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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 21, 2012
    [Media] Social media: Sowing the seeds of panic?
    swirl of unfounded rumors, spread by text messages and social media, had warned of attacks by Muslims against northeastern migrants, prompting the panic and the exodus. Social media, a technological lifeforce that unites, inspires, informs, educates, and delights us, clearly also has the power to maim. Head home. The water supply?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 20, 2011
    [Media] 48 Ways to Measure Social Media Success
    Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.
  • CONVERSIONATION  |  SATURDAY, AUGUST 20, 2011
    [Media] Why Earned Media Matter: the End of Media Management as We Know It
    Blog Blogging Opinion PR earned media media management reputationIn a society, ruled by perception and the influence of “authority” and “reputation” (not to be confused with “earned reputation”), the messenger unfortunately is still often more important than the message.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 24, 2013
    [Media] Five reasons Europeans are behind in social media marketing
    Whether you look at the number of online job postings, the best viral marketing campaigns, or the world’s most respected social media marketing thought leaders, almost all of the innovation seems to come from the US of A. The fuel of any social media marketing campaigns are social media platforms. At first. Blink blink.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 23, 2012
    [Media] The essential guide to minimizing legal risks in Social Media Marketing
    They can hardly complain after the fact when you share a link to that content, provided you don’t reproduce it wholesale on your own site or social media feed. Be accurate in any statements you publish via social media. What concerns do you have about the law and your social media presence?  . The same goes for images. Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 18, 2012
    [Media] Yes, you can be addicted to social media
    For others, social media has become more than an entertaining form of engagement; it has become an increasing compulsion. The question is – can a person really become addicted to social media? The University of Chicago recently conducted one such study and  found social media to be even more addictive than cigarettes and alcohol.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Media] Social Media ROI – You’re looking in the wrong place
    About two years ago, I forecast that the real value of social media would be in applying it across the enterprise for INTERNAL uses that would break down barriers, speed communication, and enable collaboration. The real ROI of social media. Media and file sharing. Are internal social media platforms right for you? Wikis.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 18, 2011
    [Media] Case Study: Caterpillar and blue collar social media marketing
    One of the common complaints I hear is that social media marketing doesn’t seem to fit for many businesses … “My customers don’t tweet or read blogs.&#. Did the culture of Caterpillar enable this transition to new media, or did new media influence the culture of Caterpillar? Case in point: Caterpillar. 
  • SOCIAL MARKETING FORUM  |  SUNDAY, JANUARY 9, 2011
    [Media] The Single Most Important Social Media Asset
    Social media and those companies feeding off it or building it have exploded in the past two years. Social media marketing dot com bubble Facebook LinkedIn social media assets TwitterHowever, what are companies such as Facebook and Twitter really worth?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 26, 2012
    [Media] Another way to measure social media success
    But I think there are many, many creative uses of social media — and even more creative ways to measure it — that many people miss. Another way to measure social media. I’d like to offer a different way to look at the value created by deploying social media for an organization. Calculating social media ROI.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 7, 2011
    [Media] Small businesses still grappling with social media benefits
    Optimism about the economy and the use of social media pervade a new report called the Small Business Success Index , a survey sponsored by Network Solutions® and the University of Maryland’s Robert H. Social media is now used by almost a third of small businesses (31 percent), up from 24 percent a year ago and 12 percent two years ago.
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 23, 2011
    [Media] Secret to a Killer B2B Social Media Program
    That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. The secret to a killer B2B social media program is to have a content marketing strategy that defines your company’s buyer personas and their buying process. B2B Social Media Content Marketing Demand Generation Facebook Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 13, 2012
    [Media] 8 Shocking New Social Media Facts
    Because I’m a numbers geek so I’m overjoyed to finally get some social media data we can trust! The social network has dominated ALL media, not just social media, for a couple of years now. One of you is a social media stalker. So how many social media users are active on the network but NEVER post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 7, 2012
    [Media] Andy Warhol on social media
    facebook sociology andy warhol facebook trends social media trendsI’ve often wondered what would happen if a great creative mind of the past came into our present world to see how we create and communicate today. Here’s my imagined conversation with Andy Warhol , whose creativity extended to almost every medium of his time. Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2011
    [Media] Three reasons social media marketing favors small businesses
    Local businesses CAN have an advantage through social media for these three reasons: Local angle — Social media’s greatest power is when it is used in a way that is targeted and local.  Here are some of the social media benefits described in the clip: Higher customer loyalty/number of visits. Coca-Cola. Pie chart! 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 10, 2010
    [Media] Is social media creating a generation of cowards?
