals. Social media is not a free lunch, and you need your internal team of social media experts to make it happen. Tips and considerations. Let’s agree on terminology first. [.].
  • BIZNOLOGY  |  TUESDAY, MAY 28, 2013
    [Media] Learn to lower your social media inhibitions
    want you to be more willing to treat your social media followers the way they deserve: at the very least like allies, fans, and acquaintances; and, hopefully, like the friends they are or will become. Things You Should Know About Social Media (projecteve.com). Applying the 80/20 rule to Social Media (domo.com). Me too! Right?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 16, 2012
    [Media] Outsourcing your social media isn’t all or nothing
    I just got off the phone with Andrea Howard, president of Social Media Maxima after having reached out to her on behalf of Reputation.com. Long story short (and this is my analogy) is that Social Media Maxima offers social media hair extensions, hair pieces, and wigs. Social Media 101 Reference Card (twincreekmedia.com).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 16, 2013
    [Media] The 6 critical questions guaranteed to drive your social media strategy
    If you made ladders for a living and sold them to big chain stores, how much of your budget should you spend on social media marketing? This was a real question posed to me by a reader last week and as I walked her through the six key questions that lead to social media strategy I thought this would be useful information to share with you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 2, 2014
    [Media] Creeping Me Out — 7 Steps to Handle Social Media Stalkers
    create a lot of content but few posts have generated as much attention as a post I wrote for {grow} detailing my experience with social media stalking: “You’re Creeping Me Out!” The Social Media Club of Lawrence, Kansas, invited me to join their October 2013 meeting via Google+ Hangout to discuss the experiences that inspired my post.
  • BIZNOLOGY  |  TUESDAY, MAY 7, 2013
    [Media] 3 signs your social media shout is a whisper
    Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.” And if you’re speaking to yourself alone in your social media room, you’re doing something wrong. Become a social media composer?
  • BIZNOLOGY  |  TUESDAY, JUNE 5, 2012
    [Media] Is your social media marketing about listening or talking?
    You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. Everyone who consumes social media expects that. I know you. It is. Finally, a response!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 14, 2012
    [Media] The Twilight of Social Media. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn   is a social media strategist that loves enjoying a good book and then drawing in it. growtoons} joey strawn social media cartoon social media humorCheck him out on Twitter: @joey_strawn.
  • PAUL GILLIN  |  THURSDAY, DECEMBER 16, 2010
    [Media] The End of ‘Social Media’
    This is the time of year when a lot of people make predictions. I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. Stunning.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 25, 2013
    [Media] The hinge to social media success? It might surprise you.
    Since my company, SideraWorks , was formed, I’ve had the chance to work with a range of companies on their social business transformation and discovered a common hinge to social media success. For many companies, this has become their ignition point to social media success. Social Media Policies – The Hinge to Success.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 1, 2015
    [Media] 100 Things You Are Doing Wrong on Social Media
    You are not thinking of your blog as the hub of your social media efforts. You are not making your social media channels easy to find on your website. You are not including your social media channels in all prospect and customer communication touchpoints. You are tweeting press releases. 2. You are not tweeting often enough. 7.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 13, 2016
    [Media] How to write for social media
    This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. Paul Gillin is one of our Biznology authors, and a writer, speaker and online marketing consultant specializing in B2B social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 5, 2012
    [Media] How to Save a Sputtering Social Media Program
    The social media conversation around your brand looks worse. The management team, already dubious about social media smells blood in the water. The first step is to understand why social media programs fail. Social Media programs sputter and fail for a variety of reasons. By Stanford Smith, {grow} Contributing Columnist.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 10, 2013
    [Media] My social media marketing posts from 2011
    So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters. call this “fire for effect.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 17, 2013
    [Media] Case study: Building a social media career in 12 months
    In my travels, I meet many people who aspire to turn a love of social media and blogging into a career. ” In just 12 months, she is travelling around the world for her social media career and has created a profitable and successful business by turning her passion into a business. This is the story of one person who did it.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Media] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. 1. Interruptions (like email and social media) are messing us up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 18, 2013
    [Media] How social media case studies can jeopardize your strategy
    There has been a tremendous amount of buzz about using social media to improve the supply chain (demand sensing, process monitoring, and collaboration). Nothing really happened in this space until we started hearing about the social media successes of Zappos, Whole Foods, and Dell. Case studies give us something to shoot for.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 9, 2012
    [Media] Will Content Marketing Destroy Social Media?
    There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. The suggestion was that content marketing will result in the rapid erosion of the sacred trust we all have in the established media. mean “Whoa!”…The chiprodgers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 18, 2013
    [Media] A 6-step plan to respond to negative social media comments
    The post A 6-step plan to respond to negative social media comments appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post A 6-step plan to respond to negative social media comments appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. And yet, you will get complainers. Follow up.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 16, 2013
    [Media] Transforming Marketing From Social Media to Social Business
    But let’s focus on social media for a moment.  Social media and networking is now a driving communication force where buyers, sellers, and influencers are connecting to exchange ideas, experiences and information. Social Media Insider Summit 2013. And there’s good reason for this. Publishing for a variety of personas and more.
