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  • AD YOUR COMMENT HERE  |  MONDAY, OCTOBER 29, 2012
    [Media] Using Social Media in a Crisis Situation [#SMinEDU Summary]
    Last Thursday we held our # SMinEDU chat about using social media in a crisis. From the Field PR Social Media #SMinEDU Ben Glidden Social Media in crisis social media PRWe touched on both PR crises and “Real” crises. Below is a summary from moderator Ben. Anything to add?
  • BIZNOLOGY  |  THURSDAY, APRIL 12, 2012
    [Media] Your social media faults are not in the tools but in ourselves
    Aaron Kim had a great post yesterday on our expectations of what social media tools will do for us. That got me  thinking about how social media wasn’t the first tool that we have such outsized expectations for. am not sure that we should expect more out of social media. It’s not the social media tool. And up.
  • CONVERSIONATION  |  SATURDAY, JANUARY 28, 2012
    [Media] Building Your Internal Social Media Expert Team
    An important aspect of setting up a social media strategy is building a team to make the program work, regardless of the scope and goals. Social media is not a free lunch, and you need your internal team of social media experts to make it happen. Tips and considerations. Let’s agree on terminology first. [.].
  • PWB MARKETING BLOG  |  MONDAY, OCTOBER 10, 2011
    [Media] Six FREE Tools To Measure Social Media for Business
    Once you start to delve deeper into social media marketing, you will find you need a more robust measurement platform. Our six favorite free tools (and two paid) for measuring social media are: Social Mention  (free) – real time search engine that monitors over 100 social media properties. That’s a problem.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 13, 2012
    [Media] How does a small business move into social media marketing?
    I recently received this excellent question from one of my students: Big global companies usually have a social media department but medium and small companies usually add this job for some marketing or PR manager in addition to his area of responsibility or hire some cheap employee or intern — with negative results. 2) Learn.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 13, 2013
    [Media] 8 Steps To Effective Content For Social Media [Slides]
    This time, it’s the Social Media Strategies Summit (#SMSsummit) in New York City where hundreds of social-minded digital marketers are looking to learn top tips and tricks for how to be more effective with social media marketing. And many wonder why their social media aren’t generating ROI. Social Media Listen first.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 30, 2014
    [Media] Why social media measurement efforts seem empty
    'Social media marketing is a pretty mature business by now. But if you adapt to the opportunity and adopt a social media measurement mindset  open to new types of indicators, you will have a better chance of success. Social media marketing is a pretty mature business by now. Creating relationships takes a long time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 30, 2013
    [Media] Can social media personalities “scale?”
    Social media can really benefit your personal brand. was really liking this social media thing. Explosive growth + one-to-one social media = KABOOM. Social media enabled me to scale—but I couldn’t make scaling work while keeping one-to-one connections intact as my reach grew. By Lori Witzel, {grow} Community Member  .
  • BIZNOLOGY  |  TUESDAY, MARCH 26, 2013
    [Media] In praise of social media mediocrity
    My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. If you just spend that minimum on your social media, you’ll only be participating, you’ll only be showing up, but you’ll still be out there doing it. Showing up is good enough for social media marketing.
  • WEBBIQUITY  |  MONDAY, DECEMBER 13, 2010
    [Media] Five Audiences for Social Media Marketing
    The challenge in social media is to be able to consider the needs of multiple audiences at once, because even though you may be aiming a tweet, blog post or Facebook update at a particular group, everyone can see it. Here are five audiences to keep in mind when posting any content or engaging in social media interactions. Engage them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 18, 2012
    [Media] Seven strategies to stay ahead of overwhelming social media change
    Trying to keep up with social media is overwhelming! But social media? Not only do the social media platforms shift every day, the rules of engagement are changing constantly, too. Yes, social media is overwhelming, especially when there is pressure to master every new platform that comes along. Social Media Examiner?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 14, 2012
    [Media] 6 Factors that turn social media strategy into RESULTS
    was recently brought in to do a social media strategy workshop with a big health care company. ” When I hear that question, I know my client is not ready to commit to the organizational change needed to make a social media strategy work. Well that’s my take on what it takes to make a social media strategy work.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 12, 2012
    [Media] Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects
    Especially on social media. Participation needs to be written into their contracts really, and become a new performance KPI,” advises Tom Skotidas, Founder of Skotidas , a B2B social media lead generation agency and the LinkedIn B2B Social Media Lead Generation Group. Is Social Media Really Living Up to Expectations?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Media] Social Media for the Boardroom
    At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Email this to a friend?