    I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&#   My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. in the 1960s. The end of human social skills?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 9, 2013
    [Media] Where is Chuck Morris and other crucial social media questions
    humor social media humor 'Who, what, when, where, why? These are the words every journalist lives by and the words usually at the heart of every great story and blog post. But what does Google think about these questions? Just for fun, let’s find out. Here is how Google “pre-populates” these common searches: Conclusion?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Media] It’s time to evolve the social media mindset
    It’s time to bring social media marketing to an end. Seriously, I want to tell you why we need to stop concentrating on a social media strategy as the end game.  Far too many people approach social media as a separate entity.  And what this means is that we should stop talking about social media as its own country club.
  • BIZNOLOGY  |  THURSDAY, MARCH 15, 2012
    [Media] Use Lifetime Customer Value to Measure Social Media
    When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 16, 2013
    [Media] 5 ways to use social media in sales even if your customer isn’t on Facebook
    If you believe your customers aren’t on social media today, they’re coming. Here are three ways to use social media for business intelligence. She correctly surmised that her customers were not involved in social media and that it would probably be a waste of time for her to devote much time to this effort.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Media] A look at international social media marketing
    Brian Rudolph is leading the social media charge for some of the world’s biggest brands and in this short video interview, he provides insights on how social platforms and their adoption vary around the world. Social Media Strategy Video blogsthink you will enjoy this!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 4, 2011
    [Media] Social Media Conversation. Yes, but at what cost?
    There were some outstanding blog posts last week that explored the idea of the SPEED of social media communication changing traditional business models. Jay Baer started the conversation with a series of posts that included  Why Social Media has Ruined Your Advantage.  Social media angst. This was social dialogue at its best.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2011
    [Media] Prediction: A Paradigm Shift in Social Media Sharing
    Neicole Crepeau a blogger at Coherent Social Media   and the creator of CurateXpress , a content curation tool. She works at Coherent Interactive on social media, website design, mobile apps, & marketing. futurist Google techologies social mediaBy Neicole Crepeau, Contributing {grow} Columnist. The current state.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 20, 2011
    [Media] The making of a social media slut
    I think I have become a social media slut. He wants to find good hires for social media marketing. It could make a difference if you’re seeking an entry level social media job.&#. This isn’t what I want social media to be about.  I crossed the line.  friend in D.C My leg began to twitch.  My lips quivered.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 21, 2013
    [Media] Sorting through the Social Media Code of Conduct
    When there is a crisis in the news like the Boston bombing and manhunt, social media adds a layer of complexity — and perhaps confusion — to an already complex and confusing situation. It just felt like ANY social media posting other than something that was Boston-strong related was inappropriate. read, tweet, repeat.
  • PUZZLE MARKETER  |  TUESDAY, JULY 3, 2012
    [Media] Social Media is Going Corporate [Infographic]
    The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Below are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity. 75% saw an increase in website traffic.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 25, 2013
    [Media] 5 Social Media Enhancements That Benefit B2B Marketers
    Today, no modern marketing strategy is complete without an integrated social media plan and presence. And while you need the knowledge to succeed, it can be challenging to keep up with social media’s pace. Thinking big about social media’s role in your marketing strategy? Check out these 5 recent social updates: 1. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 29, 2012
    [Media] The Social Media Minefield: Five factors blocking your success
    ” “Social media is fine if you can fit this into our existing measurement dashboard.” ” “We need to make social media a profit center that pulls its own weight.” “Shouldn’t the IT department own social media strategy?” How are you dealing with your Social Media Minefield?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 3, 2012
    [Media] Is social media making you a lazy communicator?
    It isn’t exactly a smart intimacy strategy for social media.  One of my best friends doesn’t use social media. He’s not that active on social media these days, but he invests effort in the relationships he’s built. Communty-building sociology social media and human relationships social media and sociology social media strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 20, 2011
    [Media] A process to connect social media, content marketing and sales
    You’ve certainly heard of social media. Here’s a method you can use to determine where content and social media fit into your online sales strategy.  Now, let’s see where social media/social interaction can play a role in the sales process. At the same time, social media tends to be the least self-promotional.
