Onalytica B2B

APRIL 4, 2017

Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers. Leading social media marketers travelled to #SMMW17 learn about best practice in the industry.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

Onalytica B2B

MARCH 23, 2017

Social influencer outreach can be incorporated into Marketing, Corporate Communications, PR, Media Relations, Digital, Social Media and Content Marketing activities; so how should organizations structure themselves to communicate in the most effective way? Traditional broadcasting through the media is not as effective as it once was.

PR 244

PR Marketing Management Outreach Lead Ranking 244

Onalytica B2B

OCTOBER 11, 2018

Sonia Rosua-Clyne – Global Social Media at Sage. Melonie Dodaro – CEO at Top Dog Social Media. Keith Lewis – UK Social Media at Zurich Insurance. While employees are considered to be a brand’s greatest asset, employee advocacy is not an ‘owned’ media exercise, it is ‘earned’ media.

Buyer's Journey 223

Buyer's Journey Organization Paper Social Media 223

Onalytica B2B

NOVEMBER 21, 2017

Melonie Dodaro – Best-Selling Author | Keynote Speaker |CEO at Top Dog Social Media. Key Topics: LinkedIn, Social Selling, Content Marketing, Social Media Marketing. HOW DID YOU GET TO BECOME AN EXPERT IN SOCIAL MEDIA MARKETING? WHAT AREAS OF SOCIAL MEDIA MARKETING ARE YOU MOST PASSIONATE ABOUT? The no-fluff ones.

Social Media 0

Social Media Ethics Linkedin B2B Sales 0

Onalytica B2B

APRIL 6, 2017

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. Where they happen to either be present on and/or consume most of their media is Instagram, Twitter, Facebook and YouTube.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Onalytica B2B

MARCH 15, 2018

Key Topics: Content Marketing, including Blogging, Social Media, SEO & Email Marketing. Bio: Mike is an award-winning blogger, speaker, and author at The Social Media Hat , and Brand Evangelist at Agorapulse where he strengthens relationships with social media educators, influencers and agencies. Location: St.

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

Onalytica B2B

APRIL 5, 2018

Andy Crestodina – Chief Marketing Officer and Co-Founder, Orbit Media Studios ?. Key Topics: Digital Marketing, Content Marketing, Social Media Marketing, Strategy, Web Design. Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media , an award-winning 38-person web design company in Chicago.

Social Media 180

Social Media Network Marketing Conference Work Management 180

Onalytica B2B

NOVEMBER 1, 2017

I have been involved in Digital Marketing (SEO, Social , Digital Strategies)as a business practice from the beginnings of SEO and Social Media Marketing. Social Branding or Personal Branding and Social Media for Entrepreneurs and Executives. Many social media management tools ( Hootsuite , Digimind … ). ZOHO Product set.

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Onalytica B2B

DECEMBER 6, 2016

Today, in order for a piece to gain popularity, a domino effect must occur across social media in terms of likes and shares. Understanding this process and how your influencers work, will also enable you to create content using the kind of language that is likely to resonate, in turn increasing the likelihood of shares across social media.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Onalytica B2B

APRIL 20, 2017

We know all too well that word of mouth marketing (WOM) is by far the most effective form of marketing, and we also know that customers are turning to social media to aid in their decision making process, so why doesn’t brand advocacy have much greater emphasis? WHAT IS EMPLOYEE ADVOCACY?

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

NOVEMBER 12, 2018

Each sector will also have different preferences over social media channels, and different types of influencer engagement targets. Read on to learn a top-line summary of how each sector differs in their: program focus, business outcomes, social media channels, content focus and influencer targets. Social Media Channels.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

DECEMBER 11, 2017

Key Topics: Marketing Strategy, Social Media Marketing, Keynote Speaking, Coaching. based Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. HOW DID YOU GET TO BECOME AN EXPERT IN SOCIAL MEDIA MARKETING? WHAT AREAS OF SOCIAL MEDIA MARKETING ARE YOU MOST PASSIONATE ABOUT?

