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  • BIZNOLOGY  |  TUESDAY, JUNE 18, 2013
    [Media] Are you a social media forager?
    When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. Social media foraging does get protein in the pot, though that protein is generally more in the form of grubs than it is prime grade lean steak. You’ll always be fed.
  • WEBBIQUITY  |  MONDAY, MAY 23, 2011
    [Media] What Does B2B Social Media Success Look Like?
    Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Expanded social media following (e.g.,
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 17, 2014
    [Media] 10 Strategies to Battle Content Shock
    News jacking — A term coined by David Meerman Scott , newsjacking  describes a process to align your brand message with breaking news events so you ride a wave of traditional media coverage. New platforms that integrate with traditional advertising and media will be a key idea. 8. Think about that for a moment. But what? Human.
  • INBLURBS  |  FRIDAY, AUGUST 19, 2011
    [Media] Social Media puts your business at risk! Are you prepared?
    The marketing technology company Alterian found out that 80% of companies struggle to analyze their social media data. As social media marketing is estimated to increase in the next twelve months by up to 25% companies should have clear how the online – social media conversation can impact their brand. How about your business?
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 12, 2014
    [Media] The 7 Challenges of Social Media Listening
    My webinar yesterday was about the dangers of social media listening. You’re staring at the dashboard of that slick social media listening tool that everyone likes so much, and you have the gnawing feeling that the data just isn’t right. The post The 7 Challenges of Social Media Listening appeared first on Biznology.
  • CONVERSIONATION  |  FRIDAY, MAY 27, 2011
    [Media] The Perception of Social Media Marketing: it’s a Free Lunch
    Recently, Belgium-based Leads United (part of Lewis PR), released the results of a social media marketing survey among communication and marketing “professionals&#. The fourth edition of the survey indicated that the use of social media and networking tools is relatively well established, but that is about all, really. Loyalty?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 2, 2012
    [Media] Study shows social media usage surging at large companies
    The University of Massachusetts released its annual survey of social media usage at Fortune 500 companies and the trend continued to heat up, although these mega-companies continue to lag INC 500 companies, non-profits and universities in their application of social media to marketing efforts. This year that number has dropped to 23%.
  • CONVERSIONATION  |  WEDNESDAY, JULY 18, 2012
    [Media] Altimeter Report: the Convergence of Paid, Owned and Earned Media
    Co-author Rebecca Lieb By now, you probably know what paid, owned and earned media are. You probably also know that the number of media and channels has been growing for years now, often at adoption speeds we never witnessed before. Easy, although media proliferation made it look harder. Channels and media matter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 29, 2012
    [Media] The Social Media Minefield: Five factors blocking your success
    ” “Social media is fine if you can fit this into our existing measurement dashboard.” ” “We need to make social media a profit center that pulls its own weight.” “Shouldn’t the IT department own social media strategy?” How are you dealing with your Social Media Minefield?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JANUARY 19, 2013
    [Media] The insider’s guide to social media consulting success
    When I have been asked for a proposal to create a social media marketing strategy for a company, I have won the business 95 percent of the time. In every organization there are five common hurdles to social media success. Or maybe it’s one-on-one counseling with a leader, or creating an internal social media council.
  • SAZBEAN  |  FRIDAY, SEPTEMBER 24, 2010
    [Media] How-to: Use Netvibes for Social Media Monitoring
    Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light. Here’s how to setup Netvibes for your own social media monitoring… 1. Netvibes is a great way to get an eyeball on what’s going on, all in one dashboard. button. Save your work.
  • SOCIAL MARKETING FORUM  |  MONDAY, FEBRUARY 28, 2011
    [Media] The Final Destination for Social Media
    But let’s take a mental leap through time; what will social media look like in x years, when it’s mature and just another tool we reflexively reach for when needed, like picking up the phone today?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Media] Social Media Case Study: How I made $47 million from my B2B blog
    We decided to take an entirely new approach that heavily favored building relationships through social media. Inside of 18 months $47 million in brand new business was awarded to AT&T, directly attributable to our social media outreach. By Sander Biehn, {grow} Community Member. It’s true. Here is our story. Tactics. Results .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 19, 2012
    [Media] 7 social media lies the gurus want you to swallow
    Social media is unfortunately no exception to the rule and there will always be people (often those who claim to be experts or “gurus”) to sell you the newest bells and whistles. The reality is that there is no such thing as a social media strategy, just like there is no such thing as a digital strategy. What do you think?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 9, 2014
    [Media] How To Build Up Social Media Marketing Like LEGO
    by Amanda Batista | Tweet this The new LEGO movie theme song declares, “Everything is awesome!” Do your brand’s social media followers feel the same about your channels? Beyond the standard engagement and core audience building, it’s becoming increasingly important to connect the dots of paid, earned, and owned media via social channels.