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 19, 2011
    [Media] Three Ways to Supercharge Social Media with Google Analytics
    If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. B2B Social Media Google Analytics Facebook Media TwitterTweet with them.
  • LEADER NETWORKS  |  TUESDAY, DECEMBER 6, 2011
    [Media] The 20 Minute Social Media Professional
    “I don’t have time to participate in social media” is a common cry heard within enterprise. The concern is that social media has a steep learning curve and is a time vacuum preventing more essential work from getting done. In other circles where social media is more widely used, those who haven't started are sometimes in a pickle.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 6, 2013
    [Media] Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans
    'Tweet Five years ago, Dell had little presence on social media. In fact, one in 12 of Dell’s more than 105,000 employees have attended its Social Media & Community University , which encompasses up to 12 hours of training on how to best represent Dell online. You can invest in a social media monitoring tool, as well.
  • B2B MEMES  |  FRIDAY, MARCH 11, 2011
    [Media] Social Media and Ethics: An Interview with B2B Editor Maureen Alley
    In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you manage a social media account for your magazine? Absolutely. It’s very fluid.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 25, 2009
    [Media] Social Media is better for the Consideration Phase
    But what is really interesting to me is the fact that beyond Tier 3 tactics (according to the chart) you start to see the social media tactics. Tags: social media Buying Cycle But these are long term goals and take many years of work. It’s a little like social networking in the sense that – success breeds success!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 31, 2012
    [Media] 8 Indispensible Tools to Improve Your Social Media Efficiency
    Being organized with your social media efforts is essential because it can be so time consuming. It’s easy to spend many hours on social media but are you using that time effectively? Here are 8 tools that I use on a regular basis that helped me be more effective and efficient on social media and hopefully it will help you too!
  • MARKETING EDGE  |  FRIDAY, MAY 14, 2010
    [Media] Social Media Overwhelming? Take a Deep Breath with Shel Holtz
    Time 17:20 All the social media talk in the last year or so is like gnats on a humid, summer day at dusk. It’s time to get inside, take a deep breath and consider the state of social media. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
  • PR MEETS MARKETING  |  THURSDAY, JUNE 24, 2010
    [Media] Social Media Marketing Strategy 101: Definitions
    I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. akornblatt  Social Media are the tools, Social Marketing is what you use Social Media for. Social Media and Social Marketing Defined – Simply. – Ryan Schoenefeld via LinkedIn.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 17, 2014
    [Media] 5 Tips For Improving Your Social Media ROI
    'by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media. So just how do we measure what we’re doing on social?
  • WEBBIQUITY  |  TUESDAY, APRIL 19, 2011
    [Media] The Dirty Dozen Top 12 Social Media Mistakes to Avoid
    There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and  one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Your social media strategist is your public spokesperson.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, MAY 4, 2011
    [Media] Social Media Manners Matter
    Social media is a matter of time and place; not an outlet to use and abuse for all things business and personal. Opinion Social media monitoring manners respect social media
  • MARKETING FINGER  |  WEDNESDAY, JUNE 22, 2011
    [Media] Blogging in the Social Media Ecosystem
    But how have social media changed the way you blog ? Pacific where we will discuss Blogging in the Social Media Ecosystem. b2b marketing social media #B2Bchat bloggingPhoto credit: Scott Beale / Laughing Squid. Okay, so you’re sold on the value of having a blog for marketing purposes. Questions will include: Q.
  • NUSPARK  |  SUNDAY, SEPTEMBER 30, 2012
    [Media] Social Media Metrics & Analytics; Measuring Success
    An Approach to Measuring Success with Social Media; What Metrics Mean the Most . Remember gang, it’s still called “new media” meaning that how to utilize these platforms to generate leads and sales is still being evolved. . hope this post helps shed some light into social media measurement for your business.  Twitter.  .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 10, 2014
    [Media] 25 amazing social media quotes from #SXSW 2014
    wanted to share highlights from a wonderful panel discussion hosted by Robin Carey of Social Media Toda y. It was a cerebral download of current social media best practices and issues featuring Whole Foods, Siemens, IBM and MasterCard. 1) “Social media does not change your culture, it reveals it.” That is just crazy.”