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Onalytica B2B

MARCH 16, 2018

Lilach Bullock – Lead Conversion Expert | Speaker |Content Marketing and Social Media Specialist. Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. HOW DID YOU GET TO BECOME AN EXPERT IN SOCIAL MEDIA MARKETING? WHICH SOCIAL MEDIA MARKETING INFLUENCERS INFLUENCE YOU?

Marketing AI 0

Marketing AI Social Media Trade Show Conference 0

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. Jamil Ahmed – CEO at Reinforce Lab. Location: Bangladesh. HOW DID YOU GET TO BECOME AN EXPERT IN BUSINESS INTELLIGENCE.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Onalytica B2B

NOVEMBER 1, 2016

This content then has the ability to reach a wider audience; while influencers are likely to have a similar calibre of followers to your brand, they will open up your brand’s content to a new network of readers, increasing the likelihood of shares and likes across social media. BRAND INTEGRITY.

Marketing AI 229

Marketing AI SEO Paid Search Agency Social Media 229

Onalytica B2B

DECEMBER 11, 2017

Bio: Rachel has over 15 years of experience in marketing with expertise in social media marketing, content marketing, and influencer marketing. I started in graphic design, transitioned to content marketing and then social media marketing and now influencer marketing which allows me to combine all my prior experience and skills.

Peer-to-peer 257

Peer-to-peer Paid Search Agency Ideal Customer Profiles Mobile Marketing 257

Onalytica B2B

DECEMBER 13, 2017

Mari Smith – Facebook Marketing Expert | Social Media Influencer | Speaker | Author. Key Topics: Facebook Marketing & Advertising, Social Media Marketing, Influencer Marketing. She is a Forbes’ top Social Media Power Influencer, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

AUGUST 23, 2017

The rise in social media channels. Since 2006 there has been a meteoric rise in social media and digital channels. Individuals and brands can now publish content through multiple media channels, creating billions of new digital voices and an enormous rise in content creation. They buy relations stories & magic.”

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

FEBRUARY 16, 2017

Making yourself seen in the social media world doesn’t just entail being more ‘visible’ online as you might assume, but offline too. Offline, you can do this by attending industry events; online you can achieve this by regularly entering conversations around topics trending on social media. MAKE YOURSELF SEEN.

Tips 274

Tips Communities Click Rate Social Media 274

Onalytica B2B

SEPTEMBER 22, 2017

Mark Fidelman – CEO at Fanatics Media. Bio: Mark Fidelman is the CEO for Fanatics Media , a Full Service Digital Marketing Agency with a focus on B2B and B2C Influencer marketing. Key Topics: Marketing, Digital Marketing, Artificial Intelligence, Augmented Reality, Influencer Marketing. Location: San Diego, CA.

Marketing AI 189

Marketing AI Paid Search Agency Youtube Advertising Benchmark 189

Onalytica B2B

NOVEMBER 7, 2017

Key Topics: Social Media Marketing, Personal Branding & Content Marketing + Digital Marketing overall. I spent 5 years in employment (specifically Digital Marketing), covering everything from affiliate management through to SEO, Social Media and PPC — plus everything in between. Sam Hurley – Managing Director OPTIM-EYEZ.

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Onalytica B2B

OCTOBER 26, 2016

Whether you’re a social media addict compelled to share picturesque sunsets and Tumblr worthy salads, or you’re partial to the standard social media check during your daily commute, you’re bound to have noticed the rise in sponsored posts on anything from the latest teeth whitening set to the current protein shake fad or must-have fashion accessory.

Paid Search Agency 186

Paid Search Agency Ads SME Brand Identity 186

Onalytica B2B

NOVEMBER 24, 2016

FOCUS ON SOCIAL MEDIA. Most B2B brands have a presence on social media, making it the preferred area of choice when spending money from the marketing pot on advertising. So, if you’re going to spend more on social media adverts, now is the time to do it! EVENTS MARKETING.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Onalytica B2B

OCTOBER 11, 2017

Social media lowered the barrier to entry to reach an audience; pre-social, the focus was on advertising and its high capital requirements to reach a similar audience mass. For anyone that has spent time working in social media, this process may actually feel familiar. Some might call it a gold rush. Why the gold rush?