  • LEADER NETWORKS  |  TUESDAY, SEPTEMBER 14, 2010
    [Media] Social Media Strategy Map: How To Find Your Way
    Calling all Balanced Scorecard practitioners and strategy executives, here is a Strategy Map to guide the Social Media / Social Business initiatives within your organizations. double click image to download) This is, of course, a generalized Social Media Strategy Map that will need to be adapted to your company's goals and objectives.
  • CONVERSIONATION  |  SUNDAY, JULY 3, 2011
    [Media] Social Media Metrics: Jim Sterne on why, what and how to measure
    In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. Blog Connected marketing Social CRM Social media marketing Jim Sterne social media metrics social media ROI web analyticsAnd he’s right where he writes that the Internet is the first many-to-many communication channel.
  • INBLURBS  |  TUESDAY, APRIL 24, 2012
    [Media] New Data Shows: Social Media Is Getting Results for B2B
    Businesses which are willing to communicate with their audience in blogs and social media show that they care about the people who spend their money with them. Businesses which avoid an open and authentic communication in blogs and social media show exactly the opposite. Where are Marketers going in 2012? LinkedIn. Blogging. Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 15, 2011
    [Media] Turning social media attention into income
    few months ago I was let go from my job heading up the social media efforts for Flightster.  Over the last two years I’d seen several people use their social media presence to help them find a job. Why the Social Media Job Campaign Failed. am finding that is not easy making it on your own in the social media space. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Media] Five tools to help with your social media makeover
    In the world of social media it’s important to step back and review what you have done and implement changes on a regular basis. Here are five cool tools you can use that just might deliver some new “oomph” to your social media efforts:  1. Measure Conversion from Social Media Traffic. Ignite Facebook Fans. percent.
  • CONVERSIONATION  |  SATURDAY, FEBRUARY 25, 2012
    [Media] Social Media ROI: Check Before You Start
    An army of social media thinkers has deemed it useful to redefine ROI. Blog Management Social media marketing Jim Lenskold marketing ROI return on influence return on investment social media ROIIn 2010, Brian Solis introduced it in his book Engage! The term Return on Influence (now Realization of Influence as well) [.].
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Media] 12 Tweetable Statistics Prove B2B Social Media ROCKS
    Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. Source ) TWEET THIS. Source ) TWEET THIS.
  • PWB MARKETING BLOG  |  TUESDAY, NOVEMBER 8, 2011
    [Media] Five FREE B2B Social Media White Papers
    This has been a pivotal year in the world of B2B social media. Because of that, we thought we’d round up five of the best B2B social media white papers from industry thought leaders. 5 Easy Ways to Apply Social Media Strategies to B2B Display Advertising” by Bizo. Neat ways to integrate paid search and social media. .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 23, 2012
    [Media] Social Media, Conflicting Data, and the Search for Truth
    ”  Not a day goes by that I don’t see conflicting information about the value of Facebook “Likes,” the correlation between online conversations and buying behavior, whether blogging is going up or going down, and whether small businesses are adopting social media marketing or rejecting it, to name but a few. Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 19, 2011
    [Media] How to save your butt when the social media bubble bursts
    So when I hear another round of gurus pontificating last week about the unnecessary annoyance of measuring social media activities I want to shake somebody. Even something as seemingly mundane as social media. Social media is NOT FREE. Let’s look at how “un-free&# social media really is. Let’s Bullshit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 6, 2011
    [Media] Has social media stalled? Literally.
    So when she said wanted to contribute one of her own blog posts on the origins of social media I jumped at the chance. Little did I realize that while away at college she has acquired quite a “potty mouth&# … For months I have heard lectures, read blogs, and attended seminars about the transformational impact of social media.
