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  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 7, 2013
    [Media] 32 Influential B2B Social Media Profiles (People) to Follow on Twitter
    It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Social Media Bouncer.”
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 2, 2008
    [Media] Social Media Budget Ratio
    After my last post on the Media Budget Ratio I got a question out on the Marketing 2.0 community by Scott Zosel about how much should you allocate for Social Media in your budget? The cost of the technology used for social media is rather low. So unlike traditional media – Print, TV and Radio - which can cost big money.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 2, 2014
    [Media] 70 Rising Social Media Stars
    'Sometimes I weary of social media lists that are simply popularity contests or a cheap way to promote some start-up or PR agency. Who are the unknown stars who will be rocking the social media conferences two or three years from now? 70 rising social media stars. And a savvy social media marketer. Go for it. brandabel.
  • BIZNOLOGY  |  FRIDAY, MARCH 30, 2012
    [Media] Wanted: Social Media Reality
    This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social media space. It’s not a predictor of the future of social media. It’s not a rant for or against social media. What it is is actually quite simple.
  • WEBBIQUITY  |  THURSDAY, MARCH 31, 2011
    [Media] Who Should Write Your Corporate Social Media Policy?
    When it comes to writing a social media policy , who should decide what goes into it? Social media?! escalating support issues reported through social media, based on specific subject matter and severity). But social media use in the enterprise can and must be guided and coordinated to help avoid social media disasters.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 9, 2013
    [Media] How Do You Find The Time For Social Media?
    'How do you find the time for social media? The answer is simple: I make the time for social media because I think it’s important. realize there are a lot of  reasons why people don’t spend the time on social media even though they know they should. Are you an active social media contributor? Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 1, 2011
    [Media] 4 Ways to Use Social Media to Beat the Big Boys
    Seems this brutal maxim applies to social media too; big brands crush smaller upstarts in a blizzard of social gimmicks and PR. Even social media’s egalitarian roots can’t vaccinate it against the big brand onslaught.  I examined their social media activities searching for the key drivers of their success.  Absolutely.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 26, 2011
    [Media] Social Media Data: Time to Embrace it
    2011 MarketingSherpa study confirmed this with 62% of CMO’s believing that social media will pay off for them … eventually. You shouldn’t be “coping” with social media you should be diving into all of the vast consumer data in social media for discoveries about who your customers are today and not relying on survey data from six months ago.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, MARCH 9, 2009
    [Media] Social Media Expert: How long does it take to become one?
    This got me thinking about how it could apply to Social Media and how long it would take to become a Social Media Expert. But 1 hour a day x 5 days a week means you would be a social media master in about 38 years! So if I factor that into my calculation – 3 hours a day x 5 days a week means I could master social media in 12.8
  • MARKETING EDGE  |  WEDNESDAY, DECEMBER 28, 2011
    [Media] 2012 Social Media’s Adolescence
    Time 16:24 Just like a 1960s father complaining about his teenage daughter being on the telephone constantly, social media is entering into its adolescent phase with some growing up to do. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
  • LEADER NETWORKS  |  WEDNESDAY, APRIL 13, 2011
    [Media] 10 Social Media Promises: Can Your Company Keep Them?
    social media promise social media policyListen up! Put down that smartphone, stand up, raise your right hand and repeat after me: 1) I promise to listen to -- and talk with -- my customers online , because reciprocity is the foundation for successful engagement when using the online social channel. No one likes or respects social spam!
  • SOCIAL MARKETING FORUM  |  MONDAY, FEBRUARY 28, 2011
    [Media] The Final Destination for Social Media
    But let’s take a mental leap through time; what will social media look like in x years, when it’s mature and just another tool we reflexively reach for when needed, like picking up the phone today?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 14, 2013
    [Media] Does everybody need a social media strategy?
    As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan? Do you need a social media strategy? Why be on social media?
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, APRIL 27, 2011
    [Media] Spelling Out Social Media
    Social media marketing social marketing social mediaEd note: This was originally posted at the Red Pill Email Blog. Thank you Shannon for letting us share it here too! Last week, I read a brilliant post by Jim Ducharme titled, “EMAIL: What’s in a name?” where he defined the word email.