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 23, 2011
    [Media] Secret to a Killer B2B Social Media Program
    That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. The secret to a killer B2B social media program is to have a content marketing strategy that defines your company’s buyer personas and their buying process. B2B Social Media Content Marketing Demand Generation Facebook Media
  • PR MEETS MARKETING  |  TUESDAY, AUGUST 10, 2010
    [Media] Social Media Strategy 101: Setting Expectations
    think this is not just for Facebook but something to consider as part of your social media strategy. Here are key elements to consider to set the proper expectations: Engagement : Be clear on how often you plan to engage via your social media outlets , as well as the guidelines for participation and behavior.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 20, 2011
    [Media] How social media amplifies competitive advantage
    Jay’s premise is that through channels like e-mail marketing and social media, we now compete with everybody.  Maybe social media helps make the traditional notion of competition obsolete. spend a lot of time helping people with their social media marketing efforts.  Social media amplifies the problems, too.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 11, 2010
    [Media] Social Media Listening for B2B Marketing
    One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. What’s your Social Media diet? Tweet This! Digg this!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 15, 2011
    [Media] The Three Most Dangerous Social Media Metrics
    Just because a post is popular on social media it doesn’t necessarily mean it’s valuable for your customers or your business. Measuring all the wrong metrics can make it really difficult to turn social media attention into income.  ROI and measurement roi of social media social media metricsTraffic . Do you need traffic?
  • CHRIS KOCH  |  FRIDAY, OCTOBER 30, 2009
    [Media] Want proof that the C-suite is into social media? Here it is.
    We just wrapped up our ITSMA Annual Marketing Conference this week and the strongest current driving the river of conversation was social media. Specifically, frustration over how to use social media to reach the C-suite. In fact, it’s hard for most of us to imagine these people using social media at all. What do you think?
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 18, 2012
    [Media] Social Media: 3 Keys to Business Success
    Are you thinking about creating a social media page for your business? Social media ( LinkedIn , Facebook , Twitter ) can be great marketing and networking tools for small businesses, but there are a few rules you should know before jumping on the social media bandwagon. Related posts: Social Media for Busy Business Bloggers.
  • SALES CHALLENGER  |  TUESDAY, MAY 29, 2012
    [Media] Social Media: All Hype or Real Value?
    One of the debates regarding social media’s role in the B2B sales world is the difficulty of dividing time between social media and cold calling. Skeptics believe that social media is good for information gathering, but doubt it can have any further impact. Social media changes: The quality of interaction reps can have.
  • LEADSLOTH  |  THURSDAY, AUGUST 26, 2010
    [Media] Social Media & Marketing Automation
    This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. How can Social Media be integrated with Marketing Automation? started researching this, and I found five ways to add Social Media features to Marketing Automation: Share to Social.
  • WEBBIQUITY  |  THURSDAY, JUNE 26, 2014
    [Media] The Worst Social Media Business Blunders
    From bad grammar to getting visibly frustrated and engaging in flame wars, there are lessons to be learned from the social media faux pas of others. If you were on the fence about hiring a professional social media manager , these might push you over the edge. Here’s to better judgment in social media for the rest of 2014.
  • BIZNOLOGY  |  TUESDAY, MARCH 11, 2014
    [Media] Social Media is a life sentence
    'Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. At least social media is a two-way street. Every day. Don’t’ Freak Out. Don’t Freak Out.
  • INBLURBS  |  WEDNESDAY, FEBRUARY 8, 2012
    [Media] Why you should avoid Social Media Marketing
    Social media is a great way to step into two way conversation with recent and future customers. In these times it seems that everybody wants to step into social media. In my opinion social Media is not for everybody! But most of them are in social media. The same with social media! Why you will ask?
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 26, 2012
    [Media] The Most Important Words In Social Media
    And so I offer up to you that the most important words in social media are “thank you!” But in social media , where we only see avatars and not real expressions on real human faces, they are particularly important. So I will explain my approach to be thankful on social media here in this post. ” I said.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 8, 2011
    [Media] How to create social media metrics that matter
    head up social media at a performance marketing agency in New York City and I will tell you, everyone is interested in social media! But getting people to buy in and commit to social media takes MUCH more than having a shiny object. And budgets shift all the time so social media MUST show continuous measurable results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 8, 2012
    [Media] How do you budget for social media marketing?