  • WEBBIQUITY  |  TUESDAY, JANUARY 21, 2014
    [Media] 20 More of the Best Social Media Marketing Guides and Tips of 2013
    Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. What key trends in 2014 should social media marketers to be aware of? What are the best practices for promoting events through social media? Best Social Media Marketing Guides and Tips.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 6, 2011
    [Media] The hidden costs of social media conversation
    Whether you work for a company, a hospital, a university, or a non-profit, peel the onion enough and it all gets down to marketing and money.  So how did we get hung up on the social media “conversation” as a goal of its own?  What What is the future of the social media “conversation?”  And is it really a conversation at all ….
  • LEAD VIEWS  |  THURSDAY, NOVEMBER 29, 2012
    [Media] Social Media for Demand Generation: What Have You Done for Me Lately?
    Not the least of these is how to extract maximum benefits from investments in social media. Analytics B2B marketing B2B Social media B2B Social Media Marketing online marketing b2b Demand Generation gartner hype cycle LeadFormix ROI social analytics social media social media channels
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 20, 2012
    [Media] Why your social media plan needs gurus and storytellers
    By  Srinivas  Rao, Contributing {grow} Columnist. A few weeks ago Laura Click wrote a really interesting post questioning “who really is a social media expert? The first group consists of people who really understand how social media fits into an overall marketing strategy (but may lack the storytelling/creative abilities).
  • INBLURBS  |  WEDNESDAY, APRIL 25, 2012
    [Media] Video and Social Media on the Rise Say 79% of US Marketing Professionals
    An eMarketer study found out that 79% of US marketing professionals said they plan to increase spending on social media marketing and 24% of them said that social media will be the most-used tactic in the ad industry this year. This results show that marketers come closer to paralysis through analysis! Watch this Video!
  • WEBBIQUITY  |  TUESDAY, DECEMBER 21, 2010
    [Media] Seven Ways to Use Social Media for Business
    Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Share this on Bebo.
  • WEBBIQUITY  |  MONDAY, MAY 24, 2010
    [Media] 11 Myths of Social Media Marketing
    Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media marketing is really hard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 2, 2013
    [Media] Social Strategy for the Dogs. How social media is saving animal lives.
    Most people read {grow} to see how social media is connecting brands and people … but I wanted to share how it is also connecting people to animals in need, too. In fact, social media is saving lives. By also helping via social media, I hope that my “lives saved” tally reaches far beyond the paws I have in my home.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 28, 2013
    [Media] The 5 Best Social Media Apps for Kids
    Social media apps for children? I don’t want my kid on social media.” Five million kids under age 10 already have Facebook accounts. (In case of “social media emergency,” click here.) Enter social media apps for children. These apps can help parents guide young social media buffs in the ways of online communication.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 18, 2011
    [Media] Paid Owned and Earned media – the benefits of owning them all
    Few marketers today have the luxury of being about to combine all forms of media under one umbrella. It takes a certain size company to be able to take one individual and let them control all forms of media. There was also no way to gauge just how effective that media was with our target audience. But today is a different day.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 16, 2013
    [Media] The 6 critical questions guaranteed to drive your social media strategy
    If you made ladders for a living and sold them to big chain stores, how much of your budget should you spend on social media marketing? This was a real question posed to me by a reader last week and as I walked her through the six key questions that lead to social media strategy I thought this would be useful information to share with you.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 6, 2011
    [Media] The End of Traditional Marketing
    Paid, owned and earned media. The effect of this growth is far more than a dramatic increase in possible consumer touch points and increasing consumer participation in social media. And, ultimately, it’s about using social media analysis to make your spending more efficient in both digital and traditional media.