  • B2B MEMES  |  THURSDAY, NOVEMBER 10, 2011
    [Media] Social Media and the Clash of Brands
    In traditional print or broadcast media, the corporate brand controls the personal brand—except in a few rare cases, writers are expected to adapt their voice to that of their venue, and publication editors make sure that happens. But as he noted, social media largely defies such control. This is a tricky issue for media organizations.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 15, 2010
    [Media] Using Social Media to Increase Brand Loyalty
    Social media can also be used to increase brand loyalty if we first identify what makes someone loyal to a brand. Increasing repurchasing behavior using social media is not the same as increasing brand loyalty. Social media can help increase brand loyalty when you get customers excited about your brand and what it stands for.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 10, 2013
    [Media] 11 Easy Social Media Tips and Tricks
    Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. always compare social media to parenting. Enjoy!
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Media] 25 social media listening aids to increase your hearing
    '78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). To make sense of the noise, social media listening requires a process. This applies to any plan for social media listening.
  • PUZZLE MARKETER  |  TUESDAY, MAY 29, 2012
    [Media] Social Media Boosts Organic Search Results [Infographic]
    Tasty Placement , a search engine optimization and digital design company, attempted to solve the question “Can social media activity boost organic search ranking?” Search Engine Optimization Social Media facebook google ranking position search engine optimization seo twitter” with an experiment.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, FEBRUARY 2, 2011
    [Media] Visualize Social Media Data
    So, I started poking around looking for some cool infographics and found some in the social media space. First, that social media has connected us in ways never before possible. Social media has significantly changed my life for the better, giving me access to people that have helped make my business successful. Facebook.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 22, 2010
    [Media] True Confession: I Don’t Have a Social Media Strategy
    Social media gurus tell you to have a strategy. “You must have a strategy before you begin social media,&# I say at my talks. Strategy, when it comes to social media, is overrated. The social media lake is pretty shallow. Social media isn’t anything radical. Tags: B2B Social Media Dead wrong. Maybe.
  • PAUL GILLIN  |  THURSDAY, JULY 8, 2010
    [Media] Oracle’s Social Media Policy
    With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. REQUIREMENTS.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 17, 2011
    [Media] Social Media For B2B Marketing – How To Get Started
    One of the best things about social media: we’re all still learning and figuring this thing out. Whether you’re in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe.  . Why Does Social Media Matter. Social Media. Social media is cost effective.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Media] 25 ideas for your social media network strategy
    'Behind every social media strategy you have to have a content plan and a network plan. Plus, unlike other social media platforms, you can build an audience on Twitter even if your contacts don’t follow you back. Building your social media network. 7)     Look through other social media accounts. But a network plan?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 19, 2014
    [Media] Social Media Explained. Really.
    With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct.
  • BIZNOLOGY  |  MONDAY, OCTOBER 22, 2012
    [Media] 10 social media metrics every marketer should know
    Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 29, 2013
    [Media] Social media disaster: What I learned when EVERYTHING went wrong
    In the past 20 months I learned so much about Social Media and Social Business it’s just ridiculous. When I moved to Belgium I needed a new job and I had just one requirement — it needed to have a Social Media element in it. started with the Social Media Strategy … because that’s what you do, right?
  • ANYTHING GOES MARKETING  |  SUNDAY, MARCH 8, 2009
    [Media] Social Media Success Stories
    I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. see blogging as a way of connecting many of the dots in social media - let me focus on a recent story to show you what I mean. How am I doing this? With real stories! Beautiful day!
  • BIZNOLOGY  |  TUESDAY, DECEMBER 31, 2013
    [Media] Are you a social media polymath?
    Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. Maybe What are you about outside of social media marketing and digital PR? 'Photo credit: Wikipedia. Are you a one-trick pony?
  • MARKETING ACTION  |  MONDAY, MAY 6, 2013
    [Media] Mission Impossible? Measuring B2B Social Media ROI
    Social media is not easy to measure. Gleanster white paper, “ Quantifying the Value of Social Media Engagement in B2B Marketing ” shows that that top performers are twice as likely as everyone else to use social media in inbound and outbound marketing. B2B top performers use social media to syndicate thought leadership.
  • SAZBEAN  |  TUESDAY, FEBRUARY 8, 2011
    [Media] Social Media in 15 Minutes Per Day
    Social media really is most effective when you put together a strategy, have a plan for implementation and can devote at least an hour per day to engagement and content production. While it may not be the most effective way to use social media, just 15 minutes per day can gain you some benefits. Thoughts? photo by Robert S.