  • CONVERSIONATION  |  WEDNESDAY, JUNE 1, 2011
    [Media] What You Really Must Know To Succeed in Social Media Marketing
    Social media and networks have been part of many internet users’s life for the last six to seven years, with services popping up and falling down at an astonishing pace. And, yet,  social media marketing is still a very “hot&# topic. Blog Connected marketing Social media marketing social media marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 28, 2010
    [Media] 2011 Social Media Forecast: Digging deeper
    Social Media “re-set&# – Some time next summer as the 2012 budget planning process commences, many marketing executives are going to look over their budgets and figure out they’re not getting any traction from their social media efforts. Yet … it’s just too irresistible — so much happening!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 20, 2012
    [Media] Why your social media plan needs gurus and storytellers
    few weeks ago Laura Click wrote a really interesting post questioning “who really is a social media expert? The first group consists of people who really understand how social media fits into an overall marketing strategy (but may lack the storytelling/creative abilities). By  Srinivas  Rao, Contributing {grow} Columnist. Agree?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 31, 2012
    [Media] Leapfrogging Social Media Stumbling Blocks
    With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them?  Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. What kind of social media channels—i.e.,
  • WEBBIQUITY  |  WEDNESDAY, MARCH 6, 2013
    [Media] The Social Media PR Battle
    Has social media ruined public relations? The notion that social media can have a larger impact than public relations is fairly new. Many business executives see social media as an easy outlet for a business to spread positive information, but what about the flip side? Guest post by Megan Totka. Image source: Elevate PR.
  • BIZNOLOGY  |  TUESDAY, MAY 28, 2013
    [Media] Learn to lower your social media inhibitions
    want you to be more willing to treat your social media followers the way they deserve: at the very least like allies, fans, and acquaintances; and, hopefully, like the friends they are or will become. Things You Should Know About Social Media (projecteve.com). Applying the 80/20 rule to Social Media (domo.com). Me too! Right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 6, 2011
    [Media] Research shows companies re-trenching on social media
    An annual study by the Center for Marketing Research at the University of Massachusetts concludes that social media use by the largest companies in the world has stalled, or perhaps is even re-trenching. Given that the F500 are the titans of American business, we may be seeing the slowdown in business adoption of social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 17, 2013
    [Media] Case study: Building a social media career in 12 months
    In my travels, I meet many people who aspire to turn a love of social media and blogging into a career. ” In just 12 months, she is travelling around the world for her social media career and has created a profitable and successful business by turning her passion into a business. This is the story of one person who did it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 19, 2013
    [Media] Moving from social media coward to convert
    Social media makes a big world smaller.” — Jay Baer. have been such a social media coward. Here is how I went from social media coward to a full-fledged convert in less than six months! Sort of like a Social Media love-in. Could social media be that powerful?  m a social media convert. Why bother?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 7, 2013
    [Media] 5 social media tools to kickstart your business
    Social media is a moving beast and we need to keep moving with it! More and more of our interaction is with current and potential customers through social media channels. IFTTT (If this then that) is a useful tool for automating some tasks related to social media.  Social Media is not free.  Be more social using Nimble.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Media] Social Media Case Study: How I made $47 million from my B2B blog
    We decided to take an entirely new approach that heavily favored building relationships through social media. Inside of 18 months $47 million in brand new business was awarded to AT&T, directly attributable to our social media outreach. 'By Sander Biehn, {grow} Community Member. It’s true. Here is our story. Tactics. Tactics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 15, 2013
    [Media] How to do Social Media Management on the cheap
    while back, I wrote a post on the Best Social Media Management Tools for Small Business Owners. Connect numerous social media accounts. Here are some additional options for small business owners in need of a cost-effective social media management tool. By Kerry Gorgone, Contributing {grow} Columnist. Provide analytics. Sendible.
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2012
    [Media] Being Pretty Isn’t Enough for Social Media Marketing
    What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. The Internet has flattened the market, allowing anyone to eat your lunch, so just ringing the dinner bell after you launch your social media presence is not going to work as well as you expect. Image via Wikipedia.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 7, 2012
    [Media] Three amazing ways social media is changing the world
    Social media as a global unifier. futurist innovation sociology benefits of social media social media and social change social media for good social media sociology storify xavier dammanSpecifically, there are three areas that energize and inspire me! The democratization of opportunity. But this is changing. Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 9, 2012
    [Media] Case study: Finnair puts social media community to work
    The airline’s “Quality Hunters” project had a blog (qualityhunters2.com) and a Twitter account (@qualityhunters), and a vibrant social media community actually began to form around this key idea of improving air travel. return on the social media investment. By {grow} Community Member Ana Silva O’Reilly .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 3, 2013
    [Media] The Purchasing Department: The Next Frontier for Social Media?