  • LEAD VIEWS  |  WEDNESDAY, JUNE 6, 2012
    [Media] Using Social Media to Enhance Trade Shows and Conferences
    Prognosticators at the beginning of this century predicted that the communications revolution and increasing use of digital media would slowly diminish participation in face-to-face events such as trade shows and conferences. The difficult world economy was to have hastened this decline. LinkedIn is a great tool for this.
  • INBLURBS  |  TUESDAY, JULY 19, 2011
    [Media] Inbound marketing targeted low cost lead generation and where to start?
    You should consider to do blog – content marketing with social media. Market your content on social media sites like Twitter, Facebook and LinkedIn to expand your reach. With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 25, 2013
    [Media] 5 Social Media Enhancements That Benefit B2B Marketers
    Today, no modern marketing strategy is complete without an integrated social media plan and presence. And while you need the knowledge to succeed, it can be challenging to keep up with social media’s pace. Thinking big about social media’s role in your marketing strategy? Check out these 5 recent social updates: 1. 
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 28, 2014
    [Media] Can B2B Social Media Marketers Keep Up With Kim Kardashian?
    After coming to this realization, I began to question, can social media marketers learn a thing or two from Kim Kardashian’s social media marketing strategy? Her quite brilliant branding strategy is what transformed her from an ordinary reality TV star into “royalty,” and social media has been a driving force behind this.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Media] Five tools to help with your social media makeover
    In the world of social media it’s important to step back and review what you have done and implement changes on a regular basis. Here are five cool tools you can use that just might deliver some new “oomph” to your social media efforts:  1. Measure Conversion from Social Media Traffic. Ignite Facebook Fans. percent.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 9, 2014
    [Media] Re-thinking social media engagement
    In this edition, I re-visit the idea of social media engagement and the notion about approaching it strategically. The post Re-thinking social media engagement appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Social Media best practices ebooks slideshare social media engagement
  • INBLURBS  |  WEDNESDAY, JULY 6, 2011
    [Media] Facebook Video Calling for Real Time marketing with social media
    With its new Video Calling feature powered by Skype Facebook opens another opportunity for companies to do marketing with social media. With Facebook Video Calling businesses have the opportunity to meet their customers face to face in real time and to chat and to interact with them instantly! Tweet this on Twitter ! ==.
  • INBLURBS  |  FRIDAY, FEBRUARY 11, 2011
    [Media] Social Media vs. Traditional Advertising
    Inbound marketing is a way of making customers come to your site usually via Social Media, PR’s, articles, blogs, online ads, PCP campaigns, and others. For now let’s focus on Social Media, perhaps the least understood yet the most cost effective and potentially the most lucrative branch of online marketing. Keep doing it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Media] What will be the next big thing in social media? Here are 7 clues.
    In the past few months there have been some pretty breathtaking financial windfalls for social media properties. guess you could say it’s profitable to make the right bet on the social media scene. The economics of social media are simple. The post What will be the next big thing in social media? million in stock.
  • WEBBIQUITY  |  MONDAY, DECEMBER 6, 2010
    [Media] How PR and Social Media Can Work Together
    Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. The social media release is used for blogger outreach.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 29, 2015
    [Media] Four steps to stay on top of social media trends
    How can a busy marketer possibly keep up with these social media trends? I’m here to tell you that it’s not impossible and that it shouldn’t take a large chunk out of your schedule, either. Strategies to Keep on Top of Social Media Trends Own an iOS (Apple mobile) device. by  Kiki Schirr , {grow} Contributing Columnist. Unplug!
  • WEBBIQUITY  |  MONDAY, AUGUST 5, 2013
    [Media] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
    Okay, that statistic was made up (though probably not far off the mark),  but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?
  • SOCIAL MARKETING FORUM  |  MONDAY, DECEMBER 6, 2010
    [Media] Social Media Marketing Metrics Explained
    Social media marketing is a broad term that covers many underlying forms of marketing and measuring it requires a cross-channel, integrated and customer-centric process. However, one can also look at social media measurement from a vertical perspective, while not forgetting the main overall goals and integrations.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 7, 2011
    [Media] 7 reasons why social media success has nothing to do with social media
    This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. Social media is the easy part; idea marketing is the hard part.