  • INBLURBS  |  TUESDAY, JANUARY 24, 2012
    [Media] Studies prove Social Media Marketing lasts longer
    The Social Media marketing return on investment is a major factor why businesses choose to step into social media marketing and the two communications here. Social media has proved in the past years that it can bring positive ROI when done right. Social media also points this out and separates the good from the bad once.
  • PWB MARKETING BLOG  |  SUNDAY, NOVEMBER 13, 2011
    [Media] B2B Social Media On The Rise [Infographic]
    Are you one of the 86% of B2B companies using social media? B2B social media is huge and we have proof. In a previous post we brought you 12 Tweetable Statistics Prove B2B Social Media ROCKS ; now, we bring you even more data in the form of an infographic. Is your company using social media? B2B Social Media Media
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 18, 2011
    [Media] Paid Owned and Earned media – the benefits of owning them all
    Few marketers today have the luxury of being about to combine all forms of media under one umbrella. It takes a certain size company to be able to take one individual and let them control all forms of media. There was also no way to gauge just how effective that media was with our target audience. But today is a different day.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 19, 2012
    [Media] Social Media Does Not Influence B2B Buyers
    of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments? Stepping back from the details, the research from IDC reaffirms two key guidelines for B2B social media.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 5, 2012
    [Media] The Social Media MBA: Current Social Media Marketing Trends
    Because the business environment is always evolving, evaluating currents trends in business and marketing (in and out of the social media environment) is a great way to help identify opportunities as well as threats.  Content Marketing A buzzword heard frequently in social media MBA studies is “ content curation ”. Social Media MBA
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 4, 2012
    [Media] When employees go wild on social media
    A good question from one of my students: During the lecture you touched on the topic of “control” in social media. Social media is an evolution in how we communicate. And yes, employee communications on social media can be subjective, unexpected and even unfair. ”  : ). Is privacy over? ” The evolution.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 7, 2009
    [Media] Social Media speeds Onboarding
    And what has been really interesting for me to see was the difference between organizations when it comes to things like social media. It would have taken me months to do that the traditional way, but with the power of Social Media and Social Networks it took weeks. Tags: Social Networking social media Personal Branding
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 6, 2013
    [Media] Social media “engagement” is not a strategy
    They made fun of measurement, strategy, objectives and any hint of trying to monetize a social media effort. The mantra was “Social media is not about your stupid company. Today, social media is being mainlined into the traditional marketing, PR and advertising initiatives, for better or for worse. Here we go. Investment.
  • MARKETING EDGE  |  WEDNESDAY, FEBRUARY 22, 2012
    [Media] Social Media Week Highlights
    Time 21:16 A long time Marketing Edge Podcast listener Michael Procopio attended Social Media Week, a global volunteer education event sponsored by companies involved and interested in the growth. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 1, 2013
    [Media] 8 Steps To Effective Content For Social Media
    To help, I created this presentation called the “ 8 steps to effective content for social media ” to help for a recent webinar. The 8 Steps To Effective Content For Social Media: Listen with 2 ears and 1 months. See more here: See  8 Steps To Effective Content For Social Media  on Slideshare. Social Media
  • CONVERSIONATION  |  MONDAY, SEPTEMBER 19, 2011
    [Media] Research Sheds More Light On Why People Follow Brands Via Social Media
    Over the last year, several studies have shown that people mainly start to follow brands on social media because of discounts and promotions. Connected marketing Research Social media marketing brand followers customer experience Facebook InSites Consulting promotions research social media marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 24, 2012
    [Media] Understanding the true nature of the social media marketplace
    We’re going back in time about 1,000 years but I promise it’s going to come back to a great lesson about social media and marketing. There was no advertising, mass media, or marketing plans. We simply interrupted the natural course of business for about 100 years with the introduction of mass media. Here we go.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, NOVEMBER 6, 2009
    [Media] Social Media Buzz at a Live Event
    One of the aspects of the event that we were most excited about this year, however, was the concurrent online conversation and tremendous buzz that the event generated in social media. was asked many times what we did to have that much social media buzz at a live event. Tags: Facebook Social media Twitter Event Marketing
  • BIZNOLOGY  |  MONDAY, JUNE 18, 2012
    [Media] 5 social media pain points and the point they prove
    To see results using social media, you don’t need a social media strategy. To prove it, let’s take an example, taken from a Rutgers University Mini-MBA on Social Media Marketing. Rutgers is one of the first universities in the country to offer an MBA in Social Media Marketing. You need a business strategy.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 23, 2011
    [Media] Micro Targeting your Online Media
    risk mitigation scenario is taking place that you can target with your media plan. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys. Social Media – the Next Frontier!