    Almost all of the attention on social media has come from the sales and marketing department, and deservedly so. Studies show that this may return the biggest financial gains of social media to companies and I agree. How do you budget for social media marketing? That is not always practical. 2) Supply chain monitoring.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 29, 2012
    [Media] 6 Burning Questions about Social Media for B2B
    by Rob Bois | Tweet this I’ve been involved in a number of webinars and round tables recently on the topic of social media for B2B. Is this tactic effective or should we stick to outside social media communities? Q: Are there benchmarks out there that measure B2B performance on social media? available for download.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 18, 2013
    [Media] How social media case studies can jeopardize your strategy
    There has been a tremendous amount of buzz about using social media to improve the supply chain (demand sensing, process monitoring, and collaboration). Nothing really happened in this space until we started hearing about the social media successes of Zappos, Whole Foods, and Dell. Life lessons that led to social media success.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 6, 2012
    [Media] 5 Wows from Altimeter’s A Strategy for Managing Social Media Proliferation Study
    He just published his latest free report, A Strategy for Managing Social Media Proliferation , which takes his previous analysis of the category to a new level entirely. Altimeter found that global corporations are struggling to manage an average of (a whopping) 178 business-related social media accounts. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 5, 2012
    [Media] How to Save a Sputtering Social Media Program
    The social media conversation around your brand looks worse. The management team, already dubious about social media smells blood in the water. The first step is to understand why social media programs fail. Social Media programs sputter and fail for a variety of reasons. Social media is resource intensive.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 13, 2013
    [Media] Back to Basics: 6 Quick Social Media Marketing Tips
    'by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. Looking for more social media best practices?
  • B2B MEMES  |  TUESDAY, MAY 15, 2012
    [Media] New-Media Survival at SIPA 2012
    As regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution. I’ll be talking about how the transformation from industrial media to social media is is changing career paths for editor, reporters, and other content creators, and outlining nine keys to a successful new-media career.
  • BIZNOLOGY  |  MONDAY, JANUARY 31, 2011
    [Media] Are colleges waking up to social media?
    As a self-appointed social media expert, I spent a lot of the time watching how she navigated the Web and what made her decision to attend the school that she did. As I did so, I kept wondering whether colleges are waking up to social media. Social Media Marketing Business Facebook Marketing strategy Social media YouTube
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JANUARY 21, 2011
    [Media] Research: Fastest-growing companies accelerated social media usage
    companies continue to out-shine the Fortune 500 on deployment of social media marketing initiatives.  Thirty-four percent have developed social media policies to govern blogging by their employees. 500 reported social media was “very important” to their business/marketing strategy. Social media adoption varies by industry.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, AUGUST 3, 2013
    [Media] How Do B2B and B2C Marketers Use Social Media? [CHART]
    Stunningly, B2C brands rely on just 5 social media sites for 95% of this type of traffic, and 75% of this audience is hooked into Facebook alone! How Do B2B and B2C Marketers Use Social Media? Social Media B2B B2C Eloqua App Cloud Facebook social diversity social media referral traffic
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 22, 2009
    [Media] Fire your Director of Social Media!
    At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# Related posts: Social Media makes for Better Interviews After reading Chip and Dan heath’s article in Fast Company.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 10, 2013
    [Media] The one core secret to social media marketing success
    I know this blog post title might sound a bit simplistic — perhaps sensational — coming from me, but I do think there is one core idea to consider when starting a social media strategy that is often misunderstood … or missed all together. There will be no social media apocalypse Does everybody need a social media strategy?
  • B2B MEMES  |  SATURDAY, NOVEMBER 19, 2011
    [Media] Fear and Social Media Don’t Mix
    MUD day 19: A friend of mine who works for a large nonprofit institution serves on a panel that’s trying to decide what the institution should think and do about social media. Should it encourage its employees and other stakeholders to use social media? Fear and social media don’t mix. Be honorable. Have courage.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 4, 2012
    [Media] Three careers that will dominate social media (and it’s not what you think)
    Of course these areas are important — and will continue to be — but if I’m growing a corporate social media competency, here is who I would be hiring in my company: 1) Journalism. Alternative media. The ability to rapidly crank out superb content is at the heart of any new media strategy. And boy I love it.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 7, 2012
    [Media] Replacing “Authentic” in Social Media
    You can’t turn around in the social media echo chamber without bumping into this word. The problem is, beyond the social media land of unicorns, authentic isn’t relevant. As I explored in Don’t Be Authentic: Real Social Media Marketing Advice on SpinSucks , we don’t really want to see authentic in social media.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 13, 2010
    [Media] What’s the Best Social Media Monitoring Tool? It Depends
    The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 17, 2010
    [Media] What is Social Media’s Next Big Thing?