  • INBLURBS  |  THURSDAY, FEBRUARY 24, 2011
    [Media] Inbound marketing is not for you if you are not committed
    With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums. Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis. Inbound marketing can help a business to get seen, get found and to get leads!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 29, 2013
    [Media] There will be no social media apocalypse
    His insanely popular series of fast-paced “ social media revolution ” videos have been viewed millions of times and are standard fare to kick off a social media class or workshop. ” If you would believe Eric, we are on the cusp of a social media apocalypse. Social media does not assure business success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 19, 2011
    [Media] How to save your butt when the social media bubble bursts
    Here’s another one that drives me nuts: “The ROI of social media is that your company exists in five years&#  … again implying that you need to do social media, just because you need to do social media. Even something as seemingly mundane as social media. Social media is NOT FREE. Bullshit.
  • INBLURBS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Media] How to use Social Media for Customer Acquisition
    Social media has become a significant part of serious marketers lead generation strategy. Companies who engage in social media increase their reach massively. Social media is public communications channel where companies can get great unfiltered feedback. Smart marketers measure the value of social media channels as well.
  • WEBBIQUITY  |  MONDAY, AUGUST 16, 2010
    [Media] 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
    With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. What is Social Media Optimization and Why Should I Care? Social media is cheap or free.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Media] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    How much do you know about social media platforms, facts and trends? Take out a piece of paper and write down your 20 answers to this fun social media quiz! Which of these platforms attracts the most marketing budget dollars (by far)? a) paid search marketing. b) In-game advertising. c) mobile website ads. d) social media ads. 6.
  • WEBBIQUITY  |  MONDAY, DECEMBER 13, 2010
    [Media] Five Audiences for Social Media Marketing
    The challenge in social media is to be able to consider the needs of multiple audiences at once, because even though you may be aiming a tweet, blog post or Facebook update at a particular group, everyone can see it. Here are five audiences to keep in mind when posting any content or engaging in social media interactions. Engage them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 5, 2011
    [Media] 3 Developments that are Sabotaging the Social Media Movement
    By Stanford Smith, Contributing {grow} Columnist. I’m worried about the social media movement. Although in some ways the initial enthusiasm in social was overblown, we were right to place high expectations on the convergence of media, social networking, and collaboraton. Has social media lost its relevancy in your organization?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 7, 2013
    [Media] How do you use social media to promote a boring product?
    And yet each of these links back to a highly successful social media case study. I’d like to point to another unlikely boring product success to walk you through a system to figure out how a social media strategy might work for your boring product. The post How do you use social media to promote a boring product? Blenders.
  • INBLURBS  |  MONDAY, SEPTEMBER 5, 2011
    [Media] How to reach 43 percent of all online consumers with your brand message
    Stats show 43 percent of all online consumers are in social media. Can your future or existing customers find you in social media? By engaging in social media you increase your chances by about 54% to get found from your target audience when thy research for products your business also has to offer. Social media.
  • PUZZLE MARKETER  |  TUESDAY, JULY 3, 2012
    [Media] Social Media is Going Corporate [Infographic]
    The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Below are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity. 75% saw an increase in website traffic.
  • INBLURBS  |  MONDAY, FEBRUARY 21, 2011
    [Media] Mobile Marketing Goes Online?
    To do this right requires professionals with the knowledge of both the online AND mobile environment (and a principle understanding of traditional media would’t hurt either). By Alexander Gregori. Not so long ago marketers were excited at the prospects of a new tool: online marketing. Enter from stage left: mobile marketing! Oh my gosh.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Media] 19 More Outstanding Social Media Marketing Guides
    While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Image credit: KISSmetrics. Thank goodness!).”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 18, 2014
    [Media] The key to social media success rests with HR?
    That’s why social media success might not be determined through a successful IT implementation or marketing strategy. Social media and HR Think about it this way. Illustration courtesy Toothpaste for Dinner The post The key to social media success rests with HR? Social media and HR. Our viewpoints were remarkably similar.
  • BIZNOLOGY  |  TUESDAY, MARCH 11, 2014
    [Media] Social Media is a life sentence
    Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. At least social media is a two-way street. Every day. Don’t’ Freak Out. Don’t Freak Out.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 23, 2011
    [Media] 9 Criteria for Selecting a Social Media Monitoring Tool
    Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. News can travel extremely fast through social media. And in social media, the whole world can see how fast (or not) your response time is. Value.