Planning 196

Planning Budget Programs Work Management Marketing & Strategy 196

Onalytica B2B

DECEMBER 8, 2016

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Discover Your Social Media Influencers Today! . appeared first on onalytica.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Onalytica B2B

MARCH 29, 2018

Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. Bio: Dan’s 20-year career has consistently focused on delighting customers, spanning multiple disciplines including social media, customer service, marketing, and digital customer experience. Location: Chicago, IL, USA.

Work Management 100

Work Management Social Media Startups Marketing Management 100

Onalytica B2B

NOVEMBER 6, 2017

Key Topics: Social Media Marketing, Video Marketing, Personal Branding. Self-taught how to grow my own personal brand on social media. Became a contributor for Social Media Examiner , Content Marketing Institute , Jeff Bullas & more. Social Media Marketing. Social Media Examiner. Video Marketing.

Social Media 100

Social Media Advertising Agencies Paid Search Agency Work Management 100

Onalytica B2B

APRIL 19, 2018

Make way for ‘shared media’ I’m sure we’ve all heard of the digital marketing trifecta consisting of earned, owned and paid media; covering everything from websites, PPC and social media accounts to social media engagement and word-of-mouth. What is Integrated-Influencer-Content?

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

OCTOBER 1, 2018

Andy Crestodina – Speaker, Author, Content Marketer, co-founder of Orbit Media. Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media , an award-winning 38-person web design company in Chicago. Top 10 Social Media Influencers to Watch, Social Media Explorer. Location: Chicago, IL.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Onalytica B2B

SEPTEMBER 6, 2017

When it comes to influencer marketing, the white paper defines four different categories of focus; Earned media. Content marketing – amplifying earned media value of your content. Media relations – influencing the media & high profile influencers. Paid Media. Owned Media.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

OCTOBER 18, 2016

Along with some action shots from the evening, we have complied the most insightful quotes from our panellists: Ross Breadmore , Associate Director of Innovation at Synechron; Phillip Trippenbach , Head of Influencer at Edelman & Lucy Hall , Social Media Strategist at Avviso Media. .

Network Marketing 138

Network Marketing Social Media Consulting Social Marketing 138

Onalytica B2B

NOVEMBER 10, 2016

SOCIAL MEDIA. Create inspiring, humorous or informative content that Millennials will feel compelled to share across social media. Focus on customer service, particularly on social channels (Millennials will take to social media to share both positive & negative experiences). exhibitions and day festivals).

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Onalytica B2B

OCTOBER 4, 2017

Influencer marketing, while having additional intangible benefits above and beyond, must more-and-more be measured by the same metrics one would use to measure paid social media marketing activities. What kind of comments were out there on social media before compared to now?). ” Tim McLoughlin , Head of Social Media, Hotels.com.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

OCTOBER 30, 2018

Robert Levin – Chief SMB Officer & Editor-in-chief at RSL Media. Bio: Rob is the CEO and Editor-in-Chief of content development firm RSL Media, specializing in helping enterprise companies achieve their revenue goals through exceptional buyer-aligned content programs targeting small and midsize businesses (SMBs).

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Onalytica B2B

FEBRUARY 22, 2017

This is not just converting senior managements’ perceptions, but those that are going to be very actively involved in the project on a daily basis too, such as the Social Media Managers and Account Managers. “The harsh reality is that not everyone will get Influencer Marketing straight away.” ” Click To Tweet.

Marketing Management 266

Marketing Management Paid Search Agency Advertising Agencies Click Rate 266

Onalytica B2B

NOVEMBER 17, 2016

Particularly within the Social Media industry, influencers are often potential prospects and vice versa- therefore immersing yourself within the influencer community can naturally nurture those leads. Especially since consumers are turning to social media to seek reviews and advice on a brand- especially in the millennial market.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

JULY 19, 2018

As an influencer marketing software company whose social media remit covers Twitter, we at Onalytica can’t see this in any way other than positive. However, Katy Perry and Justin Bieber are two of the most followed social media accounts on the internet. 1 followed museum on social media. It’s been huge.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137