  • PUZZLE MARKETER  |  TUESDAY, SEPTEMBER 11, 2012
    [Media] Social Media Image Sizing Guide [Infographic]
    Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. Take just publishing your logo on different social media profiles for example.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 6, 2011
    [Media] The hidden costs of social media conversation
    So how did we get hung up on the social media “conversation” as a goal of its own?  What What is the future of the social media “conversation?”  So the idea that social media conversation is revolutionary is untrue.  The It simply got interrupted for a few decades by the introduction of broadcast media!  Social
  • BIZNOLOGY  |  MONDAY, AUGUST 20, 2012
    [Media] 26 Social Media Secrets Skittles Knows
    That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007. of all U.S.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 7, 2011
    [Media] 7 reasons why social media success has nothing to do with social media
    This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. Before social media can happen, companies need an idea culture.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 17, 2011
    [Media] 7 Ideas for Advanced Social Media Education
    For the past three years I have been teaching college or graduate level classes in social media marketing. Executives are clamoring for the next level of education in this area and so I’ve been wondering … what would an Advanced Social Media Class look like? Where do we go beyond the basic frameworks and strategies?
  • SOCIAL MARKETING FORUM  |  THURSDAY, JUNE 2, 2011
    [Media] Top Ten Features of Successful Social Media and Email Marketing
    Discover how social media marketing on two of the main social channels shares much in common with email marketing. If you’ve already ‘taken the plunge’, then I hope you will think of some new ideas on how to exploit some email best practice within your social media marketing for Facebook and Twitter.
  • PUZZLE MARKETER  |  TUESDAY, JULY 3, 2012
    [Media] Social Media is Going Corporate [Infographic]
    The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Below are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity. 75% saw an increase in website traffic.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 29, 2013
    [Media] 3 Social Media Marketing Tips For 2014
    New social platforms continue to emerge, and budgets have swelled, as more companies are beginning to embrace social media presence.  A reported 78% of companies now have a dedicated social media team. More and more companies are creating strategies for advertising on social media sites as well as larger portions of their budget.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 24, 2011
    [Media] Five Awesome B2B Social Media Statistics
    Do you think social media isn’t for B2B organizations? But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. Top B2B Social Media Statistics. Social media helps B2B marketers improve search results.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 27, 2012
    [Media] Three Cardinal Sins of Social Media Writing
    What are the rules for social media writing? As a writing specialty, social media writing is just coming into its own. Social media writing is a bit of a hybrid – part copywriting , part communication tool – so the rules aren’t hard and fast. Social Media Writing Cardinal Sin #1: Doing too much sharing OR selling.
  • AD YOUR COMMENT HERE  |  TUESDAY, JANUARY 22, 2013
    [Media] Social Media ROI [Video]
    This is a great little video by Ignite Social Media  on the ROI of social media. While it’s quick in nature, it’s a good, high-level look at how social media effects the bottom line in various aspects of business. Transcript (Courtesy of Ignite Social Media). Social Media: 5.32 Social Media: $280.71.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 9, 2012
    [Media] The Thin Line Between Social Media Marketing and Spam
    Takeaway Are you engaged in social media enough to recognize spam when you see it? As Jay Baer ( @jaybaer ) says, “if you don’t love social media, you probably suck at social media.” ” Social media today requires a commitment of time and energy not only to social media activity, but to understanding it.
  • BIZNOLOGY  |  THURSDAY, APRIL 12, 2012
    [Media] Your social media faults are not in the tools but in ourselves
    Aaron Kim had a great post yesterday on our expectations of what social media tools will do for us. That got me  thinking about how social media wasn’t the first tool that we have such outsized expectations for. am not sure that we should expect more out of social media. It’s not the social media tool. And up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 30, 2013
    [Media] Can social media personalities “scale?”