  • INBLURBS  |  MONDAY, MARCH 7, 2011
    [Media] Easy Inbound Marketing for Real Estate Agents
    With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums. Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Analysis. Connect your website and blog with the above social media sites. Facebook. LinkedIn. Flickr.
  • BIZNOLOGY  |  MONDAY, APRIL 15, 2013
    [Media] 10 reasons social media has peaked. 8 reasons that’s a relief
    Here are 10 reasons social media has peaked. Maybe it concerns you if you are in the social media business, but I will give you 8 reasons that it’s a relief that social media has peaked. 10 REASONS SOCIAL MEDIA HAS PEAKED. SOCIAL MEDIA JOBS: Have declined for about 1.3% of all jobs to 0.7% ( Indeed.com ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 15, 2013
    [Media] 3 fundamentals of a successful social selling strategy
    So today I wanted to step back and look at how social media can be aligned with a pure selling effort. 1) Tear down the digital divide. It’s free, it’s tested, and it is the most powerful personal networking opportunity ever created — social media. Tear down the digital divide. 2) Adopt the social media mindset.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Media] Yesterday’s webinar: How to Build Your Influencers in Social Media
    Yesterday, our author Chris Abraham  presented our latest Biznology webinar about how to grow your social media influence. Whether you’re just dipping your toe into the social media waters or you’re a competent swimmer, there’s always more you can do towards increasing your online presence by building up your influencers in social media.
  • CONVERSIONATION  |  SUNDAY, DECEMBER 28, 2014
    [Media] Email marketing versus social media – once more
    If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing.
  • INBLURBS  |  THURSDAY, JUNE 9, 2011
    [Media] Small Business SEO Strategies
    What’s the biggest mistake that most small businesses make when it comes to SEO? Personally, I would suggest that a common problem is being unrealistic about what can be achieved. Does this mean that it’s not possible for a small business to gain considerable rewards from search engine optimization? Ignore massive corporations! That’s pretty ironic!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 3, 2011
    [Media] When social media destroys a career — The business case for being a fake
    Here’s why. I’ve worked in social media since 2005, and I knew I needed a tightly controlled message and presence online.   You could Google my real name and find my blog, or find me on Twitter, LinkedIn, Flickr, or Facebook. For nine months I had virtually no social media footprint, but at least the attacks finally stopped.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 10, 2013
    [Media] 11 Easy Social Media Tips and Tricks
    Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. always compare social media to parenting. Enjoy!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [Media] Should you make the leap into sponsored content?
    Related Stories Influence Marketing is hot and about to get hotter Social Media and the Stock Market: A Lesson in Global Manipulation Monetizing blog comments: Why your blog is economic gold Social Media and the History of Aggression Are the bad guys winning? The sponsored content wasps are swarming! The case for sponsored content.
  • SOCIAL MARKETING FORUM  |  TUESDAY, JANUARY 8, 2013
    [Media] Social Media ROI and Measurement: Questions You Should Ask
    If we talk about Social Media ROI in this post, we talk about the return on investment of [.]. Marketing ROI Social business Social CRM Social media marketing Web analytics Jim Lenskold Jim Sterne marketing ROI Olivier Blanchard return on marketing investment ROMI social media measurement social media metrics social media ROI
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 2, 2013
    [Media] How Social Media and Mobile Technology Impact the Customer Experience [Infographic]
    It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. How Social Media and Mobile Technology Impact the Customer Experience Infographic: Infographic by: Avaya. They have it ingrained in their DNA.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 23, 2013
    [Media] Social media success: Do you have the right people on the bus?
    have worked with dozens of companies over the past few years and, after corporate culture, I think this is the biggest obstacle to social media success. While many companies are plowing enormous resources into social media efforts , are they the RIGHT resources or are we simply putting square pegs into round holes and checking a box?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 18, 2011
    [Media] Case Study: Caterpillar and blue collar social media marketing
    One of the common complaints I hear is that social media marketing doesn’t seem to fit for many businesses … “My customers don’t tweet or read blogs.&#. Did the culture of Caterpillar enable this transition to new media, or did new media influence the culture of Caterpillar? Case in point: Caterpillar. 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 26, 2011
    [Media] 5 Ways Social Media Can Drive Revenue
    by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. I’m here to tell you it’s not magic. Here are five ways social media marketing can be used to drive revenue. 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 15, 2012
    [Media] Social Media Good Samaritan donates tweets to save businesses
    The headline read, “Social media saves beloved East Village candy store.” ” How could social media, this recent tool of our information age, possibly be used to save the decades-old candy shop? In fact, since his foray into social media, Ray has had his best year of business. Ray Alvarez. Matt Rosen. Tweet.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Media] Best Social Media Stats and Market Research of 2010 (So Far)
    Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What social media tool helps small business double their reach on Twitter? Social Media Statistics. and social media 19%.