    I had a long discussion this week with an analyst trying to figure out how companies should be budgeting for their social media marketing efforts. However, to optimize the opportunities behind a social media effort, I do believe organizations need to commit to budgeting in a consistent and patient way. Make sense to you? Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 2, 2012
    [Media] Study shows social media usage surging at large companies
    The University of Massachusetts released its annual survey of social media usage at Fortune 500 companies and the trend continued to heat up, although these mega-companies continue to lag INC 500 companies, non-profits and universities in their application of social media to marketing efforts. The use of Twitter surged by 11% in 2012.
  • BIZNOLOGY  |  TUESDAY, JANUARY 24, 2012
    [Media] The Social Media Isolationist
    In follow up on my last post, Being Pretty Isn’t Enough for Social Media Marketing , I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia.  And there are two forms of social media isolationism: Invitational and exclusionary. Social Media Globalists Unite.
  • B2B MARKETING TRACTION  |  THURSDAY, SEPTEMBER 29, 2011
    [Media] 3 Key Ingredients for Business Social Media Success
    There are three critical success factors business owners should think about when considering investing in social media marketing. presented these at the Los Angeles Vistage All City Conference this week, in two panel sessions called Social Media – What Business Owners Need to Know. Be Strategic. Before you start Tweeting (!)
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 11, 2010
    [Media] Who is your Social Media lightening rod?
    I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). At the highest level there is really 2 ways to organize your social media efforts: Centralized or Decentralized. What’s your Social Media diet?
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, MAY 22, 2011
    [Media] What My Coffee Grinder Taught Me About Social Media Hype
    While cleaning up coffee grounds and mulling over the articles I had just read about social media marketing, I realized that social media hype works the same way. Pick up any publication and you’ll find at least one article on why you and your company should be using social media. bought it while in college. early 1980s.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 1, 2013
    [Media] 8 Steps To Effective Content For Social Media
    To help, I created this presentation called the “ 8 steps to effective content for social media ” to help for a recent webinar. The 8 Steps To Effective Content For Social Media: Listen with 2 ears and 1 months. See more here: See  8 Steps To Effective Content For Social Media  on Slideshare. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 14, 2012
    [Media] Straight Talk on Social Media Gurus
    Specifically, I think you are learning the wrong lessons from social media luminaries. ” Most social media experts haven’t been “just like you” for years now.  Influence and Power Leadership social media social media case study social media expertsBy Stanford Smith, Contributing {grow} Columnist. You don’t.).
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Media] 12 Tweetable Statistics Prove B2B Social Media ROCKS
    Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. Source ) TWEET THIS. Source ) TWEET THIS.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JANUARY 19, 2013
    [Media] The insider’s guide to social media consulting success
    When I have been asked for a proposal to create a social media marketing strategy for a company, I have won the business 95 percent of the time. In every organization there are five common hurdles to social media success. Or maybe it’s one-on-one counseling with a leader, or creating an internal social media council.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 15, 2013
    [Media] Is Empathy The Secret Ingredient To A Social Business
    have suggested combining the forces of predictive analytics, social media, big data and the cloud to define a new metric of marketing success called “ share of conversations.” The Social Media Challenge. According to the Altimeter Group, the average company has 178 social media accounts. Social Media
  • MARKETING LEADERSHIP COUNCIL   |  MONDAY, OCTOBER 24, 2011
    [Media] B2B Social Media: Present and Future
    On Tuesday, I had the pleasure of moderating a great panel conversation on the use of social media in B2B sales and marketing.  If you are going to start with social media, figure out early on what you’re going to stop or scale back. Mix paid/earned/owned/shared media. Integrating social media into the sales pipe. 
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 10, 2013
    [Media] My social media marketing posts from 2011
    So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters. call this “fire for effect.”
  • INBLURBS  |  TUESDAY, APRIL 24, 2012
    [Media] New Data Shows: Social Media Is Getting Results for B2B
    Businesses which are willing to communicate with their audience in blogs and social media show that they care about the people who spend their money with them. Businesses which avoid an open and authentic communication in blogs and social media show exactly the opposite. Where are Marketers going in 2012? LinkedIn. Blogging. Facebook.
  • WEBBIQUITY  |  MONDAY, APRIL 19, 2010
    [Media] Five Big Shifts in Social Media Marketing
    Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability. Social media marketing, in contrast, is ongoing. Digg this!