  • WEBBIQUITY  |  TUESDAY, JUNE 24, 2014
    [Media] The Six Most Irrational Social Media Concerns of Brands
    The following lists the most common concerns surrounding social media, as well as why these shouldn’t be concerns at all. 1: Fear. Fear of social media will likely result in paranoid, overprotective, and ultimately misguided business decisions. If brands have anything to fear, it’s not social media, but losing touch with customers.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 12, 2012
    [Media] Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects
    Especially on social media. Participation needs to be written into their contracts really, and become a new performance KPI,” advises Tom Skotidas, Founder of Skotidas , a B2B social media lead generation agency and the LinkedIn B2B Social Media Lead Generation Group. Is Social Media Really Living Up to Expectations?
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Media] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Monitor social media discussions of your company or product in real time? Promote events through social media? Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. Flowtown. Klout.
  • WEBBIQUITY  |  TUESDAY, JANUARY 21, 2014
    [Media] 20 More of the Best Social Media Marketing Guides and Tips of 2013
    Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. What key trends in 2014 should social media marketers to be aware of? What are the best practices for promoting events through social media? Best Social Media Marketing Guides and Tips.
  • BIZNOLOGY  |  TUESDAY, MAY 8, 2012
    [Media] Be a persistent social media parent
    That it’s not even about quality time, it’s about persistent time, time spent. I don’t want to compare parenting to social media community development and management but I guess I just did. Folks They always say that the parents who put in all the boring, taken-for-granted time are the very best.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 13, 2013
    [Media] 68 Percent Of CEOs Have No Social Media Presence Whatsoever
    According to a recent report by CEO.com, 68% of Fortune 500 CEOs have no social media presence whatsoever. Richard Branson (@ RichardBranson ) has more than 4 million twitter followers giving him more followers than many media brands. Social Media mere 32% have at least one account on a social network. million followers.
  • ACT-ON  |  THURSDAY, MARCH 17, 2016
    [Media] The State of Social Media Engagement and 3 Proven Ways to Boost It
    Social media is growing up. As the social media platforms struggle to monetize, they demand more from publishers – or they won’t let their audiences see their content. From Ascend2’s October 2015 “Social Media Marketing Trends” survey summary report. Pay attention to your social media reports. First, some clarification.
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Media] 12 Tweetable Statistics Prove B2B Social Media ROCKS
    Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. Source ) TWEET THIS. 2. Source ) TWEET THIS. 3.
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 12, 2011
    [Media] Three Dangerous B2B Social Media Mistakes
    Social media is more effective when you’re not making mistakes. The worst case scenario is you get fired for making a social media mistake. Social media investment is expected to increase among B2B companies (Source: Worldcom Public Relations, 2011). It’s holding back social media success. Mistakes are costly. Wrong.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 30, 2013
    [Media] 3 Life lessons that led to social media success
    The only real positive I had going for me in this period was that my blog was gaining traction in less than six months of its launch and I was already gaining popularity among my social media connections (largely my ex-students). By Dr. Amit Nagpal, {grow} Community Member. So how did I learn these lessons? Let’s begin. Schaefer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 1, 2013
    [Media] Social media trends that are colliding in 2013
    by Justin Brackett Related Stories The Business Case for Buying Facebook Likes A cautionary tale: Putting your business in the hands of Facebook Your 2013 Social Media Strategy: Grow a Pair. Augmented Reality Content Marketing facebook futurist Google techologies 2013 projections instagram social media futureFacebook Financial Fatigue.
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 16, 2015
    [Media] Top 3 Media Buying Mistakes B2B Marketers Make
    Media advertising lead generation mistakes toby hudson Sometimes the best advice and perspective doesn’t come from the public figures we hear at conferences or see quoted in publications. It comes from the people who are hands on, doing the work in a wide range of situations. Toby is one of those guys. Setting Unrealistic Expectations.
  • WEBBIQUITY  |  MONDAY, MAY 23, 2011
    [Media] What Does B2B Social Media Success Look Like?
    Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Expanded social media following (e.g.,
  • BIZNOLOGY  |  TUESDAY, MAY 21, 2013
    [Media] Asking is essential in social media marketing
    And the better you nurture your social media family the more that public display of affection will ripple all the way to the most casual audience member. Amanda Palmer: Proof That Social Media Is The Future Of Business (forbes.com). Social Media Marketing Amanda Palmer Arts Delaware Easter Kickstarter npr TED twitter WAMU
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 20, 2013
    [Media] Are businesses failing to find an ROI in social media? Another view.