  • CONVERSIONATION  |  SATURDAY, JANUARY 28, 2012
    [Media] Building Your Internal Social Media Expert Team
    An important aspect of setting up a social media strategy is building a team to make the program work, regardless of the scope and goals. Social media is not a free lunch, and you need your internal team of social media experts to make it happen. Tips and considerations. Let’s agree on terminology first. [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 3, 2012
    [Media] Is social media making you a lazy communicator?
    This isn’t necessarily a good thing.  We’ve reduced our communication to the shortest possible route from point A to B.  It isn’t exactly a smart intimacy strategy for social media.  One of my best friends doesn’t use social media. By  Srinivas  Rao, Contributing {grow} Columnist. We live in a world where people are in a real hurry. 
  • BIZNOLOGY  |  MONDAY, AUGUST 20, 2012
    [Media] 26 Social Media Secrets Skittles Knows
    That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007.
  • BIZNOLOGY  |  MONDAY, APRIL 16, 2012
    [Media] 5 studies prove social media is less than 6 degrees of separation
    The idea of 6 degrees of separation was responsible for the early thought behind social media. Is the theory true in social media? Here are 5 studies that prove social media makes is less than 6 degrees of separation. 1. Social Media Marketing 6 degrees of separation Facebook social media social media marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 6, 2012
    [Media] Social media case study: It’s not just a brand, it’s a buddy
    That’s really the amazing opportunity with social media. branding Communty-building customer acquisition Social Media best practices home depot and social media social media and customer acquisition social media and customer service social media and roi social media and salesI love Home Depot.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 10, 2013
    [Media] Social media and the forgotten business opportunity
    I was lucky to start my social media journey when people were still trying to figure things out. It Social media used to be an extraordinary opportunity to build those relationships. Social media is an extraordinary, historically important opportunity to create real relationships that lead to business opportunities. The pitch.
  • INBLURBS  |  MONDAY, MARCH 21, 2011
    [Media] The web marketing value of Facebook like Button
    Social Media buttons like facebook, twitter and linkedIn have huge web marketing value and also play a major role in social media marketing. Advantage of Social Media Buttons for sharing. Businesses display the number of times articles in their blog are shared in major social media communities. Facebook Widgets.
  • WEBBIQUITY  |  TUESDAY, APRIL 29, 2014
    [Media] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO). How can paid, owned, and earned media be harmonized to achieve business goals? Integrating POEM: The Rhyme and Reason of Harmonizing the New Media Mix by iMedia Connection. email marketing. by Forbes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 9, 2011
    [Media] Five Hidden Secrets of Social Media Failure
    2011 will be a year when many marketing professionals hit the social media re-set button.  This theme of social media failure was recently addressed by PR Smart Guy Brian Solis. Why are the majority of social media efforts failing? 1) THE MYTH OF PLANNING. Social media measurement: Sometimes a picture is worth a thousand tweets.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 12, 2013
    [Media] Build some social media marketing backbone you big wuss
    This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. Social media is people and not a pit full of vipers. As a result, social media is oppressively noisy. The Internet is a disrupting medium — social media doubly so.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 29, 2011
    [Media] 20 Experts, 1 Awesome Resource: The Social Media ProBook
    by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  The ProBook is a “re-imagining” to last year’s award-winning Social Media Playbook. That project goes live now. Right now. How many can you name?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2011
    [Media] Finding social media success in regulated industries like banking and healthcare
    Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to use social media. Still, I think they are missing a bigger opportunity by not exploring how social media can be used on a very personal and human level. I met my new friend Jeff Reed through a LinkedIn group. “No.&#.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 27, 2011
    [Media] How Social Media Gave True Blood a Transfusion
    The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that. So in our latest Social Intelligence report , Networked Insights set out to analyze the social media conversation surrounding the Season 4 premiere of HBO’s hit series True Blood.