  • MARKETING EDGE  |  MONDAY, MARCH 14, 2011
    [Media] Jacob Tucker’s Social Media Slam Dunk
    Hitting on a single topic in marketing, social media and business communications. marketing social media crowdsourcing Facebook social campaigns Jacob Tucker NCAA Dunk Contest social media and sportsTime 12:29 One part viral Two parts grassroots campaign. The story of Jacob Tucker starts from the ground up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2011
    [Media] American social media usage reaches milestone
    Social media usage may have reached a tipping point, according to a new report from one of my favorite sources, The Pew Internet and American Life Project. While seniors are testing the waters, many Baby Boomers are beginning to make a trip to the social media pool part of their daily routine.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 6, 2014
    [Media] 7 Ways social media has changed leadership
    I’ve been thinking about this a lot and have listed below a few ways I believe social media presents challenges for leadership. In the past few years we have witnessed dramatic examples of social-media-enabled revolutions like the Arab Spring and Occupy Wall Street. Her social media connections. Do we NEED to?
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 12, 2013
    [Media] Does B2B Social Media Work? That’s the Wrong Question
    Does social media work for B2B? People that say “no” tend to say it doesn’t work anymore because behavior is changing (newspaper), it doesn’t work because their audience doesn’t use it (social media) or it doesn’t work because it doesn’t reach their audience (content marketing). You know what?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 9, 2011
    [Media] Social Media – the Next Frontier!
    But after 2 years of reading, trafficking and routing both positive and negative mentions in my organization I realized there had to be more out in the social sphere than just monitoring social media. Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 18, 2012
    [Media] Yes, you can be addicted to social media
    For others, social media has become more than an entertaining form of engagement; it has become an increasing compulsion. The question is – can a person really become addicted to social media? The University of Chicago recently conducted one such study and  found social media to be even more addictive than cigarettes and alcohol.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 3, 2014
    [Media] Five companies with a human social media presence
    Many businesses are catching on, whether “signing” their tweets like The Bank of Ireland , or restaurants that now accept “tweet ahead seating,” businesses are infusing their social media presence with life and acknowleding the needs of their customers. 'By Mandy Edwards, {grow} Community Member. He (she?) Buffer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 20, 2012
    [Media] Lessons from a horrible social media strategy
    like using this blog as an example because in an industry that is so gun-shy about using social media, this prominent clinic seemed to be moving forward in a powerful way. Case studies ethics marketing strategy mayo clinic blog social media and healthcare social media mistakesstrategy gone horribly wrong. Utterly tasteless.
  • CONVERSIONATION  |  SATURDAY, AUGUST 6, 2011
    [Media] Most Employees Have No Idea if Their Company Has a Social Media Policy
    Social media marketingA company is a legal entity. It does not produce anything. It does not communicate, and it has no activities. Production, communication and all other activities are done by the people within the company and within businesses that collaborate with it. That’s obvious, right? A [.].
  • MARKETING EDGE  |  SUNDAY, FEBRUARY 28, 2010
    [Media] San Diego Chargers Do Social Media Right
    Social media is at its best when people come together. That was the case when I met Joel Price, the manager of interactive services for the NFL’s San Diego Chargers at the February meeting of the Social Media Breakfast San Diego. Posterous – Chargers Media. The players themselves are social media celebrities.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 24, 2012
    [Media] B2B: Where Social Media Meets Direct Marketing
    Business marketers have embraced social media with enthusiasm.  One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives.  It is truly “media neutral.” 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 26, 2011
    [Media] 5 Ways Social Media Can Drive Revenue
    by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. Here are five ways social media marketing can be used to drive revenue. m here to tell you it’s not magic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 22, 2014
    [Media] Five tips to turn social media mistakes into customer advocacy
    Many large companies such as Gatorade, Dell, the NFL, and the Red Cross have social media command centers to monitor perception of their brands in real time, follow trends, conduct conversations, and resolve complaints. Even more important than the technology behind those command centers is the attitude companies take towards social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 25, 2011
    [Media] Can you make money managing social media?
    In a blog post almost two years about the best business idea for social media marketing , I made a prediction that I think stands up.  I said that there would be increasing demand for out-sourced social media management and content farms that would pump out low-cost, low value content in a Wal-Mart kind of way. Small businesses.