    There was a lot of buzz on the Internet last week about a report and infographic from Manta.com stating that 60 percent of small business owners are not realizing a return on their social media marketing efforts. It is not a statistical extrapolation of the current state of social media. different way to think about social media ROI.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 14, 2013
    [Media] Social media zombies and the 2 percent solution
    Social media zombies have turned the world of service upside-down. They attack, attack, attack … like social media zombies. This was the heart of the company and I needed to learn how the customers connected to them and if there were potential opportunities for solving customer problems through a social media strategy.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 7, 2011
    [Media] 7 reasons why social media success has nothing to do with social media
    This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. Social media is the easy part; idea marketing is the hard part.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 12, 2015
    [Media] From newbie to expert, here are the best social media tools for your business
    When people ask, “what are the best social media tools I should be using to be a better social media marketer?” So I’ve made a list of 16 different tools in four major social media marketing categories and organized them by level. Social Media Tools kiki schirr social media toolsWebsite Tools.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 7, 2013
    [Media] Do you need a massive audience to be huge in social media?
    by Bruce Sallan Related Stories Time, attention, and the content creation curve Social media “engagement” is not a strategy SEO Ethics and Content Marketing: Spammers vs.Thought Leaders 5 reasons you should be in social media, even if the boss says “no” The hinge to social media success? Does size matter?
  • BIZNOLOGY  |  TUESDAY, APRIL 2, 2013
    [Media] Turn social into your own personal media empire
    Blogging Content Marketing Social Media Marketing Business Facebook Google Internet marketing Newsroom pinterest social media Social network twitterIf you read your local newspaper or a typical magazine, you’ll realize that most journalist are specialized. Let me break it down.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 9, 2011
    [Media] Social Media – the Next Frontier!
    But after 2 years of reading, trafficking and routing both positive and negative mentions in my organization I realized there had to be more out in the social sphere than just monitoring social media. Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 30, 2014
    [Media] Why social media measurement efforts seem empty
    Social media marketing is a pretty mature business by now. But if you adapt to the opportunity and adopt a social media measurement mindset  open to new types of indicators, you will have a better chance of success. Social media marketing is a pretty mature business by now. Creating relationships takes a long time. Another view.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 23, 2016
    [Media] Is Your Social Media Strategy Fully Baked?
    Think of your content as delicious cake and your social media channels as the in which you deliver it to your customers. The post Is Your Social Media Strategy Fully Baked? If your content marketing strategy is like baking a cake, then are your customers coming back for seconds? How are you serving up your messaging to your clients?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 9, 2012
    [Media] Case study: Finnair puts social media community to work
    The airline’s “Quality Hunters” project had a blog (qualityhunters2.com) and a Twitter account (@qualityhunters), and a vibrant social media community actually began to form around this key idea of improving air travel. return on the social media investment. By {grow} Community Member Ana Silva O’Reilly .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 2, 2013
    [Media] Social Strategy for the Dogs. How social media is saving animal lives.
    Most people read {grow} to see how social media is connecting brands and people … but I wanted to share how it is also connecting people to animals in need, too. In fact, social media is saving lives. By also helping via social media, I hope that my “lives saved” tally reaches far beyond the paws I have in my home.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 11, 2012
    [Media] Klout scores feed a social media sickness
    A couple of weeks ago, I was the keynote speaker before a jammed conference room of 300 people and here is how I was introduced: “I’d like you to welcome our special guest Mark Schaefer, who has over 40,000 followers on Twitter and a Klout score of 71!” Is Klout more important than life? It drives home a critical point though.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 4, 2012
    [Media] Three careers that will dominate social media (and it’s not what you think)
    Alternative media. The ability to rapidly crank out superb content is at the heart of any new media strategy. You want to know the biggest problem companies face in finding social media success? If I were hiring a new social media marketing employee today, it would be a statistician, not a marketing major.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 27, 2014
    [Media] Five unbelievable social media mistakes you may be making right now
    ” But sometimes helping people isn’t that difficult because I find many folks keep making the same little social media mistakes. One of the themes of this blog is to emphasize the strategic importance of inserting humanity into your social media presence. It works out really well and we can get a lot done in an hour.