    I mean using social media technologies internally, within the large company kind of enterprise. I’m often asked what I think the next big thing in social media might be.  What’s the next big thing in social media?  Share and Enjoy: Tags: ROI and measurement Social Media Policy Social Media best practices futurist
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 22, 2013
    [Media] Lessons on building a marketing and social media business
    This event also roughly coincided with my social media journey. My business grew and flexed as the wave of social media hit the shore. The post Lessons on building a marketing and social media business appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. was correct in this assessment. had to pivot.
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 24, 2012
    [Media] Too Much Crappy Social Media Content!
    Of course, most businesses and professionals don’t share information like this in social media, but another kind of oversharing pervades social media: oversharing content. I’ve made it easy with the tweet button below (of course, you can edit the tweet first): Tweet Do you believe oversharing is a problem in social media?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 27, 2011
    [Media] The anti-prediction of 2012 social media predictions
    Here are social media predictions I made throughout 2011 and my grade for my guess! Social for the enterprise  – I wrote that internal uses of social media was the next big frontier for social media. On a percentage basis, Twitter will be the fastest-growing social media platform. Probably you too? Doesn’t matter.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 11, 2012
    [Media] Global Social Media Marketing
    My monthly Biznology® Webinar yesterday was called “Global Social Media Marketing.”  I talked for 30 minutes about how to apply your social media strategy on a global scale.    Social media is becoming part of every marketer’s toolkit, but is your international marketing being left behind? Image via Wikipedia.
  • PWB MARKETING BLOG  |  THURSDAY, OCTOBER 13, 2011
    [Media] Why Your B2B Social Media is Failing (And What to Do About It)
    Are your B2B social media efforts failing? We know the biggest reasons B2B social media efforts fail and what to do about it. What to do about it:  Develop a social media strategy that aligns with buyer personas and their buying process. Remember, Facebook, Twitter, and YouTube are tools, not a social media strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 14, 2011
    [Media] A Very Social Media Christmas (video)
    The fact that it combines creativity, humor, social media, and Christmas is a bonus! If you love social media, this will get you in the holiday spirit and it is guaranteed to bring a smile to your face. humor YouTube and video funny social media christmas social media ChristmasENJOY!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 24, 2013
    [Media] Can Millennials and social media solve complex world problems?
    'I came across a thought-provoking post last week:  Millennials and the Power of Social Media  by Chris Altchek. For this to happen, Altchek says four things must occur: 1) Minority voices on social media should not get drowned out or relegated to a sort of algorithmic purgatory. Related Stories Did social media really begin in 1984?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 8, 2012
    [Media] Adopting a Piggly Wiggly View of Social Media
    Mark hit the nail on the head in a recent post : “… social media success is not going to be a function of marketing vision or budget. With the right training and guidance, their use of social media will become a net positive and expand the company’s digital footprint. By {grow} Community Member Lou Hoffman. That’s the easy part.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 6, 2011
    [Media] Case study: How 20 high school students ignited a social media success
    This is a story to inspire even the grumpiest social media naysayer. In the end, having spent a decade as a full-time university lecturer I decided to accept the school’s offer to run a Communications class this academic year with the brief to get students involved in the social media campaign. Now here is a neat trick. Enjoy!
  • SOCIAL MARKETING FORUM  |  TUESDAY, MAY 3, 2011
    [Media] Marketer’s Important Objectives for Social Media in 2011
    MarketingSherpa has posted an interesting chart derived from a survey of 3,300 marketers asked to indicate their most important social media marketing objectives they hope to achieve in 2011. Increasing website traffic via social media integration [.].
  • B2B MARKETING BLOG  |  WEDNESDAY, NOVEMBER 23, 2011
    [Media] Ruminations on B2B Social Media Marketing
    While attending last week’s SocialMediaPlus summit in Philadelphia, I ruminated on the following: B2B companies still haven’t grasped the power of social media marketing. Furthermore, about 60 percent of B2B decision makers use social media. Marketing social media Web-centric marketing B2B B2B Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 1, 2012
    [Media] Social Media ROI — Not just for the big companies
    don’t think I’ve ever given a speech, conducted a workshop, or taught a class where the “social media and ROI” question has not come up. So it was not entirely surprising when many of the suggestions to the Social Habit Research Project focused on measuring the value and relevance of social media marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 9, 2012
    [Media] What are we going to do with all the social media ads?