  • SOCIAL MARKETING FORUM  |  SUNDAY, JANUARY 9, 2011
    [Media] The Single Most Important Social Media Asset
    Social media and those companies feeding off it or building it have exploded in the past two years. Social media marketing dot com bubble Facebook LinkedIn social media assets TwitterHowever, what are companies such as Facebook and Twitter really worth?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 2, 2012
    [Media] The New Market for Social Media Consultants
    To date, most social media consultants have focused on helping organizations use social networks for marketing and  customer service. But there’s a new career opportunity for social media consultants — helping your company use social technology for collaboration inside the enterprise, called social collaboration. Think Yammer.
  • EMAGAZINE B2B BLOG  |  THURSDAY, FEBRUARY 17, 2011
    [Media] 6 ways social media is transforming the B2B buying experience
    It’s pretty clear that social media achieved takeoff last year, even for B2Bs.  Yet there are still CEOs dismissing social media as just another fad, and waiting for it to die out.  B2B Web Strategy Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 26, 2013
    [Media] Why content marketing is a “do-over” for social media
    'My friend Stanford Smith wrote a thought-provoking article last week,  The Difference Between Content Marketing and Social Media and Why You Should Care  and it got me thinking about how these trends are intertwined. think the buzz on “content marketing” is an opportunity for redemption from years of social media silliness.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 12, 2013
    [Media] A different way to think about social media ROI
    'No matter who I am consulting with or where I am speaking, the “ROI of social media question” is bound to come up. have a different view of the ideal role of social media in the marketing mix that might be helpful to you, whether you are just starting out, or whether you have an established program. OK, here we go.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 13, 2009
    [Media] What to look for in a Social Media Marketer?
    Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”. But wait, social media hasn’t been around that long! Tags: social media years.
  • BIZNOLOGY  |  MONDAY, MAY 14, 2012
    [Media] 5 reasons it’s not too late for Avon to join Social Media’s party
    The Wall Street Journal, in a recent article, Avon Is Late to Social Media’s Party , says sales for cosmetic products have steadily moved online to sites like Sephora.com , Beauty.com and Drugstore.com. This Even though WSJ says Avon is late to “Social Media’s Party,” I don’t believe Avon is. million reps.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Media] Social Media ROI – You’re looking in the wrong place
    About two years ago, I forecast that the real value of social media would be in applying it across the enterprise for INTERNAL uses that would break down barriers, speed communication, and enable collaboration. The real ROI of social media. Media and file sharing. Are internal social media platforms right for you? Wikis.
  • BIZNOLOGY  |  TUESDAY, MAY 6, 2014
    [Media] Lurkers are the 99.989% of Social Media
    It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators. 900-90-9-1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 27, 2012
    [Media] Universities are out to prove the ROI of social media
    The University of Massachusetts Dartmouth Center for Marketing Research  continues to do an excellent job documenting the social media progress of organizations such as Fortune 500 companies, INC 500 companies and non-profits. ” The relatively low-cost effectiveness of social media fits with programs under constant budget pressures.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 29, 2013
    [Media] There will be no social media apocalypse
    His insanely popular series of fast-paced “ social media revolution ” videos have been viewed millions of times and are standard fare to kick off a social media class or workshop. ” If you would believe Eric, we are on the cusp of a social media apocalypse. Social media does not assure business success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2012
    [Media] The six elements of human behavior that drive social media
    Fennemore contends that every social media strategist needs to consider six aspects of human behavior if they are to understand the drivers of social media.  Social Media may be a relatively recent technological phenomenon, but the behavioral drivers that explain why and how the various platforms are used are old. Altruism.
  • MARKETING EDGE  |  THURSDAY, APRIL 14, 2011
    [Media] And the Social Media Marketing Survey Says…
    This Social Media Marketing survey from Social Media Examiner caught my eye. Hitting on a single topic in marketing, social media and business communications. marketing social media social marketing social media marketing social media survey 2011Quick and to the point.
  • MARKETING EDGE  |  FRIDAY, OCTOBER 19, 2012
    [Media] Social Media ROI and Tail Chasing
    This notion of calculating every nook and cranny of social media is a ruse. Hitting on a single topic in marketing, social media and business communications. Social Media Uncategorized customers ROI Social ROIIt may be used by critics to set off staff on the task of chasing their tails. The question companies should answer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 2, 2012
    [Media] Your 2013 Social Media Strategy: Grow a Pair.