    Social media can really benefit your personal brand. was really liking this social media thing. Explosive growth + one-to-one social media = KABOOM. Social media enabled me to scale—but I couldn’t make scaling work while keeping one-to-one connections intact as my reach grew. By Lori Witzel, {grow} Community Member  .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 30, 2014
    [Media] Why social media measurement efforts seem empty
    'Social media marketing is a pretty mature business by now. But if you adapt to the opportunity and adopt a social media measurement mindset  open to new types of indicators, you will have a better chance of success. Social media marketing is a pretty mature business by now. Creating relationships takes a long time.
  • DIGITAL B2B MARKETING  |  MONDAY, MAY 7, 2012
    [Media] Social Media’s Missing Ingredient
    View original on Pinterest You are ready for social media. Your social media program needs time. Creating Content Your social media plan likely calls for creating some type of content daily (hopefully), and definitely weekly. Does your social media plan have the time it needs to be successful? You have executive support.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 10, 2013
    [Media] My social media marketing posts from 2011
    So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters. call this “fire for effect.”
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 4, 2010
    [Media] 28 Awesome B2B Social Media Statistics
    Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We B2B firms aren’t as active in their social media activity with only 32% engaging on a daily basis compared with 52% of B2C firms. of marketers said they used social media for marketing. Source ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 3, 2014
    [Media] Five companies with a human social media presence
    Many businesses are catching on, whether “signing” their tweets like The Bank of Ireland , or restaurants that now accept “tweet ahead seating,” businesses are infusing their social media presence with life and acknowleding the needs of their customers. 'By Mandy Edwards, {grow} Community Member. He (she?) Buffer.
  • SAZBEAN  |  TUESDAY, AUGUST 16, 2011
    [Media] Trends in Social Media Marketing – 2011
    Trends in Social Media – 2011. Social Media Social Networks7 trends of how the social web and technology are changing marketing and business. View more presentations from Matt Heindl.
  • WEBBIQUITY  |  MONDAY, DECEMBER 13, 2010
    [Media] Five Audiences for Social Media Marketing
    The challenge in social media is to be able to consider the needs of multiple audiences at once, because even though you may be aiming a tweet, blog post or Facebook update at a particular group, everyone can see it. Here are five audiences to keep in mind when posting any content or engaging in social media interactions. Engage them.
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 12, 2011
    [Media] Three Dangerous B2B Social Media Mistakes
    Social media is more effective when you’re not making mistakes. The worst case scenario is you get fired for making a social media mistake. Social media investment is expected to increase among B2B companies (Source: Worldcom Public Relations, 2011). It’s holding back social media success. Mistakes are costly. Wrong.
  • AD YOUR COMMENT HERE  |  MONDAY, OCTOBER 29, 2012
    [Media] Using Social Media in a Crisis Situation [#SMinEDU Summary]
    Last Thursday we held our # SMinEDU chat about using social media in a crisis. From the Field PR Social Media #SMinEDU Ben Glidden Social Media in crisis social media PRWe touched on both PR crises and “Real” crises. Below is a summary from moderator Ben. Anything to add?
  • FIFTH GEAR ANALYTICS  |  MONDAY, OCTOBER 11, 2010
    [Media] B2B Social Media: How to Leverage Your LinkedIn Profile
    Social Media in the B2B space has become a hot topic lately. One of the major players in B2B social media is LinkedIn. As I work to raise awareness within my organization of the importance of buy-in from all company personnel in the adoption of social media practices, I’m surprised by how few actually follow best practices.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 11, 2012
    [Media] How to Begin Outsourcing Social Media Writing
    In previous posts I’ve shared strategies and methodologies behind outsourcing social media marketing. While social media purists would decry the term “outsourcing” being used anywhere near the social web, managing social full time and in house isn’t always a good fit for companies. Is it Time to Outsource Social Media Writing?
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 13, 2013
    [Media] 8 Steps To Effective Content For Social Media [Slides]
    This time, it’s the Social Media Strategies Summit (#SMSsummit) in New York City where hundreds of social-minded digital marketers are looking to learn top tips and tricks for how to be more effective with social media marketing. And many wonder why their social media aren’t generating ROI. Social Media Listen first.