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2012
    [Media] Being Pretty Isn’t Enough for Social Media Marketing
    What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. The Internet has flattened the market, allowing anyone to eat your lunch, so just ringing the dinner bell after you launch your social media presence is not going to work as well as you expect. Image via Wikipedia.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Media] But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests
    As an attorney turned educator, I frequently address groups about the legal aspects of social media and marketing. In social media, another common problem is the lack of transparency in most of these contests and giveaways. In social media, another common problem is the lack of transparency in most of these contests and giveaways.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 12, 2015
    [Media] Why Social Media Doesn't Work [PowerViews LIVE Highlights]
    On February 3, 2015, I had the pleasure of having leading marketing expert Jamie Turner on PowerViews LIVE to talk about “Why Social Media Doesn’t Work.” Right off the bat you may be thinking, “Social media doesn’t work? Marketing organizations today are using social media for business purposes—more now than ever before.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 30, 2015
    [Media] Five often-overlooked reasons senior executives should use social media
    hear these objections all the time when speaking to top executives about social media. Alerting the media – Why do CEOs like Bill Gates , Richard Branson , Oprah Winfrey , Rupert Murdoch and Elon Musk waste time on Twitter? The post Five often-overlooked reasons senior executives should use social media appeared first on Biznology.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Media] How to Build Your Influencers in Social Media
    A little later this morning I will be presenting a webinar entitled  How to Build Your Influencers in Social Media. Do a social media land grab! Your goal is building your influencers in social media not becoming a top influencer. Don’t be shy: find all your contacts on social media. Are you already Kim Kardashian?
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, MAY 4, 2011
    [Media] Social Media Manners Matter
    Social media is a matter of time and place; not an outlet to use and abuse for all things business and personal. Opinion Social media monitoring manners respect social media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 10, 2013
    [Media] 6 Marketing Lessons Learned at the 2013 New Media Expo
    As marketers, content creators, and experts gathered in Las Vegas this week at the New Media Expo , it was an opportunity for all to take the pulse of the industry. Marketing best practices dan gorgone nmx social media best practicesBy Dan Gorgone, {grow} Community Member. Something good. For free. Start training now. The truth?
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 5, 2015
    [Media] Social Media Secrets To Build Your Personal Brand
    Social media allowed us to connect with anyone with an internet connection, and later anyone with a smart phone. believe the adage that social media success is found in just minutes per day. How to find the time for social media? To me, finding the time for social media is just about making it important. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 18, 2013
    [Media] Reflections on social media power and influence
    At that point, it was little more than another obscure social media start-up fighting for attention. Appinions digs deep below the surface of mere social media input, leveraging patented Cornell University technology to cull insight from 5 million online sources. I wrote my first blog post about  Klout  about two and a half years ago.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JUNE 4, 2011
    [Media] Your Social Media Yearbook
    Graduating from high school is oftentimes a major life milestone, but this hilarious infographic by Flowtown , entitled Social Media High School Class of 2011, takes that iconic landmark and hurls it into the bizarre, crowded and highly competitive realm of Web 2.0 networking platforms. platforms couldn’t be more spot-on. humor
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 18, 2013
    [Media] How To Recognize Ambassadors in Social Media
    A matter of context, content and synchronicity Now, with the ubiquity of social platforms and mobile technologies, companies and organizations are investing more in social media influence marketing campaigns. Social Media Influence Appinions Augure Business Evy Wilkins marketing Media Influence Social Media Marketing Traackr
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 21, 2012
    [Media] Social Media Lies, Damn Lies and Statistics
    Do you know anyone who would claim that they made a ten or hundred thousand dollar decision based on social media? Work your way backwards to the beginning and you will likely move through a contract presented by a sales person, a visit to a website or call from a sales rep, a tradeshow, a website and/or a social media interaction.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 12, 2011
    [Media] Social Media Marketing and Darwin: Evolution or Irrelevance
    The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. It was easy for media agencies to find your target, and almost as simple to measure the response. Army Chief of Staff. Sound daunting?
  • SOCIAL MARKETING FORUM  |  THURSDAY, SEPTEMBER 6, 2012
    [Media] 20+ Staggering Stats Proving Why the Time to Use Social Media is Now
    Businesses that don’t use social media for marketing or customer service reasons now will miss out on business and, worse, actually lose business! Social business and social media are no longer an option. It’s not hype, it’s a fact and here are some good reasons why the time to use social media is now. Forrester [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 21, 2012
    [Media] Six ideas to win executive sponsorship for your social media effort
    One of the most difficult problems in the social media world is getting the boss to understand and support an initial effort. Who is the “sponsor” of your social media effort? The person who controls the budget and job assignments of the people working on social media is the “sponsor,” in our definition. Not in the long run.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 10, 2012
    [Media] Can’t miss social media books for your Christmas list
    There are SO MANY books out there on social media. Zappos alert.  If you are as sick of hearing about Zappos social media case studies as I am, you will appreciate this feature. Dave’s first book  Likeable Social Media  was one of the best-selling social media books of all-time. Social Media Commerce For Dummies.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 7, 2013
    [Media] How do you use social media to promote a boring product?
    And yet each of these links back to a highly successful social media case study. I’d like to point to another unlikely boring product success to walk you through a system to figure out how a social media strategy might work for your boring product. The post How do you use social media to promote a boring product? Blenders.
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