    There is an infection overwhelming social media strategy development and the virus is fear. just read a number of reports all showing how CMO’s are still confused about what to do about social media. It’s time these business leaders stop whining about social media, shatter the status quo, and grow a pair for the new year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 26, 2012
    [Media] Another way to measure social media success
    But I think there are many, many creative uses of social media — and even more creative ways to measure it — that many people miss. Another way to measure social media. I’d like to offer a different way to look at the value created by deploying social media for an organization. Calculating social media ROI.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 9, 2011
    [Media] Five Hidden Secrets of Social Media Failure
    2011 will be a year when many marketing professionals hit the social media re-set button.  This theme of social media failure was recently addressed by PR Smart Guy Brian Solis. Why are the majority of social media efforts failing? Rather than lack of planning, one common source of social media failure is OVER-PLANNING.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 19, 2012
    [Media] 7 social media lies the gurus want you to swallow
    Social media is unfortunately no exception to the rule and there will always be people (often those who claim to be experts or “gurus”) to sell you the newest bells and whistles. I’m considered to be a “social media expert” so I’ll admit I’m part of this whole quagmire. The social web is free .
  • SAZBEAN  |  FRIDAY, JANUARY 7, 2011
    [Media] Using Social Media to Tell Your Story
    Social media provides an opportunity to not only tell your story but also to include your customers as an enticing part of that story. Social Media Connects You to Your Audience Social Media can help connect you to your customers because they can have a conversation directly with you. People find stories compelling. Thoughts?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 14, 2014
    [Media] Why Do Companies Struggle with Social Media ROI? 23 Facts
    Only 8 percent of companies say they can determine Return on Investment (ROI) from their social media spending (source: Econsultancy ). teach Measurement and ROI at Rutgers Social Media Marketing Mini-MBA along with Mark Schaefer and others. 84% of social media programs don’t measure ROI (source: Mashable ). We come back.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 3, 2014
    [Media] 5 Social Media Tips to Enhance Engagement
    You’ve written some outstanding, compelling content and you’re ready to post it to your social media platforms. It's pretty easy to screw up your social media strategy. Nothing sparkles on social media like awesome visuals. Need some ideas on what kind images and visual media to share? Social Media
  • BIZNOLOGY  |  TUESDAY, MARCH 6, 2012
    [Media] Get Over Social Media Writer’s Block
    There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Unlike traditional dead tree publishing, our social media output generally never makes it to paper. There’s no such thing as waste in social media.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Media] A Social Media Measurement Dashboard; One Approach
    A re your social media efforts working?  few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.  There really is no “right” way to measure social media.   Remember, no one went to college to master in social media
  • DIGITAL VOICES  |  TUESDAY, AUGUST 20, 2013
    [Media] Applying the Scientific Method to Proving Social Media Results
    'There’s no way around it - there’s a problem with measuring our social media efforts. One way to prove business value from social media is to identify a specific KPI that you are trying to impact and study it in isolation while you run your social media effort. kpi social media Social Media
  • INBLURBS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Media] How to use Social Media for Customer Acquisition
    Social media has become a significant part of serious marketers lead generation strategy. Companies who engage in social media increase their reach massively. Social media is public communications channel where companies can get great unfiltered feedback. Smart marketers measure the value of social media channels as well.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 14, 2010
    [Media] A Very Social Media Christmas
    This short video is more fun than a sackful of presents and tells the story of social media’s impact on our world much better than I ever could.  Enjoy this Social Media Christmas! Social Media best practices YouTube and video humorMany thanks to all of the wonderful people who make {grow} go!  My warmest wishes, Mark.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 7, 2011
    [Media] 8 Reasons Why B2B Social Media is Easier than B2C
    Although social media is seldom “easy,&# there are some distinct advantages that B2B companies have over B2C brands in the social media space.  Here’s a list of 8 reasons why B2B social media is easier than B2C: 1. B2B purchasing decisions tend to be more involved and relationship driven, and that suits social media.
  • WEBBIQUITY  |  SATURDAY, AUGUST 18, 2012
    [Media] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    Social media and inbound marketing techniques have been a boon for marketers. And social media isn’t just about lead generation of course. And…even social media itself. Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. Which U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Media] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    'How much do you know about social media platforms, facts and trends? Take out a piece of paper and write down your 20 answers to this fun social media quiz! d) social media ads. What percentage of adult Americans engage in the social media “second screen” while watching television? d) social media ads.
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