    As I meet with many social media start-up hopefuls, I find that nearly every company is pinning its monetization hopes on one thing — advertising. Social media providers are under intense pressure to generate additional revenue through advertising. I began to wonder … where is all this advertising going to go?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 7, 2013
    [Media] Do you need a massive audience to be huge in social media?
    by Bruce Sallan Related Stories Time, attention, and the content creation curve Social media “engagement” is not a strategy SEO Ethics and Content Marketing: Spammers vs.Thought Leaders 5 reasons you should be in social media, even if the boss says “no” The hinge to social media success? Does size matter?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 29, 2012
    [Media] Maybe using LESS social media is the path to online success
    What shocked me was to learn how little time some of the biggest names online were actually spending on social media. Every tweet, status update and moment of brilliance you have on any social media platform has a shelf life of about an hour.  This approach to social media is the path of least resistance. Having an End Game.
  • CHRIS KOCH  |  FRIDAY, MAY 6, 2011
    [Media] How to measure influence in social media marketing
    Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys. Image via Wikipedia.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 20, 2013
    [Media] Are businesses failing to find an ROI in social media? Another view.
    'There was a lot of buzz on the Internet last week about a report and infographic from Manta.com stating that 60 percent of small business owners are not realizing a return on their social media marketing efforts. It is not a statistical extrapolation of the current state of social media. different way to think about social media ROI.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 16, 2010
    [Media] Social Media Lead flow in B2B Marketing
    Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. Then all you have to do is feed this list into your listening platform and you should be able to create a steady stream of Social Media Leads! Related posts: Why is measuring Lead Gen in Social Media so hard? Tweet This! Digg this!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 22, 2012
    [Media] Five steps to re-invent your social media business networking
    Maybe it isn’t that there’s nothing new in blogging, but that we’ve been stuck in an incestuous circle of social media marketers, lifestyle designers, and personals development bloggers. By  Srinivas  Rao, Contributing {grow} Columnist. Chances are you’ve never heard of Oliver Starr. Mike Stelzner. Jay Baer. Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 18, 2009
    [Media] Finally! A B2B social media success story
    At long last, I bring to you my valued {grow} folks, a true B2B social media success story that can really be measured by MONEY.  Nathan’s challenge was to increase awareness for his company through social media initiatives. Money in the bank from a social media victory. That’s right.  New business.
  • CONVERSIONATION  |  WEDNESDAY, JULY 18, 2012
    [Media] Altimeter Report: the Convergence of Paid, Owned and Earned Media
    Co-author Rebecca Lieb By now, you probably know what paid, owned and earned media are. You probably also know that the number of media and channels has been growing for years now, often at adoption speeds we never witnessed before. Easy, although media proliferation made it look harder. Channels and media matter.
  • B2B VOICES  |  MONDAY, JANUARY 16, 2012
    [Media] Around the World in Social Media
    A lot has been happening in the world of social media, and I do mean the world. As our business expands and we look to reach our customers around the world I’ve been reading more about the growth of social media globally. Last year, Edelman published its study and infographic of Asia’s key digital and social media markets.
  • WEBBIQUITY  |  MONDAY, APRIL 1, 2013
    [Media] The Social Media Sick Day
    Not only do the doors close on your storefront, but all communications with customers, including social media marketing , goes down. Let’s examine what happens when your business takes a social media sick day. The same goes for having informative articles to share with your audience on social media. Guest post by Megan Totka.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Media] 5 reasons you should be in social media, even if the boss says “no”
    know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. And if any of your business comes through search or your website, then social media is inextricably linked to your future success. It is the largest media entity in history. Social proof.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 14, 2012
    [Media] Why Your Social Media Marketing Stinks
    Social networking is as old as humanity, and even the term social media has been around for quite a while. But as a function within marketing, social media management is only 3 years old at best for the majority of organizations. And that’s why, for many marketers, your social media marketing stinks! Social Media
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2011
    [Media] Inside a Social Media News Release
    Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. We never used to add this to our Social Media News Releases. Social Media and Tags. The News.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 1, 2012
    [Media] 47 Essential Social Media Tools for Content Marketers
    It’s hard to believe the sheer number of social media tools we use everyday to help grow the Content Marketing Institute and SocialTract , as well as my own personal brand. It’s amazing the number of social media and content marketing tools that I continue to use, as well as the many that died over the years from lack of use.
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