  • BIZNOLOGY  |  MONDAY, OCTOBER 22, 2012
    [Media] 10 social media metrics every marketer should know
    Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. 1. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available.
  • INBLURBS  |  MONDAY, MARCH 28, 2011
    [Media] 6 Smart ways for local inbound marketing for restaurants
    Produce video, upload it to YouTube and Facebook distribute it through social media and embed it in your website and bog. Social Media. Social media as LinkedIn, Twitter and Facebook are great for restaurants to get in touch with their local audience. Restaurants are mostly dependent on local clients. Video. Corporate Blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 25, 2014
    [Media] Where does social media fit in the marketing mix?
    A number of news items coalesced recently and made me wonder … what is the true role of social media in the marketing mix today? In this edition, we explore: The time element — social media versus advertising. Estimating the sales power of social media. Social media at the top of the sales cycle and at the end of it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 23, 2012
    [Media] Social Media, Conflicting Data, and the Search for Truth
    ”  Not a day goes by that I don’t see conflicting information about the value of Facebook “Likes,” the correlation between online conversations and buying behavior, whether blogging is going up or going down, and whether small businesses are adopting social media marketing or rejecting it, to name but a few. Tweet.
  • CONVERSIONATION  |  SUNDAY, JULY 3, 2011
    [Media] Social Media Metrics: Jim Sterne on why, what and how to measure
    In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. Blog Connected marketing Social CRM Social media marketing Jim Sterne social media metrics social media ROI web analyticsAnd he’s right where he writes that the Internet is the first many-to-many communication channel.
  • INBLURBS  |  WEDNESDAY, JANUARY 25, 2012
    [Media] B2B Decision Makers are Increasingly Researching in Social Media
    Before social media people went mainly to search engines to research and to find products and services. Today in times of social media the products and services find them through discussions, content sharing and recommendations from friends and followers. Start a social media presence. Complete your profile there. 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Media] 5 reasons you should be in social media, even if the boss says “no”
    know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. And if any of your business comes through search or your website, then social media is inextricably linked to your future success. It is the largest media entity in history. Social proof.
  • INBLURBS  |  SATURDAY, SEPTEMBER 17, 2011
    [Media] Bloggers, Stop Thinking… “Just Do It”
    About the author: Matt Krautstrunk is a writer on topics ranging from social media marketing to credit card processing at Business.com.  We all know that a personal blog and professional blog are inherently different to the core. People who will go out of their way to evaluate needs and fill them immediately themselves are doers.
  • WEBBIQUITY  |  MONDAY, JULY 12, 2010
    [Media] Social Media Strategy? Think Like a Reporter
    Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Just as these questions are critical to solid journalism, so they can be invaluable to social media strategy development. Where: which social media sites and tools will you use? Tweet?
  • DIGITAL VOICES  |  MONDAY, MAY 21, 2012
    [Media] Driving Social Engagement (Part 4) - Using Twitter effectively in your social media marketing
    If your audience lives on Twitter, growing your follower-base will produce broader distribution of brand and communications, richer conversations, and incremental earned media. Twitter users are more likely to engage with the service through a mobile device than are users of other social media platforms. Is Twitter right. Female: 59%.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Media] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    63% of millennials say they stay updated on brands through social networks; 51% say social opinions influence their purchase decisions; and 46% “count on social media” when buying online.  ( leaderswest Digital Marketing Journal ). 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. Really.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 24, 2012
    [Media] Understanding the true nature of the social media marketplace
    OK … Stick with me for one minute.  We’re going back in time about 1,000 years but I promise it’s going to come back to a great lesson about social media and marketing. There was no advertising, mass media, or marketing plans.  If you wronged a buyer, word would spread throughout your marketplace like a plague.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 9, 2012
    [Media] What are we going to do with all the social media ads?
    As I meet with many social media start-up hopefuls, I find that nearly every company is pinning its monetization hopes on one thing — advertising.  I began to wonder … where is all this advertising going to go? Social media providers are under intense pressure to generate additional revenue through advertising.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 27, 2011
    [Media] How Social Media Turned a Brand Into a Revolution
    This exchange (as reported by the New York Times ) was part of a remarkable two-year social media collaboration that began with bloggers calling for labor strikes and resulted in an energetic youth movement that is toppling dictators. Social media and politics sociology social media and egypt social media and politics social media revolutio
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