  • CONVERSIONATION  |  SATURDAY, JANUARY 28, 2012
    [Media] Building Your Internal Social Media Expert Team
    An important aspect of setting up a social media strategy is building a team to make the program work, regardless of the scope and goals. Social media is not a free lunch, and you need your internal team of social media experts to make it happen. Tips and considerations. Let’s agree on terminology first. [.].
  • WEBBIQUITY  |  THURSDAY, JUNE 26, 2014
    [Media] The Worst Social Media Business Blunders
    From bad grammar to getting visibly frustrated and engaging in flame wars, there are lessons to be learned from the social media faux pas of others. If you were on the fence about hiring a professional social media manager , these might push you over the edge. Here’s to better judgment in social media for the rest of 2014.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 13, 2012
    [Media] How does a small business move into social media marketing?
    I recently received this excellent question from one of my students: Big global companies usually have a social media department but medium and small companies usually add this job for some marketing or PR manager in addition to his area of responsibility or hire some cheap employee or intern — with negative results. 2) Learn.
  • PWB MARKETING BLOG  |  MONDAY, OCTOBER 10, 2011
    [Media] Six FREE Tools To Measure Social Media for Business
    Once you start to delve deeper into social media marketing, you will find you need a more robust measurement platform. Our six favorite free tools (and two paid) for measuring social media are: Social Mention  (free) – real time search engine that monitors over 100 social media properties. That’s a problem.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 18, 2012
    [Media] Seven strategies to stay ahead of overwhelming social media change
    Trying to keep up with social media is overwhelming! But social media? Not only do the social media platforms shift every day, the rules of engagement are changing constantly, too. Yes, social media is overwhelming, especially when there is pressure to master every new platform that comes along. Social Media Examiner?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 25, 2013
    [Media] 5 Social Media Truths, and How To Manage Them
    'by Lauren Harper | Tweet this While social media is still a channel that many organizations are striving to figure out how to strategically leverage and even monetize, authenticity and transparency are increasingly critical. You have to make every connection on social media personal. So what’s the trick? Authenticity creates loyalty. 
  • BIZNOLOGY  |  TUESDAY, MARCH 26, 2013
    [Media] In praise of social media mediocrity
    My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. If you just spend that minimum on your social media, you’ll only be participating, you’ll only be showing up, but you’ll still be out there doing it. Showing up is good enough for social media marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 14, 2012
    [Media] 6 Factors that turn social media strategy into RESULTS
    was recently brought in to do a social media strategy workshop with a big health care company. ” When I hear that question, I know my client is not ready to commit to the organizational change needed to make a social media strategy work. Well that’s my take on what it takes to make a social media strategy work.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 12, 2012
    [Media] Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects
    Especially on social media. Participation needs to be written into their contracts really, and become a new performance KPI,” advises Tom Skotidas, Founder of Skotidas , a B2B social media lead generation agency and the LinkedIn B2B Social Media Lead Generation Group. Is Social Media Really Living Up to Expectations?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Media] Social Media for the Boardroom
    At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Email this to a friend?
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 26, 2012
    [Media] The Most Important Words In Social Media
    And so I offer up to you that the most important words in social media are “thank you!” But in social media , where we only see avatars and not real expressions on real human faces, they are particularly important. So I will explain my approach to be thankful on social media here in this post. ” I said.
  • LEADER NETWORKS  |  TUESDAY, DECEMBER 6, 2011
    [Media] The 20 Minute Social Media Professional
    “I don’t have time to participate in social media” is a common cry heard within enterprise. The concern is that social media has a steep learning curve and is a time vacuum preventing more essential work from getting done. In other circles where social media is more widely used, those who haven't started are sometimes in a pickle.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 6, 2013
    [Media] Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans
    'Tweet Five years ago, Dell had little presence on social media. In fact, one in 12 of Dell’s more than 105,000 employees have attended its Social Media & Community University , which encompasses up to 12 hours of training on how to best represent Dell online. You can invest in a social media monitoring tool, as well.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 31, 2012
    [Media] 8 Indispensible Tools to Improve Your Social Media Efficiency
    Being organized with your social media efforts is essential because it can be so time consuming. It’s easy to spend many hours on social media but are you using that time effectively? Here are 8 tools that I use on a regular basis that helped me be more effective and efficient on social media and hopefully it will help you too!
  • B2B MEMES  |  FRIDAY, MARCH 11, 2011
    [Media] Social Media and Ethics: An Interview with B2B Editor Maureen Alley
    In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you manage a social media account for your magazine? Absolutely. It’s very fluid.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 25, 2009
    [Media] Social Media is better for the Consideration Phase
    But what is really interesting to me is the fact that beyond Tier 3 tactics (according to the chart) you start to see the social media tactics. Tags: social media Buying Cycle But these are long term goals and take many years of work. It’s a little like social networking in the sense that – success breeds success!
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 19, 2011
    [Media] Three Ways to Supercharge Social Media with Google Analytics
    If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. B2B Social Media Google Analytics Facebook Media TwitterTweet with them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 15, 2011
    [Media] The Three Most Dangerous Social Media Metrics
    Just because a post is popular on social media it doesn’t necessarily mean it’s valuable for your customers or your business. Measuring all the wrong metrics can make it really difficult to turn social media attention into income.  ROI and measurement roi of social media social media metricsTraffic . Do you need traffic?
  • MARKETING EDGE  |  FRIDAY, MAY 14, 2010
    [Media] Social Media Overwhelming? Take a Deep Breath with Shel Holtz
    Time 17:20 All the social media talk in the last year or so is like gnats on a humid, summer day at dusk. It’s time to get inside, take a deep breath and consider the state of social media. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
  • PR MEETS MARKETING  |  THURSDAY, JUNE 24, 2010
    [Media] Social Media Marketing Strategy 101: Definitions
    I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. akornblatt  Social Media are the tools, Social Marketing is what you use Social Media for. Social Media and Social Marketing Defined – Simply. – Ryan Schoenefeld via LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 20, 2011
    [Media] How social media amplifies competitive advantage
    Jay’s premise is that through channels like e-mail marketing and social media, we now compete with everybody.  Maybe social media helps make the traditional notion of competition obsolete. spend a lot of time helping people with their social media marketing efforts.  Social media amplifies the problems, too.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 13, 2010
    [Media] 11 Predictions for B2B Social Media in 2011
    In 2010 social media made huge advances in B2B companies, but based on our review of our 2010 predictions , the adoption curve was not as steep as we anticpated. There have been lots of surveys indicating that spending on social media will grow, so we will not predict that, because we already know it is happening. With 4.6
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 10, 2014
    [Media] 25 amazing social media quotes from #SXSW 2014
    wanted to share highlights from a wonderful panel discussion hosted by Robin Carey of Social Media Toda y. It was a cerebral download of current social media best practices and issues featuring Whole Foods, Siemens, IBM and MasterCard. 1) “Social media does not change your culture, it reveals it.” That is just crazy.”
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 17, 2014
    [Media] 5 Tips For Improving Your Social Media ROI
    'by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media. So just how do we measure what we’re doing on social?
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, MAY 4, 2011
    [Media] Social Media Manners Matter
    Social media is a matter of time and place; not an outlet to use and abuse for all things business and personal. Opinion Social media monitoring manners respect social media
  • BIZNOLOGY  |  TUESDAY, JANUARY 24, 2012
    [Media] The Social Media Isolationist
    In follow up on my last post, Being Pretty Isn’t Enough for Social Media Marketing , I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia.  And there are two forms of social media isolationism: Invitational and exclusionary. Social Media Globalists Unite.
  • MARKETING FINGER  |  WEDNESDAY, JUNE 22, 2011
    [Media] Blogging in the Social Media Ecosystem
    But how have social media changed the way you blog ? Pacific where we will discuss Blogging in the Social Media Ecosystem. b2b marketing social media #B2Bchat bloggingPhoto credit: Scott Beale / Laughing Squid. Okay, so you’re sold on the value of having a blog for marketing purposes. Questions will include: Q.
  • NUSPARK  |  SUNDAY, SEPTEMBER 30, 2012
    [Media] Social Media Metrics & Analytics; Measuring Success
    An Approach to Measuring Success with Social Media; What Metrics Mean the Most . Remember gang, it’s still called “new media” meaning that how to utilize these platforms to generate leads and sales is still being evolved. . hope this post helps shed some light into social media measurement for your business.  Twitter.  .
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